Using video in social media for nonprofits
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Slide presentation for class I presented on May 7, 2015 for the Nonprofit Center at La Salle University. It was aimed at nonprofit professionals and part of their social media certificate program. Class was called, "Social Media Suite – YouTube" Class description: Every day, one out of five people visits YouTube and you need to be reaching this vast audience with visually compelling messages. Don’t be intimidated by the idea of video production because we can show you how anyone can create engaging videos that actively tell your nonprofit’s story, while recognizing the limits of the nonprofit budget. Find out how you, in 90 seconds or less, you can increase your fundraising, awareness levels, event attendance and more. An in-person 2-hour workshop, including lots of video viewing, will culminate the Social Media Series
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Using video in social media for nonprofits
- 1. Social Media Suite The Nonprofit Center at La Salle University May 07, 2015 Presented by: Michael Schweisheimer Michael@pwpvideo.com @pwpvideo Copyright 2015
- 2. Interactive Presentation Please Ask Questions Not Social Media 101
- 3. A FewWords About Strategy
- 4. A FewWords About Strategy • Please have one
- 5. A FewWords About Strategy • Please have one • Strategic Plan • Marketing Plan • Social Media Plan – will includeYouTube
- 6. OnlineVideo Strengths •Great for SEO • MakesWebpages Sticky • MoreThan Just Likes and Subscriptions
- 7. OnlineVideo Strengths • Creates Engagement • Educates • It Can Drive Action
- 10. OnlineVideoToday
- 11. When isVideo Social? • Short RunTimes • Singular Messages • Shared by the Audience
- 12. Content Curation •You Can Share Other’sWork • LikeVideos as your Channel • Subscribe to other Channels • Share Other’sVideos on Social Media
- 13. What ShouldWe Say? •What areYouTrying to Communicate? •What Problem areYouTrying to Solve? •Who isYour Audience? •What Stories andVisuals do we have?
- 14. What ShouldWe Say? • Have a Culture of Storytelling •Photos and Graphics can be Useful too • Don’t Forget to Shoot •You can Shoot Once and Cut OverTime
- 15. Content is King • Informational: Works Well to Promote Events, Programs, or Organizations in General • Storytelling: Works Well for Fundraising, Advocacy, and Brand Brand Awareness
- 16. InformationalVideos • Capture Behind-the-Scenes Glimpses ofYour Organization and Staff • UseText and Statistics in a CreativeWay to Engage and Educate - Infographics • Create How-ToVideos Related toYour Cause • Document a Program or Event for Future Promotion
- 17. Story DrivenVideos • Increases Audience Engagement • Bring Client Needs, Successes and Gratitude to DonorsWithVideo • According to Decision Research, Studies have ShownThat Donors Respond More toVideos About One Person in Particular Instead ofTwo or More
- 18. Story DrivenVideos • Fund/Friend Raising A Story of an Individual Who Has Been Directly Impacted by a Program • Brand Awareness A Story About aVolunteer's Experience • Community Advocacy A Story About a Citizen to Inspire Action
- 19. To DIY, or not to DIY? • DoYou Have the Staff?
- 20. To DIY, or not to DIY? • DoYou Have the Staff? • By Staff I don’t Mean Interns
- 21. To DIY, or not to DIY? • DoYou Have the Staff? • By Staff I don’t Mean Interns • Skill and Interest • Time • Can you Combine Forces
- 22. To DIY, or not to DIY? • Beginner – NoTraining –Video Blogs –Video Diaries –AnythingVia Webcam, Smartphone
- 23. To DIY, or not to DIY? • Intermediate - SomeTraining and Practice Recommended - or Hire a Pro –Testimonials –Event Coverage –Speakers
- 24. To DIY, or not to DIY? • Advanced- Hire Pro –Formal Interviews –FundraisingVideos –PSAs
- 25. Gear • www.bhphotovideo.com • Simple Camera • Simple Audio • TRIPOD • Premiere Elements for Editing
- 26. ShootingTips • Use Headphones • Don’t Forget to UseYourTripod • IfYou are not on aTripod, ShootWide • Get Coverage –Wide, Medium, and Close
- 27. ShootingTips • Leave Some Headroom • Look Room/Leading • MindYour Background • Beware of Backlight • Choose Direct to Lens vs. Off Camera
- 28. ShootingTips • Shoot Lots of B-Roll • Hold B-Roll Shots Steady for 10-20 Seconds • TryVariations like Zooms or Pans • MoveYour Camera for Different Angles • Film B-Roll of PeopleYou Have SpokenTo
- 29. YouTube for Nonprofits • www.youtube.com/nonprofits • Requires Acceptance in Google for Nonprofits • www.google.com/nonprofits
- 30. YouTube for Nonprofits • Call to Action Overlays • Free Annotations with External Links • Live Streaming • Donate Button Enabled
- 31. Distribution • NameYourVideo File • Words Help –Title, Description, andTags • Closed Captions and Annotations • Ask for Likes and Shares • EmbedYour video
- 32. Distribution • Facebook: Auto Play Changes Everything • Twitter: Link toYourYouTubeVideo • Vimeo: Great for Embedding