- Parallels is investing in partnerships and platforms like their alliance program to help service providers partner with them to stay competitive in the face of competition from internet giants. - In the past 12 months, Parallels has made acquisitions, released new products and versions, and adopted a common brand to position themselves as a leader in virtualization and automation software optimized for computing across different platforms. - Parallels' vision is of "Optimized Computing" through a system of automation, virtualization solutions, and an open platform to fully automate service providers' businesses.