This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn: - What is a Giving Day, and why your nonprofit should start now - The state of the Canadian Fundraising landscape - Real life case studies and how to benchmark yourselves

1. & THE GREAT
CANADIAN FUNDRAISING
LANDSCAPE
GIVING DAYS

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House Keeping

3. Introductions
NAME: Michael Johnston
FROM: Toronto
FOUNDER OF HEWITT AND JOHNSTON CONSULTANTS (HJC)
Interactive, Integrated & Digital for 27+ Years;
• Author of 4 books on technology and integrated
marketing and fundraising
• Comic Book Nerd
• Hockey Fan, Coach and Cheerleader
• Blackbaud Global Solution Provider of the Year 2014
and 2015
• Raised over $2 billion in 20+ countries

4. Introductions
NAME: Mike Mostransky
FROM: New York City
National Sales Manager at KIMBIA
Interactive, Integrated & Digital for 12+ Years;
• Technologist & Fundraiser
• Photographer
• Product Manager & Consultant
• Comic Book Nerd
• Basketball, Baseball & Soccer Coach… to 4 kids

5. Giving Days – What are they?
• A time-limited online fundraising competition
o in most cases 12-24 hours
• Bringing together your communities
o donors, participants, advocates, alumni,
corporate partners, etc.
• Raising money for your community, nonprofits,
programs, institutions
• A single online donation campaign
• Driven by a sense of urgency around
matching funds and/or prizes

6. Haven’t we already done these in Canada?
• More action focused
o 30 hour famine includes digital and fundraising
o Student led
• Happens in physical locations
o We Day in 12 stadiums around the world
o Does include digital and fundraising
• They raise money for diverse missions
• They are NOT single donation campaigns
• Driven by ‘terrestrial participation’

7. Why do they work?
• Increase revenue from a new revenue stream (across
channels)
-- it’s not just online
• Attract new donors and appeal to more hands-on
fundraising demographic
• Generate buzz and excitement in the community, with
sponsors, and on social media
• The long-tail effect: successful days may inspire major
donors to give matches, endow future programs, etc.
• Increase lapsed participant, donor, alumni participation-
new exciting way to engage

8. Why do they work?
During a Dean’s reception held by
Columbia College, one major donor was so
excited by the results of the prior year
Giving Day he enthusiastically declared he
was going to match the $1.2 Million raised
by Columbia College that day!

9. Recent Giving Days
GIVE RICHMOND
September 17-18,
2014
$1,600,000
BOSTON UNIVERSITY
April 8, 2015
$1,100,000
SAN ANTONIO
FOUNDATION
May 5, 2015
$4,300,000
AMERICAN
RED CROSS
June 6, 2015
$2,500,000
LANCASTER COMMUNITY
FOUNDATION
November 21,
2014
$4,500,000
MIAMI FOUNDATION
November 3, 2014
$5,200,000
UC-BERKLEY
November 20,
2014
$5,300,000
PITTSBURGH
FOUNDATION
May 15, 2014
$7,700,000

10. Kimbia hosts 7 of the 10 LARGEST Giving
Days, including…
$11,000,000
October 29, 2014
$33,000,000
118,000 individual gifts
September 17, 2015
$68,000,000
375,000 individual gifts
May 5, 2015
$13,000,000
April 26, 2015

12. • Clients with multi-year events report continued
growth
> compounded 4 year growth rate of 165% - across all surveyed
• If program cannibalization was a significant issue/
impacted other programs, clients would not
continue to host Giving Days for 5+ years.
Peter is happy. So is Paul.

13. How Giving Days are growing
Crowdfunding growth is
accelerating.
Early adopters continue to see
double-digit new donor
acquisition…

14. How Giving Days are growing
…and double digit revenue
growth!

16. • P2P Cycling Events were pioneered in Canada
and adopted in the US
• Monthly Giving was adopted much earlier in
Canada and spread to the US
• Direct Mail Fundraising came from the US to
Canada decades ago
• Telemarketing Fundraising came from the US to
Canada too
• So… it goes both ways… it’s an open border in
more ways than one!
We share best practice cross border

17. Digital giving is high in both countries
How are we the same?

18. Online Donations are high vs. traditional
channels
How are we the same?

19. Giving Days: Effective for all levels of the
Giving Pyramid
Active: Strong offer for active donors
Lapsed: Great reactivation tool for lapsed donors
New: 20 – 30% of responses come
from new donors
Middle: Many donors upgrade to mid-level giving
Major: Great opportunity to engage major donors
for matching funds
Corporate: Engagement on multiple levels:
event sponsorship, employee giving, matching funds

20. Who’s Donating?

21. Who’s Donating?

22. Who’s Donating?

23. Where’s it going to?

24. Other Crowdfunding Donor Demographics to Help you
plan your event:

25. Did you know?

27. • 21% page conversion rate day of event
• Raised 17.5% above goal
• Average gift of $518 – nearly 8X the
industry average
• Online average gift of $317 – over 2.5X
the industry average
Houston Grand Opera Key Results

28. Houston Grand Opera

29. Many opportunities..

30. We’ve got one of these in Canada

31. Giving days are here to stay
It’s on the verge of crossing the border
Up to forward thinking and innovative
organizations to lead the way
In Conclusion..

32. Want to learn how to start your very own
Giving Day?
Do you think there will be barriers within your
organizations to start?
Join us next week!
Oh but wait!