The document outlines the top 6 website design trends for 2016: 1) The proliferation of common UI patterns like hamburger menus and account registration forms. 2) Incorporating rich animations to enhance storytelling and the user experience. 3) Using microinteractions to engage users with small interface interactions. 4) Adopting Material Design principles which combine flat and minimal designs with shadows and movement. 5) Continuing to implement responsive design for mobile-friendly websites. 6) Maintaining flat designs while incorporating trends like long shadows, vibrant colors, and ghost buttons.

1. Top 6 Website Designing Trends for 2016
Having a nicely design site is great and all, but it really
doesn’t matter all that much if your site doesn’t function
well. Users are becoming more keenly aware to when
something doesn’t work properly on a website.
It’s becoming more common for users to leave a website
because they’ve encountered something that isn’t working
well for them. Imagine how bad this could be for an e­
commerce site?

2. 1. The Proliferation of UI Patterns

One of the side effects of responsive design has
meant that a lot of sites look similar. However,
responsive design isn’t solely to blame. The rise of
WordPress sites and the booming theme market also
have a hand in it.

3. a. The hamburger menu :

While some criticize this pattern’s use, there’s no
doubt that it’s widespread use makes the function
easily recognizable for users.

4. ii. Account registration:

You’ll find this pattern whenever you try to register
for a site. There might be a form to fill out or a
button that’ll allow you to use a social account to
sign up.

5. iii. Long scroll:

The technique works especially well for sites that
want to lure users through storytelling, and you can
still mimic a multi-page site by breaking the scroll
into clear sections.

6. 2. Rich Animations

Animations are being used more and more to
enhance a site’s storytelling, making the experience
more interactive and entertaining.

However, you can’t just stick animation in
anywhere. Consider carefully whether it adds to
your site’s story elements and personality.

7. i. Large scale animations

These are used as a primary interaction tool have
more impact on users and include effects like
parallax scrolling and pop-up notifications.

8. ii. Small scale animations

These include spinners, hover tools and loading
bars, and don’t require any user input.

9. 7 Most Popular Animation
Techniques:

Loading animations

Navigation and menus (nonscrolling)

Hover animations

Galleries and slideshows

Motion animation

Scrolling

Background animations/ videos

10. 3. Microinteractions

Microinteractions happen all around us, from
turning off the alarm on your mobile phone to liking
that cat picture on Facebook.

Each one done without a second thought. It’s likely
that you started your day with a micro-interaction.
By turning off the alarm on your mobile phone, you
engaged with a user interface in a single moment.
And more and more of these are baked into the apps
and devices we use.

11. 4. Material Design: A Richer
Alternative to Flat Design

Last year, Google launched its new style language,
Material Design. It uses shadow effects and the
concepts of movement and depth in order to create
designs that appear more realistic to the user.

The goal of Material Design is to create clean,
modernistic design that focus on UX. While
Google’s design aesthetic has detractors, it’s been
mostly praised as a game-changer.

With its minimalistic look, Material Design has a lot
in common with another growing trend — flat
design. Material Design, however, makes use of

12. 5. Responsive Design

Responsive web design has become incredibly
popular in recent years thanks to the rise of mobile
internet usage.

It’s safe to say responsive design isn’t going
anywhere soon, as it represents a relatively simple
and cheap way for businesses to build a fully-
functional mobile-friendly site.

But responsive web design does come with some
issues if not carried out properly, the most important
being performance.

13. 6. Flat Isn’t Going Away Anytime
Soon

Flat design has been around for a while and is
compatible with other trends such as minimalism,
responsive web design and Material Design.

14. Trends in Flat Design come to the
Forefront.

Long shadows. These bring more depth to flat
designs.

Vibrant color schemes. Popular UI frameworks and
templates have prompted many to begin using more
vibrant colors in their designs.

Simple typography. Simple typefaces help to
ensure that text remains legible and readable in flat
design.

Ghost buttons. These allow for functionality
without distracting from the UX and are often
represented as outlined, clickable links that change
Source : http://www.awwwards.com/6-web-design-trends-you-must-know-for-2015-2016.html

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