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Why businesses should for digital marketing?


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Digital marketing has revolutionized the marketing process by reducing the overall marketing cost and delivering better ROI. So have you gone digital yet?

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Why businesses should for digital marketing?

  1. 1. searchvalue<br />digital marketing simplified <br />Why Businesses should go Digital? <br /><br />
  2. 2. searchvalue<br />Agenda<br /><ul><li>Importance of the Internet and Digital Marketing to Businesses
  3. 3. Where are the opportunities?
  4. 4. How Digital Marketing impacts the bottom line?
  5. 5. Strategic approach to Digital Marketing
  6. 6. Building an Digital Marketing Strategy
  7. 7. Value of Measurement and Performance Analysis </li></ul>Opportunities with Digital Marketing<br />
  8. 8. searchvalue<br />Why go Digital?<br /><ul><li>89% of Internet users regularly use a search engine for products and services
  9. 9. Usage of Internet across the world increasing exponentially
  10. 10. Internet is no longer a niche marketing channel worthy of investment for the future
  11. 11. Most Economical Marketing Medium to reach a large, astute and knowledgeable audience</li></ul>Opportunities with Digital Marketing<br />
  12. 12. searchvalue<br />Where are the opportunities?<br /><ul><li>Incremental Revenues
  13. 13. Reduced Cost of Marketing and Promotion
  14. 14. Comprehensive Exposure
  15. 15. Enhanced Brand Image
  16. 16. Better Customer Relationship Management
  17. 17. Better Measurement and Performance Analysis </li></ul>Opportunities with Digital Marketing<br />
  18. 18. searchvalue<br />Incremental Revenues <br /><ul><li>Lower cost of sales
  19. 19. Easily attract new customers through very targeted and measurable marketing efforts
  20. 20. Global reach is easily possible
  21. 21. Segmentation and reaching Target Audience is easy and effective </li></ul>Opportunities with Digital Marketing<br />
  22. 22. searchvalue<br />Reduced Cost of Marketing <br /><ul><li>Digital Marketing basically requires an attractive and user friendly website
  23. 23. Provides lowest cost of sales
  24. 24. Enables easy reach to very large audience
  25. 25. Low cost of acquisition per customer</li></ul>Opportunities with Digital Marketing<br />
  26. 26. searchvalue<br />Brand Image and Exposure <br /><ul><li>Improving business’s visibility to a very targeted audience for long term relationship
  27. 27. Build a community around your business to improve its brand value
  28. 28. Help enhance offerings and delivered value preposition </li></ul>Opportunities with Digital Marketing<br />
  29. 29. searchvalue<br />Driving Incremental Revenue <br /><ul><li>Various marketing opportunities available
  30. 30. Advantages of each approach/tactics
  31. 31. Return on Investment for various approaches
  32. 32. Focusing in the right direction </li></ul>Opportunities with Digital Marketing<br />
  33. 33. searchvalue<br />The Marketing Opportunities <br />For creating an effective marketing plan, consider various stages on customer interaction in the marketing process<br />Opportunities with Digital Marketing<br />
  34. 34. searchvalue<br />The Marketing Opportunities <br />Opportunities with Digital Marketing<br />
  35. 35. searchvalue<br />Site Conversion: The Key to Success <br />Conversion<br /><ul><li>Perfect and Optimised Website provides better conversion
  36. 36. Best Investment Scenario: Increasing the conversion ratio of visitors to customers </li></ul>Opportunities with Digital Marketing<br />
  37. 37. searchvalue<br />Measuring Website Conversion <br />Conversion<br /><ul><li>Regular website conversion and performance analysis to ensure optimum site performance
  38. 38. Measuring Visits, Conversions and Persuasion will give an accurate picture of Returns on Marketing Investments </li></ul>Opportunities with Digital Marketing<br />
  39. 39. searchvalue<br />Measuring Website Conversion <br />Conversion<br />Opportunities with Digital Marketing<br />
  40. 40. searchvalue<br />Driving Incremental Traffic <br />Acquisition<br />Opportunities with Digital Marketing<br />
  41. 41. searchvalue<br />New and Incremental Customers <br />Acquisition<br />Search Engine Optimisation<br /><ul><li>Improving Keyword Ranking in Search Results
  42. 42. Improves the volume and quality of traffic through organic search result listings
  43. 43. Most important online marketing activity
  44. 44. Strategic Activity with long term benefits </li></ul>Opportunities with Digital Marketing<br />
  45. 45. searchvalue<br />New and Incremental Customers <br />Acquisition<br />Search Engine Optimisation<br /><ul><li>SEO can take up to 6 - 12 months to deliver significant results
  46. 46. SEO is an iterative process requiring careful analysis and modifications
  47. 47. Ensures high-quality, targeted and incremental traffic </li></ul>Opportunities with Digital Marketing<br />
  48. 48. searchvalue<br />New and Incremental Customers <br />Acquisition<br />Pay Per Click<br /><ul><li>Delivers targeted traffic instantly
  49. 49. Delivers significant returns and quickly to become an ongoing activity
  50. 50. PPC campaigns compliment SEO and SMO activities
  51. 51. Running SEO and PPC ensures best returns </li></ul>Opportunities with Digital Marketing<br />
  52. 52. searchvalue<br />New and Incremental Customers <br />Acquisition<br />Social Media Marketing<br /><ul><li>Most interactive digital marketing tactics
  53. 53. Creates an everlasting value preposition
  54. 54. Enhances your brand value
  55. 55. Develops a community closely associated with your organization and offerings</li></ul>Opportunities with Digital Marketing<br />
  56. 56. searchvalue<br />New and Incremental Customers <br />Acquisition<br />Social Media Marketing<br /><ul><li>Helps audience to communicate in a healthy way across various verticals
  57. 57. Creates awareness, spread the word , improves participation, keep audience engaged and helps in getting a genuine opinion from target audience </li></ul>Opportunities with Digital Marketing<br />
  58. 58. searchvalue<br />Existing Customers <br />Retention<br /><ul><li>Never overlook existing customers in the fervour to find new ones
  59. 59. Manage existing customers effectively
  60. 60. Improve customer loyalty and value through long term association
  61. 61. Synchronize your online proposition with your offline environment
  62. 62. Regular interaction with existing customers will enhance loyalty and reinforce the brand value</li></ul>Opportunities with Digital Marketing<br />
  63. 63. searchvalue<br />Result and Measurement Analysis <br />Analysis<br /><ul><li>Digital Marketing offers unparalleled ways for result measurement and performance analysis
  64. 64. There are three key areas to measure
  65. 65. Website Conversion Rate
  66. 66. Website Performance
  67. 67. ROI on Marketing Investment </li></ul>Opportunities with Digital Marketing<br />
  68. 68. searchvalue<br />Result and Measurement Analysis <br />Analysis<br />Measuring Visits, Conversions and Persuasion will give a better picture on returns on marketing investments <br />Opportunities with Digital Marketing<br />
  69. 69. searchvalue<br />Result and Measurement Analysis <br />Analysis<br />Site Performance Analysis<br /><ul><li>Where are customers are coming from?
  70. 70. How long are they staying on the website?
  71. 71. Which keywords are driving them to website?
  72. 72. Which platform is delivering best traffic?
  73. 73. Which activity is giving better results?</li></ul>Opportunities with Digital Marketing<br />
  74. 74. searchvalue<br />What Search Value Offers?<br /><ul><li>Over 5 years experience in Digital Marketing
  75. 75. Google Adwords and Analytics Qualified Professionals
  76. 76. Performance Based Campaigns and Costing
  77. 77. Offers a comprehensive service suite of digital marketing solutions
  78. 78. Ongoing relationships with over 100 clients worldwide
  79. 79. Shared interest in your success </li></ul>Opportunities with Digital Marketing<br />
  80. 80. searchvalue<br />Search Value Experience<br /><ul><li>Developed more than 100 websites
  81. 81. Managed online marketing campaigns for over 200 websites
  82. 82. Tremendous success rate for clients across the globe and various business domains
  83. 83. Currently running over 50 campaigns</li></ul>Opportunities with Digital Marketing<br />
  84. 84. searchvalue<br />Would like to know how going digital can help you….<br />Get in touch with me<br />Satayender Chaudhary<br />Search Value<br />Digital Marketing Simplified <br /> <br /> <br />Skype: dexresearch<br />Opportunities with Digital Marketing<br />