Asian Paints - Strategies, Entry Mode, StructureTony Sebastian
This PDF file include the Strategies followed by Asian Paints world wide. It also includes the structure of their organisation and how they enter into other countries in a global perspective
Asian Paints - Strategies, Entry Mode, StructureTony Sebastian
This PDF file include the Strategies followed by Asian Paints world wide. It also includes the structure of their organisation and how they enter into other countries in a global perspective
This presentation contains a glimpse about Asian paints. And there is some of the market analysis that had been done on Asian Paints. Like: - SWOT, PESTLE, STP.
This presentation contains a glimpse about Asian paints. And there is some of the market analysis that had been done on Asian Paints. Like: - SWOT, PESTLE, STP.
Accompanying presentation for the free SCE Ltd. webinar highlighting a best-practice application of SCOR®, and summarizing the key steps to effectively utilize SCOR® in your company’s supply chain improvement initiatives.
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Topics covered:
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+Organizational Learning Plan
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1. Company's -History, vision, international presence, awards, products & services, overall scenario of the company
2.Current brand scenario versus company scenario
3.Current Marketing Situation- how is the organization marketing and selling a brand
4.Internal analysis - Business goals, Internal marketing, export, supply chain and distribution
5.External Analysis -Market Analysis, Competitor analysis, Customer focus
From can-kickers to total solution provider - Ole Würtz, Senior Training Cons...Tim McAloone
BASF has transformed their business from the sales of paint and small devices to the total provision of coating facilities for the automotive industry. This transition was based on deep insight into the company’s customers’ needs and activities
October 2015 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Paint Industry
COMPANY ANALYSIS : Asian Paints
BRAND ANALYSIS : Cadbury
Concept of the month: The Halo Effect In Marketing
Event Report : Convergence
Market Research Report : Paint industry in india 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
The new report, ‘Paint Market in India’, states that the industry in India is driven by growth in not only construction activities but also in automotive industry. Media exposure and innovative marketing initiatives by the players have only added to increasing awareness about latest trends prevalent in the sector. Due to increased Government funding for infrastructure, demand for paints both in industrial and decorative segment is set to rise, thereby rendering Indian paint industry to be poised for further growth.
A further analysis of the key drivers and challenges of the market indicate the factors for growth of the market including growth in real estate construction, growth in automotive industry, growth in industrial sector, growth in disposable income, low penetration and increased Government expenditure on infrastructure. India is an emerging economy and with a rising GDP and the subsequent growth in industrial activities and infrastructural developments. Aided with increased Government spending on infrastructure in India, market is optimistic about its impact on the paint industry. For new constructions, paint has become an integral component of the development stage. Another factor boosting the market is the growth in the automotive industry which creates huge demand for industrial paints. Further, with enhanced level of communication in terms of media exposure, awareness about latest trends governing the sector has reached a whole host of consumers. Fulfilling needs to look unique becomes possible with more disposable income at the hands of people which is seen to be on an upward trend. Moreover, low per capita consumption of paints in India provides enough opportunity for further growth in this sector. However, the sector is also facing certain challenges. Factors like rising input prices and stringent environmental regulations pose as a barrier for growth. To conclude, the paint industry has a promising future in India, provided players in the market implement innovation and cutting edge technology to combat the negative factors.
Table of Contents :
Slide 1: Executive Summary
Macro Economic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-2012, 2012-13, 2013-14, 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-2012, 2012-13, 2013-14, 2014-15), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5: Introduction – Indian Paint Industry
Market Overview
Slide 5: Market Overview - Market Size (2013 – 2018e) & Paint Industry Segmentation
Slide 6: Paint Industry – Supply Chain
Slide 7: Primary Constituents of Paints
Slide 8: Primary Types of Paints
Slide 9: Sales & Distribution
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Putting the SPARK into Virtual Training.pptxCynthia Clay
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2. “Asian Paints aims to become one of the top five decorative
coatings companies world-wide by leveraging its expertise in
the higher growth emerging markets. Simultaneously, the
company intends to build long term value in the industrial
coatings business through alliances with established global
partners”.
“To provide paints as per market demand, ensuring desired
level and quality of customer (dealer) services”.
VISION
MISSION
7. Raw materials:
• Titianium dioxide -30% of the total
manufacturing cost
• Petrolium based raw materials-40%-50% total
raw material consumed
8. . SUPPLIER:
Baba Containers is one of the suppliers of 20lit tins to the company.
Asian Metal Containers is one of the suppliers of the printed tins to the
company.
Titanium Dioxide is the largest consumed raw material for manufacture of
paints. It constitutes around 30% of the total manufacturing cost. From
Kerala & Kerala Minerals and Metal Ltd
other petroleum based raw materials which constitute around 40-50% of
total raw material consumed. These products are mostly supplied by HPCL
and BPCL
11. Decorative paints
Product Width Product line Cost Range
Interior
Wall
Distemper
Tractor acrylic Mid Range
Tractor synthetic Mid Range
Utsav Acrylic Economy
Utsav synthetic Economy
Emulsions
Royale Play Premium
Tractor Emulsion Economy
Enamels Apcolite
Premium satin Premium
Apcolite Premium Gloss Premium
Utsav Economy
Exterior
wall
Emulsions
Apex Ultima Premium
Apex Duracast Rough
tex Premium
Apex Duracast Fine tex Premium
Apex Mid Range
Aprex stretch Mid Range
Ace Economy
Wood Surfaces
PU Exterior Matt Premium
PU Inerior Glossy Premium
PU Inerior Matt Premium
Melamyne Glossy Mid Range
Melamyne Matt Mid Range
Utsav Economy
12. QUALITY OF PRODUCT
• “Golden peacock environment management award” national
quality award by union labor ministry.
• “Five star rating” by British safety council in 2003 & 2005
• Received the Ernst & Young "Entrepreneur of the Year -
Manufacturing" award in 2003.
• Ranked 24th amongst the top paint companies in the world by
Coatings World - Top Companies Report 2006.
13. Service level
• Project planner:Plan out our painting project from start to finish.
• Paint budget calculation: Calculate the costs of painting any
surface in easy steps.
• Dealer locator: Find dealers and contractors for Asian Paints products
near you.
• Screentest: see for yourself how different colour combinations can look
on real walls
14. . INVENTORY
MANAGEMENT
• Asian Paints average inventory level equals only 28 days sales
• Asian Paints stock of finished goods was just 7 per cent of its net
sales while for the others in the industry it was nearly twice that
level.
• They need credit. Asian Paints allowed15-21 days credit for dealers
located in the major towns and 22-30 days credit for dealers in
upcountry regions.
• Asian Paints actually saved so much on inventory carrying costs
that it almost earned its promotion budget through these savings.
15. LOGISTICS MANAGEMENT
• Asian Paints has around 1,600 stock-keeping units (SKU; one SKU would
mean a product of a particular pack and shade), of which around 300-
350are fast moving with extremely high liquidity at the counter. This puts
great pressure on the demand forecasting and inventory management
functions of the company.
• The Company keeps low inventories in off seasons, and high inventory in
festival seasons.
• The Company has huge base of raw material suppliers, giving company
bargaining power resulting in higher profit margins than competitors.
16. Information technology
Asian Paints is the only company in India to have integrated Supply
Chain Management
I2 Technology
Asian paints are using I2 technologies which helped them to
improve greater customer satisfaction. It helped in distribution
planning, material resourcing, factory scheduling, and industrial
business solutions. I2 technologies integrate with SAP
17. Implied uncertainty
•
Supplier:Supplier absorbs least implied uncertainty
Manufacturer:Manufacturer absorbs less of implied uncertainty and som
what efficient
Retailer: Retailer
• absorbs most of implied uncertainty and very responsive
supplier manufacturer retailer
23. 3PL & 4PL Solutions
Group Mukkadan:-
Group Mukkadan" a 1947 incorporated firm,
specializes in addressing all the logistical needs of
organizations planning to set-up or upgrade their
existing facilities and operations in Kerala.
24. • The group's core competence lies in the areas of
C&F activities, warehousing, warehouse
management, transportation
• They are required for the smooth day to day
operation of large and medium corporates.
• The company is providing its services to leading
companies like Asian Paints Yamaha Motors,
25. `
• The group has over 300000 sqft of commercial space in kerala
• 300 persons employed
• , J. Walter Thompson & Ogilvy
• leading advertising agencies in India such as Grey
Worldwide, J. Walter Thompson & Ogilvy. She subsequently
went on to work with a dotcom startup to set up an auction
portal. The experience of working for a startup led her to start
a services business offering third party logistics and
franchisee services for clients such as DuPont and Asian
Paints.
26. IT in Asian Paints
• Asian Paints has launched a supplier portal
that includes an automated digital document
exchange facility that will improve the
efficiency and effectiveness of interaction
with suppliers. An employee portal has also
been set up. Customer Relations Management
(CRM) tools are being used in Asian Paints
Helpline and Home Solutions initiatives.
27. • The successful deployment of ERP, CRM,
Business Intelligence and Portal software from
leading solution providers and integrated SCM
systems has helped improve efficiency in the
business as well as increase the transparency and
accuracy of information across the company. In
order to affect 24x7 availability of our IT
infrastructure, we are setting up a disaster
recovery site in South India.
• To match the pace of growth of our
international business, we are focusing on
improving transaction systems and messaging
platforms. Implementing of a portal platform
for improved collaboration and sharing of
information across all geographies.
