The document discusses how video has changed for social media compared to traditional video. It notes that technology has advanced, allowing museums to produce more short videos in-house to share on platforms like YouTube. While the format has changed, video still allows stories to be told and connects with viewers emotionally. It provides tips for creating effective videos, such as understanding the objective and focusing on informational or story-driven content. The document advises determining whether to produce videos in-house or hire a professional based on the goals and intended audience.

1. Video for Social Media Presented by: Deborah Arnold Brown and Michael Schweisheimer Copyright 2011

2. Video for Social Media vs. Old School Video • Change in Technology (Broadband Internet, Inexpensive Video Equipment and Social Media) • Many Museums are Producing their Own Video • Videos have Become Shorter • Museums are Producing More Videos than in Years Past

3. How is Video for Social Media the Same as Old School Video? • Great Supplement to Other Content • Just One Part of a Marketing Plan • Allows You to Tell a Story and Connect With People on a Personal and Emotional Level • Good for Visual and Auditory Learners

4. Video Today • YouTube is Second Largest Search Engine After Google • Limelight Networks Reports that Mobile Media Consumption has increased 600% in 2011 • Television Sets are Being Connected to YouTube • In 2010 ComScore Reported that 85% of US Internet Users Watched Online Video

5. Video Today According to the 2011 Social Media Marketing Report: 90% of Marketers Indicate that Social Media is Important for Their Business 77% of Marketers Plan on Increasing Their Use of YouTube and Video Marketing This Year – Making it the Top Area Marketers Will Invest in for 2011

6. Starting Points Understand Your Objective: What do You Want to Accomplish? Who Are You Trying to Reach? What Message do You Want to Deliver?

7. Content is King Informational: Works Well to Promote Events and Programs, and Exhibits, Brand Awareness Storytelling: Works Well for Education, Promotion, Brand Awareness

8. Informational Videos Capture Behind-the-Scene Glimpses of Artifacts Create How-To Videos Related to an Exhibit or Program Document a Program or Event for Future Promotion

9. Story Driven Videos Oral Histories First person accounts from individuals whose experience supports your mission and educates the public. Fundraising/Friendraising Combination of personal stories from individuals who have been impacted by a program while incorporating a call to action. Brainstorm

10. Distribute ! YouTube YouTube Channel Insight Promoted Videos Annotations / Captions Tags Other OVP’s: Vimeo, Metacafe, BlipTV, Viddler, Howcast Facebook: YouTube Link or Upload Twitter: Link to Your Video

11. Finding Your Audience Blogs - Establishing Relationships Facebook Fan Pages LinkedIn Groups Status Slideshare

12. To DIY, or not to DIY. Beginner – No Training Video Blogs Video Diaries Via Webcam or Flip Cam

13. To DIY, or not to DIY. Intermediate -Some Training Recommended or Hire a Pro Testimonials Event Coverage Speakers

14. To DIY, or not to DIY. Advanced- Hire Pro Formal Interviews Fundraising Videos PSAs

15. To DIY, or not to DIY. Consider Quality and Resources Combining Forces

16. Discussion How Have You Utilized Video for Social Media? Please Share Your Experiences

17. Contact Information www.pwpvideo.com [email_address] [email_address] http://pwpvideo.tumblr.com/ 215.848.0594