I recently prepared a social media case study on the web components of Breakthrough's multimedia campaign against domestic violence, Bell Bajao! This is a slide show of the study. A full text of the case study is available on India Social - http://www.indiasocial.in/case-studies/bellbajao/

1. Bell Bajao BlogA social media case study www.bellbajao.org Sanjukta, Breakthrough, Program Coordinator – Community outreach and Internet Email: sanjukta@breakthrough.tv Phone: 9953936006

2. PSAs on TV, Radio, Print Mobile Video Vans Leadership Training Bell Bajao – A 360 Degree Media Campaign Internet ?

3. Why social Media? Urban Indian youth, blissfully ignorant of the world out of their bubble. But they are open to knowledge – So we need to establish a dialogue, REACH OUT

4. Objectives behind Bell Bajao Website NOT Bell BajaoBLOG

6. No clear articulation of the difference between the two but there is a difference

8. To create an space for sharing and learning - Many young people face domestic violence at home, a blog is a great space for them to share their stories without fear.

11. The blog is NOT static or lifeless, it has senses - It is interactive, responsive, attentive of its readers’ comments and messages

13. It is not enough that your blog is getting a lot of traffic, what is important is how many of your blog visitor are taking an action on your content. Is there a viral effect?

14. STRATEGIES Community action Popular culture Unlikely Partnership Shared learning

16. Set clear actions that the online visitors are expected to take

17. Create special blog content different from the off line publications

18. Dynamic blog using latest trend in social media instead of traditional website

20. Smart Marketing No, I don’t agree with that view, but it might be an interesting debate, why don’t I push it to forums Oh wow, they read my blog and posted my link on the forum, I will spread the news and ask all my friends to join the debate I see more people here talking about my cause, let me go chip in, oh and while I do that may be I should send out a tweet & put it up on my Facebook.

22. Live Tweet and live blog your events

23. Post lots of photographs on Flickr

24. Seek suggestions from your followers – It gives them sense of togetherness

25. Remember, what really moves the online junta is the cause http://twitter.com/bellbajao

27. Give them space, attention, be enthusiasticabout every small connection you establish

29. Think through your content - be precise You cannot put everything on the online space, you have to be selective about what goes in and what not. Articulate in your mind what you expect from the visitors, then accordingly prepare the content. Most importantly having a call for action is very important

30. You just have to determine that you need an online space – rest will fall The Bell Bajao blog was launched even when we didn’t have an dedicated resources for it, in terms of money, technical knowledge or team power. But we were determined we must have an online space. So we pulled everything from everywhere and got it done.

31. And so you will make mistakes, but that’s OK We made mistakes, the first time we didn’t think through our content and design well so our site became a bit cluttered. So we had to redesign it within 10 months of its launch. But we didn’t frown about it, it was a learning process.

32. Remember the question mark on the 2nd slide ? It stands for all those things we have not yet learn, all the technology that we are yet to pick up, all the trend we are yet to follow… …Keep that question mark alive, for otherwise there will be an end to learning OK YOUR QUESTIONS NOW