SARSSM explains to Social Media Breakfast Maine how they use Facebook to interect with their fans, volunteers and members and to promote events.

1. Using Social Media
to Make a Difference!

2.  Sexual Assault Crisis & Support Center providing
services in Cumberland & York Counties
 Advocacy and support services
 Awareness and prevention programs
 Outreach and community organizing

3.  To strive for a world without sexual violence
 To be proactive & reactive
 To partner with others committed to our vision
 To celebrate & advocate for personal growth
& social change through adversity

4.  Direct Services
◦ 24-hour crisis & support line
◦ Support groups
◦ Advocacy
 Outreach
◦ Homeless Programs/Services to Incarcerated Women
◦ Community collaboration/organizing
 Education/Awareness
◦ School-based education program
◦ Community Education
◦ Professional Training
ALL OUR PROGRAMS ARE FREE!!

5.  Difficult/Complicated issue to talk about
 Expertise in service provision, not marketing
 Competition
 Scarce resources
 $$$$$

6.  Free
 Easy to Use
 Access to our constituency
 Promote the good work we do
 Opportunity to reinforce messages/branding
 Takes away the “scary” by demystifying who we are
and what we do
 Connect to allies

7.  Share agency information
◦ Services
◦ Events
◦ Fundraising
◦ Announcements
◦ Websites
 Start conversations
◦ Question of the week
 Highlight news stories
◦ Access to national and local news stories relevant to the issues
 Link to blogs
◦ Posting of blogs discussing issues relevant to our mission
Not used for service provision
24-hour Crisis & Support Line: 1.800.313.9900, TTY: 1.888.458.5599
infosars@sarsonline.org
PLEASE NOTE:
This page does not get checked every day, so if you need an immediate response
please call our Crisis & Support Line at the number above.

8.  CHOCOLATE!!!!! SARSSM largest fundraiser, the
Chocolate Lover’s Fling has it’s own page!
◦ Trivia and Fun Facts
◦ Highlighting Chocolatiers
◦ Information about the event
◦ Questions to supporters, i.e. “Brownies or Tortes?”
◦ Use FB page as part of sponsorship benefits
◦ Link to fundraising & agency websites
 Online Auction
◦ Use agency FB page as a way to highlight items
◦ Direct traffic to auction website
◦ Solicit auction items

9.  TAKE BACK THE NIGHT! A large community
event sponsored by SARSSM.
 Has it’s own FB page
 Generate excitement about the event
 Get the word out
 Start conversations about the issues and/or theme
of the event … last year’s theme was “Take Back
the Night, Take Back the Media”
 Recognize community partners

10.  Identify a point person as the admin and to keep
information current
 Generate interest from other staff … we do this at staff
meetings
 Share posts from your community partners’ FB pages
 Encourage your “friends” to invite others to “like” your
page
 Ask staff, volunteers, board members, and other
supporters to “comment”.
 Make it fun!