This document discusses the process of improving development and deployment practices at a company. It describes moving from manual deployments that took over 30 minutes and had fragile releases, to automated deployments with Jenkins that took under 3 minutes. This was achieved by improving testing practices, using deployment tools like Unicorn for faster deploys, running builds and tests in parallel on better hardware, and deploying pre-prepared changes automatically once tests passed. The changes resulted in more reliable releases, instant feedback and an automatic process allowing the company to scale from 7 developers to 12.