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Tri-State Fair & Rodeo Case Study
- 1. Kinsey Brown, Tiffani Grippa, Codi Miller & Izzy Phillips
- 2. Background Info • Tri-State Exposition is a 501 (c)(3) non-profit organization • Founded in 1923 • Grounds in use an average of 240 days per year • Over $42 million-economic impact • Amarillo National Center (June 2008) • 300,000+ visitors, vendors, exhibitors and participants per year • The Tri-State Fair & Rodeo • Nine day event in the Texas Panhandle • Returns approximately $500,000 in premiums, awards and tickets to regional youth • Over 600 volunteers • 15,000 hours • Serval 50+ years service • Educational programs for 5,000 students • Named one of “Top 5” Medium Size Rodeos by the Professional Rodeo Cowboy Association
- 3. Mission “The Exposition will provide a wholesome, educational, cultural and recreational experience for area citizens by hosting the Tri-State Fair and Rodeo and other events to strengthen the Amarillo economy.”
- 4. Stakeholders • Board of Directors • Officers • President, Tom Spanel • President Elect, Mark Zimmer • Secretary, Virgil Bartlett • Treasurer, Jim Jennings • Treasurer Elect, Dennis Horn • Executive Board Members • Jim Allison • Miles Childers • Robert Devin • Jay Wade Johnson • Johnny Johnson • Tod Mayfield • Glenn McMennamy • Vance Reed • Bob Robinson • Terry Wright
- 6. New Media • Facebook Continued
- 9. New Media • Artist Involvement
- 10. New Media • Google Beacon • Used for the 2015 fair & rodeo season • 360-View Camera • Will be used for the 2016 fair & rodeo season
- 11. Measurement 2015 Fair & Rodeo Facebook: • Total Impressions: 496,476 • Facebook Actions: 32,762 • Total Clicks: 19,143 • Click Through Rate: 3.86% • Total Website Clicks: 2,213 Throughout the campaign, Tri-State had an 11% increase in followers from June- October. Twitter: • Total Impressions: 24,000 • Engagements: 1,980 • Click Through Rate: 8.25% Throughout the campaign, Tri-State had a 13% increase in followers from June-October.
- 12. Proof of Primary Research • How do you use social media to grow your network? The fair and event industries are big users of social media platforms. We also engage all age ranges, so a clear and quick message is best for our followers. • What is your top social media platform? Facebook • Facebook usage dramatically increased in 2010 when Angela Ragland took over the marketing and sponsorship for Tri-State Exposition. • How do you begin using a new media platform? Based upon popularity with the consumer base audience
- 13. Proof of Secondary Research • Found throughout the presentation through various graphics produced by Noise New Media based out of Nashville, Tennessee.