The document discusses customer care strategies online, emphasizing dynamic creatives and various ad formats for better engagement. It highlights a case study comparing retail adwords and DoubleClick, showing significant improvements in cost per click and conversion rates. Additionally, it touches on audience segmentation, remarketing features, and advertising budget efficiency.

2. Agenda
• See Think Do Care
• Customers care online
• Case Study

7. Dynamic Creatives
• Ad Formats
• Logic of Product Impression
• Special offers, promotions and sales
• Content personalization

8. Ad Formats

9. Control number of
displayed products
Similar products
Expanding product
information
Time limits for
special offers
Ad Formats

10. Case 1: Retail
AdWords vs DoubleClick Dynamic Creatives
- Cost per click decreased by 12%
- Conversion rate increased by 55%
- Conversion cost decreased by 53%
- Traffic decreased by 49%

11. Audience
• Customer segmentation in DoubleClick
• RFM - analysis
• CRM - data

17. Compare the features of remarketing

19. The advertising budget

20. The cost of conversion

21. Number of sales

22. The average cost per click DoubleClick
+18%

23. The average conversion rate
+202%

24. СПАСИБО
ЗА ВНИМАНИЕ
Сергей Романов
s.romanov@promodo.com
promodo.ua