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Virtualization Strategy-external
- 1. Jack Zubarev President,Service Provider Division May 19 th , 2008 Parallels Vision for Virtualization
- 2. Parallels Virtualization UpdateParallels Service Provider Solutions Virtualization Today Virtualized Services Agenda Parallels Virtualization Future
- 3. Virtualization Replaces PhysicalInfrastructure Parallels Virtuozzo Container Growth Over 80% year over the year growth. Providers Dropping Non-Virtualized Services Ipower 1 VE/VM per server model is being adopted Parallels Server to be optimized for this model Desktop (we shipped over a 1mln) Both home and office desktops. Back-end infrastructure Internal systems Accounting, File servers, Shared infrastructure. Parallels Service Provider Solutions Not Virtualized = Not efficient
- 4. Why Virtualization? TraditionalReasons Lower cost per workload. More profitable compared to dedicated Better manageability and flexibility Stop gap offering between shared and dedicated Rising power costs Better utilization of DC space New reasons SaaS is enabled by virtualization Managed hosting is much easier to offer using virtualization. On-premise infrastructure can be moved to off-premise if virtualized VDI and other virtualized-only services Parallels Service Provider Solutions SaaS % of Business Software Market Opportunity: $8 B increasing to $40 B 0% 5% 10% 15% 20% 25% 2006 2011
- 5. How Valuable IsYour Service? Parallels Service Provider Solutions Virtualization and Automation are the main contributors to the value of your services Not automated and/or virtualized = not offered. Value to the End-User Enabled By Reduces fixed upfront cost for acquisition of business function -- DC, Hardware, Licenses, Bandwidth Economy of scale. Virtualization Expertise Virtualization Existing assets. Simplifies the initial installation and provisioning of the function/service: -- Installation and configuration of 100s application. Parallels CP Manages over 150 applications. Automation: Back-end provisioning automation Control Panel automation Simplifies and Reduces “service” cost of the function. --Updates and upgrades (OS & Application), DR, backup, optimization, monitoring. Virtualization and Automation Including Service Automation
- 6. Parallels Virtualization UpdateParallels Service Provider Solutions Virtualization Today Virtualized Services Agenda Parallels Virtualization Future
- 7. Parallels Virtualization TodayStrong Foundation Over 300 engineers Over 800,000 containers in production Over 1,200,000 desktops Multi-platform Linux, Windows, Mac, Bare metal Desktop and Server x86, x86-64, IA64, SPARC Multi-Purpose Consumers, SOHO, SMB, Enterprise, Service Providers Development, Staging, Production Parallels Service Provider Solutions
- 8. Parallels Virtualization ProductsParallels Service Provider Solutions Virtualization Parallels Desktop Parallels Workstation Parallels Server Parallels Virtuozzo Containers The best of both worlds with Hypervisor and OS Virtualization Automation Complete automation & management of Service Provider Business Parallels Operations Automation Parallels Business Automation Parallels Plesk Products Parallels Virtual Automation
- 9. Parallels Desktop andWorkstation Overview Parallels Workstation Run different OS on your desktop. Interesting for your technical customers. Parallels Desktop for Mac. Mac is cool. Run windows on your Mac. Over 1mln Parallels customers do. Interested in adding value to your hosting plan? Ask us about program to distribute/resell both at discount for your customers and employees. Parallels Service Provider Solutions Do not forget about special offer from TekServe Virtualization Parallels Desktop Parallels Workstation Parallels Server Parallels Virtuozzo Containers The best of both worlds with Hypervisor and OS Virtualization
- 10. Parallels Server ProductsOverview Parallels Virtuozzo Containers: Intelligent Partitioning Complete Isolation Dynamic Resource Management Live Migration Mass Management Parallels Server Powerful Hypervisor Granular Control of Resources SMP Support Inside VMs Linux, Windows, Mac , Bare-Metal Parallels Service Provider Solutions Virtualization Parallels Desktop Parallels Workstation Parallels Server Parallels Virtuozzo Containers The best of both worlds with Hypervisor and OS Virtualization
- 11. Parallels Server Virtualization:Best of Both Worlds Parallels Service Provider Solutions Hypervisors Virtualizes access to hardware Create many instances of virtual HW Host OS and each guest has full OS Parallels Server , VMware ESX, Microsoft Hyper-V OS Containers Virtualizes access to OS Create many instances of virtual OS Single, standard OS kernel per box Parallels Virtuozzo Containers , Sun Solaris Containers, OpenVZ Container 1 Container 2 Container 3 Guest OS Guest OS Guest OS VM 1 VM 2 VM 3 Virtual Hardware Virtual Hardware Virtual Hardware Virtual Machine Monitor Hypervisor or Standard Host OS Hardware Standard Host OS Hardware OS Virtualization Layer Hypervisor OS Virtualization
- 12. Why both: RightTechnology for the Job Parallels Service Provider Solutions Parallels Server Parallels Virtuozzo Containers Combined Hosting & SaaS VPS, Dynamic Servers SaaS Niche Hosting Offerings Kernel Development Environment Applications Loading Kernel Drivers Hosting Desktop OS (Vista, XP) Hosting Legacy OS IT Services Server Consolidation Disaster Recovery
- 13. Parallels Virtuozzo ContainersWere Designed for Hosing/SaaS The main disadvantage – same kernel on the same server Not relevant for hosting/SaaS The efficiency and manageability: Density 2+ times higher Reduces OS footprint No Performance overhead No Scalability overhead Dynamic resource management Simple Live Migration Ultra Fast Management Operations Consolidated OS/App update management Parallels Service Provider Solutions
- 14. Parallels Virtualization UpdateParallels Service Provider Solutions Virtualization Today Virtualized Services Agenda Parallels Virtualization Future
- 15. Virtualized Services: VPSis not enough VPS Self managed server with Parallels Plesk Control Panel. Dynamic Server Same/better performance than dedicated. Burstable. Migratable. SaaS or Application Applience Focus on application and service; not resources. Optimized for „abc“ application. Learn about APSstandard and application catalogue on www.parallels.com . Managed Dynamic Server Much easier to implement than on physical machine. Home or Business Virtual Desktop Accessible from anywhere. MS Office, Adobe Acrobat, IM, XP Skin, etc. Parallels Service Provider Solutions
- 16. More virtualized opportunitiesAffordable Clustered solutions Easy to configure clustered MS SQL or „abc“ applience. Clustered Dynamic Server – Linux or Windows. Leverage SANs. Server Consolidation offerings. Help SMBs consolidate on-premise infrastructure without hardware investment. Vzp2v plus consulting engagements. Disaster Recovery offerings On-premise servers or within DC. Complete Stack Solutions 3-tier applications – provision 3 containers. Customer-managed through Parallels Virtual Automation. Virtualized Dedicated Server 1VE/VM on a physical server bundled with Parallels Tools. Option for customers to buy additional VE/VMs. Parallels Service Provider Solutions V irtualization services market will grow from $5.5 billion in 2006 to $11.7 billion IDC “ Worldwide Virtualization Services 2007–2011 Forecast ”
- 17. Parallels Virtualization UpdateParallels Service Provider Solutions Virtualization Today Virtualized Services Agenda Parallels Virtualization Future
- 18. Parallels Server +Parallels Virtuozzo Containers Single Product Create containers or VMs Convert Container into VM and back Side by side Upgrade Single License Keys Unified Management UI Integration Common API Common Command Line Unified Templates/Appliances Parallels Service Provider Solutions Physical Server VM Linux Parallels Virtuozzo Container VM Windows Management Tools Standard API Parallels Automation Tools 3 rd Party Management Tools
- 19. Parallels Virtualization DirectionOptimize as much as possible – squize efficiency to the limit Performance and Density Stability and Reliability Working with ISVs Parallels Service Provider Solutions Virtual Automation, Automation, Automation For you, your customers, and resellers Mass-managment on large scale Looking individually at each task Automating the service not just individual task. Enabling more services DR and business continuity Managed services Prorgams to help you launch new services.
- 20. Optimize Maximizing Densitywhere possible Faster and More compact VZFS Vzcache online Smarter Memory Sharing Continuous Improvements in performance Better SMP scheduler Internal Code Optimizations Optimizations for NUMA Optimizing parallels own software Parallels Plesk 9: Minimal Set of Services Until Used. Parallels Plesk 9 SMB: Lighter version Parallels Service Provider Solutions
- 21. Enable More ServicesHigh-level SLA Services Windows Clustering Support RedHat Clustering support and GFS Disk I/O limiting Clustered file system Online Replication Continuous Backup/Recovery improvements Managed Services Virtualization of any workload Integrated Workflow Engine Delegated Update Server Programs to help you launch services NEW: Parallels Alliance Program APSstandard and our ISV programs Parallels Open Platform and Catalogs Parallels Service Provider Solutions
- 22. Automate Large ScaleCentralized Management 100s of users, 1000s of physical servers, 10s of 1000s of virtual servers Delegated Management of Virtual Infrastructure Physical and logical views, fine-grained permissions for users Easy to Use Powerful dashboards for users and administrators (including customers) Complete Virtualization Lifecycle Monitoring, backup, mass-application updates. Cross-Platform Management Physical, VMs, Containers, Applications Parallels Service Provider Solutions Parallels Virtual Automation v4 - NEW
- 23. Automate More ParallelsService Provider Solutions Parallels Virtual Automation v4.5 Parallels Roadmaps not available online Parallels Partners may contact their sales representative regarding roadmap availability
- 24. Automate Virtualized ServiceCreation and Delivery Parallels Service Provider Solutions Parallels Virtual Automation v5 Parallels Roadmaps not available online Parallels Partners may contact their sales representative regarding roadmap availability
- 25. Another Angle toAutomation How much CO² a single human produces per year? Active human? Stop Exercising? Or Just stay relaxed – Automate Your Operations! Parallels Service Provider Solutions 480 kg 520 kg Parallels System Automation Parallels Business Automation
- 26. Summary Virtualization continuesto replace physical infrastructure. Obvious cost and management advantages. Enabler for all high-growth market trends including SaaS. Parallels now offers complete virtualization stack Virtualize and offer any application, service, or infrastructure Offering all possible virtualized services is important Stay competitive, faster growth, broader market appeal, building brand, up-sell, cross-sell. We are focused on helping you take advantage of virtualization Aggressive virtualization roadmap focused on the needs of hosting and SaaS Automation is the key Automation is really required to take advantage of virtualized offerings. Significant investment at Parallels is going into Virtual Automation. Parallels Service Provider Solutions
- 27. Call to actionTry Parallels Server Beta (and visit today’s session) Upgrade to Parallels Virtuozzo Containers v4.0 (and visit today’s session) Visit our lab – clustered Parallels Virtuozzo for Windows Start offering more services! Questions? Parallels Service Provider Solutions
Editor's Notes
- #3 This session is about the topic which is very dear to my heart: Virtualization. As some of you know that’s how Parallels (back then swsoft starter). So today I’m going to cover 5 topics: Virtualization today and why is it still important. Parallels Virtualization Line up update Virtualized Services – beyond VPS Parallels Virtualization update – where are moving with our Virtualization strategy
- #4 As virtualization technologies matured, any reasons to offer physical infrastructure are disappearing. While the benefits – such as better manageability, lower cost, better utilization of DC space are becoming even stronger. Our own momentum in terms of virtuozzo shipments, industry reports and forecasts – all prove that the replacement of physical infrastructure is accelerating. Some of the proof points include: our own shipments have increased 80% year over year in 2007. Some of you completely getting rid of non-virtualized offerings. 1VE/VM per server model is finally being adopted by number of players in the audience. Desktop is being quickly virtualized both as a service and as a means to simply work more securely and efficiently on the desktop. While the benefits might not be as strong as on the server, there is simply no disadvantages. Back-end infrastrcture – your own systems and applications. I know that many of have moved completely to Parallels Virtuozzo Containers. Clearly if you have non-virtualized services – it’s simply waste of money. All and all, I do strongly believe that non-virtualized servers today is simply waste of money.
- #5 There are numbers of traditional reasons for Virtualization that we’ve preached over the years – much more profitables, saves data center space, enomorous flexibility compared to dedicated, easier recovery, etc. And all those reasons are as compelling as they were 3 years. In fact they become even stronger as our own virtualization solutions matured and became more powerfull. Well now the stakes and appeal has become even higher. ALL 3 big drivers behind the market growth are enabled by virtualization and not possible to offer without virtualization. SaaS is enabled by Virtualization. For Traditional players it’s hardly possible to offer managed hosting without virtualization. And finally the biggest long-term trend of on-premise infrastrucure and services moving to hosted DC, can be taken advantage off ONLY on virtualized infrastructure.
- #6 In that regard I wanted to briefly talk about the value of your service compared to just deploying the software on-site. If would look at the value of your service, one of the primary things is virtualization and also virtualization expertise. Why would a company buy services from you if they can do on-site themselves. Right now most of you are not leveraging or marketing this. It’s important to recognize that many services can be really automated only if virtualized.
- #7 This session is about the topic which is very dear to my heart: Virtualization. As some of you know that’s how Parallels (back then swsoft starter). So today I’m going to cover 5 topics: Virtualization today and why is it still important. Parallels Virtualization Line up update Virtualized Services – beyond VPS Parallels Virtualization update – where are moving with our Virtualization strategy
- #8 We
- #9 You are probably are quite familiar by now with our virtualization products. But given yesterday’s boat cruise fun (and knowing that some of our emplyees had to be reminded their name and martial status in the morning) let me just remind you what we offer today: Parallels Desktop for Mac Parallels Workstation for bare metal, linux, and windows Parallels Server – our upcoming hypervisor solution Parallels Virtuozzo Containers – leading OS virtualization solution that most of you are using today Parallels Virtual Automation – automating your virtualized offerings and enabling you to offer and manage them.
- #10 First let’s talk about the desktop products which might be less familiar for you in the audience. Desktop is being quickly virtualized both as a service and as a means to simply work more securely and efficiently on the desktop. While the benefits might not be as strong as on the server, there is simply no disadvantages.
- #11 Do not forget about upcoming Parallels Server for Mac. Leopard VMs might be cool. Apple hardware is not much more expensive than other vendors and they consistently rank top in support and customer satisfaction.
- #14 Even though this is a single product, I would encourage to not get carried away – hypervisor does have some inheretant drawbacks and Parallels Virtuzzo containers is an ideal product for hosting SaaS. As you matured many of you probably realized very important advantage of Virtuozzo – it reduces number of OSs you have. Managing 10s of 1000s of OS is simply not viable. I do believe that one of the reasons that managed hosting prices to be dropping is simply the fact that more companies will offer it using Parallels Virtuozzo Containers that provide clear fixed and management cost advantages compared to hypervisor.
- #15 This session is about the topic which is very dear to my heart: Virtualization. As some of you know that’s how Parallels (back then swsoft starter). So today I’m going to cover 5 topics: Virtualization today and why is it still important. Parallels Virtualization Line up update Virtualized Services – beyond VPS Parallels Virtualization update – where are moving with our Virtualization strategy
- #16 A lot of customer‘s in the audience offered traditional VPSs for a few years now. While this was a good step 3-4 years ago, today this is medocre. You are robbing yourself of major opprtunities and loosing efficiencies that can be easily gained. But opprtunity is arguably more important. Bigger players – SIs, VARs, will not stand still and will gain the expertise of running service business quickly. Many of you are simply stuck in this stop-gap offering of VPSs. Do not get me more wrong – it‘s profitable; but majority of opprtunities are associated really with solving customer problems and offering just a server does not solve much of a problem for anyone.
- #18 This session is about the topic which is very dear to my heart: Virtualization. As some of you know that’s how Parallels (back then swsoft starter). So today I’m going to cover 5 topics: Virtualization today and why is it still important. Parallels Virtualization Line up update Virtualized Services – beyond VPS Parallels Virtualization update – where are moving with our Virtualization strategy
- #19 The goal is to really take it to the next level. By the end of the year, we are planning to ship a single product where you’ll be able to create VMs or containers manageable through the same set of tools.