These are the full slides from my 3.5 hour workshops at UX Week 2015 - on how to design products that use behavioral economics and psychology to overcome obstacles and help users take action.
The Truth About Startups: What I wish someone had told me about entrepreneurs...Yevgeniy Brikman
This is the talk I gave at MIT's Martin Center for Entrepreneurship. It's a talk I wish someone gave me when I was in college to help me think about the role of entrepreneurship and startups in my career.
You can find the video of the talk here: https://www.youtube.com/watch?v=Rus32iR_Ag0
10 Engagement Lessons Learned From 1 Million Survey AnswersD B
Officevibe released a research report called The State of Employee Engagement based on 1,200,000 survey answers from employees in 157 countries. After analyzing the data, we discovered some truly shocking statistics about the state of engagement across the world.
This actionable webinar will show you how you can keep your employees happy and productive.
See the recording of the webinar:
http://bit.ly/2gjJg3o
Get all the free bonuses and extra tips:
http://bit.ly/2g7Q3xM
Content by Officevibe, the simplest tool for a greater workplace.
Return on Design: The business value of design for servicesCsilla Narai
Service design is at the forefront of innovation and customer-centered business value generation. This deck explains how we, service designers approach problems, what tools we use and what exactly you, as a decision maker gain from working with us.
The Truth About Startups: What I wish someone had told me about entrepreneurs...Yevgeniy Brikman
This is the talk I gave at MIT's Martin Center for Entrepreneurship. It's a talk I wish someone gave me when I was in college to help me think about the role of entrepreneurship and startups in my career.
You can find the video of the talk here: https://www.youtube.com/watch?v=Rus32iR_Ag0
10 Engagement Lessons Learned From 1 Million Survey AnswersD B
Officevibe released a research report called The State of Employee Engagement based on 1,200,000 survey answers from employees in 157 countries. After analyzing the data, we discovered some truly shocking statistics about the state of engagement across the world.
This actionable webinar will show you how you can keep your employees happy and productive.
See the recording of the webinar:
http://bit.ly/2gjJg3o
Get all the free bonuses and extra tips:
http://bit.ly/2g7Q3xM
Content by Officevibe, the simplest tool for a greater workplace.
Return on Design: The business value of design for servicesCsilla Narai
Service design is at the forefront of innovation and customer-centered business value generation. This deck explains how we, service designers approach problems, what tools we use and what exactly you, as a decision maker gain from working with us.
A talk about how to design products and communications that help change user behavior (for good). It's based on the 2nd edition of Designing for Behavior Change, and covers the common approach that many applied behavioral scientists roughly follow, under a variety of names. See www.behavioraltechnology.co for more info, and the (free) workbook that accompanies it.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
At Big Fish Presentations, we know that boring presentations have absolutely nothing to do with the topic. If the content doesn't seem interesting, you can change that by how you present the information. Here are 8 ways to make ANYTHING interesting.
A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!
Check out HubSpot's A to Z list of classic and modern business books to get back to business basics while simultaneously staying up to date on the latest trends.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
How NOT to Run Your Company – Lessons LearnedWeekdone.com
The Internet is full of articles on „How to succeed“ and „How to build a great company“ But while following those guidelines we often forget that there's a lot you just can't do.
Learning from your own mistakes is good, but it's even better when you can learn from the mistakes of others.
Everyone's favorite billionaire and Republican presidential hopeful Donald Trump has said “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.”
Enjoy the slides and a sense of humor is advised.
The 10 Vital Skills You Will Need For The Future Of WorkBernard Marr
To stay ahead of the curve and prepare to be relevant in the future workforce that will look very different than it does today and demand different things from human employees, it's time to assess your skill-set. Here are ten skills you will need for the future of work.
9 Unique Traits of High-Performing TeamsWeekdone.com
What are the unique traits that separate high-performers from low-performers? Find out and build your own High-Performance Team that is highly focused on goals and achieve superior business results.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
Each one of us is called to greatness. We can have a significant impact on the world around us—if we so choose.
This is a stylization of an article by Robin Sharma, "11 Reminders for Your Greatness in 2016". Do check his web site - www.robinsharma.com
This presentation is designed to stand alone, without having to be presented in person. Enjoy
Session slides from a session at ATD Core 4, September 29 in New Orleans. Session description: Delivering engaging e-learning is about more than dressing up text bullets on a PowerPoint slide. How can we design online learning experiences that actually make a difference in sharing knowledge, building skills, and ultimately improving performance? In this session, we’ll investigate the many types of e-learning, check out some key principles of good design, look at loads of examples, and talk about what to avoid in e-learning.
A talk about how to design products and communications that help change user behavior (for good). It's based on the 2nd edition of Designing for Behavior Change, and covers the common approach that many applied behavioral scientists roughly follow, under a variety of names. See www.behavioraltechnology.co for more info, and the (free) workbook that accompanies it.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
At Big Fish Presentations, we know that boring presentations have absolutely nothing to do with the topic. If the content doesn't seem interesting, you can change that by how you present the information. Here are 8 ways to make ANYTHING interesting.
A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!
Check out HubSpot's A to Z list of classic and modern business books to get back to business basics while simultaneously staying up to date on the latest trends.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
How NOT to Run Your Company – Lessons LearnedWeekdone.com
The Internet is full of articles on „How to succeed“ and „How to build a great company“ But while following those guidelines we often forget that there's a lot you just can't do.
Learning from your own mistakes is good, but it's even better when you can learn from the mistakes of others.
Everyone's favorite billionaire and Republican presidential hopeful Donald Trump has said “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.”
Enjoy the slides and a sense of humor is advised.
The 10 Vital Skills You Will Need For The Future Of WorkBernard Marr
To stay ahead of the curve and prepare to be relevant in the future workforce that will look very different than it does today and demand different things from human employees, it's time to assess your skill-set. Here are ten skills you will need for the future of work.
9 Unique Traits of High-Performing TeamsWeekdone.com
What are the unique traits that separate high-performers from low-performers? Find out and build your own High-Performance Team that is highly focused on goals and achieve superior business results.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
Each one of us is called to greatness. We can have a significant impact on the world around us—if we so choose.
This is a stylization of an article by Robin Sharma, "11 Reminders for Your Greatness in 2016". Do check his web site - www.robinsharma.com
This presentation is designed to stand alone, without having to be presented in person. Enjoy
Session slides from a session at ATD Core 4, September 29 in New Orleans. Session description: Delivering engaging e-learning is about more than dressing up text bullets on a PowerPoint slide. How can we design online learning experiences that actually make a difference in sharing knowledge, building skills, and ultimately improving performance? In this session, we’ll investigate the many types of e-learning, check out some key principles of good design, look at loads of examples, and talk about what to avoid in e-learning.
Stories are frequently used in learning situations (e.g. elearning training scenarios), but fiction writing has several strategies that can be used to make those stories more interesting and compelling (and less boring).
Learning Solutions 2011 #LS2011 presentation on Learner Experience Design. Address what instructional design can learn from Ux (User Experience Design).
This presentation shares the journey I’ve been on, from trying to shape and influence a user’s path, to creating sandbox environments in which people can play and amaze us!
______
Designers are trained to guide users toward predetermined outcomes, but is there a better use of this persuasive psychology? What happens if we focus less on influencing desired behaviors and focus more on designing ‘sandboxes’: open-ended, generative systems? And how might we go about designing these spaces? It’s still “psychology applied to design”, but in a much more challenging and rewarding way!
In this talk, I’ll share the journey I’ve been on, from trying to shape and influence a user’s path, to creating these sandbox environments. You’ll learn why systems such as Twitter, Pinterest, and Minecraft are so maddeningly addictive, and what principles we can use to create similar experiences. We’ll look at education and the work of Maria Montessori, who wrote extensively about how to create learning environments that encourage exploration and discovery. And we’ll look at game design, considering all the varieties of games, especially those carefully designed to encourage play — a marked contrast with progression games designed to move you through a series of ever-increasing challenges, each converging upon the same solution. Finally, we’ll look at web applications, and I’ll share how this thinking might influence your work, from how you respond to new feature requests to how you design for behavior change in a more mature way.
Instructional Design Web Comic #4 - AddendumJulie Dirksen
This isn't an actual presentation - it's extra material for an Instructional Design Webcomic that I do for my blog. You can see the original here: http://wp.me/ppXIw-fA (and all the ID webcomic here http://bit.ly/idwebcomics).
Guerrilla (or Agile) Evaluation for LearningJulie Dirksen
Workplace Learning & Development professionals have a problem -- too often they don't get enough (or any) feedback on the efficacy of their designs. What can we do to fix that?
Keynote #2 applying behavioural insights to public policy by Rory Gallagherux singapore
Behavioural insights (BI) helps us understand human behaviour and decision making. We know from our own lives that we often fail to do what’s best for us, despite our good intentions – whether it be exercising more, saving money or eating healthily. We can use this understanding of how humans actually behave in everyday life to help people make better decisions for themselves and society.
This session will introduce participants to the evidence from the behavioural sciences and the key methods for designing and evaluating behavioural interventions.
Behavioral Econ 101 for Product Design - Action Design DC 12 August 2014Stephen Wendel
Stephen Wendel's & Zarak Khan's presentation at Action Design DC on 12 August 2014, giving an introduction to behavioral economics and how it can be applied to product design.
How to Get Started or Expand Your Learning Analytics ProgramWatershed
Watershed co-hosted a workshop with ATD Nashville and Rustici Software to help L&D pros get started with learning analytics. Facilitators Mike Rustici and John Mattox, Ph.D., explored the five steps of learning analytics and helped attendees choose the right approach for their learning analytics programs.
Designing for complex business problems HelloMeets
This was discussed at a Product Design workshop conducted by HelloMeets at Pickyourtrail office in Chennai.
Speaker and presentation by:
- Bharghavi Kirubasankar, Senior Product Designer at Freshworks
- She started off as a graphic designer, moved into UI design and then transitioned to UX
- She has been working with Freshworks for more 3 years and take cares of the end to end feature releases, which also involves research and collaboration
-Previously worked at Cognizant Technology Solutions as - Associate-Projects & Programmer Analyst
The content of the presentation is around:
- Knowing complex problems & defining them
- Setting up a solution strategy
-Assessing business goals
-Defining success criteria
-Making design research happen
-Making sense of the data
- Running a design sprint
- Adopting Lean UX principles
SXSW Workshop on Designing for Behavior Change (2014)Stephen Wendel
Slides from my 2.5 hour SXSW workshop on how to design products to support behavior change among users. The toolkit that accompanies it is up on actiondesign.hellowallet.com.
Getting started with UX research October 2017.pptxCarol Rossi
You know you need customer insights to make good design decisions but without a dedicated researcher on your team how do you run the research? These tips will help you get started.
Agile Product Management - Co-Training with Angel Medinilla (c)Andrea Darabos
Agile Product Management course as part of the Agile Kaizen (c) training portfolio.
See more at
http://www.proyectalis.com/AgileKaizen/
www.leanadvantage.co.uk
Introduction to Design thinking 2015 by Vedran AntoljakVedran Antoljak
Design Thinking presentation for those designers that have not been in touch with consulting business and those managers that don't know much about design.
Using nudge theory to achieve a competitive edge with your UXFresh Egg UK
A presentation that covers the history and definition of Nudge theory, plus explains: the three key stages of implementing Nudge theory into your UX; example of nudges from the charity and private sectors; and test results of nudges Fresh Egg has implemented for some clients. To find out more about the EAST model mentioned in the presentation, search online for "Fresh Egg Resources" and download the free whitepaper
Using Nudge Theory to achieve a competitive edge with your UX | Psychology of...CharityComms
David Somerville, strategy director, Fresh Egg
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How can you adopt innovation at your company ? Why should you bother ? How can you do it ? What matters and why ?
Here I share my learning from starting and running a startup and building data science products in thomson reuters and other organizations
SSBMInnovation Business Model Design Workshop-1Antony Upward
Presentation for first workshop (May 15, 2013) to design the business model for the crowd-funded collaborative project which will create the "book" / toolkit for Strongly Sustainable Business Model Innovation (http://www.SSMBG.com).
As usual, recommended downloading the presentation and viewing in slideshow mode with the speakers notes handy
Similar to UXWeek 2015 - Designing for Behavior Change (20)
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
9. And that’s what we’re talking about today
Understand the decision making
process and potential behavioral
obstacles.
Discover the appropriate
behavioral intervention
and target audience.
Design the product or
communication, from concept
to implementation
Refine the products and materials
iteratively, using rigorous
experimental testing.
Image from Designing for Behavior Change
26. Timing: Time-based incentives can work
“...If you sign up by 7PM today,
you are eligible to win a free
iPad mini!”
“...If you are one of the first 100
people to sign up, you are
eligible to win a free iPad mini!”
7.5% clicked
9.6% clicked 13.1% clicked
See Balz and Wendel 2014
27. Today’s Path
1 Oh, so very limited
2 Obstacles we face
3 Three big strategies to overcome them
4 Exercise
28. So what’s a habit?
Adapted from ABC
Model (eg Miltenberger
2011) and Duhigg 2012
56. The Path Ahead
1 Structure the action
2 Design the environment
3 Prepare the user
4 Exercise
57. Write out the sequence of steps.
Make each step pleasant.
Straightforward. “Easy”.
Tailor it to their prior experiences.
Skip ahead where possible.
Take the garden path.
Structure the action:
Break down hard problems
58. Conceptual design: develop a story
How consumers progress from “just starting out” to “success!”
Customer experience map by Mel Edwards, desonance.wordpress.com
63. The Path Ahead
1 Structure the action
2 Design the environment
3 Prepare the user
4 Exercise
64. Help consumers see
and tell the story
of their successes.
Build on related,
positive experiences.
Educate consumers
about how to do
take action.
Prepare the person for the action
71. The Path Ahead
1 Take a break
2 A Bag of Tricks
3 Some Tips
4 Exercise
72. Techniques 1 2 3 4
Obstacle: Try This:
Cue Tell the Person What the Action Is
Make It Clear Where to Act
Clear the Page of Distractions
Reaction Make Site Beautiful and Professional
Deploy Social Proof
Display Strong Authority on the Subject
Be Authentic and Personal
Evaluation Prime Relevant Associations
Leverage Loss Aversion
Use Peer Comparisons
Run a Competition
Avoid Cognitive Overhead
Avoid Choice Overload
Avoid Direct Payments
Ability Elicit Implementation Intentions
Default Everything
Lessen Burden of Action and Information
Deploy (Positive) Peer Comparisons
Timing Frame text to avoid temporal myopia
Remind of prior commitment to act
Make it scarce
92. Limited Time Offers Still Work
How can you create urgency?
“...If you sign up by 7PM today,
you are eligible to win a free
iPad mini!”
“...If you are one of the first 100
people to sign up, you are
eligible to win a free iPad mini!”
7.5% clicked
9.6% clicked 13.1% clicked
93. The Path Ahead
1 Take a break
2 A Bag of Tricks
3 Some Tips
4 Exercise
96. UX Week
August 2015
Stephen Wendel
Head of Behavioral Science
@sawendel
Refining
the design and learning faster
97. The Path Ahead
1 One Big Lesson
2 How Experiments Work
3 Fitting it Together: A Three-Step Process
4 Exercise
98. Hundreds of RCTs – Big and Small –
On Usage and Impact
“...If you sign up by
7PM today,
you are eligible to
win a free iPad mini!”
“...If you are one of
the first 100 people
to sign up, you are
eligible to win a free
iPad mini!”
110. 1) Does the darned thing work?
Type of Test: an “Impact Test”
Version A: Do Nothing
Version B: Your Communication
111. 2) Can we get anything to work better?
Type of Test: a “Kitchen Sink Test”
Version A: Current Underperforming Version
Version B: Your Best Shot, with everything
112. 3) What fundamentally
resonates with our
readers more, X or Y?
Type of Test:
an “Archetype Test”
Version A: Everything is X
Version B: Everything is Y
113. 4) What exactly
drives a result?
Type of Test:
“Isolated Intervention”
(Aka “Microscope Test”)
Version A: A baseline
communication
Version B: The exact
same communication,
with a single small
change