Video should be cheap, easy to do and quick to produce. We in the nonprofit world are uniquely suited to getting on this bandwagon.

1. Homegrown Videos for Nonprofits Do it yourself for fun and profit!

2. Who’s Trish? Affordable nonprofit technology consultant Trainer—Google, Salesforce, Office, Video, Social Networks Movies without Borders: Video for immigrant stories

4. What Story?

5. Plan your video

6. The Hardware

7. The Software

8. Share

10. YouTube: Why Video Matters % Users Users (M)‏ Age – 57.1 All 19% 11.0 <18 19% 11.1 18-34 22% 12.3 35-44 21% 11.9 45-54 19% 10.9 55+ Gender 52% 29.8 Male 48% 27.3 Female In 1 Minute 20 hours of video are uploaded to YouTube #4 Biggest Site in the World Bigger than MySpace and Wikipedia Source: Alexa 58 Minutes Average time spent on YouTube Source: Nielsen//NetRatings (October 2007) - US audience.

11. Your Audience isWatching

12. “Organic” Video No need to hire a whole crew. Consumer equipment and existing computersare all you need. Your videos as a WHOLE, your archives, are the ongoing story—not one single video.

13. Basic Workflow Decide on a Topic Gather footage Edit if needed Upload to Web Blog it, Twitter it, Spread the Word

15. Show it visually

16. Sound is critical

18. Advice from FlipVideo

19. The Hardware

20. The Camera We Love http://www.theflip.com/

21. 2 for the price of 1

22. Late, breaking news!

23. Sound

24. Tripod

25. To the Internet to see: Shooting Tips from Flip

26. The Software

27. Free Editing Software -Free -Simple to Learn Windows XP and Vista Windows Movie Maker

28. Free Editing Software -Free -Simple to Learn -Converts Everything Apple iMovie

29. Audio Editing Open Source, Free Audio Editing How-to Manual http://audacity.sourceforge.net/manual-1.2/tutorials.html

31. www.freeplaymusic.com

33. More: http://www.pacdv.com/sounds/index.html

36. Burn DVDs to pass around.

37. Make available for creators to use.

38. Make available for Media to use.

39. Vimeo

41. Branded side column imageAbility to add Call to Action overlay and externally linkable annotations More info: http://www.youtube.com/nonprofits

42. YouTube Channel Visit: http://www.youtube.com/vatican

43. Nonprofit Video Awards

44. To the internet To check out Trish’s Vimeo Channel

45. Mom says: SHARE! Let people download your videos and use them through Creative Commons Licenses. creativecommons.com Put your videos everywhere: www.tubemogul.com It’s good to also link to Quicktime so it’s easy to download. www.squared5.com/

46. Build community to spread impact Talking to people is how we get things done- the same is true online. Comment on other people's videos that you truly find interesting. Link to people or groups you like.

47. Be the Place Where People Hang Out Allow people to comment, even if they disagree with your message. Create real dialog. Respond to everything. Create a forum so everyone passionate for that niche hangs out. http://www.lefora.com/ Get others to give you video since you're the place that will get attention.

48. Baby Steps Take your time. A journey of a thousand milesstarts with one video. Update often. Tiny pieces loosely joined.

49. Measure Impact

50. Metrics ____Subscribers ____Visits ____Page views ____Links and referrals ____Comments ____Content contributed by the community (i.e. videos) ____New donors, or members ____Donations ____Press ____Relationships

51. Tools to Measure Impact Google Analytics http://www.google.com/analytics/ Site Meter http://www.sitemeter.com/ Twitter Search http://search.twitter.com/ PostRank http://www.postrank.com/ WhosTalkin http://www.whostalkin.com/ Social Mention http://www.socialmention.com/ Technorati http://technorati.com/

52. On their shoulders… Blogging and Storytelling from Britt Bravo http://www.slideshare.net/Bbravo/blogging-and-storytelling-2041267 Video Creation and Sharing from Jay Dedman & RyanneHodson https://cc.readytalk.com/cc/s/meetingArchive?eventId=ypn1bdttrrd7 Beyond Viral Video http://www.slideshare.net/See3/beyond-viral-video-nonprofits-and-religious-organizations-3699536

53. Contact Us handycapabletrish@gmail.com (336) 457-0400 Facebook & everywhere: travelertrish

55. Orange-hatted guy - Wesley Fryer

56. All others – Jean-Francois Llorens or Trish PerkinsAll photographs licensed under Creative Commons