The document discusses principles of web design such as consistency, balance, movement, color schemes, templates, navigation, and accessibility. It provides examples from real websites to illustrate concepts like maintaining consistency across pages, using symmetrical or asymmetrical balance in layouts, directing the eye from upper left to lower right, employing consistent theme colors, and ensuring equal access for all users. Templates and navigation elements help provide structure and context for users.

1. EDIT 6325 Ninghua Han 2009. 9 Design and The User Interface

4. Metaphor This electronic shopping cart is one of the established metaphor for e-commerce. They are all metaphors to link to corresponding content of the web site.

7. All the subpages of this Web site keep using same style. One hue stands for one page. Consistency

10. This a European style template. Template

14. This is Previous GIVENCHY Web site. It also use black and white color scheme and symmetrical balance layout. Balanced Layout

28. The Disney Web site is always visually appealing, functional, and user-centered. Interactive Interface

31. The same theme color, consistent navigation bar, titles, footers, and links of the Disney Web site are all reinforce the users’ sense of context. Sense of Context

34. Stay current on accessibility laws to ensure that the web sites are compliant. Equal Access

35. HTML, XHTML, AND Web Authoring