90’s was an era of ‘one size fits all’ in the brand marketing world, an ad across TV / Radio / Print would ensure enough traction from the audience for brands to gain a sustainable market share.
The future is closer than you think. In fact, it’s already here and disrupting industries without fear or favour. As continuity vanishes, companies now need to confront the change rather than be compromised by it....time to get organised for innovation.
Thoughts on best practices to guide digital transformation. Covers 5 areas:- leadership, organisation and culture, the customer experience, the digital platform and execution.
90’s was an era of ‘one size fits all’ in the brand marketing world, an ad across TV / Radio / Print would ensure enough traction from the audience for brands to gain a sustainable market share.
The future is closer than you think. In fact, it’s already here and disrupting industries without fear or favour. As continuity vanishes, companies now need to confront the change rather than be compromised by it....time to get organised for innovation.
Thoughts on best practices to guide digital transformation. Covers 5 areas:- leadership, organisation and culture, the customer experience, the digital platform and execution.
Eight Success Factors of Digital Transformation by Brian SolisBrian Solis
Over the last 7 years, Brian Solis pioneered digital transformation research.. In this report in partnership with Altimeter Group, Brian observed a series of important patterns that companies follow in their work to digitally transform. We learned that strategists take an “OPPOSITE” approach to business as usual as they seek new and alternative insights and methodologies to blaze new trails.
In this report, Brian introduces the “OPPOSITE” framework, an acronym that represents a compilation of best practices guiding today’s successful organizations through their digital transformation efforts. These best practices apply to eight key areas of focus for the organization:
1) Orientation
2) People
3) Processes
4) Objectives
5) Structure
6) Insights & Intent
7) Technology
8) Execution
For companies looking to jump start their digital transformation efforts, this report provides a blueprint for stakeholders across the organization to come together, create a shared vision and take the first steps towards thriving in the new digital reality.
Report download: https://insights.prophet.com/8-success-factors-of-digital-transformation
Article: https://www.prophet.com/2016/08/opposite-approach-framework-for-digital-transformation/
A practical step-by-step guide to developing digital strategies that work.
With recommendations on approach process and management from a team with over 50 major industry awards.
More details at:
http://protocoldigital.com/
1234 Digital Transformation Framework 2018Filip Drimalka
Introducing the world's first framework for the internal digital transformation of organizations and businesses of all sizes.
(The book "The road to digital transformation" out March 2018)
How do you move beyond autonomous vehicle pilots and experiments to launch a global product with a 20 year product roadmap? In this presentation you’ll learn about strategic planning process and execution behind launching the world’s first global autonomous vehicles insurance product launch by AXA in 2018. It also offers a considered retrospective and first-hand advice to those pursuing similar business goals. For experience strategist and product designers
4Ps of Digital Transformation (Platform, People, Project, Process), by Jasbir...Jasbir Sandhu
Digital Transformation strategy is driven by PEOPLE responsible for implementing successful PROJECTs to optimize and streamline PROCESS. The core foundation of Digital Transformation is the choice of PLATFORM, a Platform that can fit within the existing IT infrastructure or that can integrate with the greater IT ecosystem... by, Jasbir Sandhu
Digital Business Lab is a digital marketing agency in Hong Kong that provides digital marketing solutions for Western and Chinese markets. Their key services, including social media strategy, data analytics, and content production, to influencer marketing, customer relationship management, and O2O marketing, aim to revolutionize your strategy to grow your business and develop lead generation.
What separates DBL from other agencies is their abundant passion and curiosity. Their ability to stay relevant, current, and innovative, has lead their clients to never doubt the high quality of DBL’s deliverables. Being proactive and agile is also a fundamental principle that drives DBL, as they continually adjust their actions and strategies in real time. and their humility and respect, which requires they constantly challenge themselves to improve and refine methodologies and services.
From entertainment, food and beverage, to retail, luxury, and cosmetics, Digital Business Lab has digital marketing experience in a range of industries, giving them key insights and perspectives to engage your target audience online.
DBL’s digital marketing strategy focuses on social media campaigns and influencer marketing in China and Hong Kong, but they also work with other specialized digital experts to ensure you receive a comprehensive solution to boost sales, build brand awareness, and other key business objectives.
Publishing attractive content with engaging storytelling is the foundation of DBL’s social media strategy. They base all their actions and initiatives on careful data analytics to ensure they catch your target audience’s attention and drive engagement. Their in-house content production team of expert copywriters, photographers, and videographers are equipped to bring content in Cantonese, Mandarin, and English that is fresh and current to generate online buzz.
To further build a strong community that is relevant and targeted, DBL integrates influencer marketing in their social media campaigns. Collaborating with influencers, brand ambassadors, and key opinion leaders has proven to be successful in reaching organic audiences – potential customers that are genuinely interested in their message – with strong engagement.
Digital Business Lab also utilizes the latest Facebook and WeChat Apps to bolster your customer relationship management strategy. By effectively synchronizing social media with CRM, you can generate leads and collect data about your target audience.
By collaborating with technology innovators, the agency also capitalizes on the newest trends in O2O marketing to boost social media campaigns, bringing a new generation of customers offline to online. DBL also helps businesses to undergo digital transformation with digital practices, such as store digitalization, SEO, CRM, and traffic management, to ensure companies are well prepared for the digital age.
Digital Transformation is used very frequently in all types of business discussions as an umbrella term to cover a diverse range of technology / business initiatives. This slide deck tries to capture the essence of Digital Transformation which is really about strategic transformations at business level, and not just technology. Key insights about transformation across 5 domains (Customers, Competition, Data, Innovation, Value) are built up step by step, and will help in connecting the dots across diverse topics.
Making Change Human: The Evolution of TransitionAndy Swann
Organisations and their workplaces are evolving. Today, every change project is part of a wider transition from old to new. Evolution brings change and change affects people.
To fully benefit from investment in workplace change, every organisation needs to manage the change effectively. It's more than just the A to B of what's changing - real success lies with the people affected by the change.
A people-focused Transition Programme not only ensures change succeeds, but creates wider benefits for the business... and its people.
This is BDG's unique take to Transition Management, developed by Andy Swann.
TechnoVision 2014: Technology Building Blocks for Digital TransformationCapgemini
Our TechnoVision 2014 introduces a fresh, provocative and innovative approach to today's business technology landscape. Here's a platform business and technology leaders can use to create a new, different dialogue on how these disruptions will affect the near- and long-term business environment, and how you can leverage them to exploit market opportunities for sustainable competitive advantage. TechnoVision 2014 is a strategic asset that can help drive Digital Transformation across your entire enterprise.
http://www.capgemini.com/technovision
Show of Your Bright Sign with Advanced CommunicationLC TECH VIETNAM
Did you know that companies with high levels of employee engagement are more successful in retaining their valued employees? Engagement beings with communication, and digitalsignage is a powerful medium for communicating with all internal personas.
I've been thinking about the changing world of eCommerce recently. How to assemble the troops? What's important and what kinds of creative deliverables should you offer?
On September 10, 2013 CapTech began a 7 week engagement at Dominion Resources in Richmond VA to create a Digital Communications Strategy. This is the story of the making of that digital strategy. On March 14, 2014, together with our client and a Forrester analyst, we presented this presentation to an invitation-only group in McClean, VA in an interactive Q&A discussion format.
Eight Success Factors of Digital Transformation by Brian SolisBrian Solis
Over the last 7 years, Brian Solis pioneered digital transformation research.. In this report in partnership with Altimeter Group, Brian observed a series of important patterns that companies follow in their work to digitally transform. We learned that strategists take an “OPPOSITE” approach to business as usual as they seek new and alternative insights and methodologies to blaze new trails.
In this report, Brian introduces the “OPPOSITE” framework, an acronym that represents a compilation of best practices guiding today’s successful organizations through their digital transformation efforts. These best practices apply to eight key areas of focus for the organization:
1) Orientation
2) People
3) Processes
4) Objectives
5) Structure
6) Insights & Intent
7) Technology
8) Execution
For companies looking to jump start their digital transformation efforts, this report provides a blueprint for stakeholders across the organization to come together, create a shared vision and take the first steps towards thriving in the new digital reality.
Report download: https://insights.prophet.com/8-success-factors-of-digital-transformation
Article: https://www.prophet.com/2016/08/opposite-approach-framework-for-digital-transformation/
A practical step-by-step guide to developing digital strategies that work.
With recommendations on approach process and management from a team with over 50 major industry awards.
More details at:
http://protocoldigital.com/
1234 Digital Transformation Framework 2018Filip Drimalka
Introducing the world's first framework for the internal digital transformation of organizations and businesses of all sizes.
(The book "The road to digital transformation" out March 2018)
How do you move beyond autonomous vehicle pilots and experiments to launch a global product with a 20 year product roadmap? In this presentation you’ll learn about strategic planning process and execution behind launching the world’s first global autonomous vehicles insurance product launch by AXA in 2018. It also offers a considered retrospective and first-hand advice to those pursuing similar business goals. For experience strategist and product designers
4Ps of Digital Transformation (Platform, People, Project, Process), by Jasbir...Jasbir Sandhu
Digital Transformation strategy is driven by PEOPLE responsible for implementing successful PROJECTs to optimize and streamline PROCESS. The core foundation of Digital Transformation is the choice of PLATFORM, a Platform that can fit within the existing IT infrastructure or that can integrate with the greater IT ecosystem... by, Jasbir Sandhu
Digital Business Lab is a digital marketing agency in Hong Kong that provides digital marketing solutions for Western and Chinese markets. Their key services, including social media strategy, data analytics, and content production, to influencer marketing, customer relationship management, and O2O marketing, aim to revolutionize your strategy to grow your business and develop lead generation.
What separates DBL from other agencies is their abundant passion and curiosity. Their ability to stay relevant, current, and innovative, has lead their clients to never doubt the high quality of DBL’s deliverables. Being proactive and agile is also a fundamental principle that drives DBL, as they continually adjust their actions and strategies in real time. and their humility and respect, which requires they constantly challenge themselves to improve and refine methodologies and services.
From entertainment, food and beverage, to retail, luxury, and cosmetics, Digital Business Lab has digital marketing experience in a range of industries, giving them key insights and perspectives to engage your target audience online.
DBL’s digital marketing strategy focuses on social media campaigns and influencer marketing in China and Hong Kong, but they also work with other specialized digital experts to ensure you receive a comprehensive solution to boost sales, build brand awareness, and other key business objectives.
Publishing attractive content with engaging storytelling is the foundation of DBL’s social media strategy. They base all their actions and initiatives on careful data analytics to ensure they catch your target audience’s attention and drive engagement. Their in-house content production team of expert copywriters, photographers, and videographers are equipped to bring content in Cantonese, Mandarin, and English that is fresh and current to generate online buzz.
To further build a strong community that is relevant and targeted, DBL integrates influencer marketing in their social media campaigns. Collaborating with influencers, brand ambassadors, and key opinion leaders has proven to be successful in reaching organic audiences – potential customers that are genuinely interested in their message – with strong engagement.
Digital Business Lab also utilizes the latest Facebook and WeChat Apps to bolster your customer relationship management strategy. By effectively synchronizing social media with CRM, you can generate leads and collect data about your target audience.
By collaborating with technology innovators, the agency also capitalizes on the newest trends in O2O marketing to boost social media campaigns, bringing a new generation of customers offline to online. DBL also helps businesses to undergo digital transformation with digital practices, such as store digitalization, SEO, CRM, and traffic management, to ensure companies are well prepared for the digital age.
Digital Transformation is used very frequently in all types of business discussions as an umbrella term to cover a diverse range of technology / business initiatives. This slide deck tries to capture the essence of Digital Transformation which is really about strategic transformations at business level, and not just technology. Key insights about transformation across 5 domains (Customers, Competition, Data, Innovation, Value) are built up step by step, and will help in connecting the dots across diverse topics.
Making Change Human: The Evolution of TransitionAndy Swann
Organisations and their workplaces are evolving. Today, every change project is part of a wider transition from old to new. Evolution brings change and change affects people.
To fully benefit from investment in workplace change, every organisation needs to manage the change effectively. It's more than just the A to B of what's changing - real success lies with the people affected by the change.
A people-focused Transition Programme not only ensures change succeeds, but creates wider benefits for the business... and its people.
This is BDG's unique take to Transition Management, developed by Andy Swann.
TechnoVision 2014: Technology Building Blocks for Digital TransformationCapgemini
Our TechnoVision 2014 introduces a fresh, provocative and innovative approach to today's business technology landscape. Here's a platform business and technology leaders can use to create a new, different dialogue on how these disruptions will affect the near- and long-term business environment, and how you can leverage them to exploit market opportunities for sustainable competitive advantage. TechnoVision 2014 is a strategic asset that can help drive Digital Transformation across your entire enterprise.
http://www.capgemini.com/technovision
Show of Your Bright Sign with Advanced CommunicationLC TECH VIETNAM
Did you know that companies with high levels of employee engagement are more successful in retaining their valued employees? Engagement beings with communication, and digitalsignage is a powerful medium for communicating with all internal personas.
I've been thinking about the changing world of eCommerce recently. How to assemble the troops? What's important and what kinds of creative deliverables should you offer?
On September 10, 2013 CapTech began a 7 week engagement at Dominion Resources in Richmond VA to create a Digital Communications Strategy. This is the story of the making of that digital strategy. On March 14, 2014, together with our client and a Forrester analyst, we presented this presentation to an invitation-only group in McClean, VA in an interactive Q&A discussion format.
Your mind might get overpowered with a number of thoughts when you think of organizing an event for your business. Is my business big enough to hold such an event? Will there be enough budgets? Where should I start?And many more…
Создание логотипов, фирменных стилей в Набережных Челнах, Нижнекамске, ЕлабугеAro Aro
Показываем созданные в Набережных Челнах логотипы и фирменные стили. Не все, конечно, только часть. Когда показываешь логотип человеку, надо немного пояснять, а для всех логотипов писать пришлось бы много. Так что постепенно, по возможности.
Auvik reached out to hundreds of in-house IT pros across the US and Canada to ask them about their network management practices and challenges. What we uncovered paints a sobering picture of network management today.
Stakeholders’ equilibrium people that matter’ by prateek n. kumarNeoNiche Integrated
ot has changed and lot will, not only for the Clients' but also for people and organizations working in the Experiential Marketing Industry. Globalization and technology advancement is shaping the way we perceive and see things today like never before. Strategies, tactics, and operational processes that just a decade ago reigned supreme, now look a little out of sync, when viewed through today's brand perspective.
Sunshine Act and other Laws Affecting Vendor RelationsHolland & Hart LLP
Here Comes the Sun – New Transparency for
Vendor Relationships
To Whom Does the Sunshine Act Apply?
What is the Disclosure Process?
What are the Penalties and Consequences?
Other Laws and Legal Considerations for Vendor
Relations
– Conflicts of Interest
– Drug Samples
– Fraud and Abuse Laws
Google enterprise organizes google apps seminar event in indiaNeoNiche Integrated
Google Enterprise, the Google vertical that offers productivity solutions for businesses, organized Google Apps Seminar, which took place on May 14 in Mumbai and on May 16 in Bangalore. The event was organized by NeoNiche Integrated Solutions, which submitted a proposal for the event and won the account on merit basis.
Imagine a trip to watch your favorite sport with family and friends- The thrill and fun will be absolutely worth all the money you spend. This is exactly the reason why sports enthusiasts are ever so ready to shell out a good amount of money to watch their favorite player play.
Xporience stands out among other platforms due to their exceptional ability to cater specifically to exhibition and conference organizers with comprehensive solutions tailored just for clients. They have an impressive client interaction which has built up over time and includes prominent organizations from various regions around the globe, such as Dubai EXPO 2020 (UAE), Sharjah Expo Center (UAE), dmg events (UK), MCI Conferences (Europe), AMDA (Australia), Koelnmesse (Singapore), and Dubai World Trade Centre (DWTC).
More knowledgable, More evolved. More sophisticated. More fragmented. The consumer has indeed come a long way and so have we.
What started as an Event Management firm, two decades ago, is today a full fledged BTL Activation and Communications Solutions Company offering a broad spectrum of services to our clients across industries.
Backed by a mission to make brands stronger and locally relevant by developing and implementing strategic and measurable communications solutions that engage targeted consumers, Midas today facilitates experiential marketing campaigns for precision targeting and minimum return on investment.
TO THE NEW Digital is a new-age, premium digital services company that is at the forefront of the digital landscape. TO THE NEW Digital is the services arm of TO THE NEW Venture, a leading internet products and services company. We are a born-in-digital company that uniquely combines the power of technology, analytics, creative and content for digital transformation.
TO THE NEW Digital is a new-age, premium digital services company that is at the forefront of the digital landscape. TO THE NEW Digital is the services arm of TO THE NEW Venture, a leading internet products and services company. We are a born-in-digital company that uniquely combines the power of technology, analytics, creative and content for digital transformation.
We are born digital and agile company. Since inception, we empowered customers around the world with digital first business development strategies. Our expert team of Business Analysts, Developers, and Industry experts built various digital tools to transform our customers' businesses to fit into 21 century standards.
Today our customers are located globally - North America, Europe, Asia, and Australia. While we believe in delivering excellent digital business tools to maximize our customers' business potentials, we focus on building long-term partnerships with them to reimagine their businesses through a digital lens.
Integrated_1
Prateek N. Kumar is CEO & Managing Director NeoNiche Integrated
Brand Mantra
Today, branding is a function of media fragmentation. With more channels and newspapers reaching out to diverse customer bases, it’s harder for a brand to reach a truly mass audience. Simply stated, marketing that utilizes generic messages to build awareness is no longer the only way to influence customer behavior.
I recently had the pleasure of attending my high school reunion, 22 years after leaving my school, I was meeting some of my batchmates after two decades, and apart from their balding pates, bulging paunches and graying hair, what struck me the most the realization that...
Branding for the future; delivery of simplicity in a complex worldNeoNiche Integrated
The 80s and 90s were the decades when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” and Lalitaji’s pearls of wisdom on which washing powder made our clothes look whiter or how a particular Scooter brand was creating stronger images of stronger India.
Branding for the future from promise to action prateek n kumarNeoNiche Integrated
Branding for the future: from promise to action - Memories will always be created, what will change in future is the realm in which they will be created. While Lalitaji may be a part of our memory dispensing advice to a more informed audience as per their convenience on their smart devices, saying “Daag Acche Hai”...
Our country, India is by far one of the fastest growing economies in the world, hence there is a bright economic future that awaits us. Digital transformation is taking a front seat in our economy along with other modes of progression-The era of the computer-driven economy is here and it sure is pacing up.
In a distant village at the foot of 55Himalayas a farmer was walking through a mountain pass and found an eagle’s egg. He came back to his hut and put the egg in the barn to hatch with hen. The eagle egg hatched with the brood of chicks and grew up with them. All his life, the eagle did what the other chickens did, thinking he was a chicken too.
Today’s branding is a function of media fragmentation: Prateek Kumarrateek KumarNeoNiche Integrated
Experiential marketing company NeoNiche Integrated Solutions specialises in brand activation and consumer outreach programmes and has executed more than 500 campaigns till date.
Neo niche executes the gartner it infrastructure operations and data centre s...NeoNiche Integrated
Gartner, a global provider of independent and objective technology related research and advice, hosted the Gartner IT Infrastructure Operations and Data Center Summit on May 12 and 13 at the Renaissance Hotel in Mumbai.
From a railway carriage – by prateek n. kumar (md & ceo, neo niche integrated...NeoNiche Integrated
I woke up with a start, looked out of the window of my threetier compartment and was greeted by the familiar sights, smells and cacophony characteristic of almost any railway station in India. I asked a boy selling peanuts which station the train had halt
Neo niche integrated – inclusive growth based on the premise of ideasNeoNiche Integrated
While he got the opportunity to become a doctor, Prateek Kumar chose Hotel Management instead. Born eldest of three brothers in Ranchi, which used to be a sleepy little hamlet at the time, Prateek says, he was raised by his working class parents...
Creating meaningful experiences not campaigns :What does it takesNeoNiche Integrated
Lot has changed and lot will, not only for the Brands' but also for people and organizations working in the Experiential Marketing domain. Globalization and technology advancement is shaping the way we perceive and see things today like never before.
Prateek N Kumar tells SHALINI SAKSENA that consumers demand relevant information today. To tackle this, brand managers are using below the line advertising technique for more personalized messaging.
NeoNiche executes tri-city launch event for Boehringer IngelheimNeoNiche Integrated
The theme of the launch events was ‘Change of Anti Coagulation-Unleash The Pradaxa Power'. The events witnessed a panel discussion followed by the launch of Pradaxa.
Mint organises fifth edition of the Banking Conclave -NeoNicheNeoNiche Integrated
Mint organised the fifth edition of the annual Banking Conclave which was held on Feb. 14 at Trident, Mumbai. The event was managed by NeoNiche Integrated Solutions.
To us successful event is not an event.
It is a susainable process that will build on its own success, long after it's over
A virtuous cycle of change.
But most of all, inspiring to recalibrate the YARDSTICK
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
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Innovation in event management space & creation of a tangible brand presence valay lakdavala
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NeoNiche defines, designs and delivers tailor made experiential marketing solutions for its
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Innovation in Event Management
space & Creation of a tangible
Brand presence - Valay Lakdavala
NeoNiche Integrated Solutions Pvt. Ltd. 03:32 Brand , NeoNiche
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Perspective from a students future.
It all began with the era of theatres and
film productions, the so called 'event
management industry'
With more and more global MNC's
investing in India, the need for corporate
event management companies has been
on an all time high. Brand launches,
seminars, conferences, trade shows, awards ceremony, MICE, Networking events … we
have 10 of them happening everyday in every metro city and who else can manage all of
them right from building concepts to execution of the campaign on ground in a most
unique way with the best ROI.
Innovation in online technology has brought radical difference in the way an individual
experiences a brand. The substantial improvement in the AV equipments, stage and
lighting instruments has added a surprised wow factor to the audience experience . The
growing Tablets and smart-phones users have increased thirst of information on the digital
medium, and this change is not only limited to the world wide web it is quickly shifting to
the business spheres. Mobile applications have become the next-generation platforms for
event management from broadcasting an event to locating it on the map, you can do it all
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2. on your mobile. Mobile Apps nowadays have become advanced enough to take care of
almost all your personal needs. The FIFA world cup was great fun this year not only by its
fame but by its ability to engage larger group of audience by a cool aap that gives real time
information on schedules, players line-ups, updates. Social media has innovated our way
of connecting with a huge audience pool at any given moment. Linked in, Facebook and
Twitter are the social drivers that connects individuals globally in rapid, cost effective and
most personalised way.
The event industry has grown exponentially in size and profile over the last 5 years. As it
continues to grow new areas of knowledge and innovation will become increasingly
important to facilitate the increasing strategic expectation of any event.
Core areas of project management, logistics and financial planning will have to be
rebalanced and supplemented with strategic planning, technology integration and
knowledge across multiple platforms. Event management is an exciting and growing
industry where no two projects are same, a unique career for people who have a passion
for planning, out of the box thinking and zeal for innovation.
was all about building pandals and renting set, sound and lights for regional functions.
Strong Network and creativity in production were the drivers to success, the events
industry then was a execution and planning tool across limited platforms like print media
and broadcasting channels, the focus was BTL approach of awareness by visual appeal.
Globalisation, technology advancement and digital media has brought an exponential
change in the way the event industry is perceived today, with an urge to influence the
audience brands today expect the event managers to achieve their marketing objective
(whether it is a TV serial or a product launch) by creating a emotional and personalised
connect with the audience for a long lasting brand recall.
-Valay Lakdavala, Director, NeoNiche.
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