This document summarizes a presentation by Miche Dwenger on advanced personalization strategies. Some key points: - Miche Dwenger is the Senior Director of eCommerce Experience at Dick's Sporting Goods, with over 20 years of retail experience. - Dick's Sporting Goods has over 850 stores and launched ecommerce in 2008, now operating multiple sites with consistent double digit growth. They kicked off personalization efforts in 2013. - Advanced personalization requires a convergence of online and offline data to create a 360-degree view of customers. Market drivers support using digital strategies to increase revenue across channels. - Dick's leverages a wide range of customer, product, and contextual data to power