The document summarizes the Vancouver Asian Film Festival (VAFF) from 2014-2015. In 2014, VAFF had 8 events over 4 days, showing 38 films to 964 attendees. There were 13 programs, 80 volunteers, and 4, 9, 2, 3 Vancouver/World/North American/Canadian premieres respectively. In 2015, the theme was "Community" and focused on strategies around belief, connection, engagement, support and investment. Marketing utilized a 360 strategy including blog/vlog, social media, media partnerships, and digital/community advertising.

1. VAFF
2014

2.  Theme: What’s your perspective?
 8 events, 1 festival
 Over 2500 participants /
members

3.  4 days
 13 programs
 38 films
 964 audience members
 80 volunteers
 4 Vancouver premieres
 9 World premieres
 2 North American premieres
 3 Canadian premieres

4.  360 strategy Campaign
 External Advertising
 Social Media Campaign
 Print & Digital Deliverable

5. Statistics

6. Statistics
 Screening & Fundraising Party
 Age: 25-34 & 54-64 ; Female 65%
 Find out: Friends, Website, SM, WOM, Media,
e-newsletter, community partners
 Program Des & Support Friends & Family
 Purchased on website by miles
 Attendees Retention within last 3 years

7.  Public Funders – City of Vancouver
 In-kind Sponsors – est. 20,000 value
 Media Partners – est. 5,000 value
 Cash Donors
Sponsors & Supporters

8. VAFF
2015

9.  Believe
 Connect
 Engage
 Support
 Invest
Theme: Community
Community could represent something to which
you belong on your living environment, a group
that you support, a hobby that you could share,
your profession that your could engage, the
cause that you believe in, etc...... So, what is the
importance of community? Are we part of the
Micro-Community or the Community-At-Large?

12. Sponsorship
 Believe
 Connect
 Engage
 Support
 Invest

18. Marketing & Sales
360 Marketing & Sales strategy:
 Blog / Vlog strategy
 YouTube strategy (Vine Competitions)
 Social Media Strategy
 Media outreach/Media Partners
 E-newsletter strategy (filmmakers & VAFF fans)
 Web site strategy
 Ad Buy (Facebook, YouTube, Retargeting)
 Digital Advertising sales (website,
e-newsletter, on-screen)
 Community Partners Group tickets sales
 Corporate & Event On-Site tickets sales
 Friends Referral Program tickets sales