Value based negotiation pricing
•Download as PPTX, PDF•
1 like•990 views
This document provides an overview of value-based sales and negotiation strategies. It discusses determining customer value, understanding the buying center, crafting appropriate deals, and negotiating profitably. Effective negotiators must understand different buyer types like price, relationship, and value buyers and how to negotiate with each. Companies should anchor pricing to customer value and educate buyers on what value they receive. Salespeople also need training to focus on value rather than price when discussing offerings with customers.
Report
Share
Report
Share
Recommended
Pricing strategy
This document discusses various pricing strategies over the product life cycle. It covers 8 topics: 1) Sales and profits over the product life cycle, 2) Marketing innovation, 3) Pricing strategy, 4) Choosing a growth strategy, 5) Price reduction in growth, 6) Pricing the established product in maturity, 7) Pricing product in market decline, and 8) Brand stage versus product life cycle. The document provides strategies for setting prices during different stages of the product life cycle and factors to consider, such as demand, costs, competition, and strategic objectives.
What is value based pricing
This document discusses value-based pricing. It begins by defining price and explaining how price communicates value to customers. It then outlines common pricing methodologies like cost-plus and competitor-based pricing. Value-based pricing is defined as designing prices based on the distinct worth a product or service holds for each customer. This ensures all parties understand and benefit from the value. The document argues that value-based pricing allows companies to increase prices by aligning prices with the real benefits customers receive. It also notes that value-based pricing requires deep customer understanding and a company-wide focus on delivering superior value.
Value based pricing ppt -final-chattanooga
This document outlines a 4-step process for value-based pricing for digital agencies:
1) Identify the customer's gap between their current and desired future state, including challenges and goals.
2) Calculate the lifetime value of the customer relationship and the cost of acquiring new customers to understand the true value of the project.
3) Collaboratively develop a strategic and differentiated solution that aligns with the customer's goals.
4) Create a compelling offer that integrates all previous steps and is seen as unique.
Value Based Pricing Strategy PowerPoint Presentation Slides
Presenting this set of slides with name - Value Based Pricing Strategy Powerpoint Presentation Slides. Our topic specific Value Based Pricing Strategy Powerpoint Presentation Slides deck contains twenty four slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
What is value based pricing?
This document defines and explains the concepts of value-based pricing. It discusses that value-based pricing sets the price based on the value an offering delivers to customers compared to their next best alternative. It notes that value is customer-specific, measured in currency, and relative to the next best alternative. The document also discusses how understanding value is important for proper customer segmentation, targeting the right segments, and developing products customers are willing to buy. It provides an example of how willingness to pay is driven by the sense of loss if a customer's need is not resolved. Finally, it states that once value is defined, customers' willingness to pay is determined, and there is interest in a segment, an offering can be designed to deliver
When you need to execute a price increase (and make it stick!)
How to get your price increase communicated, executed, and still keep your customers. A guide for sales executives and their managers or any business owner who needed to pass along a price increase and was scared to do it! Managing the process of implementing a periodic price (or costs) increase can be harrowing, but it should be a normal part business life. All too often though, we see increases deployed with mixed results.
The good news is there are steps you can take to ensure your price increase “sticks” and so do your customers. During the series, we will answer some of the most common questions on the topic. We will share our experiences and suggest some smart moves to make, while warning you about a few dumb ones to avoid. Enjoy!
Chapter 10 (pricing strategy)
This document discusses pricing strategy and methods. It covers various approaches to initially setting prices such as cost-based, competitor-based, and customer value-based pricing. Factors that influence pricing decisions are also examined, including price sensitivity of customers. The document outlines how companies can initiate price changes and strategies for responding to price wars initiated by competitors.
Pricing for value
The document discusses different pricing strategies and concepts for establishing the value of a product. It describes value-based pricing, where the price is set at the perceived value to the customer. It also covers cost-based pricing, where the price is calculated by adding manufacturing costs and a percentage of profit. Additionally, it discusses market-based pricing, which establishes price based on existing market conditions, and competitor-based pricing, where the price is set based on what competitors charge. The key factors in determining pricing decisions and different pricing strategies for new products are also outlined.
Recommended
Pricing strategy
This document discusses various pricing strategies over the product life cycle. It covers 8 topics: 1) Sales and profits over the product life cycle, 2) Marketing innovation, 3) Pricing strategy, 4) Choosing a growth strategy, 5) Price reduction in growth, 6) Pricing the established product in maturity, 7) Pricing product in market decline, and 8) Brand stage versus product life cycle. The document provides strategies for setting prices during different stages of the product life cycle and factors to consider, such as demand, costs, competition, and strategic objectives.
What is value based pricing
This document discusses value-based pricing. It begins by defining price and explaining how price communicates value to customers. It then outlines common pricing methodologies like cost-plus and competitor-based pricing. Value-based pricing is defined as designing prices based on the distinct worth a product or service holds for each customer. This ensures all parties understand and benefit from the value. The document argues that value-based pricing allows companies to increase prices by aligning prices with the real benefits customers receive. It also notes that value-based pricing requires deep customer understanding and a company-wide focus on delivering superior value.
Value based pricing ppt -final-chattanooga
This document outlines a 4-step process for value-based pricing for digital agencies:
1) Identify the customer's gap between their current and desired future state, including challenges and goals.
2) Calculate the lifetime value of the customer relationship and the cost of acquiring new customers to understand the true value of the project.
3) Collaboratively develop a strategic and differentiated solution that aligns with the customer's goals.
4) Create a compelling offer that integrates all previous steps and is seen as unique.
Value Based Pricing Strategy PowerPoint Presentation Slides
Presenting this set of slides with name - Value Based Pricing Strategy Powerpoint Presentation Slides. Our topic specific Value Based Pricing Strategy Powerpoint Presentation Slides deck contains twenty four slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
What is value based pricing?
This document defines and explains the concepts of value-based pricing. It discusses that value-based pricing sets the price based on the value an offering delivers to customers compared to their next best alternative. It notes that value is customer-specific, measured in currency, and relative to the next best alternative. The document also discusses how understanding value is important for proper customer segmentation, targeting the right segments, and developing products customers are willing to buy. It provides an example of how willingness to pay is driven by the sense of loss if a customer's need is not resolved. Finally, it states that once value is defined, customers' willingness to pay is determined, and there is interest in a segment, an offering can be designed to deliver
When you need to execute a price increase (and make it stick!)
How to get your price increase communicated, executed, and still keep your customers. A guide for sales executives and their managers or any business owner who needed to pass along a price increase and was scared to do it! Managing the process of implementing a periodic price (or costs) increase can be harrowing, but it should be a normal part business life. All too often though, we see increases deployed with mixed results.
The good news is there are steps you can take to ensure your price increase “sticks” and so do your customers. During the series, we will answer some of the most common questions on the topic. We will share our experiences and suggest some smart moves to make, while warning you about a few dumb ones to avoid. Enjoy!
Chapter 10 (pricing strategy)
This document discusses pricing strategy and methods. It covers various approaches to initially setting prices such as cost-based, competitor-based, and customer value-based pricing. Factors that influence pricing decisions are also examined, including price sensitivity of customers. The document outlines how companies can initiate price changes and strategies for responding to price wars initiated by competitors.
Pricing for value
The document discusses different pricing strategies and concepts for establishing the value of a product. It describes value-based pricing, where the price is set at the perceived value to the customer. It also covers cost-based pricing, where the price is calculated by adding manufacturing costs and a percentage of profit. Additionally, it discusses market-based pricing, which establishes price based on existing market conditions, and competitor-based pricing, where the price is set based on what competitors charge. The key factors in determining pricing decisions and different pricing strategies for new products are also outlined.
Price strategy
This document discusses various pricing strategies and policies that companies use to price their products and services. It begins by defining pricing and explaining factors that affect pricing decisions like costs, competition, and company objectives. It then outlines several common pricing strategies such as penetration pricing, skimming pricing, competition pricing, bundle pricing, psychological pricing, and premium pricing. For each strategy, it provides a brief definition and example to illustrate how that strategy can be implemented. The document provides an in-depth overview of different approaches to setting prices.
Pricing strategies feb(1)
The document discusses several pricing strategies including penetration pricing, market skimming, value pricing, loss leader pricing, psychological pricing, going rate pricing, tender pricing, price discrimination, and destroyer pricing. Penetration pricing uses a low initial price to gain market share, while market skimming uses a high initial price for new products. Value pricing sets prices according to customer perceptions of worth.
Promotion and pricing strategies
1. Promotion involves informing, persuading, and influencing customers through integrated marketing communications. This includes advertising, personal selling, sales promotion, publicity, and public relations working together to deliver a unified message.
2. The promotional mix uses personal selling techniques like advertising and nonpersonal selling techniques to achieve objectives. Pricing strategies include profitability, volume, competition, prestige, and penetration objectives.
3. Firms consider customer perceptions that higher prices indicate higher quality when setting prices. Strategies include skimming, penetration, everyday low, competitive, and odd pricing.
Pricing Concepts
Contents
Pricing Definition
Pricing Philosophy
Pricing Goals
Factors Affecting Pricing Decision
Pricing Strategies
Pricing Tools
Conclusion
Best practice in pricing processes
This document reviews best practice in pricing processes to provide a reference against which current practices and proposals can be tested. Our objectives have been: to research the attributes of world-class pricing through publications and academic sources; to investigate how these attributes are applied in practice to products and services; to assess pricing processes in successful businesses.
In recent years a new attitude toward pricing has emerged. Deregulation and international free trade agreements have increased competition. Price promotion has eroded the power of brand loyalty. Pricing has assumed greater importance to most businesses.
As markets increasingly assume a global dimension, customers can more easily compare prices between one region or country and another, using the internet or a fax machine. They can often locate the same product, or an
acceptable substitute, from another source. Customers are more demanding and fickle, and their expectations increasingly difficult to fulfil.
Price inflation in western economies is now at its lowest for decades. Price increases are no longer accepted without protest from customers, if at all.
The Chairman of General Electric has predicted the onset of the ‘Value Decade’. Global price competition will strengthen because of: reduced product differentiation; global over-capacity for production; significantly diminished trade barriers; efficient information and distribution systems; providing customers with easy access to the prices of suppliers; a growing lack of customers’ loyalty to individual suppliers. Choice will be increasingly driven by price.
This is a challenging scenario that reinforces the need for an integrated strategy and concerted managerial action on pricing.
Pricing processes have lagged behind developments in the market place. They are often characterised by internal conflict between accountants wishing to maximise profit per unit and marketing specialists who seek to maximise
throughput. They are also affected by the potential for strained relations with good customers.
Some companies have downsized their operations to a level where diminishing returns cause them to question the benefits of continuing to focus upon reducing costs. As they switch their attention from cost cutting to adding
value, pricing naturally assumes increased weight in the marketing mix.
We have found many companies reluctant to discuss their own processes.
Some may wish to avoid betraying a lack of sophistication.
Building loyalty in business markets
This document discusses building loyalty in business markets. It outlines key differences between consumer and business markets, noting that business markets have fewer customers, larger transactions, and customized products or services where usage determines value. It then presents a typology of benefits for customers as tangible financial, non-tangible financial, tangible non-financial, and non-tangible non-financial. The document explains how benefit stacks and decision maker stacks differ for typical customers. Finally, it introduces levels of a loyalty ladder and types of customers from most valuable to underperformers based on their position on the loyalty ladder and the seller's cost to serve them.
Chapter 13: Promotion, Pricing
This document provides an overview of promotion and pricing strategies. It discusses integrated marketing communications, the promotional mix, objectives of promotion, and the different elements of promotion including advertising, sales promotion, personal selling, and public relations. It also outlines pricing objectives, strategies, and how consumers perceive price. The key aspects covered are the promotional mix, objectives of each promotional element, and pricing strategies like cost-based pricing, penetration pricing, and competitive pricing.
Value Pricing - Getting the Price you Deserve
This webinar covers the fundamentals of Value Pricing so that participants can:
Understand the relationship of pricing with the other elements of the marketing mix.
Achieve the value you deserve through optimal pricing strategies that maximize profits.
Ensure that marketing is more proactive to optimize value for new products and maintaining value over different life cycles.
BA350 Katz esb 6e_chap011_ppt
The document discusses key considerations for small business pricing, distribution, and location including:
- Setting an optimum price based on demand, value, competition, and business strategy. Common pricing methods include markup pricing.
- Factors that influence pricing such as elasticity, value, context, and customer perception. Various pricing strategies are described.
- Distribution channels and the advantages of direct marketing in giving more control over pricing and customer information. International distribution strategies are also covered.
- The importance of location for customer access and operations. Options for manufacturers and service firms are discussed as well as site selection, leasing, and layout considerations.
Pricing , penetration or skimming model of pricing
The document discusses various pricing strategies that companies can use including penetration pricing, premium pricing, price skimming, economy pricing, and psychological pricing. It provides details on penetration pricing, including that it aims to capture market share by entering with a low price. While it can help with adoption and word-of-mouth initially, it can also establish long-term low price expectations that are difficult to raise later. Price skimming is described as launching a new product at a high initial price to earn high profits before gradually lowering costs over time. The advantages include high margins for cost recovery but disadvantages include increased competition and potentially limiting sales.
Psychological Pricing
Psychological pricing is used by stores to get you to open up your wallet. These tactics can also be applied to improve your pricing strategy too.
4 P's of Marketing
The document discusses marketing strategies for new entrepreneurs, focusing on the four P's of marketing: product, price, place, and promotion. It provides an overview of each P and considerations for business owners. For product, businesses should ensure their product meets customer needs. For price, strategies include cost-plus, value-based, and competitive pricing. For place, businesses can use direct or reseller sales, as well as intensive, selective, or exclusive distribution. For promotion, businesses should advertise using methods like radio, print, and word-of-mouth to inform customers. The four P's should work together in an effective marketing mix.
Profitability means getting your pricing right
Price is perhaps the most crucial aspect of the marketing mix to determine whether customers make the purchase. If priced too low, you lose profitability. Priced too high, customers will choose a competitor.
This article discusses several pricing strategies that businesses can use to get it right.
Price is based on research, experience, and understanding of the market, to calculate a price expected to be profitable and sell enough volume to be sustainable as a business.
Price also must stand its ground against alternative options from competitors.
Pricing is at the core of marketing strategy, being one of the original ‘4Ps’ of the Marketing Mix.
Changing core marketing strategies and new product development is expensive and time-consuming, but the price is very flexible, and business can change it according to the needs of the situation. Price is the most adjustable aspect of the marketing mix, allowing a business to quickly respond to marketplace changes.
For customers, price is often the most crucial factor of their purchase decision. Businesses use price as a differentiating factor to set them apart from competitors and to target a segment of customers. Your price reflects your positioning in the market. Pricing helps create your brand identity.
These slides discuss twelve ways a business can price their products or services.
How to find new customers and increase sales
This document provides guidance on defining your target market and generating sales leads. It recommends answering questions about who will buy your product and what value you offer to define your audience. Existing customers should be marketed to through bundling products, upselling, discounts, and rewards to increase sales. Potential new customers can be identified by analyzing metrics on how current customers were obtained and networking, and various outreach strategies like advertising, affiliates, and websites can generate new leads.
Pricing Method and Pricing Strategies
Pricing is the method used by producers to determine the value of goods and services. There are various pricing strategies that can be used including penetration pricing, which sets low initial prices to gain market share, and premium pricing, which positions products as exclusive through higher prices. The document also outlines other strategies such as competition pricing, product line pricing, and bundle pricing.
Types Of Pricing Models For All Types Of Businesses PowerPoint Presentation S...
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Types Of Pricing Models For All Types Of Businesses PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of fourty one slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. https://bit.ly/2CGEMnZ
Pricing Decisions
The document discusses pricing decisions and advertising. It covers the meaning of pricing, objectives of pricing like market penetration and skimming. Factors influencing pricing like costs, competition and economic conditions are examined. Methods of pricing such as cost-plus, target-profit and going-rate pricing are outlined. Advertising is defined and its characteristics like being paid communication and exposing prospects to messages are explained. Various advertising mediums like newspapers, magazines, radio, television and direct mail are also described.
Strategic Pricing - International CEO Forum 2011
Strategic pricing - driving improved profitability and earnings growth. Presented by Ron Wood, Director of Pricing Insight at the International CEO Forum, 18th October 2011
Kotler pom 13e_im_10
This chapter discusses pricing strategies and the importance of understanding customer value perceptions when setting prices. It examines factors companies must consider, including costs, demand, competitors' prices, and overall marketing strategy. The chapter also explores different pricing approaches like value-based pricing, which uses customers' perceptions of value rather than production costs. Cost-based pricing sets prices by adding a markup to costs.
Promotion and Pricing Strategies
This document provides an overview of Chapter 14 which discusses promotion and pricing strategies. It outlines the learning goals which include explaining integrated marketing communications and the promotional mix. It also summarizes different types of advertising, sales promotion, personal selling, and public relations. Pricing strategies and how firms set prices are also covered.
Stanley Ng - Innovation Management - How others can innovate with you
This document summarizes a presentation on innovation management. The presentation was given by Stanley Ng on August 27, 2016 at Product Camp. Ng has over 25 years of experience in technology and business management. He discussed what innovation is, different types of innovation, and frameworks for facilitating innovation within an organization. He presented an innovation enablement framework focusing on people, process, platform, and purpose. Ng also introduced an innovation stage-gate funnel model for managing the ideation, development, assessment, and selection of innovation ideas.
BreakEven
Break-even analysis is used to predict future profits and losses and determine the break-even point, where total revenue equals total costs. There are two types of costs - variable costs that change with production and fixed costs that remain constant. To calculate break-even point, total costs (fixed + variable) are set equal to total revenue. This point is illustrated with a break-even chart and shows the quantity that must be sold to cover total costs without profit or loss. Above this point are profits and below are losses. Assumptions of the analysis include constant prices and costs and that all production will be sold. Limitations include difficulty identifying some cost types and assumptions of stability.
More Related Content
What's hot
Price strategy
This document discusses various pricing strategies and policies that companies use to price their products and services. It begins by defining pricing and explaining factors that affect pricing decisions like costs, competition, and company objectives. It then outlines several common pricing strategies such as penetration pricing, skimming pricing, competition pricing, bundle pricing, psychological pricing, and premium pricing. For each strategy, it provides a brief definition and example to illustrate how that strategy can be implemented. The document provides an in-depth overview of different approaches to setting prices.
Pricing strategies feb(1)
The document discusses several pricing strategies including penetration pricing, market skimming, value pricing, loss leader pricing, psychological pricing, going rate pricing, tender pricing, price discrimination, and destroyer pricing. Penetration pricing uses a low initial price to gain market share, while market skimming uses a high initial price for new products. Value pricing sets prices according to customer perceptions of worth.
Promotion and pricing strategies
1. Promotion involves informing, persuading, and influencing customers through integrated marketing communications. This includes advertising, personal selling, sales promotion, publicity, and public relations working together to deliver a unified message.
2. The promotional mix uses personal selling techniques like advertising and nonpersonal selling techniques to achieve objectives. Pricing strategies include profitability, volume, competition, prestige, and penetration objectives.
3. Firms consider customer perceptions that higher prices indicate higher quality when setting prices. Strategies include skimming, penetration, everyday low, competitive, and odd pricing.
Pricing Concepts
Contents
Pricing Definition
Pricing Philosophy
Pricing Goals
Factors Affecting Pricing Decision
Pricing Strategies
Pricing Tools
Conclusion
Best practice in pricing processes
This document reviews best practice in pricing processes to provide a reference against which current practices and proposals can be tested. Our objectives have been: to research the attributes of world-class pricing through publications and academic sources; to investigate how these attributes are applied in practice to products and services; to assess pricing processes in successful businesses.
In recent years a new attitude toward pricing has emerged. Deregulation and international free trade agreements have increased competition. Price promotion has eroded the power of brand loyalty. Pricing has assumed greater importance to most businesses.
As markets increasingly assume a global dimension, customers can more easily compare prices between one region or country and another, using the internet or a fax machine. They can often locate the same product, or an
acceptable substitute, from another source. Customers are more demanding and fickle, and their expectations increasingly difficult to fulfil.
Price inflation in western economies is now at its lowest for decades. Price increases are no longer accepted without protest from customers, if at all.
The Chairman of General Electric has predicted the onset of the ‘Value Decade’. Global price competition will strengthen because of: reduced product differentiation; global over-capacity for production; significantly diminished trade barriers; efficient information and distribution systems; providing customers with easy access to the prices of suppliers; a growing lack of customers’ loyalty to individual suppliers. Choice will be increasingly driven by price.
This is a challenging scenario that reinforces the need for an integrated strategy and concerted managerial action on pricing.
Pricing processes have lagged behind developments in the market place. They are often characterised by internal conflict between accountants wishing to maximise profit per unit and marketing specialists who seek to maximise
throughput. They are also affected by the potential for strained relations with good customers.
Some companies have downsized their operations to a level where diminishing returns cause them to question the benefits of continuing to focus upon reducing costs. As they switch their attention from cost cutting to adding
value, pricing naturally assumes increased weight in the marketing mix.
We have found many companies reluctant to discuss their own processes.
Some may wish to avoid betraying a lack of sophistication.
Building loyalty in business markets
This document discusses building loyalty in business markets. It outlines key differences between consumer and business markets, noting that business markets have fewer customers, larger transactions, and customized products or services where usage determines value. It then presents a typology of benefits for customers as tangible financial, non-tangible financial, tangible non-financial, and non-tangible non-financial. The document explains how benefit stacks and decision maker stacks differ for typical customers. Finally, it introduces levels of a loyalty ladder and types of customers from most valuable to underperformers based on their position on the loyalty ladder and the seller's cost to serve them.
Chapter 13: Promotion, Pricing
This document provides an overview of promotion and pricing strategies. It discusses integrated marketing communications, the promotional mix, objectives of promotion, and the different elements of promotion including advertising, sales promotion, personal selling, and public relations. It also outlines pricing objectives, strategies, and how consumers perceive price. The key aspects covered are the promotional mix, objectives of each promotional element, and pricing strategies like cost-based pricing, penetration pricing, and competitive pricing.
Value Pricing - Getting the Price you Deserve
This webinar covers the fundamentals of Value Pricing so that participants can:
Understand the relationship of pricing with the other elements of the marketing mix.
Achieve the value you deserve through optimal pricing strategies that maximize profits.
Ensure that marketing is more proactive to optimize value for new products and maintaining value over different life cycles.
BA350 Katz esb 6e_chap011_ppt
The document discusses key considerations for small business pricing, distribution, and location including:
- Setting an optimum price based on demand, value, competition, and business strategy. Common pricing methods include markup pricing.
- Factors that influence pricing such as elasticity, value, context, and customer perception. Various pricing strategies are described.
- Distribution channels and the advantages of direct marketing in giving more control over pricing and customer information. International distribution strategies are also covered.
- The importance of location for customer access and operations. Options for manufacturers and service firms are discussed as well as site selection, leasing, and layout considerations.
Pricing , penetration or skimming model of pricing
The document discusses various pricing strategies that companies can use including penetration pricing, premium pricing, price skimming, economy pricing, and psychological pricing. It provides details on penetration pricing, including that it aims to capture market share by entering with a low price. While it can help with adoption and word-of-mouth initially, it can also establish long-term low price expectations that are difficult to raise later. Price skimming is described as launching a new product at a high initial price to earn high profits before gradually lowering costs over time. The advantages include high margins for cost recovery but disadvantages include increased competition and potentially limiting sales.
Psychological Pricing
Psychological pricing is used by stores to get you to open up your wallet. These tactics can also be applied to improve your pricing strategy too.
4 P's of Marketing
The document discusses marketing strategies for new entrepreneurs, focusing on the four P's of marketing: product, price, place, and promotion. It provides an overview of each P and considerations for business owners. For product, businesses should ensure their product meets customer needs. For price, strategies include cost-plus, value-based, and competitive pricing. For place, businesses can use direct or reseller sales, as well as intensive, selective, or exclusive distribution. For promotion, businesses should advertise using methods like radio, print, and word-of-mouth to inform customers. The four P's should work together in an effective marketing mix.
Profitability means getting your pricing right
Price is perhaps the most crucial aspect of the marketing mix to determine whether customers make the purchase. If priced too low, you lose profitability. Priced too high, customers will choose a competitor.
This article discusses several pricing strategies that businesses can use to get it right.
Price is based on research, experience, and understanding of the market, to calculate a price expected to be profitable and sell enough volume to be sustainable as a business.
Price also must stand its ground against alternative options from competitors.
Pricing is at the core of marketing strategy, being one of the original ‘4Ps’ of the Marketing Mix.
Changing core marketing strategies and new product development is expensive and time-consuming, but the price is very flexible, and business can change it according to the needs of the situation. Price is the most adjustable aspect of the marketing mix, allowing a business to quickly respond to marketplace changes.
For customers, price is often the most crucial factor of their purchase decision. Businesses use price as a differentiating factor to set them apart from competitors and to target a segment of customers. Your price reflects your positioning in the market. Pricing helps create your brand identity.
These slides discuss twelve ways a business can price their products or services.
How to find new customers and increase sales
This document provides guidance on defining your target market and generating sales leads. It recommends answering questions about who will buy your product and what value you offer to define your audience. Existing customers should be marketed to through bundling products, upselling, discounts, and rewards to increase sales. Potential new customers can be identified by analyzing metrics on how current customers were obtained and networking, and various outreach strategies like advertising, affiliates, and websites can generate new leads.
Pricing Method and Pricing Strategies
Pricing is the method used by producers to determine the value of goods and services. There are various pricing strategies that can be used including penetration pricing, which sets low initial prices to gain market share, and premium pricing, which positions products as exclusive through higher prices. The document also outlines other strategies such as competition pricing, product line pricing, and bundle pricing.
Types Of Pricing Models For All Types Of Businesses PowerPoint Presentation S...
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Types Of Pricing Models For All Types Of Businesses PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of fourty one slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. https://bit.ly/2CGEMnZ
Pricing Decisions
The document discusses pricing decisions and advertising. It covers the meaning of pricing, objectives of pricing like market penetration and skimming. Factors influencing pricing like costs, competition and economic conditions are examined. Methods of pricing such as cost-plus, target-profit and going-rate pricing are outlined. Advertising is defined and its characteristics like being paid communication and exposing prospects to messages are explained. Various advertising mediums like newspapers, magazines, radio, television and direct mail are also described.
Strategic Pricing - International CEO Forum 2011
Strategic pricing - driving improved profitability and earnings growth. Presented by Ron Wood, Director of Pricing Insight at the International CEO Forum, 18th October 2011
Kotler pom 13e_im_10
This chapter discusses pricing strategies and the importance of understanding customer value perceptions when setting prices. It examines factors companies must consider, including costs, demand, competitors' prices, and overall marketing strategy. The chapter also explores different pricing approaches like value-based pricing, which uses customers' perceptions of value rather than production costs. Cost-based pricing sets prices by adding a markup to costs.
Promotion and Pricing Strategies
This document provides an overview of Chapter 14 which discusses promotion and pricing strategies. It outlines the learning goals which include explaining integrated marketing communications and the promotional mix. It also summarizes different types of advertising, sales promotion, personal selling, and public relations. Pricing strategies and how firms set prices are also covered.
What's hot (20)
Pricing , penetration or skimming model of pricing
Pricing , penetration or skimming model of pricing
Types Of Pricing Models For All Types Of Businesses PowerPoint Presentation S...
Types Of Pricing Models For All Types Of Businesses PowerPoint Presentation S...
Viewers also liked
Stanley Ng - Innovation Management - How others can innovate with you
This document summarizes a presentation on innovation management. The presentation was given by Stanley Ng on August 27, 2016 at Product Camp. Ng has over 25 years of experience in technology and business management. He discussed what innovation is, different types of innovation, and frameworks for facilitating innovation within an organization. He presented an innovation enablement framework focusing on people, process, platform, and purpose. Ng also introduced an innovation stage-gate funnel model for managing the ideation, development, assessment, and selection of innovation ideas.
BreakEven
Break-even analysis is used to predict future profits and losses and determine the break-even point, where total revenue equals total costs. There are two types of costs - variable costs that change with production and fixed costs that remain constant. To calculate break-even point, total costs (fixed + variable) are set equal to total revenue. This point is illustrated with a break-even chart and shows the quantity that must be sold to cover total costs without profit or loss. Above this point are profits and below are losses. Assumptions of the analysis include constant prices and costs and that all production will be sold. Limitations include difficulty identifying some cost types and assumptions of stability.
Derecho Administrativo I
El documento presenta una introducción al derecho administrativo, definiendo la función administrativa como aquella encargada de materializar los objetivos y programas fijados por la función gubernativa. Explica que los principales instrumentos jurídicos de la función administrativa son el acto administrativo y el contrato administrativo. También resume brevemente los orígenes y evolución del derecho administrativo como disciplina, y presenta definiciones de derecho administrativo de autores como Bielsa y Caldera Delgado, destacando su naturaleza de derecho autónomo.
Break even points
The document discusses break-even analysis, which is used for planning and control. It defines fixed and variable costs and how they relate to sales volume. An example is provided to calculate the break-even point for a bagel shop in terms of number of meals needed to cover annual fixed costs of $81,650. The break-even point is calculated as 54,073 meals per year or 149 meals per day.
Break-Even Analysis and Break-Even Point
The document appears to be a student project report on break-even analysis and break-even point. It includes sections on definitions of key terms related to break-even analysis like fixed costs, variable costs, selling price. It also discusses the assumptions and limitations of break-even analysis. The document provides an example calculation of break-even point using the contribution margin method and defines break-even point as the sales volume where total revenue equals total costs and profit is zero. It is a student report submitted to the University of Mumbai for an M.Com course.
Fuentes del derecho administrativo
Este documento describe las principales fuentes del derecho administrativo en Chile. Identifica la Constitución, las leyes, los reglamentos y los principios generales del derecho administrativo como las fuentes formales. Explica que los reglamentos deben estar subordinados a la ley y que los principios como la legalidad, la reserva legal y la confianza legítima guían la interpretación de las normas. También señala que la administración pública solo puede actuar dentro de los límites establecidos por el ordenamiento jurídico.
Pricing concepts
The document outlines various pricing concepts including:
1) Cost-based pricing methods like cost-plus pricing and marginal cost pricing that set price as a function of costs.
2) Competition-based pricing like penetration pricing and entry deterring pricing that are influenced by competitive dynamics.
3) Product life cycle pricing approaches such as price skimming that set different prices over a product's lifecycle stages.
4) Other concepts like multiproduct pricing, Ramsay pricing, transfer pricing, and administered pricing that involve multiple products, taxation, internal transfers, and government regulation respectively.
BREAK EVEN ANALYSIS
INFORMATION ABOUT
B.E.P.
Definition
Cost Volume Profit analysis & Application
Assumption of BEP analysis
Calculation
Method
Formula
Target profit
Margin of safety
Definition
Formula
Limitation of B.E.P.
Basic equation of Marginal Costing
Uses Of CVP Analysis
Limitations Of CVP Analysis
Profit Volume (P/V) Ratio
Marginal costing
Determination Of Marginal Cost
Features of Marginal Costing
Pricing
The document discusses various factors and strategies companies consider when setting prices. It covers internal factors like costs, objectives, and competitors as well as external factors like demand, the market, and regulations. The document also outlines three main approaches to setting prices - cost-based, value-based, and competition-based - as well as various pricing strategies companies use like discounts, price discrimination, and adjusting prices.
Pricing strategies & practices
This document discusses various pricing strategies and concepts that companies use to set prices, including penetration pricing, market skimming, value pricing, loss leader pricing, psychological pricing, price leadership, tender pricing, price discrimination, predatory pricing, absorption pricing, marginal cost pricing, contribution pricing, target pricing, and cost-plus pricing. It also covers the influence of price elasticity on pricing decisions.
COST BASED PRICING
This document discusses cost based pricing. Cost based pricing sets the price of a product based on the costs to produce it, including direct costs, indirect costs, and an additional amount for profit. The key advantages are that it is simple and flexible to adjust prices as costs change. However, it ignores factors like demand, competition, and brand positioning. There are different types of cost based pricing like cost plus pricing, full cost pricing, and target profit pricing.
BREAK-EVEN ANALYSIS
INTRODUCTION
A breakeven analysis is used to determine how much sales volume your business needs to start making a profit.
The breakeven analysis is especially useful when you're developing a pricing strategy, either as part of a marketing plan or a business plan.
In economics & business, specifically cost accounting, the break-even point (BEP) is the point at which cost or expenses and revenue are equal: there is no net loss or gain, and one has "broken even".
Total cost = Total revenue = B.E.P.
Break even analysis
Break-even analysis examines the costs and revenues of a product to determine the quantity that needs to be sold to break even. It can be used to compare different production options and determine the best scenario. The analysis involves calculating fixed and variable costs to find the break-even point and profit levels using algebraic equations or graphical displays. It is an important tool for deciding whether a product or production method will be cost effective.
PPT on break even analysis
Cost-volume-profit analysis examines how changes in costs and sales volume affect a company's profit. It helps management make decisions about pricing, production levels, and facility choice. It shows how volume impacts total costs and profits. Key assumptions are accurate classification of fixed and variable costs and linear relationships. The breakeven point is where sales revenue equals total costs, with no profit or loss. Margin of safety is the difference between actual and breakeven sales levels, indicating a business's soundness.
Break even analysis
This document discusses break-even analysis, which is used to determine the sales volume needed for a company to cover its total costs. It defines break-even as the point where total revenue equals total costs, with no profit or loss. The formula for calculating break-even point is provided as fixed costs divided by contribution per unit. Examples are given of calculating break-even points based on variable costs, fixed costs, and unit price. Advantages and limitations of break-even analysis are also summarized.
Pricing strategies
Short presentation on different pricing strategies. Formulas for break even and margin calculation. Pros and cons of different pricing strategies.
Break Even Analysis
A breakeven analysis is used to determine how much sales volume your business needs to start making a profit.
The breakeven analysis is especially useful when you're developing a pricing strategy, either as part of a marketing plan or a business plan.
Soft Skills
This document provides guidance on various soft skills topics including effective communication, body language, dressing for success, negotiation skills, email etiquette, and telephone etiquette. For each topic, it outlines key principles and best practices. For example, for effective communication it discusses the communication process, types of communication, barriers to communication, and listening skills. For body language, it emphasizes the importance of standing straight, making eye contact, and appearing relaxed. The overall document aims to improve readers' soft skills.
Pricing product-pricing-strategies
The document discusses various pricing strategies used by companies. It describes strategies for pricing new products, such as market skimming pricing and market penetration pricing. It also discusses strategies for pricing multiple products, adjusting prices based on customers or locations, using promotions, and setting international prices. The goal is to maximize profits by understanding how to effectively set and adjust prices.
Soft Skill Training
The document discusses various soft skills that are important for career success such as communication skills, teamwork, leadership, stress management and more. It defines soft skills as personality traits, attitudes and behaviors rather than technical or formal knowledge. Effective communication skills are emphasized as the cornerstone of soft skills, including both verbal and written communication abilities as well as body language awareness. The document stresses the importance of soft skills for handling interpersonal relationships, decision making, and professional development.
Viewers also liked (20)
Stanley Ng - Innovation Management - How others can innovate with you
Stanley Ng - Innovation Management - How others can innovate with you
Similar to Value based negotiation pricing
Consumer behaviour (Mod. 1)
these slides gives depth knowledge regarding consumer behavior. Marketing manager and students of Marketing can increase their knowledge regarding this aspect.
Selling and Negotiating an Optimal Value Price
This document discusses strategies for achieving optimal value pricing when negotiating with customers. It identifies 4 critical factors: 1) Understanding how pricing impacts profitability, 2) Quantifying and communicating the value of offers, 3) Building relationships with value buyers, and 4) Engaging or circumventing price-only procurement buyers. The document provides tools for assessing different types of buyers, quantifying value drivers, positioning solutions based on their value, and formulating value messages. It also discusses strategies for negotiating with different buyer types and overcoming challenges like being viewed as a commodity supplier.
Chapter 13 pricing pharmacist services
This presents the science and art of pricing pharmacist services and merchandise. It lays out the steps needed to price in community pharmacies.
Win Price Negotiations on Value
PricePoint Partners is a pricing management firm that helps B2B companies identify hidden pricing opportunities to increase profits. The newsletter discusses a strategy for negotiating price reductions by being prepared to reduce benefits in return for a lower price, maintaining the balance of value for the customer. It advises salespeople to identify benefits that can be removed from proposals if the buyer requests a discount, so the buyer understands there is a trade-off to a lower price. The goal is to strengthen the company's brand value and ensure healthier margins.
Sales and marketing strategies
This document discusses sales and marketing strategies, including the differences between sales and marketing, vendor and supplier management, building customer relationships, and identifying customer needs. Some key points are:
- Sales is focused on short-term goals like closing a deal, while marketing has long-term goals around brand awareness.
- Vendor management involves setting goals, selecting, and managing third-party suppliers to meet quality, cost, and satisfaction targets.
- Building strong customer relationships requires understanding their needs, adding value without expectation of immediate returns, and communicating sincerely and empathetically.
- Identifying customer needs through effective communication and feedback allows tailoring products and services to attract more customers long-term.
Marketing intro
This document provides an overview of key concepts in marketing, including:
1. It defines marketing as managing profitable customer relationships by attracting new customers and retaining current customers through delivering satisfaction.
2. It outlines the marketing process and explains the importance of understanding customers and the marketplace using concepts like needs, wants, demands, products, value, satisfaction, exchange and relationships.
3. It discusses marketing management orientations like the production, product, selling, and marketing concepts and identifies the marketing mix of product, place, promotion, and price as elements of a customer-driven marketing strategy.
4. It describes customer relationship management and strategies for building lasting relationships like lifetime customer value and share of customer.
How to Attract the Right Customers and Avoid Price Shoppers
Attracting the right customers and avoiding price shoppers requires a strategic approach. Understanding your value proposition, setting clear boundaries for pricing, focusing on quality over quantity, creating a unique selling point, and being transparent about your prices are all essential elements to establish brand loyalty with potential customers.
By implementing these strategies into your marketing efforts and business model, you can attract customers who appreciate the value of your services or products rather than just comparing prices. Retaining customers is just as vital as gaining them; don’t overlook it.
Download our FREE EBOOK to help you decide if now is the time to bring in the big guns (an agency) or roll up your sleeves and DIY for a bit longer: https://bit.ly/3N6CW0i
Personal Selling Chapter 2
The document discusses different types of relationships between buyers and sellers, from transactional exchanges to strategic partnerships. It notes that partnerships require mutual trust, dependability, competence, open communication, common goals, and a commitment to mutual gain. Successful relationships also need organizational support through training, rewards, and technology. Relationships develop over time from awareness to commitment as investments are made in sharing information. Choosing the right partner depends on size, access to innovation, and managing the relationship for long-term benefit.
Retail business
This document discusses price sensitivity in retail business management. It defines price sensitivity as the degree to which price affects consumer purchasing behavior, as measured by price elasticity of demand. Three factors that determine price sensitivity are the uniqueness of a product, availability of substitutes, and ease of comparing products. Price sensitivity varies based on industry, competition, marketing, customer needs, and the economy. The document also outlines different pricing strategies used in retail businesses, including everyday low prices, high-low pricing, predatory pricing, and psychological pricing.
BUILDING AND SUSTAINING RELATIONSHIPS IN RETAILING.pptx
The document discusses the importance of relationships and experiential value in retailing. It states that retailers focus on providing excellent customer experiences through all channels to create superior experiential value that attracts customers and increases loyalty. Creating experiential value leads to long-term relationships and higher future spending. It also discusses the importance of understanding customers, offering the right mix of merchandise, service and prices for target shoppers, and ongoing customer interaction to attract customers and gain loyalty in today's competitive environment.
How to Create Value and Achieve Trusted Business Partnerships
Michael Wolf will be presenting on creating value and achieving trusted business partnerships. He has over 20 years of experience in sales and sales management for global tech companies. The webinar will cover: defining value selling and marketing; developing quantified value propositions; identifying value buyers in the customer's organization; determining high impact value messages; and integrating value selling into strategic account plans. It will provide techniques for consistently applying value selling to get fair prices and coaching account managers. The webinar aims to help overcome customers' increasing focus on price and transform the organization into a trusted partner.
Latest ppt marketing
The document discusses key concepts in marketing such as customer value, customer satisfaction, and customer delight. It outlines the marketing concept and various philosophies like production, product, selling, and societal marketing concepts. It also discusses demand management, building customer relationships, and the roles of marketing. Environmental scanning and factors like trends, competition, and technology that impact organizations are summarized as well.
International Marketing
This document discusses Muhammad Al-Shaibah's marketing strategy report which includes sections on pricing, promotion, and distribution strategies. The pricing strategy section outlines different pricing methods like cost pricing, competitive pricing, and psychological pricing. The promotion strategy section defines promotion and discusses the promotional mix of advertising, personal selling, sales promotions, and publicity. The document provides details on each of these promotion strategies, including their merits and demerits.
Marketing Management
Market, definition of Marketing, Scopes of Marketing, Nature of Marketing, Functions of Marketing, Marketing vs. selling, Roles and Functions of Marketing Manager Marketing Environment and much more.
Marketing management 01
Marketing management involves choosing target markets and maintaining profitable customer relationships. It is defined as the art and science of creating, delivering, and communicating superior customer value. The key aspects of marketing management are understanding customer needs and wants, developing appropriate products and services to meet those needs, determining pricing, and promoting and distributing offerings to maximize value for both customers and the organization. Marketing orientations have evolved from a production focus to a customer-centric approach centered on delivering value.
Chapter 1 pom philip kotler
The document discusses key concepts in marketing such as defining marketing as creating value for customers to build relationships and capture value in return. It outlines the marketing process of understanding customer needs, designing a customer-driven strategy, creating value, building relationships, and capturing value from customers to create profits. The document also compares different organizational concepts in marketing like production, product, and selling concepts, and emphasizes that the marketing concept of knowing customer needs and satisfying them better than competitors is most effective.
Crm strategy
Working document about CRM from a Strategic perspective. More content will be added over time. Content derived from sources as (i.a.) Peppers & Rogers, Kaplan & Norton, McKinsey, HBR.
Squeeze that lemon!
The document provides advice for startups on focusing their efforts, marketing effectively, and optimizing sales during an economic recession. It recommends that startups (1) focus on a small, targeted niche to succeed without needing many resources, as focusing allows avoiding direct competition with larger players; (2) leverage low-cost and targeted marketing strategies like building expertise in their niche and prioritizing customer satisfaction to continue attracting customers during a recession; and (3) experiment with pricing, sales strategies, and key metrics to optimize revenues and conversions.
Chapter 1.pdf
This document summarizes key concepts from the marketing textbook "Principles of Marketing" by Philip Kotler and Gary Armstrong. It discusses the definition of marketing as managing profitable customer relationships by creating value for customers. It outlines the five steps of the marketing process as understanding customer needs, designing a customer-driven strategy, implementing an integrated marketing program, building customer relationships, and capturing value from customers. It also discusses marketing management orientations, relationship building, and the changing marketing landscape including trends like digital marketing and globalization.
Start up presentation
The document provides a sales strategy prepared by Moses Dokoria. It begins by outlining key elements of a sales strategy including identifying target customers, products, and sales methods. It then discusses developing an effective sales strategy that is aligned with business and marketing plans. The strategy should identify key aims, set a clear market strategy, plan costs of customer acquisition, document how to reach each customer, include sales forecasting and budgets, resources required to meet the plan, and metrics to measure performance. When approaching potential customers, the document recommends identifying if they are business-to-business or business-to-consumer and tailoring the approach accordingly. It also provides tips for negotiating with customers such as establishing credibility, developing multiple contacts, neutral
Similar to Value based negotiation pricing (20)
How to Attract the Right Customers and Avoid Price Shoppers
How to Attract the Right Customers and Avoid Price Shoppers
BUILDING AND SUSTAINING RELATIONSHIPS IN RETAILING.pptx
BUILDING AND SUSTAINING RELATIONSHIPS IN RETAILING.pptx
How to Create Value and Achieve Trusted Business Partnerships
How to Create Value and Achieve Trusted Business Partnerships
Recently uploaded
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionBasic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Recently uploaded (20)
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Value based negotiation pricing
- 1. National University of Management MBA, Marketing Pricing strategy “Value-based sales and negotiation” Influencing customer behavior By: Bo Bunrath 2016
- 2. Value: The basis for policy-driven pricing; Doing the damage Understand buying center Types of buyer and their negotiation strategies; Negotiating with price buyers Negotiating with relationship buyers Negotiating with value buyers Managing sales force toward value based pricing; Content 2
- 3. Value: what they need and what is it worth to them?; The buying center: who influence the purchase decision?; The deal: what should we offer?; and The negotiation: how will we make this profitable? Content (cont.) 3
- 4. Company make much investment to anchor pricing to value. Price must deliver value to customers. Communicate value delivered to decision maker/buyers. Value: The basis for policy-driven pricing 4
- 5. Force low price customer to make trade-offs, never accept price without demanding something in return. When negotiating with customers who are paying above average, commit to giving them your best and educating them as to what they are getting. If some low price customers won’t accept a lesser product-service bundle commensurate with low price they receive, walk away from business to protect integrity of the price structure. Value: The basis for policy-driven pricing Doing the damage 5
- 6. Introduce fixed price first on new product and service, retaining negotiable pricing only for the more commodity product. Change sales force compensation to reward salespeople make profitable sales, not just sales revenue. Make price concession temporary and up front in return for getting low price customer to the mean. Value: The basis for policy-driven pricing Doing the damage (cont.) 6
- 7. Value: The basis for policy-driven pricing Understand buying center 7
- 8. Effective negotiator must know the various buying behavior associated with difference type of buyers and their purchase agendas. They are price, relationship, and value buyers. Types of buyer and their negotiation strategies 8
- 9. Know what they want to buy and selecting base on price, publishing required specs and soliciting bids. Types of buyer and their negotiation strategies Negotiating with price buyers 9
- 10. They prefer brands with reputations and suppliers with whom they have had prior positive experience. They value consistent product quality and performance, and rely on trusted suppliers to continue providing it. Types of buyer and their negotiation strategies Negotiating with relationship buyers 10
- 11. They strive to maximize economic value delivered for the price they pay. They make purchase decisions by carefully weighing attribute and analyzing trade offs, ultimately purchasing product offering the greatest difference between satisfaction with purchase and dissatisfaction with price. Types of buyer and their negotiation strategies Negotiating with value buyers 11
- 12. Account planning: sales force need to learn or relearn about value, talk about value, not price with customers. Managing sales force toward value based pricing 12
- 13. What needs motivate customer to purchase? How do product, service, support differ from anything else the customer could make or buy to satisfy that need? What benefit/problem could result for the customers from difference? The value: what do they need and what it is worth to them? 13
- 14. What kind of buyer we are really dealing with? (price, loyal, value, convenience) Who does the purchase? Is the person aware of benefit and value? What are the keys purchase criteria? Who established or influence this criteria? The buying center: who influence the purchase decision? 14
- 15. What package or product/service combination meets this customer’s needs? What package or product/service we should offer to this customer? What discount? How does that discount relate to those offer to others? How will you convince this customer that discount is fair? The deal: what should we offer? 15
- 16. How might this customer use manipulation and misinformation to avoid paying for value? What product/service option could we eliminate to reduce the cost to the customer? What other trade off would we be prepare to offer? The negotiation: how will we make this profitable? 16