The document outlines the vision, mission, objectives and business model for the proposed Malaysia Sustainable Energy Association. The vision is the promotion of renewable energy and energy efficiency adoption by industry players to meet national energy demand. The mission includes establishing a renewable energy ecosystem and assisting Malaysia's renewable energy and energy efficiency enterprises. The objectives support policies to enhance energy efficiency and renewable energy. The business model describes key activities, partnerships, resources, costs and revenue streams for the association.

1. Malaysia Sustainable
Energy Association
Draft Version 2.0
Prepared by Daniel for Group Consideration

2. The Vision & Mission
MISSION
1. Establish an RE Eco-System
VISION for all players
2. As a unify voices with the
government & society
“Promotion of RE/EE 3. Assist Malaysia RE/EE
for public adoption enterprise in improving their
quality and standard
by the RE/EE industry 4. Create commercial
players – to meet opportunity via industry
research, match-making
national energy and events
demand” 5. Educate the public on RE, as
a better option compare to
Nuclear Power Plant

3. Objectives
O To reflect the true cost of electricity in the Malaysian energy market by supporting the
removal of subsidies to natural gas for power generation and fuel subsidies for gasoline and
diesel in all situations. This will enhance the financial viability of energy efficiency and
renewable energy.
O To support sound policies that enhance energy efficiency, vehicle fuel economy standards,
reduction in vehicle miles traveled, and other measures as the nation transitions from a net
oil exporter to a net importer.
O To ensure that any new electric planned power capacity additions accurately address the
true cost of capital, operations, and potential liabilities due to upsets
and decommissioning and that the economics new generation capacity is fully disclosed to
the public. Full disclosure will allow stakeholders to provide meaningful input to the process
and result in a more technically and economically sound outcome.
O To open up the transmission grid and implement an open marketplace for electricity,
whereby small, medium, large electricity generators can sell power to the grid if this power
meets quality requirements and is above an established market price referent.
O To develop a regulatory, permitting, and engineering infrastructure in the building industry
whereby minimum energy standards for all new construction, renovations, and modifications
meet strict energy building codes. Minimum energy standards for industrial applications
would also be covered under this provision.
As Proposed by Alan Sandosam

5. The Business Model
Value Proposition
1. RE Enterprise collaboration for RE
Industry
2. Improve quality & standard
3. Educate the public on RE potential
4. Influence & shape the RE Eco-system
5. RE Promotion & Events
6. Industry R&D
7. Position RE as an important energy
component of Malaysia Energy Mix

6. The Business Model
Customer Channels
Segments
Customer
Relationships Marketing
1. RE Enterprise
2. Universities & Academics
Communication –
3. Industry Professional Online/Social Media
Secretariat Team
4. Industrial & Property Universities & Colleges
Industry Members
Event Organizer
Partnering with other
5. Non-Profit Association
6. Industry Professional association
Association – IEM Board, Industry Dialogue
Green Building Public Media – Niche &
7. Government
Body/Agencies
Mass
8. Energy Utilities Company

7. The Business Model
Key Partnership
Key Resources
1. Industry Association
Key Activities 2. RE Enterprise
1. Financial – CAPEX/OPEX 3. Universities
2. Knowledge from Members 4. Schools
3. Networks of Contacts 1. RE Industry Events
5. Media Owner
4. CRM System + database 2. RE Public Events
6. Banks & Gov Financial Inst.
5. Manpower 3. RE for Universities/Schools
7. RoS & Malaysia
6. External Vendors 4. RE Industry Report
Cooperation Agency
7. Compliance 5. RE Newsletter/Directory
6. RE Gov Dialogue

8. The Business Model
Cost Structures Revenue Streams
1. Enterprise Membership
1. Association Establishment
2. Individual Membership
2. Office
3. Academic Membership
3. Website
4. GLC/MNC Sponsor – RE
4. Manpower
Education Funds
5. Trade Communications
5. RE Industry Research Report
6. Public Communications
6. RE Cooperation – Create Funds
7. Meeting Venues
for RE Adoption (industry &
8. Events Marketing & MICE
consumer)

10. Malaysia RE Framework
RE for Governmental Relations RE for Public Relations
Central | North | South | East Coast | Sabah | Sarawak
Energy Efficiency Mgt.
RE Innovation + R&D
Energy Conservation
GeoThermal RE
Smart Building
Tidal/Sea RE
BioMass RE
Smart Grid
Hydro RE
Wind RE
Solar RE
Association Funds | Trust | Cooperations
Members | Vision | Mission | Direction

11. Cost + Investment
Initial Capital Operations Key Competitive Areas
Association Formation Secretariat Team RE Industry Research
Association Office Gov Liaison Assist University in their RE
research
Fund Raising RE Ent. Liaison Information Dissemination
Membership Drive Education Liaison Sponsorships
Communication - Website Compliance Assoc. Resident Experts
Registration CRM + KM RE Industry Training &
Development
Meeting Place Training + Events RE Credential Support
e.g. Certification

12. Roles of NGO on Energy
No. Acrony Full name Org.Type Comment
m
1 ASM Akademi Sains Malaysia Academic Non-conflict, seek collaboration to support their
Research research work and translate their material into
public domain understanding.
2 CETDE Centre for Environment, Non-Profit Some over-lap, but it’s a non-industry
M Technology, and Assoc. representation. Limited to 50 members. Has it
Development Malaysia limitation as their collective voice is insufficient.
3 CETREE Centre For Education, Academic Non-conflict, seek collaboration to support their
Training And Research In Research research work and translate their material into
Renewable Energy And public domain understanding.
Energy Efficiency (USM,
Penang)
4 EC (ST) Energy Commission Gov. Seek collaboration to influence policies for
(Suruhanjaya Tenaga) RE+EE
5 ECOM Energy Council of Malaysia Gov. Seek collaboration to influence policies for
RE+EE
6 FMM Federation of Malaysian Non-Profit Their focus is on supporting the manufacturing
Manufactuerers (Energy & Assoc industry. RE+EE can assist in their adoption by
Utility Committee) providing free talks and match making of the
enterprise that we represent.

13. Roles of NGO on Energy
No. Acrony Full name Org.Type Comment
m
7 ICEM Institution of Certified Professional Seek collaboration – invited independent chair.
Engineers Malaysia Assoc.
8 IEM Institution of Engineers Professional Seek collaboration – invited independent chair.
Malaysia Assoc.
9 IEPRe, Institute of Energy Policy and Academic Non-conflict, seek collaboration to support their
Research, UNITEN Research research work and translate their material into
public domain understanding.
10 MAESC Malaysian Association of Non-Profit Overlap on EE areas. We can play a part in
O ESCOs Assoc. complimentary role.
11 MGA Malaysian Gas Association Non-Profit No overlap. Require further exploration before
Assoc. engagement for collaboration.
12 MEPA Malaysian Energy Non-Profit Overlap in EE Areas. We can play a part in
Professionals Association Assoc. complimentary role.
13 MGTC Malaysia Green Technology Gov. It’s part of UN project and MEPA. Partially
Corporation (Previously PTM funded & supported by Government.
– Pusat Tenaga Malaysia)
14 MPIA Malaysian Photovoltaic Non-Profit RE focus only in Solar BIPV. Some overlap.
Industry Association Assoc.

14. Roles of NGO on Energy
No. Acrony Full name Org.Type Comment
m
15 MPOA Malaysia Palm Oil Non-Profit Non-overlap. RE+EE can provide assistance in
Association Assoc. BioMass to Energy.
16 MPOB Malaysia Palm Oil Board Non-Profit Non-overlap. RE+EE can provide assistance in
Assoc. BioMass to Energy.
17 MPOC Malaysia Palm Oil Council Non-Profit Non-overlap. RE+EE can provide assistance in
Assoc. BioMass to Energy.
18 POMA Palm Oil Millers Association Non-Profit Non-overlap. RE+EE can provide assistance in
Assoc. BioMass to Energy.
19 MOSTI Renewable Energy Task Gov. RE+EE need to influence their policies.
RE T/F Force at MOSTI (Chaired by
Dy. Minister MOSTI)
20 SEDA Sustainable Energy Gov. RE+EE need to influence their policies.
Development Authority
21 SERI Sustainable Energy Research Academic Non-conflict, seek collaboration to support their
Institute (UKM) Research research work and translate their material into
public domain understanding.

15. Key Criteria
O Minimum 12 members/committee
O Provide documentation - RoS
O Vision, Roles & Key Activities
O Society Identity