WEAR Conference 2018 - "Four Ways NFC Enables Brands To Connect To A Wearable Tomorrow", Paula Hunter
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Paula Hunter, executive director, NFC Forum utilized this presentation to tell WEAR Conference 2018 audiences about how NFC technology assists in the wearable ecosystem.
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WEAR Conference 2018 - "Four Ways NFC Enables Brands To Connect To A Wearable Tomorrow", Paula Hunter
- 1. WEAR Conference 2018 Paula Hunter, Executive Director, NFC Forum June 11-13, 2018 FOUR WAYS NFC ENABLES BRANDS TO CONNECT TO A WEARABLE TOMORROW
- 2. LET’S HAVE SOME FUN! GET A TATTOO: TAP AND WIN WITH NFC. Advancing Near Field Communication Technology2
- 3. Advancing Near Field Communication Technology3 The NFC Forum has 140+ member organizations and is the world's leading standards and advocacy association for Near Field Communication (NFC) technology. THE NFC FORUM AT A GLANCE
- 4. NFC AS DEFINED BY THE NFC FORUM Modes and Compatibility Advancing Near Field Communication Technology4 Global Interoperability Form Factor Free Card (ID-1) NFC-A ISO/IEC 14443/18092 NFC Tag (Type 1-5) Device Mobile, Terminals NFC Operates in Three Modes NFC is Compatible with Global Communications Standards NFC-B ISO/IEC 14443 NFC-F ISO/IEC 18092 NFC-V ISO/IEC 15693
- 5. NFC AND COMPLEMENTARY TECHNOLOGIES Advancing Near Field Communication Technology5 Proximity Security User Intent
- 6. Advancing Near Field Communication Technology6 Contactless, Connected and Customer Initiated Access Connected Car Connected Home Smart Manu- facturing Smart Mobility Payment Marketing AN NFC-ENABLED WORLD WIDE-RANGING USER EXPERIENCES - NFC EVERYWHERE Image Source: NXP
- 7. MAJOR PLAYERS IN THE NFC WEARABLE ECOSYSTEM ● Smart Apparel ● Technology and Handsets ● Payment Leaders ● NFC Chip and Tag Makers Advancing Near Field Communication Technology7
- 8. Advancing Near Field Communication Technology8 245 million wearables will be sold in 2019¹ Source: CCS Insight
- 9. Advancing Near Field Communication Technology9 2billion NFC-enabled devices in use – almost a quarter of the world’s population will have access to NFC by 2020² • NFC adopted across all handset OEMs, covering all OSs • Apple Pay, Samsung Pay, Android Pay, etc. • Global NFC market to reach US$82.31 billion by the end of 2025 – a CAGR of 19.8%² Source 1: IHS Source 2: Research Insights Source 3: Juniper Research
- 10. Advancing Near Field Communication Technology10 4growth areas for Wearables and NFC- Automotive, IoT, Public Transportation, Retail and Payment
- 11. FOUR MAIN BENEFITS OF NFC Advancing Near Field Communication Technology11 1. Authentication & anti-counterfeiting 2. Context-sensitive digital content 3. After-sales service 4. Customer intelligence
- 12. Advancing Near Field Communication Technology12 NFC is Everywhere: Nike NFC-enabled NBA Jerseys • Tap a smartphone to the tag at the bottom of the jersey to connect to the jersey’s player and team • Tap the jersey for exclusive offers and videos • Stay connected by tapping your jersey on game day to win more exclusive offers
- 13. Advancing Near Field Communication Technology13 NFC is Everywhere: L’Oréal NFC-enabled UV Sense My UV Patch • Tap your smartphone and retrieve the UV data the sensor has collected • Tracks how much time users spend in the sun without being overbearing • Suggests L’Oréal products and general advice about skincare and sun protection
- 14. Advancing Near Field Communication Technology14 NFC is Everywhere: NFC-enabled Apple Watch • Tap the watch to a reader to pay • Replace keycards and transit tickets • Pair directly to treadmills, ellipticals, indoor bikes or stair steppers from global manufacturers
- 15. MORE WEARABLE NFC INNOVATION Advancing Near Field Communication Technology15 NFC Product Showcase Feature: KEYDEX NFC Smart Ring NFC Innovation Award Winner: Khushi Baby Necklace NFC Product Showcase Feature: Diiito Gloves
- 16. IMPLEMENT NFC TECHNOLOGY TODAY • Improved customer experience • Enhanced brand engagement • Develop new, innovative products
- 17. THANK YOU! QUESTIONS? Advancing Near Field Communication Technology17 phunter@nfc-forum.org @nfcforum @nfcforum
Editor's Notes
- We all know what IoT is but can you spell NFC? Audience questions: how many use pay-by-phone? I encourage you to check us out online and seek me our today and chat. The non-profit NFC Forum is the world’s leading standards and advocacy association for NFC Technology. We have approximately 150 members worldwide both B2B and B2C. Many of which you know like these. We also have a good mix of startups and other innovative companies that you might not of heard of – yet. The NFC Forum creates the technical specifications and standards that drive NFC innovation in key areas like UX. We focus our activities in the retail, public transportation, automobile and IoT markets. See me today if you’d like to know how you can get involved in our work. The NFC Forum brings the convenience of NFC technology to life. We empower organizations to deliver secure, tap-based interactions with an intuitive, reliable experience to users around the globe. Join today!
- What is NFC?
- Difference is in proximity, security, user intent Main message: NFC is the ideal technology for wearables because of its ubiquity and flexibility.
- NFC is not just for wearables . . . It is becoming part everyday living. Note sneaker in image above. Imagine a world where a single wearable allows for payment, access, identity, connectivity to transportation or the home . . . We are almost there today!
- 245 million wearables will be sold in 2019¹ -- in 2015 there were 84 billion wearable devices sold, in 2019 there will be 245 million sold – this shows that not only are more people buying wearables, but more wearables implementing NFC are being made – wearables with NFC (especially watches) are becoming a staple item for consumers
- 2 billion NFC-enabled devices – a quarter of the world’s population has access to NFC through their smart phone Source 1: Global Market Insights, “Automotive NFC Market Size, Share | Industry Report, 2023, Aug. 24, 2016 Source 2: Research Insights at https://globenewswire.com/news-release/2018/02/14/1347874/0/en/Riding-on-IoT-Revolution-Global-Connected-Retail-Market-to-be-worth-US-82-31-Billion-by-2025-reports-TMR.html Feb. 14, 2018 Source 3: Juniper Research https://www.juniperresearch.com/researchstore/fintech-payments/pos-and-mpos-terminals-research Aug. 2017
- The four areas the NFC Forum sees the fastest growth for wearables mirror our SIGs. Transport: wearables to provide identification and gate access. Retail and Payment: wearables to pay for purchases. Automotive: wearables to start your car and access various onboard NFC-enabled features like payment at the gas pump. IoT: I find this to be the most interesting wearable market as NFC has an important role to play in the commissioning, connecting and control of a wide variety of IoT devices from Smart Homes to industrial and healthcare applications.
- Authentication & anti-counterfeiting. With NFC and mobile authentication services, consumers can be certain they’re buying genuine jewelry, watches, handbags, and other valuable products. Context-sensitive digital content. NFC can provide digital content and services related to wearables, based on real-time shopping needs, to motivate on-the-spot sales, or even information more directly related to the wearable. Recommendations for other items that complement the outfit or product can also create cross-selling opportunities. After-sales service. NFC can enhance the user experience eve after the purchase by tapping to a tag on a wearable. Access to customer care, exclusive brand applications, and tools are convenient to the customer, and even the store by providing personalized rewards that help foster brand loyalty and repurchases. Customer intelligence. By tapping a wearable like smart watch or bracelet to a piece of machinery at the gym, customers can become more informed about their workout seamlessly and more accurately.
- Tap a smartphone to the tag at the bottom of the jersey to connect to the jersey’s player and team Tap the jersey for exclusive offers and videos: Highlights and recap videos of the player and team Exclusive Nike products, tickets to games The player’s music playlists Stay connected by tapping your jersey on game day to win more exclusive offers: The NikeConnect app will keep track of your history and rewards
- Tap your smartphone and retrieve the UV data the sensor has collected: How long you've been outside A “score” that says whether you're spending too much time in the sun Tracks how much time users spend in the sun without being overbearing Comes with replaceable nail adhesives Snap it onto other items, like a watch or sunglasses Suggests L’Oréal products and general advice about skincare and sun protection
- Tap the watch to a reader to pay Install credit and debit cards so they are accessible right from the user’s wrist Replace keycards and transit tickets Tap the watch instead of using paper plane or train tickets and even hotel keycards Pair directly to treadmills, ellipticals, indoor bikes or stair steppers from global manufacturers For the first time, data from the machinery at the gym can be transferred seamlessly Track calories, distance, speed, floors climbed, incline and pace
- Keydex Innovation Corp. Product: KEYDEX NFC Smart Ring KEYDEX NFC Smart Ring is the smallest wearable device in the world, and the first fashion accessory combining high technology and fine ceramic. It can be used for public transportation as a replacement for paper tickets, payment, and as a keycard for your office or a replacement key for your house. KHUSHI BABY “Wearable Health” Khushi Baby was named the first-place winner in the NFC Innovation Award program in the “Best Mobile App” category. The NFC necklace is embedded with an NFC (NTAG216) chip that holds 888 bytes of data, enough to store the key data from the vaccination card. The health workers use a phone with built-in NFC read/writer to read and update information on the chip via the Khushi Baby Android app. DIIITO Product: Diiito Gloves Diiito gloves is a NFC technology based application which is intended to control and activate the main functions of a smartphone in a very easy way. A set of Tag NFC are inserted in a glove right under the fingertips. Each Tag is setted to make an action (i.e. Play, Stop, Volume +, Volume -, etc.). You just need to bring the finger near to the back of smartphone to make the action happen. Either you are running, skiing, cycling or simply walking you will no more stop your activity when making or answering a call or listening to the music or control your actioncam (GOPRO, GARMIN and SONY ready). the DIIITO APP control this functions.
- Add bird. Key Takeaways: NFC is bridge to your customers Extends and complements RFID Provides connectivity on your terms for IoT