This document outlines a 30-day plan to improve one's social media presence and online marketing. It recommends Googling yourself to track search rankings, setting up profiles on major social media sites, linking all accounts, creating engaging content like blogs and videos weekly, and consistently posting and engaging on social media daily. Following this plan for 30 days is promised to exponentially expand lead generation and exposure.

1. YOUR SOCIAL MEDIA
MASTERPLAN: 30 DAYS
TO ROCKSTAR STATUS
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2. But why? Check it out by the numbers…

3. SOCIAL MEDIA IS THE MOST EFFECTIVE
MARKETING CHANNEL

4. Learning how to use this tool will
CHANGE your business

5. STEP ONE: GOOGLE THYSELF

Your clients are Googling you.
Do you know where you rank?

Take a screenshot of your
results.

Rinse and repeat every thirty
days.

Using this system, your rank
will continue to improve and
you will be in a position to
dominate the market.

6. STEP TWO: SET UP PROFILES ON….

Facebook – Personal & business (www.facebook.com)

Twitter - Business (www.twitter.com)

Pinterest – Business (business.pinterest.com)

Google + - Business (plus.google.com)

LinkedIn (www.linkedin.com)

YouTube (www.YouTube.com)

Instagram (www.Instagram.com)

Slide Share (www.slideshare.com)

Yahoo Blog (contributor.yahoo.com)

7. STEP THREE: IT‟S ALL ABOUT THE
On each site, your profile needs to be
PROFILES
fun, engaging, interesting and something people WANT

to read.

Use your profile on each site as an extension of
yourself. LINK TO YOUR OTHER SOCIAL MEDIA
ACCOUNTS AND YOUR WEBSITE FROM EACH.

Your photos should ALWAYS look professional.

Headlines should include accomplishments: “Rookie of
the Year”, “Rockstar Real Estate Agent”, “Platinum
Top 50”, “Ranked X in City”….you get the idea.

Fill out employer history completely.

Be natural when writing your bio.

Your summaries need to POP! This is your chance to
demonstrate to the world that you are an expert and
someone who deserves to be noticed! DO NOT COPY
AND PASTE YOUR RESUME!

Include a call to action: “Visit my website”, “Check
out my blog,” “Call me for more information…”

8. STEP 4: LINK EVERYTHING

The first rule of social media is to link all of your accounts together.

Start by putting all of your social media links on your website.

Then post your other social media contact methods on all of your social media
accounts in your profile.

Post links to your website and blog on your YouTube channel.

TIP: MAKE SURE YOU HAVE COVER ART AND CHANNEL ART AND MAKE IT AS
CUSTOM AS POSSIBLE!

9. STEP 5: MANAGE YOUR SOCIAL MEDIA
LIFE

Keeping track (and keeping up with) all of your social media accounts can feel
cumbersome. Never fear! Hootsuite is here!

Use this program to link and manage several accounts – you can even program
your updates…..

10. STEP 6: FINISH GETTING SET UP…OR
OTHER TOOLS YOU NEED

Get a Gravatar (www.gravatar.com)


Google Authorship (https://plus.google.com/authorship)


Your Gravatar is an image that follows you from site to site appearing beside your
name when you do things like comment or post on a blog. Avatars help identify
your posts on blogs and web forums, so why not on any site?
You can link content you publish on a specific domain (such as www.wired.com) to
your Google+ profile. Sign up for Google+ and create a Google+ profile.
Short Stack

ShortStack has tons of features to help you get the most from your Facebook
Pages, including contests, polls, data collection and analytics.

11. STEP 7: NOW FOR THE FUN
PART…CONTENT CREATION

Write 3 Yahoo blogs per week.

Create videos using the (already scripted) information on the blogs.

Publish 3 YouTube videos per week.

Create custom 1 – 3 infographics (using data from blogs and YouTube)

Infograph resources (easy point and click)



http://infogr.am/
http://visual.ly/
Create 1 – 3 Slide Share presentations per week – using the information you
put on your blogs

12. STEP 8: PUSH THE CONTENT

Share your blogs, videos, slide share presentations and infographics across all
of your social media outlets.

Include a call to action with each: “What do you think?” or “Please share!”

Why? This increases your readership and response rate. It will also increase your
friend count across ALL social media outlets.

13. SHAUNA‟S SUPER SECRET CONTENT
CREATION TIPS

Use personal experiences and life lessons as bloggable moments

Interview industry professionals and blog about it – this also helps you
network

Review local eatieries and events – from your perspective

BE CREATIVE with your titles…think about what YOU would click?
Mad atare some title ideas:
Here your Realtor? Ask yourself why…
5 of the Strangest Seller Objections
What is a Buyer Representation Agreement
And Why do I Need it?
So, you Think You‟re Cut Out to Sell Houses?
Welcome to Home Remodel Heck
Why is Real Estate an Aging Industry?
Strategic Business Partnerships: Why Do I
Care?
Technology v. Hustle in Sales: What Works?

14. MORE AND MORE AND MORE….

Blogs, videos and social media posts (if you want them to be successful) need
to follow a very simple recipe: 4 personal (or personable posts) to ONE
business post.

People don‟t care what you know, until they know that you care.

You need to post to all social media accounts at least 3 – 4 times per day.

Spend approximately 1 – 2 hours interfacing with folks on social media – You
can interface with all platforms at one time if you use Hootsuite.

This does NOT have to be done all at once. Break it up throughout your day.

Be natural, be relevant, be yourself…unless you suck, then fake it.

Videos, photos and infographics are the most widely shared items.

Convey emotions, but post quotes only occasionally – no more than 3 times
per week.

15. AND A SIDE NOTE ABOUT WHY YOU NEED
TO KNOW HOW TO LEARN #HASHTAGS

You can talk about different things and the hashtag will arrange the topics
accordingly to make these easier for online users to follow and locate. For
example, you can make the hashtag #ChristmasShopping to talk about wishlists
and the best places to shop for Christmas.

Several companies and groups also make hashtags to drive more relevant
audiences to one area, such as#2012USElections and #BlackFriday.

Hashtags can be used to hold a contest on the internet and create wider market
for your brand.

You can use hashtags to invite more people to join and become part of the
discussions. People can use the search function on Twitter to look for relevant
hashtags that they might be interested in. You can indicate the mechanics of the
game as well as the prizes to be won.

It‟s ideal to keep the figures positive so making the right and relevant hashtags
will make you more visible to your target audience and entice others to follow you
online as well. In short, your „followers‟ total should be more than your „following‟
total, as this means people are subscribing to what you have to say online.

17. CONSISTENCY IS KEY

Use these methods for 30 days and you will see your lead generation and base
expand exponentially.

However, it doesn‟t stop here…if your environment doesn‟t support creativity
and flow, you won‟t stay motivated to continue these methods, or could get
frustrated with lack of support.

It‟s imperative to find like minded people who support the fields of ever
changing technology if you want to stay ahead.

Stay tuned for additional presentations on social media, in depth
presentations on different platforms and creativity workshops.

18. But…the bottom line is…

If you are serious about social media, and getting the right training to use this
tool to its highest and best use.
YOU NEED TO BE HERE
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17319 San Pedro Ave. Ste. 206
San Antonio, TX 78232
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