Jasmin Cheng

159 Followers

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I provide freelance strategic consulting to clients around the world. For the past 7 years, I have led digital strategy for national Canadian brands such as Air Canada, TD Bank and the Dairy Farmers of Canada, and was recognized as one of Canada's top 30 under 30 by Marketing Magazine in 2014. In a collaborative process meant to broaden perspectives and uncover meaningful insights, clients and creative teams emerge with a roadmap for innovation, creative ideas supported by organizational ideals, and impactful marketing opportunities using digital, social and mobile technology. Clients deserve more than a "fill-in-the-blanks" strategy. My research, roadmaps, and other strategic products..

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About

Jasmin Cheng

Presentations

The Creative Brief: A Research Project

Making Culture: Community Engagement Framework for Digital Fabrication

Likes

Fjord Trends 2017

Brand Planning for Clients

planning, creativity & planning for creative campaigns

What is Comms Planning?

Keeping Up with Google's Insane Pace of Change

Agile Planning: Learning to Iterate

Mumbrella360 Presentation 2013

Master card mobile payment wallet

New Demand Patterns - How customers are changing the landscape of communication and business.

[Report] Content: The New Marketing Equation, by Rebecca Lieb

Adapting Ourselves to Adaptive Content

NPR - NewMediaDays2010 - Flexible Content

Amanda Parkes - Planning-ness 2012

Content Strategy FTW

How to do content strategy

Scenario Building Workshop - How to Build and Use Scenarios

Amazon.com: the Hidden Empire - Update 2013

Why planners and creatives should become best friends

One hundred inspirational ideas

"Everyware": "The Mobility of the Earth" @faris

Creative Brief Workshop