Tips on how to produce a great explainer video for your business - How to leverage explainer video for your startup business -

1. Produce a great
explainer video for
your startup

2. Thinkmojo what?!
Thinkmojo helps startups explain their products with
short animated videos that are engaging and easy to
understand.

3. Video is hot!
72 hours of video are uploaded
every minute, on youtube alone (10
years/24hrs).
By 2014, 90% of internet
traffic will be video

4. Why should I care?
Message retention after 3 days:
10% 65% 95%
Visitors who have watched a product
video are 85% more likely to buy

5. But that's not it!
53% more likely to show up on first page of
Google Search
Increased press coverage. Present to
investors. Deliver the perfect pitch every time!
Fans evangelize your product, Facebook or
Twitter sharing

6. Does it really work?
A) NO VIDEO
homepage
B) KiCK ASS VIDEO
500,000
conversion: 3% visits/year 4% conversion
10,000 leads Pricing page 20,000 leads (+ 10,000)
15%
15% = 1,500 paid users 15% = 3,000 paid users
conversion
(+ 1,500)
Avg plan price is $199: 1,500 x $199 = $298,500 in revenue
Video cost 15,000 ROI = 1,990%

7. How does it work?
Creative Brief
Script! (150 words/min)
Storyboard
Style Frames
Animation
Voice Over + Sound Design
About 4 to 6 week production
Book ahead: 2 months wait list!
Check out Startup-Videos.com for inspiration

8. What makes a good video?
Set your goals right
Keep it short! 45-90-sec sweet spot
Focus on the problem
Fun is good
Prominently feature the video
Quality matters (voice over, etc.)
Script is #1 priority

9. Top 5 mistakes to avoid
Don't try to fit too much
Focusing on the features (vs problem)
No Call to Action
Trying to go viral (virality is unpredictable)
No tracking or analytics

10. Ok, so how do I get one?
Do It Yourself
- Video editing software
- Mic + Music
- Online classes available
Freelancer
- Designer
- Animator
Video Production Studio
- All included

11. Ok, so How much?
Do It Yourself < $ 1,000
$
- Video editing software
- Mic + Music
- Online classes available
Freelancer $3,000 - $5,000
$$
- Designer
- Animator
$$$
Video Production Studio
- All included
$ 5,000 -$ 20,000

12. Questions?
Resources available on slideshare
thinkmojo.net | @thinkmojo
Startup-videos.com
Yann Lhomme - cofounder
ylhomme@thinkmojo.net
@californyann

13. Explainer Videos

14. Dietbet

15. DollarShaveClub

16. Dropbox

17. MakeUseOf.com

18. Resources
Youtube Stats:
http://youtube-global.blogspot.com/2012/05/its-youtubes-7th-birthday-and-youve.html
http://www.reelseo.com/youtube-statistics-growth-2012/#ixzz23NMQv1Fe
http://www.reelseo.com/rise-online-video-break-internet/
http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/
Web Video Stats: http://visual.ly/impact-video-marketing
Case study: Zappos:http://www.scribemedia.org/2009/11/28/zappos-video-production/
The Science Behind Our Visual Culture:
http://EzineArticles.com/6953520
http://getworksimple.com/blog/2012/05/04/the-science-behind-our-visual-culture
http://www.litigraph.com/WEBSITE.TXT
Video conversions data:
http://wistia.com/blog/does-video-belong-pricing-page/
demduck: http://www.demoduck.com/2012/06/tracking-video-roi/
http://transvideo.com/blog/2010/06/why-overview-videos-matter
http://www.quicksprout.com/2012/08/13/how-to-create-an-explainer-video-that-converts/#comment-
126865

19. Resources
Great explainer videos:
Startup-Vudeos: Curated selection of the best explainer videos for startups: http://startup-videos.com
DollarShaveClub video: http://www.youtube.com/watch?v=ZUG9qYTJMsI
Dropbox Video: http://www.youtube.com/watch?v=w4eTR7tci6A
Step-by-step course:
Video by Grumo Media: http://grumomedia.com/how-to-create-an-awesome-demo-video/
SwitchVideo: http://learn.switchvideo.com/
More tips on producing a great explainer video:
http://techcrunch.com/2012/03/24/rise-of-the-explainer-video/
http://thinkmojo.net/blog/how-to-create-explainer-videos-the-thinkmojo-way/
http://www.videobrewery.com/blog/how-to-write-a-killer-explainer-video-script?
utm_source=twitterfeed&utm_medium=twitter
http://www.convinceandconvert.com/video-marketing/10-secrets-to-producing-a-video-that-drives-results/
http://www.videobrewery.com/blog/4-tips-for-maximizing-video-engagement
http://blog.kissmetrics.com/how-to-increase-viewership/
http://www.nytimes.com/2010/10/11/business/11drill.html?_r=1 (short attention span of 60-sec)