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Allan Berger
@allanberger
Objectives & Key Results
Connect company, team and personal objectives to measurable results.
History
1970
Developed & implemented by Andrew Grove at Intel.
1999
John Doerr introduced OKRs to Google.
Used today by leading companies
Google, Zynga, LinkedIn, Twitter, Oracle
Objectives
Qualitative
Major goals the organization or individual want to accomplish.
High-level
Derived from company vision, mission, strategy.
Ambitious
Objectives should be challenging but achievable.
Key Results
Specific & Concrete
Key results describe how you will accomplish the related objective.
Quantifiable & Measurable
Add a key performance indicator (KPI) to reflect and improve on.
OKR Guidelines
Cadence
OKRs are typically used to be defined every 3 months.
Focus
Define 3-5 objectives with 3-4 key results maximum per quarter.
Review
Quarterly, monthly or weekly.
OKR Guidelines
OKRs are public
Everyone in the company is able to see what everyone else is
focusing on (and what they focused on in the past).
Challenging but achievable
Google suggests employees should achieve 70% of results each
quarter.
Collective company conviction
OKRs should connect and support each other through the company,
team and personal level.
Company OKR Example
Objective


Increase brand recognition and awareness.
Key Results


Increase engagement on social media by 30%.

Place 2 guest articles per week on industry-related sites.
Increase monthly webpage views by 30%.
Objective Objective Objective
Company
Mission & Vision
Key Result Key Result Key Result
Key Result Key Result Key Result
Key Result Key Result Key Result
Why use OKRs?
Simple to implement.
Clear standards for measuring progress on objectives and key results.
Helps keeping the vision and goals for everyone at the company.
Helps to understand what you & everyone else is focusing on and
more importantly why.
Rick Klau

Partner at Google Ventures
“OKRs tell you & your team
what you’re doing this
quarter and importantly,
measure whether
you’re there or not.”
Photo credit gv.com
OKR Resources
How Google sets goals
OKRs - The Fundamentals
The Art of the OKR
OKR Mistakes (and how to fix them)
OKR Examples
OKR Template
OKR - Wikipedia

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OKR - Objectives and Key Results - Effective Goal Setting on Company, Team and Personal Level

  • 1. Allan Berger @allanberger Objectives & Key Results Connect company, team and personal objectives to measurable results.
  • 2. History 1970 Developed & implemented by Andrew Grove at Intel. 1999 John Doerr introduced OKRs to Google. Used today by leading companies Google, Zynga, LinkedIn, Twitter, Oracle
  • 3. Objectives Qualitative Major goals the organization or individual want to accomplish. High-level Derived from company vision, mission, strategy. Ambitious Objectives should be challenging but achievable.
  • 4. Key Results Specific & Concrete Key results describe how you will accomplish the related objective. Quantifiable & Measurable Add a key performance indicator (KPI) to reflect and improve on.
  • 5. OKR Guidelines Cadence OKRs are typically used to be defined every 3 months. Focus Define 3-5 objectives with 3-4 key results maximum per quarter. Review Quarterly, monthly or weekly.
  • 6. OKR Guidelines OKRs are public Everyone in the company is able to see what everyone else is focusing on (and what they focused on in the past). Challenging but achievable Google suggests employees should achieve 70% of results each quarter. Collective company conviction OKRs should connect and support each other through the company, team and personal level.
  • 7. Company OKR Example Objective 
 Increase brand recognition and awareness. Key Results 
 Increase engagement on social media by 30%.
 Place 2 guest articles per week on industry-related sites. Increase monthly webpage views by 30%.
  • 8. Objective Objective Objective Company Mission & Vision Key Result Key Result Key Result Key Result Key Result Key Result Key Result Key Result Key Result
  • 9. Why use OKRs? Simple to implement. Clear standards for measuring progress on objectives and key results. Helps keeping the vision and goals for everyone at the company. Helps to understand what you & everyone else is focusing on and more importantly why.
  • 10. Rick Klau
 Partner at Google Ventures “OKRs tell you & your team what you’re doing this quarter and importantly, measure whether you’re there or not.” Photo credit gv.com
  • 11. OKR Resources How Google sets goals OKRs - The Fundamentals The Art of the OKR OKR Mistakes (and how to fix them) OKR Examples OKR Template OKR - Wikipedia