Retailer becomes e-tailer Jan Somers #ETS13

1. Jan Somers – CEO GS1 Belgium & Luxembourg
RETAILER becomes e-TAILER
why eCommerce accelerates the need
for trustworthy product data

2. Every great Company has a great Story

4. Business requires a common language,
we make that possible
THE GLOBAL LANGUAGE
OF BUSINESS

5. GLOBAL
=
LOCAL

7. THE ONLINE LANDSCAPE…

9. CONSUMERS WANT
MORE, BETTER & FASTER INFO
- beyond the label -

11. NOT LIMITED TO FOOD…

14. Google Shopping

16. TECHNOLOGY ALLOWS
CONSUMERS TO GET THIS
INFORMATION ANYWHERE, ANYTIME

19. “ e-TAILERS ARE IN NEED OF A
DIFFERENT & COMPLETE
DATA SET ”
+
…

20. “ GOOD & COMPLETE DATA IS
THE CRITICAL ASSET
FOR E- COMMERCE & TO PLEASE CONSUMERS ”

21. The DATA EXCHANGE challenge

26. The DATA QUALITY challenge
Imagine entering her phone number incorrectly 

27. Good data quality leads to…
 …a happy CFO
 …a happy sales & marketing director
 …a happy purchasing director
 …a happy supply chain manager
 …a happy store manager
 …a happy customer

28. KEY take-away’s
 Everything starts with good unique
product identification: offline & online
The need to share data is more
pressing than ever before
 Good & complete data is the critical
asset for eCommerce & to please
consumers
 Good quality data has an effect on
all processes of the value chain

29. “ The winners of TOMORROW are the
ones understanding the online landscape,
the data exchange & the data quality
challenge TODAY ”

30. Jan Somers
jsomers@gs1belu.org
+32 (0)2 229 18 90