Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...National Retail Federation
This document summarizes a presentation by Miche Dwenger on advanced personalization strategies. Some key points:
- Miche Dwenger is the Senior Director of eCommerce Experience at Dick's Sporting Goods, with over 20 years of retail experience.
- Dick's Sporting Goods has over 850 stores and launched ecommerce in 2008, now operating multiple sites with consistent double digit growth. They kicked off personalization efforts in 2013.
- Advanced personalization requires a convergence of online and offline data to create a 360-degree view of customers. Market drivers support using digital strategies to increase revenue across channels.
- Dick's leverages a wide range of customer, product, and contextual data to power
This document discusses the growing importance of catalogues for driving ecommerce sales. It provides examples of companies that have seen success using direct mail campaigns, such as increased repurchase rates and response rates. Direct mail is described as an effective marketing channel for delivering the best customers who spend more and have higher lifetime values compared to other channels. Data shows that catalogues can drive online activity and sales by improving the customer experience on the website. In conclusion, direct mail is considered an important part of integrated marketing strategies and remains effective despite the increasingly digital world.
8. Search Marketing - Dan Richardson Not Just SEO - Screen Pages Ecommerce Fo...sarahwillcocks
The document provides recommendations for search marketing strategies in 2017, focusing on optimizing for mobile and speed. It recommends ensuring sites are fast, secure with HTTPS, implement AMP pages and rich snippets. For organic search, the document stresses the importance of page speed, keeping up with Google updates, prioritizing local SEO. For paid search, it recommends maximizing AdWords quality score through relevance and customizing ads. It also emphasizes measuring multi-channel attribution and using data studio for reporting.
The Top Ways to Optimize Your Pay-Per-Call CampaignsAffiliate Summit
The document provides tips for optimizing pay per call campaigns in three stages: getting started, intermediate steps, and advanced steps. Getting started involves structuring payouts to drive quality traffic, establishing partnerships with trustworthy affiliates, and reviewing performance. Intermediate steps include knowing what a quality call looks like, defining success with key performance indicators (KPIs), and optimizing the interactive voice response (IVR) system. Advanced steps are maximizing monetization, expanding new partnerships, and continually testing campaigns. The overall advice is to focus on call data, align call handling with campaign goals, and refine campaigns through ongoing testing.
This document provides an overview of the next generation of Magento Commerce and how it can help businesses upgrade their e-commerce platforms. Some key points:
- Magento Commerce 2.2 offers new features like content staging, customer segmentation, visual merchandising, and custom catalogs to personalize the customer experience.
- It provides capabilities for B2B commerce like order management, custom catalogs/price lists, and tools to build loyalty through fast, frictionless purchasing.
- Using Magento Commerce can help businesses grow revenue through improved shopping experiences on any device, expanded sales channels, and business intelligence insights. It can also help reduce costs through streamlined operations and integration with any backend systems.
1) The document discusses Carhartt's 125+ year journey with user-generated content (UGC) and how they have incorporated it throughout their business.
2) Carhartt launched product reviews in 2008 but have since expanded to include multiple UGC formats across their customer journey and developed mobile-first applications to increase UGC submissions.
3) Research indicates that UGC increases purchase confidence and encourages brand engagement more than search, email, social media, and that customers will pay more and wait longer for products accompanied by UGC.
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...National Retail Federation
This document summarizes a presentation by Miche Dwenger on advanced personalization strategies. Some key points:
- Miche Dwenger is the Senior Director of eCommerce Experience at Dick's Sporting Goods, with over 20 years of retail experience.
- Dick's Sporting Goods has over 850 stores and launched ecommerce in 2008, now operating multiple sites with consistent double digit growth. They kicked off personalization efforts in 2013.
- Advanced personalization requires a convergence of online and offline data to create a 360-degree view of customers. Market drivers support using digital strategies to increase revenue across channels.
- Dick's leverages a wide range of customer, product, and contextual data to power
This document discusses the growing importance of catalogues for driving ecommerce sales. It provides examples of companies that have seen success using direct mail campaigns, such as increased repurchase rates and response rates. Direct mail is described as an effective marketing channel for delivering the best customers who spend more and have higher lifetime values compared to other channels. Data shows that catalogues can drive online activity and sales by improving the customer experience on the website. In conclusion, direct mail is considered an important part of integrated marketing strategies and remains effective despite the increasingly digital world.
8. Search Marketing - Dan Richardson Not Just SEO - Screen Pages Ecommerce Fo...sarahwillcocks
The document provides recommendations for search marketing strategies in 2017, focusing on optimizing for mobile and speed. It recommends ensuring sites are fast, secure with HTTPS, implement AMP pages and rich snippets. For organic search, the document stresses the importance of page speed, keeping up with Google updates, prioritizing local SEO. For paid search, it recommends maximizing AdWords quality score through relevance and customizing ads. It also emphasizes measuring multi-channel attribution and using data studio for reporting.
The Top Ways to Optimize Your Pay-Per-Call CampaignsAffiliate Summit
The document provides tips for optimizing pay per call campaigns in three stages: getting started, intermediate steps, and advanced steps. Getting started involves structuring payouts to drive quality traffic, establishing partnerships with trustworthy affiliates, and reviewing performance. Intermediate steps include knowing what a quality call looks like, defining success with key performance indicators (KPIs), and optimizing the interactive voice response (IVR) system. Advanced steps are maximizing monetization, expanding new partnerships, and continually testing campaigns. The overall advice is to focus on call data, align call handling with campaign goals, and refine campaigns through ongoing testing.
This document provides an overview of the next generation of Magento Commerce and how it can help businesses upgrade their e-commerce platforms. Some key points:
- Magento Commerce 2.2 offers new features like content staging, customer segmentation, visual merchandising, and custom catalogs to personalize the customer experience.
- It provides capabilities for B2B commerce like order management, custom catalogs/price lists, and tools to build loyalty through fast, frictionless purchasing.
- Using Magento Commerce can help businesses grow revenue through improved shopping experiences on any device, expanded sales channels, and business intelligence insights. It can also help reduce costs through streamlined operations and integration with any backend systems.
1) The document discusses Carhartt's 125+ year journey with user-generated content (UGC) and how they have incorporated it throughout their business.
2) Carhartt launched product reviews in 2008 but have since expanded to include multiple UGC formats across their customer journey and developed mobile-first applications to increase UGC submissions.
3) Research indicates that UGC increases purchase confidence and encourages brand engagement more than search, email, social media, and that customers will pay more and wait longer for products accompanied by UGC.
Using Analytics to Improve Your Affiliate MarketingAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Affiliates and Merchants will discover how to gain valuable actionable insights in analytics. We will cover best practices, most important metrics to use, and how to use this information for success.
This document discusses how visual content and influencer marketing can be leveraged throughout the modern consumer journey. It provides three case studies of brands successfully using different visual content strategies: 1) NYX Professional Makeup used user-generated content at scale to engage existing customers and attract new communities. 2) Estée Lauder's Aveda brand tested short-form video against images for new customer acquisition campaigns on Facebook. 3) Pepe Jeans ran an influencer campaign with over 1,500 participants, 55 store activations, and content reaching over 33 million users on social media. The document emphasizes analyzing consumer behaviors, applying context throughout touchpoints, and consistently measuring and optimizing performance.
This document summarizes a presentation given by Max Kissick-Jones of Bronto Software about the top email marketing tactics used by retailers. The document shares that segmentation, welcome series, remailing, cart recovery, and post-purchase series are some of the most commonly and effectively used tactics. It also notes that larger retailers tend to use fewer email marketing tactics than smaller retailers. The document aims to help retailers understand which tactics deliver the highest returns so they can prioritize the most effective programs.
The document outlines 7 essential functions of an effective product detail page (PDP) on Amazon:
1. Inspires users with content that conveys the brand story, delivers on product promises, and allows users to visualize the product.
2. Drives prominence in search results through seasonally relevant content.
3. Converts users online and in physical stores by enhancing brick-and-mortar sales.
4. Tells a powerful product story through highlights of purchase drivers and prioritizing consumer wants.
5. Recreates the ability to see and touch the product with visual demonstrations.
6. Generates credibility through reviews and ratings to manage expectations.
7. The PDP
3. Is customer loyalty a concept of the past? - Charlie Casey LoyaltyLion - S...sarahwillcocks
This document discusses customer loyalty in ecommerce. It notes that while loyalty programs are not new, many past programs had issues like being inconvenient to join or having unattainable rewards. The CEO of LoyaltyLion, Charlie Casey, believes loyalty is still important for ecommerce retailers and that their software helps retailers design effective loyalty programs that reduce customer churn and increase revenue through higher customer engagement, retention, and advocacy. It provides examples of LoyaltyLion customers like CheapUndies and The Chivery that saw increased retention rates and revenue using LoyaltyLion's software.
Developing Email Campaigns that Educate and ConvertAct-On Software
The document discusses best practices for developing email campaigns that educate and convert leads. It recommends segmenting audiences based on attributes and behaviors. Content should be targeted, personal, and address the specific needs of different audience segments. Email messages should educate over time to build rapport while subtly promoting products. Testing different message elements helps maximize effectiveness. The goal is to engage the right person with the right information at the right time through an automated drip campaign.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Affiliate marketing can generate new revenue opportunities. Explore how data provides insight into a campaigns performance and how to leverage data to make smarter digital investments.
Transforming the Customer Experience Through SearchMediaPost
Search is becoming less of a query and more of a conversation. Why people search hasn't changed, but how they search has. Predictive search, Google Post, and Facebook M will become some of the biggest drivers of change in 2017, which brings to the forefront the importance of how consumers experience interactions with brands. Join David Schoonover, senior manager and head of digital, social, CRM and .com at Kia Motors America, as he steps through how the next phase of search will transform the relationship between brands and consumers.
The biggest challenges in developing new products that expand brands and deepen customer engagement according to marketing professionals are:
1. Determining the right products to develop through thorough customer research and testing before launch.
2. Ensuring new products fit within the brand's niche without spreading resources too thin or conflicting with existing customers' perceptions of the brand.
3. Gaining buy-in from retail partners who may prefer focusing on existing lines over innovative new products.
The document discusses how to use UX testing to improve online sales. It recommends setting tasks for test participants to complete on a website while watching their videos to identify areas of frustration. UX testing can improve sales by removing user issues, validate new features, and prioritize needs. Examples show how others halved bounce rates and increased sales and conversion rates by testing. The document provides tips for using UX testing like mining search logs and adjusting cookie messages on mobile. It encourages testing free through the WhatUsersDo website.
How StorageMart Succeeds in Global & Local SearchTrustpilot
Succeeding in search is an on-going challenge, particularly when you are big global brand that is fueled by multi-location, local businesses. Do you wonder how brands like StorageMart achieve major success in search while maintaining their trusted reputation regardless of location, across the country? View the webinar to discover:
-The hurdles StorageMart faced
-The changes StorageMart implemented to their search strategy
-How StorageMart maintains their brand’s reputation in local and global search
The Trade Desk, WTF Programmatic, December 2016 Digiday
The document provides best practices for creating an effective advertising campaign that resonates with modern consumers. It lists 5 things to consider: 1) think holistically and select the right media mix, 2) approach your campaign as a consumer would like to engage with one, 3) do your homework and understand the advertising landscape, 4) creative thinking as one size does not fit all and immersive advertising requires understanding different formats, 5) success is in measurement as data ties the advertising plan together.
Turning Customer Reviews Into Real RevenueTrustpilot
This document summarizes a presentation about turning customer reviews into real revenue. It discusses the customer feedback cycle of monitoring feedback, actively soliciting reviews, managing reviews proactively, and responding to resolve issues. It outlines three pillars of value from customer reviews: establishing a trusted brand, accelerating marketing, and improving customer experience. Two success stories are shared: one from Skyscanner about efficiently responding to reviews in multiple languages, and one from a lending company about improving processes using reviews.
The document discusses strategies for providing personalized brand experiences for customers. It notes that the customer journey has changed, with 50-80% of purchasing now done digitally across multiple channels. To properly engage customers, companies need to focus on the entire customer journey, use various engagement marketing channels tailored to each customer, and implement marketing orchestration using customer data to deliver coordinated messages across channels. The document recommends mapping customer journeys, leveraging mobile and social media, and using marketing platforms to automate personalized experiences.
Shop.org 2017 Tech talk how innovation is the currency in todays engagement e...National Retail Federation
This document discusses how innovation is important for effective marketing in today's engagement economy. It argues that marketers need the right data management processes and platforms to create humanized engagement models that transform businesses into insights-driven ones. Innovation helps improve marketing programs and close measurement gaps by coordinating communication across channels, measuring performance based on customers rather than channels, and letting insights lead decision-making. The document provides examples of how testing different messaging, incentives and channels can impact outcomes and drive higher response rates. It emphasizes that effective data frameworks and defined metrics are needed to address measurement and insights gaps.
What are the building blocks of retail customer experience? What needs to be in place to start selling more through better experiences? #customerexperience #sales
Improving Revenue through Dynamic Product RecommendationsDynamic Yield
We power tens of millions of product recommendations per day on behalf of our clients. Needless to say, we've learned a lot about what works, how and where to implement recommendations in the purchase funnel. Global retailers who have implemented Dynamic Yield’s recommendations have seen a substantial uplift in revenue within the first 90 days. Your site can do it too. Contact us to see a live demo.
HP is first to test many of Bing's and Google's innovative advertising features such as Purchases On Google, which uses mobile product listing ads to allow consumers to buy HP products through Google. Tools like this one requires internal collaboration to justify even a gradual move in budget for mobile media. An uptick in the average order size on mobile helps, but how do you get there? Morgan Chemij, director of marketing North America at HP.com, serves up guidance to help brands better understanding their options.
GfK Power to the iBrains: Identifying future consumer needs to anticipate dem...GfK
This document discusses strategies for retailers to engage future consumers, called "iBrains", who will make up 40% of consumers in major markets by 2020. It identifies that iBrains are digital natives who are mobile-first, social-driven, and value experiences over ownership. They browse intensively to find deals and are less loyal to brands. The document recommends that retailers shift from promoting new products to inspiring new experiences; start conversations about customers' lives instead of just telling brand stories; and make products better by incorporating customer input. Anticipating iBrain values and behaviors will be key to winning this important consumer group.
Scaling International Performance with Google and TinuitiTinuiti
Tinuiti is an award-winning performance marketing agency that manages over $2B in media for its clients annually. The document discusses Tinuiti's international growth framework and tools it uses to help clients scale internationally with Google. It provides an overview of key industry trends such as increased online activity globally and the benefits of pursuing international growth. The framework involves understanding where clients are in their global journey, using insights tools to research new markets, and addressing operational challenges as clients expand their footprint.
Using Analytics to Improve Your Affiliate MarketingAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Affiliates and Merchants will discover how to gain valuable actionable insights in analytics. We will cover best practices, most important metrics to use, and how to use this information for success.
This document discusses how visual content and influencer marketing can be leveraged throughout the modern consumer journey. It provides three case studies of brands successfully using different visual content strategies: 1) NYX Professional Makeup used user-generated content at scale to engage existing customers and attract new communities. 2) Estée Lauder's Aveda brand tested short-form video against images for new customer acquisition campaigns on Facebook. 3) Pepe Jeans ran an influencer campaign with over 1,500 participants, 55 store activations, and content reaching over 33 million users on social media. The document emphasizes analyzing consumer behaviors, applying context throughout touchpoints, and consistently measuring and optimizing performance.
This document summarizes a presentation given by Max Kissick-Jones of Bronto Software about the top email marketing tactics used by retailers. The document shares that segmentation, welcome series, remailing, cart recovery, and post-purchase series are some of the most commonly and effectively used tactics. It also notes that larger retailers tend to use fewer email marketing tactics than smaller retailers. The document aims to help retailers understand which tactics deliver the highest returns so they can prioritize the most effective programs.
The document outlines 7 essential functions of an effective product detail page (PDP) on Amazon:
1. Inspires users with content that conveys the brand story, delivers on product promises, and allows users to visualize the product.
2. Drives prominence in search results through seasonally relevant content.
3. Converts users online and in physical stores by enhancing brick-and-mortar sales.
4. Tells a powerful product story through highlights of purchase drivers and prioritizing consumer wants.
5. Recreates the ability to see and touch the product with visual demonstrations.
6. Generates credibility through reviews and ratings to manage expectations.
7. The PDP
3. Is customer loyalty a concept of the past? - Charlie Casey LoyaltyLion - S...sarahwillcocks
This document discusses customer loyalty in ecommerce. It notes that while loyalty programs are not new, many past programs had issues like being inconvenient to join or having unattainable rewards. The CEO of LoyaltyLion, Charlie Casey, believes loyalty is still important for ecommerce retailers and that their software helps retailers design effective loyalty programs that reduce customer churn and increase revenue through higher customer engagement, retention, and advocacy. It provides examples of LoyaltyLion customers like CheapUndies and The Chivery that saw increased retention rates and revenue using LoyaltyLion's software.
Developing Email Campaigns that Educate and ConvertAct-On Software
The document discusses best practices for developing email campaigns that educate and convert leads. It recommends segmenting audiences based on attributes and behaviors. Content should be targeted, personal, and address the specific needs of different audience segments. Email messages should educate over time to build rapport while subtly promoting products. Testing different message elements helps maximize effectiveness. The goal is to engage the right person with the right information at the right time through an automated drip campaign.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Affiliate marketing can generate new revenue opportunities. Explore how data provides insight into a campaigns performance and how to leverage data to make smarter digital investments.
Transforming the Customer Experience Through SearchMediaPost
Search is becoming less of a query and more of a conversation. Why people search hasn't changed, but how they search has. Predictive search, Google Post, and Facebook M will become some of the biggest drivers of change in 2017, which brings to the forefront the importance of how consumers experience interactions with brands. Join David Schoonover, senior manager and head of digital, social, CRM and .com at Kia Motors America, as he steps through how the next phase of search will transform the relationship between brands and consumers.
The biggest challenges in developing new products that expand brands and deepen customer engagement according to marketing professionals are:
1. Determining the right products to develop through thorough customer research and testing before launch.
2. Ensuring new products fit within the brand's niche without spreading resources too thin or conflicting with existing customers' perceptions of the brand.
3. Gaining buy-in from retail partners who may prefer focusing on existing lines over innovative new products.
The document discusses how to use UX testing to improve online sales. It recommends setting tasks for test participants to complete on a website while watching their videos to identify areas of frustration. UX testing can improve sales by removing user issues, validate new features, and prioritize needs. Examples show how others halved bounce rates and increased sales and conversion rates by testing. The document provides tips for using UX testing like mining search logs and adjusting cookie messages on mobile. It encourages testing free through the WhatUsersDo website.
How StorageMart Succeeds in Global & Local SearchTrustpilot
Succeeding in search is an on-going challenge, particularly when you are big global brand that is fueled by multi-location, local businesses. Do you wonder how brands like StorageMart achieve major success in search while maintaining their trusted reputation regardless of location, across the country? View the webinar to discover:
-The hurdles StorageMart faced
-The changes StorageMart implemented to their search strategy
-How StorageMart maintains their brand’s reputation in local and global search
The Trade Desk, WTF Programmatic, December 2016 Digiday
The document provides best practices for creating an effective advertising campaign that resonates with modern consumers. It lists 5 things to consider: 1) think holistically and select the right media mix, 2) approach your campaign as a consumer would like to engage with one, 3) do your homework and understand the advertising landscape, 4) creative thinking as one size does not fit all and immersive advertising requires understanding different formats, 5) success is in measurement as data ties the advertising plan together.
Turning Customer Reviews Into Real RevenueTrustpilot
This document summarizes a presentation about turning customer reviews into real revenue. It discusses the customer feedback cycle of monitoring feedback, actively soliciting reviews, managing reviews proactively, and responding to resolve issues. It outlines three pillars of value from customer reviews: establishing a trusted brand, accelerating marketing, and improving customer experience. Two success stories are shared: one from Skyscanner about efficiently responding to reviews in multiple languages, and one from a lending company about improving processes using reviews.
The document discusses strategies for providing personalized brand experiences for customers. It notes that the customer journey has changed, with 50-80% of purchasing now done digitally across multiple channels. To properly engage customers, companies need to focus on the entire customer journey, use various engagement marketing channels tailored to each customer, and implement marketing orchestration using customer data to deliver coordinated messages across channels. The document recommends mapping customer journeys, leveraging mobile and social media, and using marketing platforms to automate personalized experiences.
Shop.org 2017 Tech talk how innovation is the currency in todays engagement e...National Retail Federation
This document discusses how innovation is important for effective marketing in today's engagement economy. It argues that marketers need the right data management processes and platforms to create humanized engagement models that transform businesses into insights-driven ones. Innovation helps improve marketing programs and close measurement gaps by coordinating communication across channels, measuring performance based on customers rather than channels, and letting insights lead decision-making. The document provides examples of how testing different messaging, incentives and channels can impact outcomes and drive higher response rates. It emphasizes that effective data frameworks and defined metrics are needed to address measurement and insights gaps.
What are the building blocks of retail customer experience? What needs to be in place to start selling more through better experiences? #customerexperience #sales
Improving Revenue through Dynamic Product RecommendationsDynamic Yield
We power tens of millions of product recommendations per day on behalf of our clients. Needless to say, we've learned a lot about what works, how and where to implement recommendations in the purchase funnel. Global retailers who have implemented Dynamic Yield’s recommendations have seen a substantial uplift in revenue within the first 90 days. Your site can do it too. Contact us to see a live demo.
HP is first to test many of Bing's and Google's innovative advertising features such as Purchases On Google, which uses mobile product listing ads to allow consumers to buy HP products through Google. Tools like this one requires internal collaboration to justify even a gradual move in budget for mobile media. An uptick in the average order size on mobile helps, but how do you get there? Morgan Chemij, director of marketing North America at HP.com, serves up guidance to help brands better understanding their options.
GfK Power to the iBrains: Identifying future consumer needs to anticipate dem...GfK
This document discusses strategies for retailers to engage future consumers, called "iBrains", who will make up 40% of consumers in major markets by 2020. It identifies that iBrains are digital natives who are mobile-first, social-driven, and value experiences over ownership. They browse intensively to find deals and are less loyal to brands. The document recommends that retailers shift from promoting new products to inspiring new experiences; start conversations about customers' lives instead of just telling brand stories; and make products better by incorporating customer input. Anticipating iBrain values and behaviors will be key to winning this important consumer group.
Scaling International Performance with Google and TinuitiTinuiti
Tinuiti is an award-winning performance marketing agency that manages over $2B in media for its clients annually. The document discusses Tinuiti's international growth framework and tools it uses to help clients scale internationally with Google. It provides an overview of key industry trends such as increased online activity globally and the benefits of pursuing international growth. The framework involves understanding where clients are in their global journey, using insights tools to research new markets, and addressing operational challenges as clients expand their footprint.
As 2013 draws to an end, most of us have already started thinking about the upcoming year and how to get a jump-start on the opportunities that lie ahead. What could you discover now that might help you plan for a successful 2014?
Find out in our 2014 Planning webinar as we explore trends that will surely shape your digital strategies and tactics for next year. Our team of experts will share the following insights:
* Mobile marketing
* Social media landscape
* Paid media trends and new developments
* Wearable Technology
* Social-Mobile-Cloud
* Big Data and Predictive Modeling
This document discusses how the COVID-19 pandemic has impacted customer expectations and behaviors, requiring businesses to rethink their customer experience approaches. Some key points:
- COVID-19 changed customer priorities to focus on health/safety and caused people to make purchasing decisions differently. This raised expectations for customer experiences.
- Maintaining interactions and "commercial cadence" with customers was important for high-performing companies according to the research.
- Customers are more thoughtful in decisions, seeking brands they trust that demonstrate purpose and reputation over just convenience. Factors like safety, brand and ethics are now part of customers' value assessments.
- Many purchases shifted online, making customers more digitally savvy and demanding
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
The document discusses optimizing the customer experience across channels by using data and analytics. It notes that customers expect consistent experiences and will go elsewhere if a company cannot provide value. The key is to optimize the customer journey through business rules, machine learning, and personalization. Having a single customer view, delivering real-time experiences, and knowing all available data are important to engaging customers effectively.
This document summarizes the key findings from Forrester's 2019 report on the state of retail innovation. It discusses retailers' top goals of reducing costs, improving customer experience and products, and growing revenue. Major areas of investment are improving online and store customer experiences, launching new products faster, and lowering costs through supply chain and IT improvements. Emerging technologies like AI, mobility, and digital stores are areas retailers are exploring. However, personalization faces challenges from privacy concerns. The report also predicts clashes between Amazon and other retailers in 2019 and the need for retailers to diversify beyond their core business.
1. Digital marketers are measuring ROI too quickly, often within one month, which does not align with typical B2B sales cycles of 6 months or longer.
2. When measuring ROI too quickly, digital marketers are actually measuring KPIs like clicks and conversions rather than true ROI.
3. Digital marketers feel pressure to show quick results due to frequent budget discussions, which leads to lower confidence in reported ROI metrics and less motivation to share ROI with stakeholders.
Nurturing. Another of those words we hear again and again. What’s so great about nurturing?
With so much of the buying journey unassisted by sales, marketing needs to be able to accompany buyers through their journey with the right content. The delivery of the right content at the right time is the role of nurturing. And that works equally well when we’re nurturing a prospect towards an initial sale – as it does when we’re nurturing customers towards repeat or additional purchases.
In this presentation, we will cover topics such as:
• What the buyer journey looks like, pre- and post-sale
• Ways to maximise customer lifetime value
• What content works at each stage of the buyer journey
• Marketing automation and CRM systems: what are they good for?
• Marketing automation: don’t get carried away by hype
• What should we be measuring and when
This document discusses cross-device marketing and personalization. It begins by explaining how customer journeys have become more fragmented across devices. It then discusses the challenges of understanding cross-device behavior and obtaining a single customer view. Several industry solutions for cross-device tracking and attribution are presented. The document emphasizes that moving to cross-device solutions provides more accurate performance insights. It also provides examples of companies that improved marketing results by implementing cross-device analytics and personalization.
This document discusses cross-device marketing and personalization. It begins by explaining how customer journeys have become more fragmented across devices. It then discusses the challenges of understanding cross-device behavior and having a single customer view. Several industry solutions for cross-device tracking and attribution are presented. The document emphasizes that moving to cross-device solutions provides more accurate performance insights. It also provides examples of companies that improved marketing results by implementing cross-device analytics and personalization.
Optimising Digital Marketing In A Shifting Consumer LandscapeStackla
The social sharing phenomenon has given marketers access to a giant footprint of authentic customer stories. Within this user-generated content (UGC) are the most credible, trusted and relevant customer experiences that people crave and brand’s can’t manufacture.
Stackla’s Noor Hammad will share how brands are optimising their digital marketing by leveraging UGC across their ads, websites, emails and all online touchpoints.
The document provides 5 tips for maximizing app monetization: 1) Respect user privacy and comply with GDPR by obtaining clear consent; 2) Better understand users through analytics to adapt strategies; 3) Leverage brand advertising in apps to raise awareness and drive installs; 4) Optimize monetization strategies efficiently through automated tools and regular reviews; 5) Continually challenge strategies and optimize through repetition. The document is from a presentation at Casual Connect London 2019 about these tips from Ogury, a company that provides mobile marketing and analytics.
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...National Retail Federation
This document discusses key findings from an IBM Consumer 2020 Research Study on consumer priorities and purchasing habits. The study found that:
1) Sustainability has reached a tipping point, with 57% of consumers willing to change habits to reduce environmental impact and 73% seeking transparency.
2) Trust is a top criteria for brand selection, with 84% of consumers indicating trust is important. Transparency can help brands build trust.
3) Consumers now shop in "micro-moments" - whenever inspiration strikes - with 71% shopping occasionally and 35% shopping weekly or more in short sessions.
Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.
This document discusses how businesses can adapt to the increasing importance of mobile. It notes that people are online twice as much as three years ago using various devices. Marketers must consider how to reach customers across different contexts and devices. The document provides examples of how companies have optimized their digital experiences and apps for mobile. It suggests businesses ask if they are adequately monitoring mobile metrics and adapting organizationally. Recommendations include leveraging location data, in-app ads, and measuring non-traditional mobile conversions like store visits. The conclusion emphasizes that mobile represents a shift in how people engage digitally and physically.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Similar to GFK & NRF present: "The Personalization Paradox" (18)
This document discusses how data can drive enhanced customer experiences. It outlines a customer promise journey framework including understanding customers, defining promises, mapping the customer journey, measuring experiences, evaluating feedback, and improving experiences. Data from both digital and physical sources can provide insights to personalize communications, offers, and experiences. Customer data reveals friction points and influences on loyalty to prioritize improvements. Feedback dictates the methodology for evaluating all customer data and understanding issues to direct effective change.
This document discusses driving optimal decision-making in fresh grocery. It introduces Matt Schwartz, the CEO and co-founder of Afresh, who has a track record of building social impact companies related to sustainability and health. It also introduces John Clear from Alvarez & Marsal, who has over 12 years of grocery retail and consulting experience. The document notes that fresh grocery is difficult to manage effectively due to challenges like perishability, seasonality, complex product specifications, and departments operating in silos. It argues that making the fresh food supply chain more efficient can drive better environmental, social, and business outcomes through reductions in waste and emissions and increased access to healthy food.
NRF 2024 Presentation
Sunday, January 14 2024
Darin Detwiler, Detwiler Consulting Group, LLC
Dean Hornsby, BluLine Solutions, LLC
Rick Schlenker, Logile, Inc.
Christopher Schlichting, Coborn’s Inc.
Presentation at NRF Nexus 2023
July 11, 2023
Debjani Deb, CEO & Co-Founder
Session AI
Amanda Hall, Director of Pricing Strategy & Analytics
Ashley Global Retail
Navigating uncertainty: The art and science of learning and doing 10x in a te...National Retail Federation
The document discusses various topics related to uncertainty, failure, and innovation including:
- World uncertainty has increased since 1990 according to an uncertainty index.
- Top sources of traffic for top Shopify stores are email, referral, social media, and direct visits rather than search.
- Costs of computation, data storage, and networking have collapsed and programming costs may collapse as well.
- A study analyzed failure dynamics across science, startups, and security based on large datasets.
- Innovation requires formulating hypotheses, prototyping ideas quickly, and testing prototypes to learn and improve. Doing many small, early tests is better than elaborate testing.
Presentation from NRF 2023: Retail’s Big Show.
Michelle Evans, Global Lead of Retail and Digital Consumer Insights, Euromonitor International
Get a first look at the top consumer trends with the biggest implications for retailers and brands. In this session, retail expert Michelle Evans reveals the latest insights from Euromonitor’s annual global consumer trends report. She examines the behaviors and motivations that will drive shopping habits next year so you can meet new demands.
Data-driven site selection: How understanding consumer movement drives Little...National Retail Federation
This document discusses how Little Caesars uses human movement data from Near to inform their site selection and expansion strategy. Near provides data on consumer patterns, origins, and profiles to help Little Caesars identify gaps in their existing markets and understand potential cannibalization between new and existing locations. The data has helped Little Caesars strategically plan their significant global expansion goals over the next five years while maximizing ROI for new locations.
Presentation from NRF 2023: Retail's Big Show
Lee Peterson, WD Partners
Seana Strawn, IKEA US
Resale is ecologically beneficial, applies to many types of merchandise and is on-trend, but we are finding that the resale of goods online isn't as profitable as in store--think photo shoot, double ship and repackaging of items. So if done right at store level, can resale be more profitable, increase foot traffic with unique offerings, and boost customer loyalty? Learn from IKEA about their in-store resale experience, hear exclusive research from WD Partners and see visual renderings that show how areas of resale can be executed in several types of merchandise categories.
Presentation from NRF 2023: Retail's Big Show
Cam Avent, Union Square Hospitality Group
Kelly MacPherson, Union Square Hospitality Group
Morgan Wiley, Union Square Hospitality Group
In this session, we will have an interactive discussion outlining best practices for infusing data-driven decision making into an organization’s DNA: driving bottom-line results, personalizing and elevating the guest experience, and creating a workplace that inspires and retains high performers. We will share best practices on how to put the right numbers with the right context in the right hands, and how to craft optimal employee and guest experiences by leveraging analytics.
Presentation from NRF 2023: Retail's Big Show
James Boushka, Aramark
Time. The precious resource so few restauranteurs and hospitality veterans have. From preparation and production to serving guests to paying invoices, there are no shortage of mundane tasks essential to a well-functioning restaurant. Rising labor costs, guest demand for speed, and shrinking profit margins are propelling the industry to embrace automation as a marker for impactful success. Discover the trends and challenge your operational model to create experiences where humans and automation work together.
Retail Media Networks: How the physical store will power their next phase of ...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Kristi Argyilan, Albertsons Media Collective
Aaron Dunford, Nordstrom
Andrew Lipsman, Insider Intelligence
Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks are evolving to meet consumers shopping behaviors wherever they are, whether that be in-store or online.
Presentation from NRF 2023: Retail's Big Show
Adam Braun, Illinois Attorney General's Office
David Johnston, National Retail Federation
Millie Kresevich, EssilorLuxottica
Maria Michel-Manzo, Homeland Security Investigations
Organized retail crime (ORC) is a growing threat to retailers of all sizes, is imperiling employee and customer safety, and is hurting companies’ financial performance. This session will highlight how ORC threats are evolving, how law enforcement and retailers can work together more effectively on ORC investigations, and what NRF is doing to support legislation and industry initiatives that will help to counter ORC.
Voice in retail: It speaks, it listens, it’s impacting our real world businessesNational Retail Federation
Presentation from NRF 2023: Retail's Big Show
Glenn Allison, Tractor Supply Company
Donald Buckley, Lullaboo Studios,
Treehouse Consulting, LLC
Vicki Cantrell, Vendors in Partnership LLC
Mirko Saul, Schwarz Digital GmbH & Co. KG
You may know it as smart speaker, or the voice that tells jokes to your kids. You may think it’s a marketing channel, or only available through Big Tech.
Think again. A number of leading retailers know conversational artificial intelligence – voice assistance -- as a technology that is creating operational efficiencies (from warehouse to store), aiding employee retention, and lifting brand affinity. A technology that’s not only on the roadmap, but in implementation. (And in ways you may not expect.)
Join industry leader Vicki Cantrell and top executives from retail and entertainment as she pulls back the covers on the value of voice and retail, and explores the questions you’d ask: what’s real, what’s not, and what’s next? Where and how is this better than what we’re doing now? How do we protect the privacy of our customers – and our own data? How do we get started, and with whom?
Presentation from NRF 2023: Retail's Big Show
Ira Kalish, Deloitte Touche Tohmatsu Ltd.
In 2022, the world has faced significant challenges that have continued to disrupt the retail industry. We have seen inflation, war, the pandemic, climate change, supply chain challenges, changing government policies, and even increased talk about deglobalization. In this presentation, Dr. Ira Kalish, Deloitte’s Chief Global Economist, will discuss these issues as he offers his view on continued evolution and what retailers can expect in 2023 and beyond.
The Future of E-commerce: first-hands insights.Solvd, Inc.
According to Statista, revenue in the e-commerce market is projected to reach US$4,117.00bn in 2024. New technologies and methodologies constantly influence how the e-commerce market develops and shapes itsthe future of e-commerce. The main questions are in the air: How can we stay aligned with e-commerce business owners and ensure our engineering services meet their evolving needs?
At Solvd, this question prompted a deep dive into the current e-commerce landscape. Our goal was to get information about the future of e-commerce directly from first-hand sources. In the course of our research, we explored:
- Portrait of respondents.
- Current challenges and pain points of the e-commerce industry.
- Emerging trends and upcoming opportunities.
- Human resource allocation for e-commerce projects.
- Solutions and actionable advice for business owners.
- The role of a reliable partner in problem-solving.
Explore, download, and share invaluable insights made by Solvd!
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