IoT Analytics provides market insights and data-driven reports on IoT and Industry 4.0 topics. Their offerings include customized research, a weekly newsletter, whitepapers, databases of IoT companies and products, and go-to-market services for clients. They utilize web mining, app analytics, and expert interviews to develop proprietary data and insights on IoT markets. Customers praise their high-quality analyses and first-hand industry knowledge.

1. Company presentation
November 2015

2. IoT Analytics provides market insights for IoT & Industry 4.0

3. 62
46
31
23
13.7 12
6.2 4.8 4.4 4
2040
638
380
-3500
-2500
-1500
-500
500
1500
We are the leading market insights firm specialized on IoT
2000
500
Avg. website visits per month Q2/2015 [in thousands]
1. General technology insight companies covering IoT as part of the overall offering
Source: Similarweb, IoT Analytics
50
IoT-specialist insight firms1General technology insight firms1

4. Our work consists of three elements
Latest Insights
• Latest news
• Regular blog posts
• Weekly newsletter
• Specific whitepapers
• Free reports
1
Market reports
• Targeted industry reports
• Company databases/lists
• Specific IoT data
2
Go-to-market services
• Sponsored publications
• Joint webinars
• Research for specific
inquiries
3

5. Latest insights (selection)
IoT company ranking
Viewed more than 30,000 times,
referenced by firms like IBM, SAP
Newsletter 36/2015
Delivered to more than 1,500 IoT
decision makers every week
IoT platforms white paper
Downloaded more than
500 times every month
1
1 2 3
Weekly newsletter Quarterly rankings Insightful white papers

6. Market reports
Smart Home Market Model
• Smart Home market model
• IoT platforms market model
• more to come…
List of 2000+ IoT companies
• IoT company database
• IoT M&A database
• IoT startup funding rounds
• IoT & Industry 4.0 employee
statistics
• IoT products price lists
IoT platforms 2015-2020
• Currently in development
Smart thermostat market
$25.0 $26.3
$35.3
$44.8
$35.1
$24.0 $25.0
$20.7
$27.0
$39.4
$6.3
$11.1
$12.1
$10.0
$10.2
$6.9 $5.0
$7.0
$10.3
$12.1
$2.9
$2.8
$2.2
$2.3
$2.6
$2.3 $2.7
$2.9
$3.2
$2.9
$2.6
$2.2
$1.6
$1.6
$1.8
$2.1 $2.6
$2.6
$2.7
$2.6
$39.3
$46.6
$57.1
$65.2
$54.3
$38.4 $38.7
$37.4
$47.0
$60.0
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
$70.0
09 2014 10 2014 11 2014 12 2014 01 2015 2 2015 3 2015 4 2015 5 2015 6 2015
Other
Venstar Inc
Control4
Rogers Communications Inc.
Emerson Climate Technologies, Inc.
ecobee
Comcast Cable Communications
Alarm.com
Honeywell International, Inc.
Nest Labs
1 2 3
2
IoT databases & trackers Market models Targeted industry reports

7. Go-to-market services
Copyright©2015bywww.iot-analytics.comAllrightsreserved
7
We help you where B2B marketing is most effective
Custom researchInteractive contentAdvanced lead generation
Do you have a topic that requires
specific IoT research?
Our offering
Targeted analyses on specific questions: 4h –
5 days
Research projects with final presentation: 1 – 6
weeks
Join our webinar series by sponsoring
a session and giving a demo
Upcoming webinars:
February 2016
IoT platforms – Understanding the market for the
central backbone of the Internet of Things
April 2016
Smart Home – A market perspective on the
leading consumer IoT market
June 2016
Industry 4.0 – The technologies changing the
factory of the future
Sponsor a highly-informative white
paper or similar content
Our offering
Research brief: 3-5 pages
White paper: 8-25 pages
White paper with a survey: ~40 pages
3
1 2 3
Informatio
n
technology Consultant
Business
developm
ent
Administra
tive
Engineerin
g Sales Product Marketing Finance Medical Creative Operations
Human
resources
Entrepren
eur
Public
relations Support
Technology 480 127 92 48 57 44 39 12 4 6 6 3 10
Services 180 52 21 30 18 9 4 23 5 12 9 3 11 6 9
Manufacturing 83 7 16 24 33 11 8 5 3 2 6 4
Finance 57 18 11 8 1 2 3 2 25 1 2
Media 41 6 9 6 5 2 5 6 2 1 22 3 1 1 1
Health 39 5 4 6 4 2 3 1 5 32 4 1 1
Transportation 13 7 8 2 2 2 3
Consumer goods 9 2 6 2 4 1 2 2 3 1 1
Education 16 2 2 5 1 3 2 1 1
Retail 7 4 4 1 2 3 2
Government 8 3 6 2 1 1 1 2
Construction 7 1 2 1
Recreation 5 2 2 1 1 1
Arts 1 3
Legal 2 1
NGO 1 1 1 1
Other 2 1
Agriculture 1 1

8. Go-to-market services:
Example of a sponsored publication
1 2 3
3

9. Research question: Where do “data scientists” work in Germany? Which industry? Which function?
Approach: Web-mining of Xing/LinkedIn data scientist profiles using automated algorithms
Go-to-market services:
Example of custom research
Informatio
n
technology Consultant
Business
developm
ent
Administra
tive
Engineerin
g Sales Product Marketing Finance Medical Creative Operations
Human
resources
Entrepren
eur
Public
relations Support
Accountin
g
Technology 480 127 92 48 57 44 39 12 4 6 6 3 10 2 1
Services 180 52 21 30 18 9 4 23 5 12 9 3 11 6 9 4
Manufacturing 83 7 16 24 33 11 8 5 3 2 6 4 1 1
Finance 57 18 11 8 1 2 3 2 25 1 2 1 5
Media 41 6 9 6 5 2 5 6 2 1 22 3 1 1 1 1
Health 39 5 4 6 4 2 3 1 5 32 4 1 1 1 1
Transportation 13 7 8 2 2 2 3 1
Consumer goods 9 2 6 2 4 1 2 2 3 1 1
Education 16 2 2 5 1 3 2 1 1
Retail 7 4 4 1 2 3 2 2 1
Government 8 3 6 2 1 1 1 2
Construction 7 1 2 1 1
Recreation 5 2 2 1 1 1
Arts 1 3
Legal 2 1
NGO 1 1 1 1
Other 2 1
Agriculture 1 1
Function
Industry
Example of recent custom research
3
1 2 3

10. We operate across the whole IoT space
Databases
IoT data
Blog
White papers
Newsletter
Custom
research
Lead
generation
Reports
Latestinsights
1
2
3
Technology viewSegment view
Offering
MarketreportsGo2market

11. Our specialty: Data-driven insights via mining & analytics
Overview of our main data sources
Data-driven
market
insights
Web mining, e.g.,:
• Structured company
activity search via
keywords
• Startup funding updates
via keywords
• Sensor & IoT device
price lists
• M&A activity lists
• Employee statistics
App analytics, e.g.,:
• Tracking Smart Home app downloads
• Tracking wearable app downloads
Social media mining,
e.g.,:
• IoT tweets tracker
• IoT news tracker
• IoT discussion tracker
Other, e.g.,:
• Desktop research
• Expert interviews
• Information broker

12. What people and customers say about us
“I find it really impressive how the IoT Analytics team have built up a broad
and proprietary knowledge base around the Internet of Things and Industrie
4.0 ecosystems.”
Markus Lorenz, Partner and Managing Director at BCG
“My experience working with the team of experts at IoT Analytics has been
enjoyable and enlightening. The work was delivered on time, on budget, and
beyond our expectations”
Jake White, VP Marketing at MyDevices IoT platform
“On the money. Impressive research.”
Nagaraj Shanmugam, VP Business Development at Orion Systems Integrators
Selected customers Selected comments

13. Why should you work with us?
High-quality analyses
We apply the same quality standards to our work as top-tier management
consultancies. Our focus is on facts and actionable insights without losing sight of the
bigger picture.
First-hand information / IoT network
We attend and speak at various IoT and Industry 4.0-focused conferences around the
world. This allows us to shape our unbiased, third-party view and test some of our
hypotheses with other professionals in the industry.
Data-driven
We employ algorithms to mine the web for relevant data and tap sources such as
search engines, social media, app stores, and ecommerce shops for relevant
information. This helps us generate additional data points that established market
research companies do not provide.

14. The IoT Analytics team
Knud Lasse Lueth
CEO
Zana Williams
Industry 4.0 research
Sona Mnatsakanyan
IoT research
Hoang Pham Van
VP Marketing
Thomas Meier
Data analysis
Pádraig Scully
VP Market research
Moritz Bolle
I4.0 consultant
Core team
Core team (continued) External partners
Christina Patsioura
Industry 4.0 research
Jan Kotzorek
Business development
Thomas Lauth
Independent researcher

15. Get in touch!
Let us know if you …
… have specific questions around one of our reports
… have specific inquiries about IoT markets, companies, etc.
… have specific inquiries about our data sets on the IoT ecosystem
… are looking to publish a joint (paid) publication around IoT
… have partnership/cooperation ideas
… want to discuss / give a demo of your IoT product/solution

16. IoT Analytics GmbH
Eifflerstr. 43
22769 Hamburg
Germany
info@iot-analytics.com
+49 40 88950090
http://iot-analytics.com