The document discusses steps for successful online fundraising, focusing on person-to-person fundraising where supporters leverage their networks for donations. It highlights the Angelman Syndrome Foundation's successful use of online fundraising, noting increased awareness and donations through personalized fundraising pages. The presentation addresses common concerns about online fundraising, emphasizing its effectiveness over traditional donation buttons and detailing the foundation's funding achievements and strategies since 1996.

1. Welcome! Today’s topic: Steps to successful online fundraising beyond the button Presenters: James Campbell , Firstgiving Sheila Wenger , Angelman Syndrome Foundation

2. Today’s agenda Person-to-Person online fundraising How the Angelman Syndrome Foundation succeeded Online donations vs. online fundraising Popular concerns over online fundraising Costs and cut to the details Get started with online fundraising Question time

3. What is Person-to-Person Fundraising? Your supporters making personalized appeals to friends and family for your cause Allowing your supporters to leverage their social network to make a difference Giving power to the people who want to do more than make a simple donation Your NPO Supporters Friends & families = donors

4. What is a Personal Fundraising Page? It puts a face to your nonprofit organization Eliminates “fear of asking” Convenient, easy & secure Donors feel more involved Automatic donation receipt, for tax purposes Progress thermometer Personal appeal Donations and comments

5. Collect credit card donations from your friends and family

6. Welcome Guest Speaker: Sheila Wenger Executive Assistant The Angelman Syndrome Foundation http://www.angelman.org

7. About the Angelman Syndrome Foundation ASF's Mission is to advance the awareness and treatment of Angelman Syndrome through education and information, research, and support for individuals with Angelman Syndrome, their families and other concerned parties. The Foundation sponsors AS research through grants to researchers pursuing promising avenues of discovery. Since 1996 the ASF has funded 51 research grants totaling over $2.5 million. The ASF has awarded a majority of these funds ($2.2 million) beginning in 2005. ASF sponsors a biennial National Conference to bring together Angelman families and professionals dedicated to helping individuals with AS and their families. Opportunities to hear the latest research results, therapeutic techniques, educational strategies, long-term planning and networking opportunities, to name a few, are available during the conference. ASF also publishes a quarterly newsletter which alerts members to upcoming meetings and events, provides helpful insights from AS families and friends, and informs readers of any new research and medical developments that could better the lives of AS individuals and their families. ASF holds a walk-a-thon on the third Saturday of May every year as their signature fundraising event. Funds from the walk help to improve the day-to day lives of individuals with AS and are used for research and to improve medical treatments for AS.

8. ASF National Walk-A-Thon First walk-a-thon was started in Chicago in 1998 by dedicated group of volunteers 1999 – three sites 2008 – 19 sites 2009 – 24 sites Each site completely run by volunteers with staff support

9. How has online fundraising helped us? How our supporters use it? Supporters use the fundraising pages to raise awareness and funds for ASF mostly for our walk, but also has been used for marathons, memorials and in lieu of gifts events Registration tool Our initial concerns, fears? Cost Security Reporting features What’s our experience been? Increased awareness, donations and size of donations In 2007 supporters created 475 fundraising pages. In 2008 that number increased to 720 Of those 720 pages the average raised per page was $1036 The week of the walk in 2008 the average donation amount was $80. That week alone supporters raised over $117,000 Largest donation via Firstgiving in 2008 was $15,000 and the highest amount raised on a personal fundraising page was $68,554 Feedback? Easy to use Supporters liked additional features such as Flickr and Widgets Easy to make a donation to someone’s page

11. Thank you Sheila, and to The Angelman Syndrome Foundation!

12. How is this any different than the “Donate Now” button on my website? Online donations – Stick a “Donate Now” button on your website, sit back, wait, and hope for reactive donations from your immediate donors only Not terribly effective Not very engaging

13. How is this any different than the “Donate Now” button on my website? Online fundraising – Empower all of your constituents to reach out to their extended networks and proactively “Ask” them for donations Net new donations from donors you don’t have access to otherwise!

14. Put a personal face on your cause Appeals are made on your behalf at a personal and emotional level Donors feel compelled to support their friends’ efforts in a show of personal support Lack of familiarity with your nonprofit organization has little bearing on the decision to make an online donation ?

15. Concerned? Transaction fees You do not lose money fundraising online, in fact you will cut down on administrative costs & time, grow your donor database, and net even more money than offline alone after the fees are deducted. No fundraising events That’s fine, people can raise money for your cause for any occasion and anytime they wish. Demographic won’t use it People of all ages, income, education, geography, race, religion, and ability use online fundraising pages to easily reach their contacts & collect more money for their favorite cause.

16. More concerns… Complexity and resources Online fundraising doesn’t need to be a huge undertaking, it’s quick, painless, simple, fun, and has short & long term fund development benefits to your organization Loss of control Your fundraisers know best how to speak to their audience, so empower them with the freedom and ability to do so through their own personal pages. Security Online fundraising is more secure than offline fundraising, and we respect the privacy rights on you and your community

17. Firstgiving Fee 5% Credit Card Fee 2.5% ONLINE DONATIONS NPO nets 92.5%

18. 00011101011101000 01010101011010100 Monthly Check Weekly Direct Deposit (EFT) Your NPO.org 1,329.56 Firstgiving YOUR NPO

19. Detailed breakdown of payments, donors, and fundraisers

20. When your organization joins Firstgiving, you get your own Nonprofit Start Page which is the hub of your online fundraising activity Premium Account Branded Start Page for your Nonprofit Fundraising pages have your logo, banner, & identity Includes: Online event registration Events / campaign reports Fundraising Teams

21. Some organizations raising money with Firstgiving person-to-person online fundraising pages

22. Try Firstgiving risk-free. Join now at www.firstgiving.com call (617) 591-2121 x1005 for your free trial or email [email_address]