Suggestions for us to protect ourselves in social media and suggestions on how to be good examples in our own social media accounts

1. Better Social Media Environment for Us
Kuya Dennis Caballero

2. Social Environment
 FAMILY
 SCHOOL
 FRIENDS
 5 close friends
 primary source of information about sex
 MEDIA
 source of authority regarding what is right,
what is wrong, what is important
 new surrogate parent
 8-14 hours/week watching TV
 CHURCH
 GOVERNMENT

3. The Philippines: Internet & Social Media Landscape

4. MAKATI
PASIG
QUEZON
Can you guess
what the yellow
dots represent?
SELFIES

8. Social Media in Southeast Asia
*As of end 2014

14. Facebook, Instagram, Twitter: Maximizing Social Media

15. Facebook: The Science of Newsfeed Algorithm

16. Don’t you ever wonder on Facebook?
You have 1,200
friends….
….but you only see
posts of ~50 people
everyday

17. Facebook follows a science to determine what to show you
Do you like seeing this type of posts?
Are you close with this person?
Is this popular within your network
of friends?
Is this recent news for you?
Does this topic interest you?
And other more filters….
Source: JY Ventures & Consultancy, Social Media Marketing Tool Kit

18. Facebook: Strategic Posting Tactics

19. 1. Affinity
The more frequent a fan “engages” your page, the likely he/she will see your posts
2. Popularity
The faster you get engagement on a post, the higher the reach (and the more it
gets popular further)
3. Social Relevance
A topic that’s trending on social media (ex. Pacquiao’s win during the same hour of
his victory) will achieve higher reach
4. Post type
Photos & videos have higher reach versus pure text or links
5. Timeliness
Are your fans online during the time of posting?
Facebook: Post in favor of the newsfeed algorithm
Source: JY Ventures & Consultancy, Social Media Marketing Tool Kit

20. POST TYPE: Post in favor of the newsfeed algorithm

21. POST TYPE: Post in favor of the newsfeed algorithm

22. 1. Affinity
The more frequent a fan “engages” your page, the likely he/she will see your posts
2. Popularity
The faster you get engagement on a post, the higher the reach (and the more it
gets popular further)
3. Social Relevance
A topic that’s trending on social media (ex. Pacquiao’s win during the same hour of
his victory) will achieve higher reach
4. Post type
Photos & videos have higher reach versus pure text or links
5. Timeliness
Are your fans online during the time of posting?
Facebook: Post in favor of the newsfeed algorithm
Source: JY Ventures & Consultancy, Social Media Marketing Tool Kit

23. TIMELINESS: Post in favor of the newsfeed algorithm
86% of the week’s
posts happen on
Th and Fr
Engagement fall by
3.5% on Mon-Wed
FB’s happiness
index spikes by 10%
on Friday

24. TIMELINESS: Post in favor of the newsfeed algorithm
When is your audience usually online?

25. TIMELINESS: Post in favor of the newsfeed algorithm
When are people online on Facebook?

26. TIMELINESS: Post in favor of the newsfeed algorithm

27. PinoyYouth.Now (State of the Filipino Youth)
Getting Concerned of
Our Youths

33. First sex experience by venue of
sexual debut and gender
Venue Male Female
Home 10.1 24.6
Partner’s home 16.8 31.9
Friend/employer’s house, boarding
house, relative’s house, office
22.4 13.0
Hotel or motel, sauna/beer house 29.6 21.4
Others (car, beach, park, school
classroom, farm, field, beauty
parlor, etc)
20.1 6.9

38. What Are We Doing to Help Them?
Our Youth Actions

39. What More Do We Need To Do?
A growing number of youths are
engaging in risky behaviors
without understanding its
consequences
Our Youth Actions

40. What More Do We Need To Do?
Adults do not know how to
communicate openly about
sexuality with young people
Our Youth Actions

41. What More Do We Need To Do?
Social Media is playing a
bigger role in young lives
Our Youth Actions

42. Social Media: Rules For PROTECTION & To FOLLOW

43. AVOID POSERS

44. AVOID POSERS
TOO "GLOSSY" PHOTOS
First stop is to check the profile pictures and cover photos.
To detect if the account photos is too glossy, I would
describe these photos as too good to be true for a non-
celebrity. Photos that are too perfect. "Sobrang ganda niya"
or "sobrang gwapo nito ah" to be a non-celebrity. You will
feel it. If you have that reaction, follow that lead!

45. AVOID POSERS
ORGANIC POSTS & COMMENTS
In social media, "organic" would mean real and free. Not
mechanical at all. Organic posts would be equivalent to
mundane and exciting day-to-day activities of the person. While
organic comments would mean reactions and comments from
his circle of friends, either family, barkadas, schoolmates,
classmates. People who have actually met the person. How to
know organic posts and comments, again, you will feel and
observe it. If there is none, the account is 80% fake!

46. AVOID POSERS
GROUP PHOTOS, TAGS & INTERACTION
This one is very easy to observe. Check for group photos if they are
tagged. Good if they are, this signals those in the photos are "organic"
friends of the account owner. If most of the group photos are not,
another evidence of deception! Then, check for interactions or
comments if they are again "organic". If most interactions are from
virtual circle of friends, "auto"-friends across the country/globe, then the
account is a scammer indeed! If they have lots of "thanks for the add"
wall posts with no other interaction, that's as obvious as fake.

47. AVOID POSERS
FRIENDS LIST
Since you have seen the interactions that are non-organic,
go directly to the accounts friends list. You will observe that
the fake account has so many random friends from
everywhere!

48. AVOID POSTING NEGATIVE
Remember that you represent your profile, your business or
your profession. Better post something that is positive.
Nobody wants to be with a negative individual. This rule can
be applied when giving comments to post. Be encouraging

49. TAGGING A FRIEND
Be considerate in tagging your friends, if it’s the first time you
tag someone, especially those who wore revealing clothes
during swimming party, ask them or personally message your
friend about the photo. To some people, the way they look in
the photo matters to them. So better ask them too.

50. DRAW THE LINE
What should be shared and what should be kept private?
Identify what is public and what is private in your life.
Remember that too much information may be used against
you. Your privacy can be invaded just by sharing where you
are, what you always do or where you always go. Your
security is at risk.

51. 5 MOST OBNOXIOUS KINDS OF UPDATE
1. Intentionally vague post
2. Meaningless calls to action
3. Chronic complaining
4. Over-sharing
5. Posting too frequently

52. MANAGING SOCIAL MEDIA CONTENT

53. How often should you post per day?
INSTAGRAM
1-2
3-5
2-3

54. FB penalizes exposure of posts containing the following:
1. Clickbaits (with words: like, comment, share)
2. Overly promotional content: pushing audience to buy, download,
register or enter a contest
3. Posts that include spam links or hoax
4. Text-only posts
Facebook: Post in favor of the newsfeed algorithm
Source: JY Ventures & Consultancy, Social Media Marketing Tool Kit

55. Work smart, not hard when posting on Social Media
Post all at once
+
Listen
Source: JY Ventures & Consultancy, Social Media Marketing Tool Kit

56. Work smart, not hard when posting on Social Media
Use templates
for posts
Source: JY Ventures & Consultancy, Social Media Marketing Tool Kit

57. Social media is a conversation, not a monologue.
The most effective way to utilize your social media
accounts is to post regularly.
Be genuine.
KEY POINTS

58. “Hashtags will not
change the world. We
need to start doing.”
-AIESEC Pres Gomez
“In reality, most of the time, posting and sharing photos and concerns
does not SAVE anything” – from a friend
POINTS TO PONDER

59. Better Social Media Environment for Us
Kuya Dennis Caballero|sphynxrad
https://www.facebook.com/gabaanyouthlead
https://www.facebook.com/NewgroundEvents
https://www.facebook.com/InterminablyUndefiable