This is the official company presentation of IoT Analytics GmbH, a leading firm for market insights around the Internet of Things and Industry 4.0 .

1. Company presentation
January 2017

2. IoT Analytics provides market insights for IoT & Industry 4.0

3. We are the leading market insights firm specialized on IoT
40k website visitors every month
1. General technology insight companies covering IoT as part of the overall offering
Source: Similarweb, IoT Analytics
IoT-specialist insight firmsGeneral technology insight firms1
Avg. website visits
per month Q4/2016
in 1,000
1,150
22
40
7
2,950 415
48
5
11
36 3

4. Our work consists of three elements
Latest Insights
• Latest news
• Regular blog posts
• Newsletter
• Specific white papers
• Free reports
1
Market Reports
• Targeted industry reports
• Company databases/lists
• Specific IoT data sets
2
Go-to-market Services
• Sponsored publications
• Joint webinars
• Custom research for
specific inquiries
3

5. Latest insights (selection)
Ranking: IoT companies Q3/Q4 2015
Viewed more than 200,000 times,
referenced by firms like IBM, SAP
Article: IoT 2016 in review
Seen by approx. 100,000 IoT decision-
maker (average per article)
White Paper: Guide to IoT Solution Development
Downloaded more than
~3,000 times per year
1
1 2 3
Monthly newsletter Rankings / Infographics Insightful white papers
Examples

6. Market reports
Smart Home Market Model
• Smart Home market model
• IoT platforms market model
• more to come…
List of 360+ IoT platforms
• IoT company database
• IoT use case database
• IoT & Industry 4.0 employee
statistics
• IoT products price lists
IoT platforms 2015-2021
• IoT Platform Market Report
• Smart Thermostats Market
Report
• IoT Security Market Report
Smart thermostat market
$25.0 $26.3
$35.3
$44.8
$35.1
$24.0 $25.0
$20.7
$27.0
$39.4
$6.3
$11.1
$12.1
$10.0
$10.2
$6.9 $5.0
$7.0
$10.3
$12.1
$2.9
$2.8
$2.2
$2.3
$2.6
$2.3 $2.7
$2.9
$3.2
$2.9
$2.6
$2.2
$1.6
$1.6
$1.8
$2.1 $2.6
$2.6
$2.7
$2.6
$39.3
$46.6
$57.1
$65.2
$54.3
$38.4 $38.7
$37.4
$47.0
$60.0
$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
$70.0
09 2014 10 2014 11 2014 12 2014 01 2015 2 2015 3 2015 4 2015 5 2015 6 2015
Other
Venstar Inc
Control4
Rogers Communications Inc.
Emerson Climate Technologies, Inc.
ecobee
Comcast Cable Communications
Alarm.com
Honeywell International, Inc.
Nest Labs
1 2 3
2
IoT databases & lists Market models Targeted industry reports
Examples

7. Market reports:
Example of a focus report
2
1 2 3
Subscribe to our IoT research feed (all publications) or purchase these reports individually

8. Go-to-market services
Copyright©2015bywww.iot-analytics.comAllrightsreserved
8
Our offering: Combining unique market insights with a wide reach (IoT audience)
Custom researchSponsored graphics / videosSponsored content
Do you have a topic that requires specific IoT
research?
Sponsor an interactive webinar / video or
an insightful infographic
Sponsor a highly-informative report / blog
or similar content
3
1 2 3
Informatio
n
technology Consultant
Business
developm
ent
Administra
tive
Engineerin
g Sales Product Marketing Finance Medical Creative Operations
Human
resources
Entrepren
eur
Public
relations Support
Technology 480 127 92 48 57 44 39 12 4 6 6 3 10
Services 180 52 21 30 18 9 4 23 5 12 9 3 11 6 9
Manufacturing 83 7 16 24 33 11 8 5 3 2 6 4
Finance 57 18 11 8 1 2 3 2 25 1 2
Media 41 6 9 6 5 2 5 6 2 1 22 3 1 1 1
Health 39 5 4 6 4 2 3 1 5 32 4 1 1
Transportation 13 7 8 2 2 2 3
Consumer goods 9 2 6 2 4 1 2 2 3 1 1
Education 16 2 2 5 1 3 2 1 1
Retail 7 4 4 1 2 3 2
Government 8 3 6 2 1 1 1 2
Construction 7 1 2 1
Recreation 5 2 2 1 1 1
Arts 1 3
Legal 2 1
NGO 1 1 1 1
Other 2 1
Agriculture 1 1
Recent
examples
• Industrial Analytics Report 2016/17
• Guide to IoT Solution Development
• IoT Platforms White Paper
• IoT Security Blog Series
• Webinar: The Rise of IoT Platforms
• Infographic: IoT Solution
Development in 5 steps
• System Integrators in IoT – research
• LPWAN standards – research
• German IoT landscape - research

9. Go-to-market services:
Example of a sponsored publication
1 2 3
3

10. Go-to-market services:
We reach a highly-engaged global IoT audience
Individual thought-pieces get up to 300k impressions per year
Top countries (% of all trackable web visits 2016):
1. USA
2. India
3. Germany
4. UK
25%
22%
5%
4%
as of Jan 2017
Total Reach ~100k
Average # of organic
Impressions per
publication
Web Reach Visitors per
month
~40k
Email Reach
People subscribed to
IoT Analytics updates
10k
Engagement
Average email
opening rate
25%
Social Reach
Followers on all
social channels>6k
Downloads
Annual downloads
per gated white paper~5k
3
1 2 3

11. We currently have 4 IoT focus areas
Deep insights in: IoT platforms, Industrial IoT, IoT security, Smart Home
Databases
IoT data
Blog
White papers
Newsletter
Custom
research
Lead
generation
Reports
Latestinsights
1
2
3
Technology viewSegment view
Offering
MarketreportsGo2market
Focus areas in 2016/2017

12. What people and customers say about us
“I find it really impressive how the IoT Analytics team have built up a broad and
proprietary knowledge base around the Internet of Things and Industrie 4.0
ecosystems.”
Markus Lorenz, Partner and Managing Director at BCG
“My experience working with the team of experts at IoT Analytics has been enjoyable
and enlightening. The work was delivered on time, on budget, and beyond our
expectations”
Jake White, VP Marketing at MyDevices IoT platform
“On the money. Impressive research.”
Nagaraj Shanmugam, VP Business Development at Orion Systems Integrators
Selected customers Selected comments

13. Why should you work with us?
High-quality analyses
We aim to produce the highest quality research available to you. Our focus is on facts and
actionable insights without losing sight of the bigger picture. And… we only publish when we
think we got it right!
First-hand information / IoT network
We attend/speak at ~20 global IoT and Industry 4.0-focused conferences every year. This
allows us to shape our unbiased, third-party view and test some of our hypotheses with
other professionals in the industry. We also employ some proprietary algorithms to mine the
web for relevant IoT information.
Large global audience
The average thought piece gets 100k impressions over its lifetime. With 40k website visitors
per month and more than 10k people subscribed to our email updates we are able to supply
our research to a much larger target audience than most of our competitors.

14. The IoT Analytics team
Knud Lasse Lueth
Managing Director
Zana Williams
IIoT analyst
Janina Bartje
Principal Analyst
Hoang Pham Van
VP Marketing
Thomas Meier
Data analyst
Pádraig Scully
VP Market research
Moritz Bolle
I4.0 consultant
Core team
Core team (continued) External partners
Julian Rickert
IIoT analyst
Jan Kotzorek
Business development
Thomas Lauth
Independent researcher

15. Get in touch!
Let us know if you …
… have specific questions around one of our reports
… have specific inquiries about IoT markets, companies, etc.
… have specific inquiries about our data sets on the IoT ecosystem
… are looking to publish a joint (paid) publication around IoT
… have partnership/cooperation ideas
… want to discuss / give a demo of your IoT product/solution

16. IoT Analytics at a glance
Who we are: IoT boutique, Germany-based
Who we serve: 100+ customers to date…
What we do: Data-driven IoT market insights
Who we reach: 40k+ people in IoT per month
1
Latest (free)
IoT Insights
Average monthly website visitors (Q4/2016)
Cumulated amount of social media followers (Q4/16)
~40,000
~10,000
Founded: 2014
Headquarters: Hamburg, Germany
Team: 10 people - Background in
Consulting, Data Science,
Telco/IT architecture
Key focus areas: IoT Platforms, IoT security, Smart
Home, Industrial IoT
2 3
Detailed
Market Reports
Go-2-Market
Services
IoT decision-makers subscribed to email market updates (Q4/16)
~6,000

17. IoT Analytics GmbH
Market Insights for the
Internet of Things
Zirkusweg 2 (Astraturm, 6. OG)
20359 Hamburg
Germany
info@iot-analytics.com
+49 40 88950090
http://iot-analytics.com