Is it a VISION or a MISSION Statement? Even though they are often confused with each other… A VISION STATEMENT serves a different purpose from a MISSION STATEMENT. A MISSION STATEMENT serves a different purpose from a VISION STATEMENT.

1. Vision Statement
Mission Statement
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2. Even though they are often confused with each other…
A VISION STATEMENT serves a different purpose from a MISSION STATEMENT.
A MISSION STATEMENT serves a different purpose from a VISION STATEMENT.
to give a detailed account in words of a process; event; plan etc.
to give a summary of a event; project; plan etc.

3. (WHERE you want to be) (HOW you will get to where you want to be)
sharing or exchanging of information, news or ideas.
stating or describing exactly the nature, scope or meaning of a word, phrase etc.
• Communicates the PURPOSE;
• Communicates the ‘noted
important’ VALUE(S).
• Defines the PURPOSE;
• Defines the OBJECTIVE(S) to
achieve your GOAL (‘the
envisioned FUTURE).
A VISION STATEMENT
ANSWERS:
‘Where do I (we) aim to be?’
A MISSION STATEMENT
ANSWERS:
‘What do I (we) do?
‘What makes me (us) different?’
WHAT is wrong with the world?
and
HOW I (we) intend to fix it.
What the world
will look like after
I (we) have finished changing it.

4. You are starting
- a NEW BUSINESS, a NEW PROGRAM or a NEW PLAN -
sets short or mid-term goals and defines the steps necessary to achieve them.
a plan of action designed to achieve a long-term or overall goal.
typically focuses on mid to long-term goals and explains the basic strategies for achieving them.

5. [usually more than one]

6. Amnesty International’s vision is of a world
in which every person enjoys all of the human rights
enshrined in the Universal Declaration of Human Rights and other
international human rights instruments.
To undertake research and action focused on preventing
and ending grave abuses of these rights.
Amnesty International: American Website

7. We envision a world where all people
- even in the most remote areas of the globe –
hold the power to create opportunity for themselves and others.
We are a non-profit organization
with a mission to connect people through lending
to alleviate poverty.
Kiva Website America

8. Make-A-Wish: American Website
Our vision is that people everywhere
will share the power of a wish.
We grant the wishes of children with life-threatening
medical conditions to enrich the human experience
with hope, strength and joy.

9. Oxfam: American Website
A just world without poverty.
To create lasting solutions to poverty, hunger,
and social injustice.

10. We will lead the fight against extinction.
San Diego Zoo Global is committed to saving species worldwide
by uniting our expertise in animal care and conservation science
with our dedication to inspiring passion for nature.
San Diego Zoo Global Website

11. Our vision serves as the framework for our Roadmap and guides every aspect of
our business by describing what we need to accomplish in order to continue
achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best
they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together
we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and
support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our
overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Coca-Cola Website - America

12. Our Roadmap starts with our mission, which is enduring. It declares our purpose
as a company and serves as the standard against which we weigh our actions and
decisions.
• To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.
Coca-Cola Website - America

13. To create a better everyday life for the many people.
To offer a wide range of well-designed, functional home
furnishing products at prices so low
that as many people as possible will be able to afford them.
IKEA Website

14. At Myer, we're bringing the love of shopping to life
through inspiring and wanted brands,
creating extraordinary customer experiences in our stores,
and continually refining our omni-channel offer
to deliver a world-class shopping experience.
We exist to bring the love of shopping to life.

15. Our school fosters a culture that promotes
the values of teamwork, persistence,
responsibility, achievement and excellence
founded on the core value of respect.
In achieving our vision Brunswick Secondary College will reflect
the aspirations of our community, providing opportunities for our
students to become leaders in their world.
Brunswick Secondary College - Website

16. At Brunswick Secondary College we provide
an environment that promotes
the personal growth and learning of all our students.
We challenge and encourage all our students
to realise their individual potential.
We are committed to the development of young people
who live successful and constructive lives, with positive personal
values and a strong sense of community.
Brunswick Secondary College - Website

17. The Royal Children's Hospital, a GREAT children's hospital,
leading the way.
The Royal Children's Hospital improves the health and wellbeing
of children and adolescents through leadership
in healthcare, research and education.

18. Our vision is to lead the world with our products and services.
Our vision is to deliver products that are unparalleled in their
quality, security and durability.
Our vision is to create a legacy that is timeless.
To create advanced, high quality banknotes and passports for
Australia and international customers.
We pride ourselves on products that are unique, secure and
enduring services, which are customer focused.
Note-printing Melbourne Website

19. An Asia and Pacific region free of poverty.
To help our developing member countries reduce poverty and
improve their quality of life.