eBay faced a problem of not adapting quickly enough to changing consumer needs. To solve this, eBay launched an NFC-powered Authenticity Guarantee service that provides increased safety, trust and transparency to customers. This service uses NFC tags to authenticate products. It resulted in 2 million authenticated items, $2.9 billion in increased revenue in the first year, 90% customer satisfaction on authenticated transactions, and 11 million new eBay buyers.

1. How eBay Achieved a
90% Customer
Satisfaction Rate with
NFC
VERSION 4.0 | PUBLISHED 2021

2. To improve lives by connecting people and
information through the physical world.
BLUE BITE’S MISSION

3. THE WORLD IS CHANGING

4. Consumers are
demanding transparency
and sustainability
Counterfeiting
and diversion are
on the rise
More competition
for attention than
ever before
Brands are
increasingly moving
direct to consumer

5. Transform your products into a digital platform
THE NEW CHANNEL

6. eBay’s Problem
The brand did not adapt quickly enough
to the rapidly changing needs of
consumers.

7. eBay’s Solution
The Authenticity Guarantee is an
NFC-powered service that provides
increased safety, trust and
transparency to consumers.

8. Use Cases
● Personalized Storytelling
● Brand Protection
● Product Commerce
● Circularity & Sustainability

9. A Truly Brand
Owned-Platform
2 million
Items have been
authenticated
$2.9 billion
Increased revenue
during first year of
the authentication
guarantee
90% customer satisfaction
On authenticated
transactions
11 million
New eBay buyers
during first year of
authentication
guarantee

10. Join the
Innovators
We have successfully transformed
tens of millions of products for over
20% of Fortune 50 brands

11. GET IN TOUCH
Mikhail Damiani
CEO & Co-Founder
mikhail@bluebite.com
Enable Your Success
With Blue Bite