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Company presentation
April 2023
Welcome to IoT Analytics
A message from our CEO Knud Lasse Lueth
Dear prospective customer,
IoT Analytics strives to be the most relevant and highest quality market research provider for enterprise Internet of Things, with increasing coverage
also in the adjacent topics of AI, Cloud, Edge, and Industry 4.0. We measure ourselves by the impact our research has on our customer’s decision-
making. Our work is considered successful when the research provided enables you to make better decisions, be it on your product roadmap,
marketing strategy, vendor selection, partnership development or overall IoT strategy.
Global Coverage. Since 2014 we have worked with more than 1,000 customers globally across both the vendor and end-user community and across
most major industries. Our international team spends hours interviewing people, screening presentations, attending conferences and discussing
findings internally. We offer the results in the form of reports as well as market databases and trackers. We also perform bespoke research if it is
core to our research coverage areas.
Recognized by IoT buyers. Analyst firms like IoT Analytics play an increasing role in IoT buying decisions. We are proud that an independent November 2021 survey by CC Group ranked us as
“Top 3 most influential IoT analyst firm” amongst IoT buyers.
Quality first. For us, “quality first” is an inherent company value. Our reports are mostly 100+ pages and the result of months, not weeks, of in-depth research. In 2021 and 2022, clients
continued to rank us “4.4/5” when we asked them for feedback, and consistently scored us as “better” than our competitors, especially for product quality.​ In 2023 we continue to place a
heavy emphasis on quality as we significantly increase the headcount in our analyst teams.
Expanding our research footprint. In 2020 we set a target to become a full-scope IoT research provider, covering the entire IoT stack both from a technology point of view as well as a vertical
point of view. We are not there yet but we have major steps already and continue to develop into that direction. For us that means two things in 2023:
A.) Providing continued coverage of our existing focus areas, namely 1. IoT software and platforms, 2. Industrial IoT/Industry 4.0 and 3. IoT Connectivity & IoT Hardware. We also realize
that customers do value a few shorter reports in the subscription mix that highlight some of the latest developments and breaking industry news. That is why we started to have more
such reports in our mix in 2022 and plan to have at least two such publications each quarter in 2023 (e.g., a quarterly “What CEOs talk about” report or conference summaries).
B.) Expanding our market research coverage. In 2022, we started commercializing two new products. A.) Our global IoT market dashboard and B.) Specific market trackers (e.g., IoT
module tracker). In 2023, look for extended market coverage on our dashboard and also for additional trackers (most likely in the automotive domain). We also plan to work on a number
of new topics e.g., IoT & Sustainability, remote asset monitoring, or IoT in energy.
As we continue to grow our team further our frequency of publications is going to increase. In 2023 we plan to publish an average of 8 publications per quarter or even more. We are open to
suggestions: Do let us know what other research you would like to see and what it takes to make our relationship as productive as possible?
I look forward to hearing from you – kind regards,
Knud Lasse Lueth
CEO at IoT Analytics GmbH, January 2023
Our value proposition: We do great research – you save $$$
IoT Analytics
In-house
-96%
Direct labor
Research Subsciption
Admin & Supervision
Conferences & External Data
Our offer: Save 90%+ of your IoT research costs and receive highly relevant research
Our premise: Every company needs to do market research to make great decisions
96% less cost than in-house research 68% completely satisfied clients vs. 3% industry average
Annual costs for writing 30 in-depth market
reports on IoT in kUSD
Satisfaction of customers with their research providers
(incl. IoT Analytics customers)*
* 20th edition Green Book Research Industry Trends 2017 https://grit.greenbook.org/ n=322 - IoT Analytics customer satisfaction survey data 2018 laid over the Greenbook 2017 data Source: IoT Analytics Research
1: Not at all
satisfied
2: Slightly
satisfied
4: Very
satisfied
5: Completely
satisfied
3: Moderately
satsified
42%
3%
46%
2%
7%
32%
68%
0%
0% 0%
IoT Analytics customer feedback
General Research provider feedback
Ranked as top 3 most influential IoT analyst firm
Source: CC GROUP PR
Most influential analyst firms amongst IoT buyers (November 2021)
Frost & Sullivan
Moor Insight
21%
Forrester Research
Everest Group
30%
Transforma Insight
teknowlogy PAC
451
CCS insght
IDC
ABI
Omdia
futurum Research
17%
27%
ARC Advisiory
19%
Others
20%
17%
17%
16%
15%
1%
14%
13%
13%
13%
10%
10%
“Two fifths of IoT buyers state that the technology
buying process involves industry analysts—which
means industry analysts relations is a marketing
activity that IoT vendors cannot ignore.”
CC Group Report “HOW CAN IOT TECHNOLOGY VENDORS
SUCCESSFULLY MARKET AND SELL TO BUYERS?
Our work consists of three main elements
More details in following pages
Market Reports and
Databases
1
1. Market Reports
2. Insight reports
3. End-user adoption reports
4. Databases & Lists
5. Exclusive content
6. More…
Dashboards and Trackers
2
1. Cellular IoT Modules
2. Cellular IoT Chipsets
3. IoT Connectivity & LPWA
4. Enterprise Spending Data
5. Interactive dashboards
6. More…
Bespoke Research and
Consulting
3
1. Data customizations
2. Customized interview-based studies
3. Commissioned surveys
4. Strategic advice
5. Workshops
6. More…
Research Coverage Areas
IoT tech stack coverage across 4 main workstreams, exclusive content and data dashboards
Contact us at info(at)iot-analytics.com or visit our website www.iot-analytics.com for further information.
Hardware
Applications
Cloud, Platform,
Analytics, Middleware
Connectivity
Simplified IoT technology stack
General
Content
= IoT Analytics Workstreams
Smart City
Smart Buildings
Supply chain
And more...
Industrial IoT /
Industry 4.0
Non-Industrial
Applications
1 4
IoT Software & Platform
IoT Hardware & Connectivity
2
3
Module, Chipset, Connectivity market data
dashboards
IoT
enterprise
spending
market
data
dashboard
= Dashboards and Trackers
5
March 2023
Market Reports and Databases
5 main types of research output–Examples
Contact us at info(at)iot-analytics.com or visit our website www.iot-analytics.com for further information. March 2023
Digital Twin Market Report
2023-2027
• In-depth 100-300 pages
• Based on extensive primary
& secondary research
• Typically includes
technology overview,
market data, company
landscape, case studies,
trends, …
Market Reports
1
Emerging IoT Technologies
Report 2022
• Insight reports 80-100
pages
• Based on extensive primary
& secondary research
• Typically includes
technology overview and
deep-dives, case studies,
trends, challenges, …
Insights Reports
2
IoT Software Adoption
Report 2023
• 100-400 pages
• Based on extensive
surveys/interviews with
senior technology adopters
• Summarizing adoption
patterns, Implementation
challenges, ROI, view on
vendors, …
Adoption Reports
3
Industrial IoT Software
Companies Acquisition
Target List 2022
• Some databases are
standalone
• Most major market reports
are accompanied by
✓ Vendor databases
✓ Case study databases
✓ Market data
Databases & Lists
4
Quarterly Trend Report:
What CEOs talked about in
Q1/2023
• 50-150 pages
• Based on insights from the
entire IoT Analytics team
• Providing a general and
overarching view of the
industry, latest market
numbers, larger trends
General Content
5
Bespoke Research & Consulting
List of capabilities
Our capabilities include
Market Assessment
• Sizing
• Trends
• Whitespace
• Share (by company, by
region/country
Business Case Support
• Validation
• Pricing
• Adaption
Landscape Assessment
• Products
• Services
• Vendors
• Competition
• Technology
Experts Engagements
• Executive Briefings
• Panels
• Workshops
• Surveys
• Interviews
Ecosystem Assessment
• Models
• Partnerships
• Value chains
…and more
Why should you work with us?
In-depth and holistic analyses
We aim to produce the highest quality research available to
you. We have conducted thousands of primary research
interviews and built 40+ databases. Our focus is on facts and
actionable insights without losing sight of the bigger picture.
High-profile team / unparalleled IoT
network
We have approx. 60 years of IoT industry experience in the
team. All our analysts have extensive industry background
and a unique global network across both vendor and end-
user communities and across all major industries.
Trusted by leading companies
We have served 1,000+ customers to date, many of which
are Fortune Global 500 firms and returning customers. Our
customers rate us 4.4/5 on average and consistently score us
as “better” than our competitors, especially for product
quality.
Get in touch!
If you have specific questions about one of our reports
→ Send an inquiry to sales (at) iot-analytics.com
If you want to discuss/give a demo/briefing of your IoT product/solution
→ Send an inquiry to insights (at) iot-analytics.com
If you are interested in a corporate research subscription
→ Check out more information here
If you are interested in a job
→ Send your CV to jobs (at) iot-analytics.com
For all other inquiries
→ Use the contact form here
IoT Analytics GmbH
Market Insights for the
Internet of Things
Zirkusweg 2 (Astraturm, 6. OG)
20359 Hamburg
Germany
info@iot-analytics.com
+49 40 63911891
http://iot-analytics.com

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IoT Analytics - Company Presentation April 2023

  • 2. Welcome to IoT Analytics A message from our CEO Knud Lasse Lueth Dear prospective customer, IoT Analytics strives to be the most relevant and highest quality market research provider for enterprise Internet of Things, with increasing coverage also in the adjacent topics of AI, Cloud, Edge, and Industry 4.0. We measure ourselves by the impact our research has on our customer’s decision- making. Our work is considered successful when the research provided enables you to make better decisions, be it on your product roadmap, marketing strategy, vendor selection, partnership development or overall IoT strategy. Global Coverage. Since 2014 we have worked with more than 1,000 customers globally across both the vendor and end-user community and across most major industries. Our international team spends hours interviewing people, screening presentations, attending conferences and discussing findings internally. We offer the results in the form of reports as well as market databases and trackers. We also perform bespoke research if it is core to our research coverage areas. Recognized by IoT buyers. Analyst firms like IoT Analytics play an increasing role in IoT buying decisions. We are proud that an independent November 2021 survey by CC Group ranked us as “Top 3 most influential IoT analyst firm” amongst IoT buyers. Quality first. For us, “quality first” is an inherent company value. Our reports are mostly 100+ pages and the result of months, not weeks, of in-depth research. In 2021 and 2022, clients continued to rank us “4.4/5” when we asked them for feedback, and consistently scored us as “better” than our competitors, especially for product quality.​ In 2023 we continue to place a heavy emphasis on quality as we significantly increase the headcount in our analyst teams. Expanding our research footprint. In 2020 we set a target to become a full-scope IoT research provider, covering the entire IoT stack both from a technology point of view as well as a vertical point of view. We are not there yet but we have major steps already and continue to develop into that direction. For us that means two things in 2023: A.) Providing continued coverage of our existing focus areas, namely 1. IoT software and platforms, 2. Industrial IoT/Industry 4.0 and 3. IoT Connectivity & IoT Hardware. We also realize that customers do value a few shorter reports in the subscription mix that highlight some of the latest developments and breaking industry news. That is why we started to have more such reports in our mix in 2022 and plan to have at least two such publications each quarter in 2023 (e.g., a quarterly “What CEOs talk about” report or conference summaries). B.) Expanding our market research coverage. In 2022, we started commercializing two new products. A.) Our global IoT market dashboard and B.) Specific market trackers (e.g., IoT module tracker). In 2023, look for extended market coverage on our dashboard and also for additional trackers (most likely in the automotive domain). We also plan to work on a number of new topics e.g., IoT & Sustainability, remote asset monitoring, or IoT in energy. As we continue to grow our team further our frequency of publications is going to increase. In 2023 we plan to publish an average of 8 publications per quarter or even more. We are open to suggestions: Do let us know what other research you would like to see and what it takes to make our relationship as productive as possible? I look forward to hearing from you – kind regards, Knud Lasse Lueth CEO at IoT Analytics GmbH, January 2023
  • 3. Our value proposition: We do great research – you save $$$ IoT Analytics In-house -96% Direct labor Research Subsciption Admin & Supervision Conferences & External Data Our offer: Save 90%+ of your IoT research costs and receive highly relevant research Our premise: Every company needs to do market research to make great decisions 96% less cost than in-house research 68% completely satisfied clients vs. 3% industry average Annual costs for writing 30 in-depth market reports on IoT in kUSD Satisfaction of customers with their research providers (incl. IoT Analytics customers)* * 20th edition Green Book Research Industry Trends 2017 https://grit.greenbook.org/ n=322 - IoT Analytics customer satisfaction survey data 2018 laid over the Greenbook 2017 data Source: IoT Analytics Research 1: Not at all satisfied 2: Slightly satisfied 4: Very satisfied 5: Completely satisfied 3: Moderately satsified 42% 3% 46% 2% 7% 32% 68% 0% 0% 0% IoT Analytics customer feedback General Research provider feedback
  • 4. Ranked as top 3 most influential IoT analyst firm Source: CC GROUP PR Most influential analyst firms amongst IoT buyers (November 2021) Frost & Sullivan Moor Insight 21% Forrester Research Everest Group 30% Transforma Insight teknowlogy PAC 451 CCS insght IDC ABI Omdia futurum Research 17% 27% ARC Advisiory 19% Others 20% 17% 17% 16% 15% 1% 14% 13% 13% 13% 10% 10% “Two fifths of IoT buyers state that the technology buying process involves industry analysts—which means industry analysts relations is a marketing activity that IoT vendors cannot ignore.” CC Group Report “HOW CAN IOT TECHNOLOGY VENDORS SUCCESSFULLY MARKET AND SELL TO BUYERS?
  • 5. Our work consists of three main elements More details in following pages Market Reports and Databases 1 1. Market Reports 2. Insight reports 3. End-user adoption reports 4. Databases & Lists 5. Exclusive content 6. More… Dashboards and Trackers 2 1. Cellular IoT Modules 2. Cellular IoT Chipsets 3. IoT Connectivity & LPWA 4. Enterprise Spending Data 5. Interactive dashboards 6. More… Bespoke Research and Consulting 3 1. Data customizations 2. Customized interview-based studies 3. Commissioned surveys 4. Strategic advice 5. Workshops 6. More…
  • 6. Research Coverage Areas IoT tech stack coverage across 4 main workstreams, exclusive content and data dashboards Contact us at info(at)iot-analytics.com or visit our website www.iot-analytics.com for further information. Hardware Applications Cloud, Platform, Analytics, Middleware Connectivity Simplified IoT technology stack General Content = IoT Analytics Workstreams Smart City Smart Buildings Supply chain And more... Industrial IoT / Industry 4.0 Non-Industrial Applications 1 4 IoT Software & Platform IoT Hardware & Connectivity 2 3 Module, Chipset, Connectivity market data dashboards IoT enterprise spending market data dashboard = Dashboards and Trackers 5 March 2023
  • 7. Market Reports and Databases 5 main types of research output–Examples Contact us at info(at)iot-analytics.com or visit our website www.iot-analytics.com for further information. March 2023 Digital Twin Market Report 2023-2027 • In-depth 100-300 pages • Based on extensive primary & secondary research • Typically includes technology overview, market data, company landscape, case studies, trends, … Market Reports 1 Emerging IoT Technologies Report 2022 • Insight reports 80-100 pages • Based on extensive primary & secondary research • Typically includes technology overview and deep-dives, case studies, trends, challenges, … Insights Reports 2 IoT Software Adoption Report 2023 • 100-400 pages • Based on extensive surveys/interviews with senior technology adopters • Summarizing adoption patterns, Implementation challenges, ROI, view on vendors, … Adoption Reports 3 Industrial IoT Software Companies Acquisition Target List 2022 • Some databases are standalone • Most major market reports are accompanied by ✓ Vendor databases ✓ Case study databases ✓ Market data Databases & Lists 4 Quarterly Trend Report: What CEOs talked about in Q1/2023 • 50-150 pages • Based on insights from the entire IoT Analytics team • Providing a general and overarching view of the industry, latest market numbers, larger trends General Content 5
  • 8. Bespoke Research & Consulting List of capabilities Our capabilities include Market Assessment • Sizing • Trends • Whitespace • Share (by company, by region/country Business Case Support • Validation • Pricing • Adaption Landscape Assessment • Products • Services • Vendors • Competition • Technology Experts Engagements • Executive Briefings • Panels • Workshops • Surveys • Interviews Ecosystem Assessment • Models • Partnerships • Value chains …and more
  • 9. Why should you work with us? In-depth and holistic analyses We aim to produce the highest quality research available to you. We have conducted thousands of primary research interviews and built 40+ databases. Our focus is on facts and actionable insights without losing sight of the bigger picture. High-profile team / unparalleled IoT network We have approx. 60 years of IoT industry experience in the team. All our analysts have extensive industry background and a unique global network across both vendor and end- user communities and across all major industries. Trusted by leading companies We have served 1,000+ customers to date, many of which are Fortune Global 500 firms and returning customers. Our customers rate us 4.4/5 on average and consistently score us as “better” than our competitors, especially for product quality.
  • 10. Get in touch! If you have specific questions about one of our reports → Send an inquiry to sales (at) iot-analytics.com If you want to discuss/give a demo/briefing of your IoT product/solution → Send an inquiry to insights (at) iot-analytics.com If you are interested in a corporate research subscription → Check out more information here If you are interested in a job → Send your CV to jobs (at) iot-analytics.com For all other inquiries → Use the contact form here
  • 11. IoT Analytics GmbH Market Insights for the Internet of Things Zirkusweg 2 (Astraturm, 6. OG) 20359 Hamburg Germany info@iot-analytics.com +49 40 63911891 http://iot-analytics.com