Here are the slides from my workshop about social media tips for business. In the presentation I shared: 1) Tips about Facebook, Facebook Live, Twitter and LinkedIn 2) Ideas for your social media strategy 3) Some of my favorite social media resources and experts

1. Social Media Tips for Business
(Facebook, Facebook Live, Twitter and LinkedIn)
Felicia Lin (October 11, 2016)

3. Use Social Media to Build Your Own
Unique Tribe
“Instead of speed dating your way to
interruption, instead of yelling at strangers
all day trying to make a living, coordinating a
tribe of 1,000 requires patience, consistency
and a focus on long-term relationships and
lifetime value. You don’t find customers for
your products. You find products for your
customer.”
–First Organize 1,000 (Seth Godin)

4. In this workshop I will cover tips on:
How to use Facebook (and Facebook Live) Twitter
and LinkedIn for business
Planning your social media strategy (i.e. what to post)
Resources to educate yourself about social media

5. Facebook
What’s the difference between a Facebook profile, Facebook
page and Facebook group?
What are some of the benefits or limitations of each?
How do you decide which is best for you?

6. Which is best for you?
Facebook profile
(personal page)
Facebook page
(business page)
Facebook group
• For a single
individual
• Connect with other
by Friending them
• People can also
follow you
• Non-commercial use
• Limited to 5000
friends
• Can’t run Facebook
offers or contests
• Can’t do Facebook
ads (promoted,
targeted posts)
• Can be converted
from a personal to
business page
• For a
business/celebrity/b
rand
• Likes vs. Friends
• Facebook Tabs
(customize, highlight
aspects, make
offers)
• Schedule posts in
advance
• Moderate
comments/block
people
• Facebook
advertising (target
by demographics)
• Insights/analytics
• Multiple admins
• For a specific group
(organization,
common interest)
• A place for group
communications
• Can be public,
private, secret
• Can
regulate/approve
members of a group

7. Facebook business page tips
1) Like Pages as Your Page
This is a way to build your brand/business’s Facebook presence. It’s a great way to support
partners other businesses in your industry. It’s also a way to build community.
(image from: Sprout Social)

8. Click “Select a Page” for a drop down menu and select which of your pages you’d like to like as.
Image from: Sprout Social

9. 2) Use Pages to Watch
If your Facebook page has more than 100 likes, you will have access to Pages to Watch.
You can use this tool to see what your competitors, partners or influencers are doing. It’s a
good way to see what others are doing that works. It might just give you some ideas for
your social media strategy.
Image from: Sprout Social

10. How to Access Pages to Watch
1) Go to your Page, click on Insights
2) You will be automatically in the Overview tab.
3) Scroll down to the bottom of the page and underneath the “5 Most Recent Posts”
section, is Pages to Watch.
4) Click on the Add Pages button.
5) In the search bar, type in the name of a Page you want and click the + Watch Page
button.
6) Once you’ve finished building your list click Done.

11. 3) People & Other Pages
This feature lists every person and Page that has Liked your Page publicly.
This list provides a lot of details such as the date on which each person or Page Liked yours. This
could be useful for tracking follower growth especially during campaigns or contests. It’s good to
know who and which Pages are fans. This could help you to build relationships and partnerships,
and even give you ideas for your social media strategy.
Image from: Sprout Social

12. 4) Response Assistant
This is a great customer service tool offered by Facebook for your Page. If you’re not able to
immediately respond to messages that your fans sent to your Page, Response Assistant allows you
to create up 3 types of automatic responses.
Image from: Sprout Social

13. Facebook Live
Why do a Facebook Live video?
How have you already seen Facebook Live used?
What are some ways you could use Facebook Live? What
types of videos could you create?
How could you use Facebook Live for your business?

14. Facebook Live
What can you use Facebook Live for?
• A behind the scenes look
• Concert or event
• To make an important announcement
• To demonstrate something visually/live in action
• As a vlog
• Interview Q&A
• Podcast
• Focus on a cause and create awareness

15. Facebook LIVE
Before the Broadcast:
• Advertise and tell people in advance that you will be live, and
where you will be live (i.e. on a personal or business page, an event
page, or group) especially if it is for an event
• During the live stream put your phone on airplane mode (or the
equivalent on an Android phone)
• Check the lighting and sound at the location before recording
• Use a tripod or selfie stick

16. Facebook LIVE
During the Broadcast:
• Make sure that you introduce yourself!
Tell people who you are, what you do. Think elevator pitch.
• Suggest that people follow you on Facebook to get notifications that you
are on Facebook
• Tell people what value you will be giving them e.g.
informational/educational or entertaining
• Interact with the people on the stream: address them, ask them a question,
mention people you know by name, greet everyone
• If people ask questions in the comments section, restate the questions
before answering them

17. Facebook LIVE
During the Broadcast: (continued)
• End your session with a call to action e.g. offer a resource, a give away, ask
people to do something
NOTE: You get free reach during the live broadcast and can broadcast for up
to 4 hours.
After the Broadcast:
• Save the video to your phone’s camera roll or download it (Watch my
“How to Download a Facebook Live Video”: https://youtu.be/c4-eYZYFuLU)
• Repurpose the video (YouTube, Vimeo, turn it into a blog post)
• Share the video elsewhere on Facebook (a business page, group, event
page)

18. Twitter Branding Tips
Twitter bio
Twitter handle
Twitter photo (profile and cover)
Pinned Tweet

19. Twitter tips
How do you want to represent yourself on Twitter?
What’s your brand identity?
A Twitter account for a business should promote or reflect the personality of your brand.
Amazon and DiGiorno are good example of this.
Images from: Postplanner.com

20. If your Twitter is for your personal brand, your tweets can
represent more than just your personality.
Here are some suggestions for what you can tweet about:
• Topics that you are personally interested in
• News or articles relevant to your brand and/or industry
• Your expertise (published article, blog post, event/workshop,
speaking engagement)
• Things that are sharable e.g. articles/blog post that are informative,
useful, interesting, entertaining

21. MORE Tips on What/How to Tweet:
• Make sure you use hashtags in your tweets that are relevant to what you are
tweeting.
• Use emojis that are 1) relevant to what you are tweeting about 2) related to
your brand (The DiGiorono Pizza tweet is a good example of this)
• Use visual images where relevant and available (e.g. photo, graphic image,
video, gif). Tweets with visual images attached get noticed and retweeted
more.
• Tweet regularly (several times a week if not daily).
• Schedule tweets in advance (Hootsuite and Buffer are great tools for this).
*While doing all of the above be aware of what’s trending and unfolding in the
news. If you are able to tweet something relevant to a trending hashtag, you’ll get
a lot of retweets and exposure

22. Always follow back people who are following you unless you have some reason
not to follow them.
Periodically unfollow people who are not following you back
(www.friendorfollow.com is a good tool for this)
Mention and Retweet people

24. Advanced Twitter tips
How you can scroll through someone’s Tweets quickly
to see if you want to follow them or to list them?
Set up and send your tweets to a DM group.

25. Advanced Twitter tips
Use Twitter Lists
What is a Twitter list?
What are the benefits of using Twitter lists?
How can you use Twitter lists?
What types of Twitter lists should you set up?

26. Twitter Lists
How can you use lists :
• Create lists to organize/categorize your followers or people
that you want to follow on Twitter
• Look at other people’s lists (especially those who are social
media influencers or experts in your field) and subscribe to
their lists
• Use these lists to keep track of and learn the latest
news/developments
• Use these lists to find tweets to retweet

27. Twitter Lists
Types of lists you should set up:
• Influencers
• Journalists
• Experts/Thought leaders in your field
• People who RT (retweet) you
• Competitors
• Friends
• People you’ve met at specific events
• People from a Twitter chat
• Customers
• Co-workers/Team

28. LinkedIn Tips
• Set up a company page for your business and share posts from it to
your personal LinkedIn updates status
• Target your company updates. LinkedIn's targeting options is a great
feature for company pages with a sizeable following. Company Page
administrators can target their status updates to specific users using
criteria like company size, industry, job function, seniority,
geography, language, or by including/excluding company
employees.
NOTE: A company must have at least 100 followers within the
selected target group in order to post a targeted company update.

29. LinkedIn Tips (continued)
• Publish a post to LinkedIn about your area of expertise, industry
trends, lessons learned, or tips/advice. This will give you exposure
on LinkedIn and establish you as an expert on a particular topic.
• Start a LinkedIn discussion group or chime in on a group that is in
your industry
• Post educational, informative, informational content that is relevant
to your industry or area of expertise (e.g. news, articles, blog posts,
infographics)
NOTE: People can see what you like on LinkedIn.
Don’t post things that are too personal or NSFW

30. 7 Ways to get leads on LinkedIn
1) People “also viewed” sidebar
Image from: Hubspot

31. 7 Ways to get leads on LinkedIn (continued)
2) Job change
3) Competitor Networks
4) Pulse
5)Skill Endorsements
6) Alumni search
7)Boolean Google search
Image from: Strong Social Media

32. Planning your social media strategy
Variety of content
e.g. a photo/visual image, link to an article/blog post, video, gif
Content posting schedule
Decide how often to post and schedule posts in advance.
When deciding what and when to post, look at:
1) Facebook Page’s insights (when and what to post)
2) Twitter analytics (most popular tweets)

33. 3) For Twitter use hashtags (which may also help plan posting of tweets)
a) something related to your industry
e.g. #socialmedia #socialmediamarketing #smtips
b) hashtags for each day of the week
e.g. #MondayMotivation #WednesdayWisdom
#ThursdayThoughts
#FridayFeeling
4) For LinkedIn share articles relevant to your industry, your
events/speaking engagements, publish posts to LinkedIn. Show your
expertise and knowledge. Establish yourself as an authority on a subject
or industry. Keep it professional.
NOTE: NSFW content, being too personal on LinkedIn

34. Examples of how to create tweets for specific hashtags

36. Top 10 Social Media Blogs 2016
Source: www.SocialMediaExaminer.com
1. Buffer Social
2. Jenn’s Trends
3. Peg Fitzpatrick
4. RazorSocial
5. Rebekah Radice
6. Simply Measured
7. Socially Sorted
8. Sprout Social
9. The Social Media Hat
10. Unmetric

37. Felicia’s Favorite Social Media Experts
and Resources
• John Crant LinkedIn workshop at NYPL
• Jeff Bullas
• Kim Garst
• Patrice Truong
• Peg Fitzpatrick
• Hootsuite
• Seth Godin

38. Web resources referenced
Seth Godin’s blog post:
First Organize 1000
http://sethgodin.typepad.com/seths_blog/2009/12/first-organize-1000.html
Sprout Social:
6 Facebook Features Marketers Overlook by Jennifer Beese
http://bit.ly/2b3iOL3
Kim Garst
Facebook Live Training
http://kimgarst.com/
HubSpot:
The Marketer’s Guide to Facebook Live
http://bit.ly/2dt2bJa

39. 11 Creative Ways to use Live Streaming on SnapChat, Facebook Live and
More by Katherine Starr
http://bit.ly/2cZHq8Q
Molly Greene
How To Twitter: Tips For Newbies
http://bit.ly/2blfE4Z
Hubspot:
10 of the Best Brands on Twitter (And Why They're So Successful) by Lindsay
Kolowich
http://bit.ly/2ba4hvj
Post Planner:
19 Best Examples of How Top Brands Use Twitter by Scott Ayers
http://bit.ly/1XUC4t8

40. Hubspot:
How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business
& Marketing by Pamela Vaughan
http://bit.ly/2bne9m2
LinkedIn Help:
http://bit.ly/2aNntmh
Social Media Examiner:
How to Maximize Your Content Exposure on LinkedIn by Alexandra Rynne
http://bit.ly/1WXSEc8
Social Media Examiner:
Top 10 Social Media Blogs: The 2016 Winners! by Lisa D. Jenkins
http://bit.ly/1TUF4XU

41. Hubspot:
7 Little-know Ways to Find New Prospects on LinkedIn by Emma Brudner
http://bit.ly/2dGcKKG
Post Planner:
How to Use Twitter Lists to Follow Thousands (and Appear Superhuman) by
Aaron Lee
http://bit.ly/1yXAnRP
Sprout Social:
How to Use Twitter Lists: A Professional’s Guide by Zack Hanz
http://sproutsocial.com/insights/twitter-lists/

42. Need some help with your social media?
Here’s what I can offer you:
A complimentary 30 min social media assessment call
I will take a look at all of your social media accounts and website and suggest what you
could change/improve
$50 1 hour one-on-one in-person session
*PLUS a follow up call after the session
In this 1 hour session, I will work with you personally on your social media, I can
answer any specific questions you have, teach/show you how to do something, or help
you to set up your social media e.g. setting up a Facebook page

43. $300/month
3-5 posts a week on 2 social media platforms
-1 blog post (this includes creating social media posts for the blog post and posting
them on your social media platforms)
$550/month
3 posts a week on 3 social media platforms
2 blog post
$150/blog post (500-600 words)
-original, researched content that can be customized for you, or your business
-this includes any discussions, interviews, rewrites and editing which has to happen
before getting to the finished product
+additional fees for creating and scheduling a social media posting for the blog

44. Hope you’ve learned something new!
If you’d like to connect you can find me here: