VISIONFC – an NFC Forum event focused on the future of NFC technology

FOCUSED ON THE FUTURE OF
NFC TECHNOLOGY
June 15 – 16, 2016
Dallas, TX, USA

THE NFC OPPORTUNITY
IN THE IOT
Frank Gillett, Forrester

The NFC Opportunity In The IoT
Frank E. Gillett, VP and Principal Analyst
@FrankGillett
June 15, 2016

© 2016 Forrester Research, Inc. Reproduction Prohibited 5
Agenda
› How does IoT help customers?
› What are the IoT use cases?
› How does IoT help with engagement?

Agenda

Image source: Associated Press (AP.org), picture taken by Michael Sohn
2005

Image source: Associated Press (AP.org), photo by Michael Sohn
2013

Image source: Associated Press (AP.org), photo by Michael Sohn
The mobile mind shift
The expectation that I can get
what I want in my immediate
context and moments of need

Infrastructure, cities, and agriculture
Source: October 31, 2013, “Mapping The
Connected World” report.

Buildings, equipment, homes, and gadgets
Source: October 31, 2013, “Mapping The
Connected World” report.

What is the Internet of Things?
Digital technology (software) that answers three questions
about the physical world...

2. What is happening?
Digital Sensors

3. What can I do?
Actions via software automation to switches, robots…
Or humans

1. What is this?
The Forgotten Question
Identity…
And any digital information about
the object

The three questions that IoT answers:
What is this?
What is happening?
What can I do?
1
2
3

Two Fundamental IoT Scenarios Emerge From Two
Different Business Stakeholders
See the “Brief: The Two Fundamental IoT Business Opportunities” Forrester report

The titles of IoT implementers are varied by type
Business
owner
examples
• Product design
• Product engineering
• Chief product officer
• Chief technology officer
• Chief Marketing officer
Customer product
• Line of business
• General manager
• Chief of operations
• Chief operations officer
Business process

All companies can use IoT for business process, but
only product companies can be makers of IoT products
Relevant
types of
companies
Only Product companies
(discrete manufacturing or consumable goods)
Customer product
All companies
Business process

IoT devices are very different by use case
IoT sensor
location
In multiple company assets, across a business
process, including a CX:
• Internal operations – ex. Manufacturing
• Customer-facing operations – ex. Retail store,
amusement park
Business process
At the customer’s point of use with a physical
product:
• In products – ex. Garage door opener
• On product dispensers – ex. Coffee maker
Customer product

The impact of IoT on customers is different by scenario
Direct
• Improves the CX with a specific physical
product at the point of use
Customer
impact
Indirect
• Improves the service experience of the customer
interacting with company ops
Customer productBusiness process

IoT usage is quite different in the two scenarios
Business
owner
examples
Relevant
types of
companies
Customer
impact
IoT sensor
location
• Product design
• Product engineering
• Chief product officer
• Chief technology officer
• Chief Marketing officer
Only Product companies
(discrete manufacturing or consumable goods)
At the customer’s point of use with a physical
product:
• In products – ex. Garage door opener
• On product dispensers – ex. Coffee maker
Direct
• Improves the CX with a specific physical
product at the point of use
Customer product
• Line of business
• General manager
• Chief of operations
• Chief operations officer
All companies
In multiple company assets, across a business
process, including a CX:
• Internal operations – ex. Manufacturing
• Customer-facing operations – ex. Retail store,
amusement park
Indirect
• Improves the service experience of the customer
interacting with company ops
Business process

Three levels IoT value propositions
BASED ON IMPROVED BUSINESS OUTCOMES
Innovate
new products
and services
Transform
customer
engagement
Optimize
physical assets
“We’re going from using the customer as a sensor find out about the product’s performance, to putting sensors in the product to learn about the customer’s experience”
- Russ Fadel, President of ThingWorx, a PTC company, at LiveWorx conference, May 2015

Agenda

Two types of IoT scenarios
IoT Maker
Connected Products
• Only companies that
manufacture a discrete or
consumable product
• Product or dispenser of
consumable
• OEMs in many markets,
including medical, industrial,
food, consumer products
IoT Operator
Connected Assets
• All companies operate
connected products or assets
for business operations or
processes
• Offices, hospitals, farms,
utilities, miners,
governments…

Two different types of IoT buyers
IoT Maker
› Product design, marketing,
and customer service staff
• Work with data from
connected products (IoT
Maker)
• Customer oriented people
with little techie knowledge
IoT Operator
› Business process and
operations staff
• Work with data from
connected assets (IoT
operator)
• Operations and business
process, not necessarily
technology or data geeks

Smart, connected products
› Incorporating connectivity and intelligence into
products or dispensers in industrial, commercial,
and consumer markets

B2B IoT use cases involve connected assets
Applications of IoT
• Security and surveillance • Industrial asset management
• Supply chain management • Smart products
• Inventory and warehouse • Smart home management
• Customer order/delivery tracking • Energy management
• Facility management • Fleet management
Source: October 31, 2013, “Mapping The Connected World” report.

Industrial asset management
› Monitoring and managing the location, condition,
and usage of industrial equipment and machinery

Energy management
› Monitoring, managing, and reporting usage of
water, electricity, and other energy sources

Fleet management
› Monitoring and managing the condition, location,
and usage of vehicle fleets

Inventory and warehouse
› Tracking inventory levels and managing
warehouse operations

Customer order/delivery tracking
› Enabling customer visibility into the status of
orders and deliveries

Supply chain management

Security & surveillance
› Monitoring of facilities and spaces for public safety
and commercial security purposes

Facility management
› Monitoring the design, construction, and operation
of structures and buildings, including HVAC and
lighting

Source: MM1, Forrester’s Business Technographics Networks And Telecommunications Survey, 2015
29%23%
Implemented/Expanding Planning to Implement in next 12 months
Enterprises*
Base: *1,755 Global technology business decision-makers (1,000+ employees)
Sums may shift slightly due to rounding
52%
Rapid enterprise adoption of IoT
Percent implemented or planning to implement in next 12 months

47%
52%
40%19%
23%
14%
28%
29%
26%
Overall
Enterprise
SMB
Using Planning
“What are your firm’s plan to adopt M2M/Internet of Things solutions or applications?”
Base: 337 Global telecommunications decision-makers (20+ employees)
Base: 1582 Global telecommunications decision-makers (20-999 employees)
Source: Forrester’s Global Business Technographic Network and Telecommunications Survey, 2015
31%
30%
33%
78%
82%
73%
Interested Total
=
=
=
Enterprises are more likely to be using IoT

Source: Forrester’s Global Business Technographics Network and Telecommunications Survey, 2015
“Which of the following IoT applications has/is your firm implemented/planning to implement?”
7%
7%
7%
8%
8%
8%
8%
8%
8%
8%
9%
9%
11%
11%
10%
11%
12%
12%
Fleet management
Industrial asset management
Security and public safety monitoring or surveillance
Facility management
Inventory management or warehouse management
Energy management
Smart products
Customer order and delivery tracking
Supply chain management
Using Planning
(Note: Not all responses shown)
Firms are interested in a variety of use cases

Security tops the list of IoT concerns
Source: MM3, Business Technographics Global Networks And Telecommunications Survey, 2015
4%
7%
10%
17%
18%
18%
21%
21%
24%
28%
30%
34%
Don't know
None - we don't have any concerns
We can't find the right supplier(s)
Lack of executive support
Regulatory issues or concerns
We don't think that we have an application or process that will be enhanced by M2M
Difficulty and risk of migration or installation
Pricing is unclear or complicated
Lack of technology maturity
Integration challenges
Total cost concerns (total cost of ownership)
Security concerns
Base: 3627 global business and technology decision makers (20+ employees) in 7 online countries only
MM3: What are your firm's concerns, if any, with deploying M2M/Internet of Things technologies? (All that apply)

Consumer interest in smart home is strong and growing
Source: Forrester North American Consumer Technographics Devices And Telecom Recontact Survey, 2015
Base: 4,646 US Online Adults (18+)
1%
1%
1%
1%
1%
1%
2%
1%
1%
1%
2%
2%
3%
20%
21%
24%
24%
24%
26%
26%
29%
29%
30%
31%
31%
34%
Garden help
Small appliance control
Remote pet monitoring
Large appliance control
People monitoring
Water monitoring (e.g. monitor water usage, detect leaks)
Connected Speakers
Energy systems monitoring
Connected doors, locks
A smart lighting system
A home monitoring/security device system
Climate control
Smoke/carbon monoxide monitoring
Use Interested
37%
33%
33%
31%
30%
30%
28%
27%
25%
25%
25%
23%
21%
Total
6%
of US Online adults
use one or more
connected devices
2%
of US Online
adults use 3+
connected devices
57%
of US Online adults
use or are interested (4
or 5) in using at least
one connected device
“How interested would you be in using the following smart home technologies/services in your home?”

Percentage of
US online
adults who say
they would
wear a sensor
device…
Wearables:
The wrist and clothing
lead more exotic locations

Drivers want connected car features
Base: 2105 metropolitan Chinese adults (18+) who own or lease a vehicle
+Base: 1604 British online adults (18+) who own or lease a vehicle
Tbase: 1770 French online adults (18+) who own or lease a vehicle
Source: “The Retrofit Future Of The Connected Car” Forrester Report

Agenda

DISCOVER
EXPLORE
BUYUSE
ASK
ENGAGE
IoT Powers Three Changes
To The Customer Life Cycle
Source: “Brief: The Internet Of Things Will Transform Customer Engagement”
3. Increase brand affinity and
repurchase intent by
increasing customer benefits
and engagement.
2. Transform the post-purchase
experience by creating new forms of
customer interaction and
engagement.
1. Ease and accelerate
entry into the customer
life cycle by
personalizing and
contextualizing offers.

IoT enables better customer experiences
Eight ways that IoT enables customers to get products and services that:
1. Are designed and built for
them
2. Give real time feedback
3. Deliver richer,
personalized experiences
4. Improve over time
5. Work together seamlessly
6. Offer product-as-a-service
options
7. Create assurance and
peace of mind
8. Faster, more relevant
design upgrade cycles
Source: May 11, 2015, “Brief: The Internet Of Things Will Transform Customer Engagement” report.

1. Tailor products and services

2. Give visibility into real-world events
Vessyl

3. Deliver richer, more personalized
experiences
Drop kitchen scale

4. Improve over time with software
updates
Case IH Harvester

5. Work together
automatically
Samsung’s SmartThings hub

5. Work together
automatically

6. Offer product-as-a-service options

7. Offer assurance and peace of mind

8. Provide faster, more relevant hardware
upgrade cycles

IoT-enabled offerings can deliver better experiences
IoT enables customers to get products and services that:
1. Are designed and built for
them
2. Give real time feedback
3. Deliver richer,
personalized experiences
4. Improve over time
5. Work together seamlessly
6. Offer product-as-a-service
options
7. Create assurance and
peace of mind
8. Faster, more relevant
design upgrade cycles
Source: May 11, 2015, “Brief: The Internet Of Things Will Transform Customer Engagement” report.

The IoT opportunities for NFC
Setup and config of
devices, and user
sessions
Status query, especially for
ad hoc and direct connect
Identity and
authentication,
beyond contactless
payment

forrester.com
Thank you
Frank E. Gillett
@FrankGillett
+1 617.613.6017
fgillett@forrester.com

Q&A and Discussion

VISION TO REALITY:
NFC BEYOND PAYMENT
Moderator: Robert Sabella, NFC Bootcamp, author of NFC for Dummies
Panelist: Chris Tweedt, Parks Associates
Panelist: Nitesh Patel, Strategy Analytics
Panelist: Jayden Khakurel, Red Solution

About Robert P. Sabella
Robert Sabella brings more than 20 years of legal and entrepreneurial experience to NFC Bootcamp
and is considered one of the most innovative leaders in developing and bringing new technologies
to market. Mr. Sabella is an entrepreneur, investor, inventor, innovator and author. He started
several companies, invested in a few more and invented a few products along the way with two
current patent-pending applications. He authored two books, RFID+ Cram Exam and NFC for
Dummies™. He is passionate about start-ups, both as an entrepreneur and an investor. Mr. Sabella’s
focus is on all things related to mobile proximity, specifically RFID, NFC, BLE and mobile apps.
Mr. Sabella created and co-founded the proximity ID technology focused accelerator program,
AccelerateNFC, as well as co-organized the global hackathon series TrackHack™: The Proximity ID
Hackathon. He continues to train people and organizations around the world on proximity
technologies and the solutions they enable through the NFC Bootcamps.
Mr. Sabella earned a bachelor’s and a master’s degree in philosophy and a Juris Doctor from Boston
College and is a member of the New York and Massachusetts bar.

NFC Bootcamp™ is a training
program that focuses on
leveraging near field
communication to drive brand
awareness and enhance
customer experience.
Attendees learn best practices
for using NFC in real-world
scenarios — presented by
people actually creating and
implementing solutions.
Includes hands-on demos and
training on how to build an NFC
campaign, presented by local
and international NFC experts.
Building the industry, one tap at a time
Accelerating the best in near
field communication,
AccelerateNFC™ is a mentor
driven, mentor funded idea
incubator/ success accelerator
focused exclusively on
proximity ID technology
companies including NFC, RFID
and BLE.
AccelerateNFC™ focuses on
near field communication
companies, matching the
highest caliber talent, resources
and funding with those
companies who are ready to
take their ideas and products to
the next level.

Chris Tweedt
Research Analyst
Mobile Products
Industry and consumer research focused on all segments that are
digital or provide connectivity within the home
• Over 25 years of experience in providing consulting services (Fortune 500 to startups)
• Analysis and consulting by industry experts in Digital Living and the Connected Home
• Turnkey project management
Services
• Quantitative Surveys
• Focus Groups
• Interviews
• Market Sizing and Forecast Modeling
• Market Assessment
• Strategy Analysis
• Presentations, Workshops
• Whitepapers
Apple | AT&T | Cisco | Comcast | HP | IBM | Intel | Microsoft | Motorola | Phillips | Samsung | Verizon

0%
10%
20%
30%
40%
50%
60%
70%
80%
PayPal Retail store-branded
payment apps, like the
Starbucks app
Google Wallet/Android
Pay
Apple Pay Other mobile payment
apps
Smartphone Users
(n=3,892, ±1.57%)
Those who use mobile
payment apps
(n=1,009, ±3.09%)
%IndicatingUseofSpecified
App
Types of Mobile Payment Apps Used: Adoption among General
Smartphone Users and Mobile Payment App Users (Q3/15)
The top 2 are not NFC
solutions
• Low NFC payment
adoption due to low
merchant acceptance
NFC solutions likely to rise
• Apple Pay is gaining
merchant adoption
• Expect Apple Pay to
advertise to consumers
after sufficient merchant
adoption
• Growth likely once Apple
advertises Apple Pay to
consumers

STRATEGY ANALYTICS – DELIVERS INTEGRATED
PERSPECTIVES ON THE DIGITAL CONSUMER
6/23/2016 Strategy Analytics, Inc. 66
Integrated, Global
Perspective on Digital
Consumers
Insights, Information, and Forecasts
on Companies, Brands, Products, and
Technologies Competing for the
Consumer
Intelligence on Consumer Activities,
Behavioral Patterns, and Usage
Profiles through Big Data Analytics
Market Intelligence on Buyer
Behaviors, Consumer Attitudes,
Brand Preferences, and Emerging
Behaviors
Design Guidance and Competitive
Intelligence on User Experiences and
Opportunities for Innovation

NFC RESEARCH AT STRATEGY ANALYTICS
June 23, 2016 Copyright© Strategy Analytics, Inc. 67
• Consumer technology preference
• NFC Handset forecasts
• NFC penetration by price tier
• Mobile payment forecasts
NFC Preferred Over Competing Technologies

In Brief
Jayden Khakurel
- strong background in mobile and wearable technologies.
- M.Sc. in Computer Science and
- MBA (International Business Management).
- Currently doing PhD in Computer Science.
(User Interface and Usability: Wearable Technologies)
Awards
- Top30 Innovators, Silicon Valley Entrepreneurship Society Forum (SVIEF)
2014, San Jose, California
- Best Mobile Commerce application- 4G world, Chicago, USA.
Projects
- European Union Funded Research Project: Single European Mobile
Service Area “SEMOSA”, AAL
RSF
Confidential.. Don’t distribute without permissions

In Brief
Red Solution Finland
- est. 2008, Finland
Business Field (NFC), Mobile Applications
- Consulting
- Applications and solutions provider
- Outsourcing
What we have provided so far?
- Mobile Wallet (NFC based and Non-NFC)
- Smart Map (First NFC enabled map)
- NFC Event Management
- Loyalty Solutions
- mobile point of sale using Iphone (ICarte) and add on.. ….more…
RSF
Confidential.. Don’t distribute without permissions
In Brief

VISION OF NFC
TECHNOLOGY:
PASSIVELY-OPERATED
HEALTH MONITORING
Apiwat Thongprasert, Silicon Craft Technology

Apiwat Thongprasert
Sr. Business Development Manager
June 15, 2016
Vision of NFC Technology: Passively-Operated Health Monitoring

• A significant increase in the number of NFC phones in the marketplace, which will
validate and enable new applications.
• NFC smartphone is to become an IoT gateway, which enable new healthcare
applications.
• Highly secure and easy transfer of user information and medical records
• NFC Passively-Operated Healthcare Applications broader than just payments and
transportation.
Trends in Healthcare Technology

Activity Monitor
NFC function
 Data transfer
 Personalization
 Data logging
 Device setting
 Bridge to internet
Glucose Meter
Blood Pressure
Medication
SD Glucose Biosensor NFC: http://sdbiosensor.co.kr/SD_NFC/2288?ckattempt=1#none
A&D Activity Monitor: http://www.aandd.jp/products/medical/bluetooth/uw101nfc.html
NFC Usage in Healthcare Products

SIC’s NFC Approaches in IOT Application

• Extend capability of NFC phone (NFC phone as an IoT
Gateway).
• Disposable
 Batteryless: capable of providing enough energy to supply
external device(s).
 Cost effective
 Convenience in a small package
• Consumers do not have to carry additional devices.
• Simple tap-to-exchange technology requires no special
training
#
NFC Passively-Operated for Health monitoring

 “All in one” package
 Batteryless
 Cost effective
 Disposable
 Convenient way to link passive
device to the internet
 Information through NDEF
Highlight Features
The Idea of NFC Passive Sensor for Health Monitoring

Breakthrough
NFC Passive Sensor:
• Integrated NFC interface, energy harvesting technology, and sensor biasing
circuit into single IC ; then combines with sensor to be “NFC-Enabled
passive sensor”.
• No additional device is required, just “NFC-Enabled passive sensor” and
NFC smartphone.
“A lot of information can be
stored in the IC memory and
send via the sensor by
tapping NFC phone”
Example 1: NFC Passive Sensor

1. Drop 2. Tap
3. Measure & Link
(Body fluid)
3 Easy Steps to Track Your Health

#
NFC Passive Home Health Monitoring=
Simply by shifting
to taking health
into the hands,
very convenient.
-Users
Real-time
information and
better patient
management
-Professionals
NFC Passive Health Monitoring

• Measure nutrition facts of foods
• Measure of allergic ingredient in foods
• Measure intoxicate level
• Measure toxic substances
• Measure living condition (drinking water )
#
NFC Passive Solution to Lifestyle Behavior

 NFC: ‘Tap and Connect’
capability.
 The number of NFC
smartphone is increasing.
 NFC will become a standard
feature for smartphone.
 The passive sensor can be
produces in card or smart
label form factor; easy to
carry.
 No need additional device.
Just NFC phone & passive
sensor
 NO BATTERY or power source
connected
 Harvesting energy from NFC
smartphone.
 Environmentally friendly with
no battery required
 Designed for disposable
products
 Affordable for a large
quantity during marketing
events
NFC:
PASSIVELY
OPERATED
CONVENIENCE
COST EFFECTIVEBATTERYLESS
SEAMLESSLY
CONNECT TO
SMARTPHONE
Benefits of NFC Passively-Operated

 NFC technology has become a standard communication feature on smartphones and other
devices.
 NFC technology is compatible with a wide variety of passive health monitoring devices, giving
the opportunity to generate one of the world’s largest market.
 Easy-to-use NFC passive health monitoring devices and convenient to access the reliable data
information.
 NFC passive health monitoring allows to access the system convenient and easy-to-use devices.
 NFC disposable passive healthcare applications (such as BioAge sensors and glucose sensors)
improve in hygiene and security .
 NFC passive healthcare sensor without battery or external device that easy to carry.
NFC Health Monitoring Future Outlook

www.sic.co.th
info@sic.co.th
Thank You
SiliconCraft 矽力肯科技
silicon craft
technology
SiliconCraft_TH

CONNECTING THE
PHYSICAL WITH THE
VIRTUAL
Nathan Neil, Purple Deck

Bridging the Gap Between
The Physical and the Virtual
Nathan Neil, COO | Purple Deck Media, Inc.

Who I am Is Not Important..
What We do Here Together Is!
WE ARE
CHANGING
THE WORLD
TODAY HERE
AT VISIONFC!

I Have an Item..
 Life Without NFC
 You have an item
Physical Object
 You have a web presence
Website or Social Media Page
 The two do not interact with one another
 Customers have to actively search to find you

A World with NFC
 Life WITH NFC
 You have a physical object enabled by NFC
 No matter your business vertical
NFC provides instant access to content and resources
The gap between the physical and virtual is bridged
 With certain platforms, you have the ability to:
 Gather usage metrics
 See Engagement
 Change the behavior

Example
 World without NFC
 I have a fan…it breaks
 How do I reorder?
 World with NFC
 Fan still breaks
 I tap the N-Mark on the Fan and Reorder
 Adding to NFC with a Management Platform
 Simple Reorder & Warranty Check
 Product Up Sales
 Loyalty for a product

I am not going to talk about…
 What NFC Could Do In the Future
 We are Going to Look at What it is Doing NOW!

Let’s Focus on What NFC is Doing!
 Interactive Apartment Complexes
 Technical Support
 Tourism
 Marketing and Advertising
 Smart Pharmaceuticals
 Not Getting Lost Again
 Future of Music
 Print is Not Dead

Smart Rentals – College Apartments
 Implemented in 2016
 Objective Was to Provide
Quick way to Pay Rent
Rapid Service Request Submission
Polls for Improvements
Complex Event Calendar
Access to Mobile App
Response to Multiple Directions

Technical Support Can Stink…
 With Cloud Management of NFC
 Managed Service Providers Can
Get Accurate Device Information
Warranty Status
Replacement Schedule
 Clients Can
Submit Requests with Accurate Data

Enhancing Tourism
 NFC Allows Everyone with a
Smartphone to Have their
Own Kiosk
 Information Can be Updated
Frequently
 User Experience Becomes
More Personable

Marketing and Advertising in Hospitality
 Diner using NFC since 2013
Menus & Table Tops
 Strong Increase in Sales
 One Tap, Multi-Responsive
 Opened 2nd Location
 Both Locations have
Increased Volume by est. 40%

Marketing and Advertising
 Smart Paper Products Like
PowerCoat Alive allow for
Interactive Marketing and
Advertising Materials
 In 2015, a 501c3 Used NFC to
Champion their $6m Capital
Campaign
 Traditional Paper, Direct Mail,
& Business Cards
Revolutionized

Smart Pharmaceuticals
 Pilots Underway
 Direct Access to Prescription
Information
 Fast Digital Refill Process
 Increased Access to Side-
Effects and Risks
 Additional Layer of Protection
with HID Trusted Tag®

Wayfinding for Large Medical Network
 Managing a Large Health
Network
Two Hospitals
Urgent Care Facilities
Almost 30 Specialty Groups
Over 100 Locations
 Problem?
Providers Move All The Time
Patients Get Lost

Wayfinding for Large Medical Network
 Solution..
 NFC!
 Turn by Turn Directions
 Patients Can Always Tap
Referral Card to Get Turn
by Turn Directions to the
Right Facility
 My wife stopped asking
me to stop at the gas
station..

Music Revolutionized
 Music Artist Beatie Wolfe
 Each Track is Embedded into
an NFC Powered Card
Using PowerCoat Alive
 Simple Tap Allows Fans to Play
and Retrieve Track Information
“Bleeding Edge” –Wired
“Ingenious” – Huffington Post

NFC Powered Business Cards
 Paper Cards are Boring
 Make a Good First Impression
 With Using NFC Embedded
Paper Like PowerCoat Alive
 Exciting Interaction Takes Place
 With a Metrics System, You Can
See Who is Really Interested
 Share & Save Contact Internally

NFC IS Powering the Future
Tips to Continue the Growth & Expansion
 Focusing on what NFC IS Doing
 Expand that Focus to Create New Technologies
 Take What NFC IS Doing and Standardize Markings for Awareness
 Boost Awareness Based on Current Implementations & Successful Use Cases
 Keep the Possibilities in Mind
 Pick Opportunities with High Adoption Potential
 Expand Usage and Development Overtime

With NFC,
THE FUTURE IS NOW!
Purple Deck, Inc.
NFC Content Management and Delivery Solution
Nathan Neil, COO
717-884-9529 | Hello@PurpleDeck.com

HOW TO ENGAGE WITH
YOUR AUDIENCE USING
NFC
Timothy Daly, Cellotape Smart Products

Us
Tim Daly:
President of Cellotape Smart Products
Co-Founder of Thinaire
Cellotape Landmark Label
“With over 60 years of expertise, and located in the heart of Silicon Valley, Cellotape provides incomparable capabilities in the design,
production, manufacture and integration of custom identification labels, graphic overlays and of NFC and RFID enabled Smart Products,.
Cellotape Smart Products is the leader in creating products that integrate RF technologies; allowing for two–way communications
between devices, frictionless mobile engagement and access to the cloud anywhere and anytime.
Our mission is to continue to prove that “Anything is Possible” and deliver innovative and unique solutions for creative proximity, mobile
marketing, and product campaigns. “
2016 | Cellotape Smart Products

“Cellotape Smart Products is the leader in integrating NFC and RFID technologies into
custom printed and manufactured products.”

NFC – Past
History:
• Mobile payments and banking will never become mainstream
“Google Reveals Mobile Payment System: Google Wallet” Mashable May 26, 2011
“Global mobile payment market to hit $620bn in 2016” NFC World - Trendforce February 2016
• EMV Banking standards will never be adopted in the USA
“October 2015: The End of the Swipe-and-Sign Credit Card” Wall Street Journal February 6, 2014

NFC – Pastcontinued
• Mobile Device Manufacturer's will Never add NFC to phones
“NFC-Enabled Cellphone Shipments to Soar Fourfold in Next Five Years” IHS newsroom February
27, 2014
“53 Per Cent of Phones NFC-enabled by 2015, says Frost” Wall Street Journal February 6, 2014
“Two in three phones to come with NFC in 2018” NFC World - IHS February 2014

NFC – Past
• Apple will NEVER add NFC to its phones
“NFC Stands For Nobody F****** Cares And Apple Gets That”
Techcrunch June 12 , 2013
“Apple takes NFC mainstream on iPhone 6; Apple Watch with Apple Pay” Cnet September 9, 2014
“Apple has plans for NFC that go beyond Apple Pay” Phone arena October 27, 2014
“Orange CEO fuels hope that Apple may grant 3rd-party apps & services access to
iPhone NFC chip” Apple Insider March 17, 2016

The Future; “Lets have some FUN!”
Some ground rules to consider:
1. Stop talking the Tech
2. Leverage Connectivity
3. Keep it SIMPLE
4. Above all; Make it FUN!

The Future; “Lets have some FUN!”
Smart Tattoos and Wearables
“Wearables is the number 2 most searched item when
people search for IOT.”

“Lets have some FUN!”
Lead with a unified Use Case; “What value can I deliver to my audience?”
• Make it easy
• Make it fun
• Leverage connectivity
• Brand the real estate
• Access control
• Gamify the experience
• LED

“Lets have some FUN!”
• Concerts
• Trade shows
• Speeches
• Pop-up events
• Promotions and giveaways
• In support of other media
• On package
• Hotels
• Social
Where and When “What value can I deliver to my audience?”

Lets Give it a Try

Thank you
Tim Daly:
President of Cellotape Smart Products
Co-Founder of Thinaire
tdaly@cellotape.com
510.565.0379

CREATIVE PAPERS:
SHARING YOUR STORY
WITH SMART PAPER
Mark Heise, Arjowiggins

Sharing Your Story
With Smart Paper
Presented by: Mark Heise
VISIONFC Conference, 2016

• World leader in technical and creative papers
• €1.5 billion in sales
• 1.1 million tones of paper per year
• 5000+ employees
• Security, technical, coated, & graphic papers
Arjowiggins Company Overview
20 production sites
mostly located in
Europe
126

 Print-ready NFC paper
 Brings NFC interactivity to new and
existing products
 Fully integrated and ready to
program with no plastics whatsoever
Powercoat: Alive
127

 Provide a meaningful interaction
- Answer the question: Why would someone want to tap their
phone?
 Fun & simple while intuitive & user friendly
 Make it valuable to the user … and to the brand
Customer Engagement & Storytelling
128

 Partnership with Moo.com
 Connect to virtual card
showing photo, contact info,
and save automatically to
mobile device
 Offline version: information
can be stored on local memory
of NFC chip
Business Cards: Internet-Optional NFC
130

 Releases new albums using
innovative methods for
listeners to experience music
physically and emotionally
instead of just hearing it
Beatie Wolf’s NFC Music Album
131

 No Battery
 Smaller profile
 Environmentally conscious
 Unlimited shelf life
 Light weight
 Energy harvested from NFC
signal emitted from mobile
device
Battery-less LED Illumination
133

 Purpledeck Media
- Best at developing, managing, and deploying YOUR STORY
- Custom-built software platform designed specifically with NFC customer
engagement in mind
 Value to the Customer
- Interactive engagements, convenience of use, aesthetically pleasing,
customized to their desires
 Value to the Brand Owner
- Real-time analytics per item/campaign/project
- Remotely reprogrammable content
- Unlimited digital content applications
Powering Your Story
134

 Interactive Veteran’s Memorial Trail of
Service
 $6,000,000 Capital Fundraising Campaign
 Interactive Apartment Complex
 50’s Diner using NFC Menus and Table
Tents
Stories Told with Purpledeck
135

Just tap my NFC business card!
Mark Heise
Applications Engineer for North America
Arjowiggins Creative Papers
Email: mark.heise@arjowiggins.com
Mobile: 619-729-1889
Contact Information
137

LEVERAGING PUBLIC
TRANSIT TO
SPRINGBOARD
WIDESPREAD ADOPTION –
OPPORTUNITIES AND
OBSTACLES
David Leininger, Dallas Area Rapid Transit (DART)

Comprehensive Fare
Payment System (CPS)
Update
(It’s no longer just about fares)
DART’s Electronic Payment Initiative
Presented by
David Leininger
Executive VP/CFO
Dallas Area Rapid Transit

CFPS Expanded Overview – A hybrid payment solution
using mobile, contactless closed and open loop, mag
stripe, and cash
A robust account-based payment solution which utilizes new innovative technologies which:
• Allows customers to obtain and purchase fares that are convenient and easy to
understand using a variety of payment options, including mobile, contactless and
cash;
• Creates a unified customer account of record;
• Allows for registration of all reduced riders using one platform;
• Allows customers to participate in fare capping on a daily and monthly basis;
• Significantly reduces the total amount of physical cash that the agency collects;
• Provides operational efficiencies across the agency as the system solution is less
complex;
• Increases system reliability as there are fewer points of failures; and
• Permits a scalable design for future fare and third party payment initiatives such
as integration with Uber, Lyft, and Taxi and sports and entertainment venues.
140

Evolution of the decision to move to an electronic
(as opposed to fare) payments strategy
• Industry fare payment system situation assessment undertaken in
2011.
• Determination made that a major transition was underway from
stored value to account-based and open payments, but it was in
early stages of deployment.
• Election to adopt a comprehensive (all types of payment from all
channels, including payments for sales of services other than
transit) payment strategy and proceed first with mobile ticketing.
• RFP for mobile issued in spring of 2012; a contract to Unwire was
awarded in October 2012; and full deployment occurred in
September 2013.
141

payments strategy
• In spring of 2014, fare collection vendors were invited to submit
their own proposals for development and deployment of an
account-based system.
• In summer of 2014, two vendors submitted full proposals and three
others provided outlines of their proposed approach.
• In fall of 2014 a three-part solicitation (RFQ Level 1/RFQ Level
2/RFP) was released. Eight responses were received. Four were
advanced to Level 2 function verification assessment. All four
advanced to RFP submission phase.
• In September of 2015, a contract was awarded to VIX for
comprehensive electronic payment system under a managed
services, remotely-hosted solution.
142

payments strategy
• DART elected to separately solicit and obtain a mobile ticketing
agreement, awarded to Globe Sherpa (now moovel) in April 2016,
which will include upgraded interfaces with Uber, Lyft, Taxi, and
other ridesourcing services.
• DART also elected to separately solicit and obtain a retail
distribution agreement, awarded to PayNearMe (in partnership
with Blackhawk and Fidelity Express) in April 2016 which will
serve over 900 locations and is integrated with mobile ticketing
application.
• Full deployment is scheduled for March-August 2017.
143

Mobile Ticketing Solution Decisions
GoPass will be upgraded to version 2.0, and there
will be a vendor transition to Globe Sherpa (now
moovel)
• Quicker loading speed;
• Sign-in using email address;
• Provides direct customer feedback in app;
• Interactive route and system mapping;
• Customers can set up auto load for pass products;
• Purchase and display multiple rider fares on one ticket;
• Pay by using cash (proposed via retail solution);
• Supports NFC solutions: Apple Pay, Android Pay.
Passes will still require visual acceptance until NFC is fully deployed across all platforms
144

Payment and Media Acceptance on VIX EMV ready
validators
145

On-Board Validators (OBVs)
When a customer taps the validator, the
screen will display:
• Green – valid ride
• Yellow – low balance, but current ride is valid
• Red – unacceptable
It is proposed that the OBV will be integrated
with MDT to display the color and the message
for the Operators.
146

Platform Validators (PVs)
When a customer taps the validator,
the screen will display:
• Green – valid ride
• Yellow – low balance, but current ride is
valid
• Red – unacceptable
• All light rail and TRE (~ 400 validators)
147

Retail Network Decisions
• DART issued a RFP for its Prepaid Payment Card and Retail
Network (PPCRN) program and selected PayNearMe (PNM) as the
retail network vendor.
• PNM, along with its partners, will provide over 900 retail locations
within the DART Service Area for purchase of the DART extended-
use card.
• Partners include Blackhawk Network, which provides access to the
largest grocery store retail network; and Fidelity Express, which
provides access to independent and small grocery operators.
• PNM also provides the option to use cash via the mobile app to
obtain passes.
148

Retail Network Decisions
Customers can load
value at:
• Various retail
establishments
• Online
• DART Store
• or via Mobile
150

Fare Policy Decisions
 DART system will require pay-as-you-go customers with
contactless closed loop cards to tap on for payment (pass policy to
be continued for mobile and TVM-issued magnetic strip media).
Apple Pay will be supported.
 DART CFPS will implement fare capping. These fare caps will be
restricted to daily and monthly (both local and regional) caps
initially in the system.
 DART has determined that users must register their DART card,
payment card, or mobile account to qualify for fare capping, as
well as balance protection, and other loyalty program benefits.
151

CFPS Alternative Payment Initiatives
• Emerging payment integrations pose new challenges and
opportunities.
• DART has introduced a subscriber-based third-party ridesource
service using a closed loop card and which links a subscriber
contribution with matching funds from DART.
• The current implementation is free standing but will eventually be
integrated with the backend designed by VIX.
• This type of initiative takes DART completely out of the point-of-
sale fare collection process and direct service delivery process and
shifts us to customer mobility fulfillment and payment support.
152

Proposed Implementation
Full deployment by August 2017
• Pilot launch will occur during Fall/Winter 2016.
• Additional workshops throughout the agency will be conducted to
develop additional business rules, policies, and procedures.
• Farebox and mobile ticketing updates will take place.
• Civil works will be performed at DART Rail stations.
• Revenue service first with mobile in June; full deployment in
August.
153

What the future holds for NFC in the Public Transport
sector? Progress…slowly, but certainly
• My intent in this presentation was to speak to the technology underpinnings that public transit
agencies have to secure before there can be serious exploitation of NFC in this arena.
• It has taken transit agencies a fair amount of time to fully understand and appreciate the technical,
operational, and financial issues associated with full deployment of an account-based system capable
of accommodating modern forms of payment.
• Only Utah Transit and Chicago MTA have successfully deployed an account-based, open payment
architecture and supporting backend. WMATA has dropped its efforts for the foreseeable future.
SEPTA (Philadelphia) is two years behind schedule and will require another two years based upon
current estimates. New York MTA has just released an RFP and acknowledge it will be 2019 or 2020
before they can deploy NFC contactless capabilities.
• Mobile ticketing platforms, an essential element of NFC deployment, have advanced more quickly
but are still only available in a limited number of markets and rely largely on barcode and visual
validation versus NFC.
• Developing a robust retail merchant network strategy, with open payment, contactless solutions for
product purchase, account load and reload is only now being recognized as an essential element of a
comprehensive payment strategy.
154

sector? Progress…slowly, but certainly
• The actual utilization of contactless credit cards in Chicago and Salt Lake City has
been very low (and falling).
• Transit agencies have determined that the customers strongly prefer, for a variety of
reasons, closed-loop contactless payment methods linked to a separate transit
account.
• But the use case environment is rapidly changing in directions that will accelerate the
reliance on NFC-based payment presentation solutions:
• Virtually all smart phones being manufactured and sold today are NFC-enabled.
• Considerable work by software developers has been done on the Android platform, and both
Google Pay and Samsung Pay will become much more present in 2017.
• Apple Pay works.
• The major banks are getting beyond EMV conversion and say, once again, they will be deploying
contactless cards in large quantities in 2017.
• In transit, a major step forward in the latter part of 2017 will be a Google Pay/five
transit agency introduction of a feature which provides for the inclusion of a digital
transit card within the Google wallet.
155

sector? Progress…slowly, but certainly…and
then…suddenly!
• Major payment system deployments in public transit agencies
require a minimum of five and often as many as seven years from
RFP to system acceptance.
• It is likely that the top 25 transit markets in the United States will
have issued RFPs for account-based payment solution, including
mobile platforms, within the next three to five years.
• With New York likely to come on line by 2020 and the balance by
2022-2024, NFC-based payment solutions will “suddenly” achieve
critical mass around 2022.
156

IN SUMMARY
Who knows what seven years from
now will bring when new technology
innovations are combined with a
widespread payment infrastructure in
virtually all major transit markets?!
157

WEARABLE – YOUR
PERSONAL WALLET, AS
EASY AS A-B-C
Pedro Martinez, NXP

COMPANY CONFIDENTIAL
VISIONFC
NFC Forum
Wearable – Your Personal
Wallet, as easy as A-B-C
Pedro Martinez
BDM EMEA Mobile Transactions
pedro.martinez@nxp.com

Secure Services add value to your wearable device
160. VisioNFC – NFC Forum

Adding NFC connectivity to wearables
• NFC IC combines:
• NFC Controller
• Secure Element
• NFC Software in application
processor to drive NFC IC
• Antenna to interact with NFC
infrastructure
Application
processor
Memories
Drivers &
Displays
Capacitive
& buttons
ctrl
BTLE /
WiFi
Optionally
camera
MCU
MEMS
Heart Rate
DMIC
USB,
PMU,
audio
Generic Wearable Architecture
NFC + SE IC
NFC SW
NFC antenna

Secure services in the mobile phone
Friction around SE in mobile devices
– Expensive, complex and proprietary SE and SP TSM setup
to deploy and maintain secure services
– Commercial friction between SPs and SE owners
Resulting in
– Few, fragmented commercial deployments on single or few
payment card instances
– No single and simple user experience possible across
different secure services
– Limited user acceptance. Limited, slow mass deployments
Reality to-date
• Cost for OEM to enable & manage an eSE
• 2M$ to enable a SEI TSM (example)
• >100k$/month maintenance (example)
• Complex onboarding of service providers
• 250k$ to integrate each new SP-TSM (example)
Barriers to fast adoption
► Only major OEMs ready to invest (eg Apple,
Samsung)
► Very focused application deployments (payment)
► Limited phone models with SE leading to emergence
of alternative solution (e.g. HCE) allowing SP to
enable their service

Wearable vs smartphone
• Mobile Platform independent
• Smartphone acts as a bridge to SE
through BT connectivity
• Improved user experience
• Price
• Mobile platform dependent
• Access to SE dependent upon OEM or
MNO (SE owner)
• Non unified user experience (SP view)
SmartphoneWearable

a paradigm shift for Secure NFC applications
Service Providers and Application Developers :
“Access the Secure Element as easily as just any other resource of the mobile device”
► The SE enabled as just another resource of the mobile
phone
► No more expensive integration costs and complexity for
the Service Provider
► Any SP, independently on size and scope, can deploy his
secure application on a mobile device
► Easy commercial agreements using the “secure
application store” concept.
► End users can install any secure applications of their
choice, and manage them as they like
Open SE
► Includes the disrupting new feature called SEMS (Secure
Element Management Service) which is at the heart of the
Open SE concept
► SEMS is being standardized in Global Platform
SEMS

Open SE: Key ingredients
► Scalability & Faster Time-to-market
 One script used across multiple Mobile devices
 The same card content management operations as GP
► Lower complexity & Service operating cost
 Plugin replacement for traditional online SEI-TSM
 One real-time connection (SP-TSM  Mobile Device)
reduces system testing and minimizes risk of failure
 Access to secure elements scaled from 10’s of service
providers today to 1000’s
 75%* lower setup and maintenance costs compared to
HCE and legacy SE-based services
► Flexible business model
 Multiple entities can play the role of the root entity
 Coexistent with SEI-TSM based model
► The Secure Services Development
Platform (SSDP)
 a set of HW and SW tools, source code, use cases
examples, documentation, test root entity and
support to facilitate the deployment of secure element
based services based on the NXP innovative SEMS
functionality and such as
 Payment, access, transit, digital ID, etc
 MIFARE based applications (through MIFARE
Open Platform)
SSDP Contact ->
www.themobileknowledge.com

• Secure services based on NFC technology widely extended worldwide
• NFC + wearable as an new business opportunity
• Independent from smartphone vendor
• Open SE concept simplify the remote previsioning of secure services to the SE located
in the wearable
• SEMS functionality to manage the SE content
• SSDP platform as the complete reference development platform for developers
• All SPs, independent from size and power, can deploy their applications to the
wearable platform of choice
Summary

Thank you
pedro.martinez@nxp.com

CASHLESS ON THE
CATWALK
Richard Grundy, Flomio

Cashless on the Catwalk
Reinventing the Buy Experience

BUILT IN 100 DAYS
VIP
VISA
2in
Model
VIP
P
O
S
50ft
Associate?
Attach
AssetReader
iPad
Association Experience
2

Expected: -30.55dB Actual: -2.02dB
6

SIDE FRONT
20mm
100mm
LED Ring
Lock Union
Large Scan Surface
Uses 4 AAA Batteries
INSIDE
LED OFF LED ON
35mm
44.5mm
15mm
LED OFF LED ON
Snap Union
Pin size and weight
Uses 2 stacked CR2032 Batteries
NFC antenna
SIDE FRONT
20mm
100mm
LED Ring
Lock Union
Large Scan Surface
Uses 4 AAA Batteries
INSIDE
LED OFF LED ON
35mm
44.5mm
15mm
LED OFF LED ON
Snap Union
Pin size and weight
Uses 2 stacked CR2032 Batteries
NFC antenna
7

51.96
3.50
8
125.10
91.71
105.24
123.81
70.99
D
B
E
C
UNLESS OTHERWISE SPECIFIED:
DIMENSIONS ARE IN MILLIMETERS
FINISH: DEBURR AND
BREAK SHARP
DO NOT SCALE DRAWING REVISION
51.96
3.50
8
125.10
91.71
B
E
D
C
UNLESS OTHERWISE SPEC
DIMENSIONS ARE IN MIL
SURFACE FINISH:
TOLERANCES:
LINEAR:
ANGULAR:
NAME9

PHOTO
GUEST
STAIRS
LINE UP
C D
A F
B
E
TRUSS
1.22m
13.70m
3.05 m
1.22m
2.44m50ft
12

Over 150 pieces of coverage
250 million opportunities to see
Across broadcast, online & social media
15

Our Vision
• Shopping should be as easy as shoplifting™
• Convenience and security at right size
• Empower DIY types, lower barriers to entry
16

Why NFC?
• Near field passive is best for wearables
• Ubiquity achievable with portable readers
• Economies of scale already in place
17

Challenges
• Educating the market
• Consistent user experience
• Reducing time to innovation
18

We ♥ Proximity ID
Flomio has been helping enterprises and developers
integrate proximity ID for over 5 years.
๏ Graduated and closed $500k+ seed funding (2012)
๏ Successful : ﬁrst NFC reader for iOS (2012)
๏ Large enterprise deployments with and (2015)
๏ Community of over 1800, active forum+hackathon
19

A DAY IN THE LIFE WITH IOT
Mikhail Damiani, Bluebite

CONSUMER JOURNEY
PRODUCTRETAILOUTOFHOME

NFC VALUE PROPOSITION
Entertainment
Offer exclusive, free
content to users
Videos
Songs
eBooks
Games
Monetary
Provide potential customers
with deals relevant to their
wants and needs
Local Offers
Coupons
Deals
Functional
Present users with useful,
informational content
Transit Schedules
App Downloads
Authentication
Product Info
Directions
Local Info
Social
Give consumers access to
social media feeds in one
central location
Instagram
Facebook
Twitter
Pinterest

OUT-OF-HOME
Extend a one-way interaction into a two-
way engagement
Collect Real Time Data / Analytics
Generate revenue from existing media
Provide value to consumers during dwell-time
Make physical-digital connections easier

RETAIL
Elevate shoppers’ retail adventures
Customer loyalty: provide exclusive content and
rewards to loyal customers; CRM Integration
Assistance during shopping experience
Give insight into a consumer’s path to purchase
Post purchase: provides real-time brand
messaging, events and exclusive offers,
feedback, etc.

PRODUCT
Empower products to provide perpetual
value
Remain top of mind
Give insight into a consumer’s preferences and
behaviors
Provides real-time brand messaging, events and
exclusive offers, feedback, etc.
Sequential messaging
Create meaningful relationships with consumers

Drive to Store
2..User enters predefined beacon region
inside store and receives a notification on
mobile device. User swipes notification to
launch corresponding app with coupon code.
1..User taps (NFC) or scans (QR)
out-of-home media to reveal
corresponding store locator.
3..User interacts with product
via NFC to access exclusive,
personalized content.
Post-Purchase
ECOSYSTEM
Mobile instantly connects users with the world around
them. Our platform enables dynamic content delivery
during a user’s journey through a series of interactions,
providing the most relevant experience based upon current
and past behavior.

PUMA SPARKS
EXCITEMENT FOR
IGNITE XT
PUMA collaborated with Blue Bite, Blue 449, Zenith
Media, and Austria-based mobile agency Loop, to
create a one-of-a-kind campaign to promote PUMA’s
latest sneaker, the Ignite XT, and its brand
ambassador partnerships with Usain Bolt and
Rihanna.
Deployed in collaboration with JCDecaux in Chicago,
the custom built experiential transit shelters were
outfitted with Blue Bite’s mTAG® (NFC/QR) , esca®
beacon and geofence technologies. Users tapped or
scanned the mTAGs and clicked on display ads and
notifications triggered by the beacons and geofences
to launch a mobile experience. This experience
allowed users to discover the featured Ignite XT
sneaker with the ability to purchaseit.
TECHNOLOGIES: Touchpoints, Beacons,Geofencing
DEPLOYMENT: TransitShelters
KEY MARKETS:U.S.
PARTNERS: Blue 449, JCDecaux, Loop, Zenith Media
CASE STUDY | PUMATRAC

MY VISION FOR THE FUTURE OF NFC
NFC Ubiquity
All major handsets will have NFC support
Most of the things (not devices) that we buy will
be embedded with NFC
NFC will be a widely used technology to aid
consumers during their shopping experience
Virtual closets will be commonplace
The counterfeit goods market will decline
Brands will have significantly more customers in
their CRMs
Product design/release cycles will shorten due
to constant feedback

ABANDON STATUS
QUO: NFC
TECHNOLOGY IS MORE
THAN JUST PAYMENTS
Mark Robinton, HID

The Trusted Source for
Secure Identity Solutions
An ASSA ABLOY Group brand
The Trusted Source for
Secure Identity Solutions
Abandon Status Quo: Trusted NFC Technology
is More than Just Payments
Mark Robinton: Director, Business Development & Innovation
July 22, 2016

PROPRIETARY INFORMATION. No unauthorized use.
Many uses of NFC Tags
[URL]
www.service.com
[URL]
www.service.com
The Traditional
 Smart Poster
 Enhanced Retail
Experiences
 Transit Schedules
Other Uses
 Secure documents
 Brand Protection
 Sweepstakes & Loyalty
 Proof of Presence
Emphasis on Convenience Need for Trust

Benefits of Frictionless Trust
15
Frictionless Trusted
Trusted Benefits:
• Un-clonable Tags
• Proof of Presence
Frictionless Benefits:
• Easy customer adoption
• No Application Needed

HID Trusted Tags are NFC Forum Tag Type 4 compliant and work with any NFC
forum compatible device without requiring special apps!
How Trusted NFC works
16
http://…ABCDTap
http://…7635Tap
http://…7635Refresh
http://…B423Tap

Trusted NFC Use Cases
17
Authenticity
Prevent counterfeiting
and warranty fraud while
also engaging the
consumer
Transactions
Controlled Sweepstakes,
loyalty point issuance,
small data analytics
Proof of Presence
Proving that a person is
where they said they
were

Secure Electronic Visit Verification
Nurse’s ID
Badge
Trusted Tag
securely
mounted in
patients home
NFC
Enabled
Phone

• Live reporting on Secure Proof of
Presence
• Verified via HID Trusted Tag®
Services
• Real, precise location
• Full history
• No cloning / fake logs possible
• Management of physical keys
Trusted Guard Tour and Keys
19

Maintenance & Inspection

Secure Information Access

Secure Reviews

Virtual Intercom

Smart Badge

Secure Facility Tour

Anti Counterfeiting
Caps and
Bottles
Gold
Coins
Leather
Goods
Documents

NFC in the Next 10 Years
 NFC phones will be an integral tool to every service
business with the need for Proof of Presence
 NFC will be embedded into documents and products for
anti counterfeiting because phones will be the best tool for
validation due to ubiquity
 NFC will make consumers lives more convenient AND add
security and privacy to their transactions

Conclusion
 Conferring trust to proximity transactions enables new and
exciting use cases that wouldn’t otherwise be possible or
insecure
 Secure Proof of Presence can manifest itself in many end
user needs and holds the most short term promise
 Conferring the trust doesn’t need to compromise the user
experience, it can still be frictionless
 HID Trusted Tag™ Services uniquely offers “Frictionless
Trust” through its patented tag technology

Questions and Answers

PROPRIETARY INFORMATION. Do not reproduce, distribute, or disclose. No unauthorized use.
hidglobal.com/solutions/trusted-tag-services

HID Trusted Tag® Services Overview
31

PROXIMITY-ENABLED
DIGITAL GESTURE
TRACKING
Qirfiraz Siddiqui, Cell Soul

Proximity-enabled digital
gesture tracking
June 16, 2016

“A wisdom-based civilization
using social networks as the neural
network of a global brain,
and ultimately a cosmic brain.
That is the future of technology!”
Deepak Chopra - GoogleTalk , NewYork - July 2012

Social Media, as it is ……
TODAY……

Problem to Solve
• Meaningless counts in 100’s, 1000’s
• Facebook: Friend / Unfriend
• Twitter: Follow / Unfollow
• LinkedIn:Connect / Remove
connection
• Pinterest: Like
• Google+: +
• MySpace: Share
• > 200 social networks
(excluding dating sites)
• Social networking
• Need authentication (cloud)
• Requires proximity (physical connection)
• Must be renewed (fading time/proximity
weight)
•Bring friendship
back to reality

I wish ……..
I become ……
• as beautiful as my Facebook profile picture.
• as popularas I have followers on Twitter.
• as successful, as my LinkedIn profile.
Or, in short, I wish to bridge the gap
between digital & real.

Solution : NFC-enabled, Proximity-authenticated, Social Gesture
Cloud
When two persons have a “Favorable Encounter” & they agree to “record” it,
they “Tap” their phones back-to-back. This “Tap” event, and geo-location of this
“Tap”, is recorded in the cloud.
This “Tap” is very similar to Facebook’s “Like” orTwitter’s “Follow”, except that it
is an authenticated/validated “Like” or “Follow”.
This proximity-authenticated gesture is NOT performed, by “click of a mouse”.
This is initiated by NFC’s P2P technology, which validates that the two persons
have “actually met”. This is NOT Facebook’s “Like”. This is Face-to-Face “Like”.

• This new social gesture “Fike” is convergence of two very different technologies i-e Location
Based Services (LBS) and Near Field Communications (NFC).
• It adds value to a location, by validating that “social activity” is taking place at this location,
and it even quantifies this social activity, by keeping record of “Fike-count” for this location.
• “Fike” enriches social profile of both individuals (who “tap” their phones), by providing
evidence of authenticated social activity. They can link/post this social activity on home page
of their social networks, thus providing a “layer of authenticity” over their social profile.
• It is also the “first word” of a new digital language i-e “multi-device language”. Innovative
people will, indeed, invent more gestures (device-waving, device-shaking, etc.) involving two,
or more, or even large number of devices. “Fike” is just a word, in this new multi-device lingo.
• “Fike” is NOT a vulgar word. It is a new social gesture. A new gesture needs a NEW name.
Please, let me know, if you can suggest a better name for this “brand new, social gesture”.
“Fike” is the new “Like”
(Face-to-face Like)

Use Cases
• Social Network / Cognitive computing
Layer of authenticity over existing social networks, creating “NFC-enabled neural network of humanity”
More meaningful social connections & analytics
Establish quantifiable relationship between ideas, people, and places through cognitive computing on social content
• Hospitality / Real Estate
• High Fike-counts mean better tourist destination
• Better living condition / Happy people / High real estate valuation
• Business
• Measure performance (Salesman / Prospect)
• Measure effectiveness (Compared to others)
• Celebrities
• Show Business (selected followers)
• Politics (in-person events)

Possible Social Network Integration

Putting human piece back into the digital future !!! Using NFC !!!
How do you tell a story about future
that is'nt just about the devices, but it
is about the people, and emotional
landscape, and acknowledgement of
the role of society and government,
and all those pieces??
At the moment the work I get to do
and that I am passionate about, and I
believe is innovative, is how do you
start to tell a story about future, where
it is not just about being seduced by
the technology, but what it will mean
to all of us, and how to put human
piece back into this digital future.
GENEVIEVE BELL
Intel Fellow andVice President
Corporate Strategy Office
Intel Corporation

Thanks
• Qirfiraz Siddiqui CEO ceo@cellsoul.com

VISIONFC – an NFC Forum event focused on the future of NFC technology

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VISIONFC – an NFC Forum event focused on the future of NFC technology