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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking,
including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements
regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for
the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing
important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Statement under the Private Securities Litigation Reform Act of 1995
Forward-Looking Statement
“Over the past three years,
Salesforce has quietly assembled
an elite team of strategists (…).
Its task: guide companies that
are struggling to translate the
promise of so-called digital
technologies—cloud computing,
data analytics, mobile devices,
and so forth—into some kind of
meaningful investment strategy.”
Fortune — December 8th, 2016
Bias in Technology
Systems learn our decision making
patterns to repeat them for better, or
worse.
Artificial
Intelligence
is not Magic
“The Navy revealed the embryo of
an electronic computer today
that it expects will be able to
walk, talk, see, write, reproduce
itself and be conscious of its
existence.”
– The New York Times, July 1958
Mark 1 Perceptron
Artificial Intelligence
Machine Learning
Deep Learning
Natural Language Processing
Computer Vision
Predictive Analytics
A.I. eats your data
for Breakfast!
Is your data reliable enough
to use in an algorithm?
4.281
YOU’VE
BEEN
RATED
“Most Americans have
dozens of scores, and
most of them are held by
companies that give us
no chance to opt out.”
– WIRED, January 2018
“What we need is a national
privacy law, and that will
really not just protect the
tech industry; it's going to
protect all the consumers.”
– Marc Benioff, May 2018
“An internet where users are in
control of their own data,
identity and destiny.”
– web3.foundation
WEB3
“…their power lies in
providing an entirely new
paradigm for innovators
ready to dream up and
deploy world-changing
applications.”
– MIT Technology review , May/June 2018
www.openmined.org
www.dlt.mobi
Mobility Open
Blockchain Initiative
Using blockchain and related
technologies to make mobility
safer, greener, and more affordable
“Snips AIR runs locally
without any voice data
being sent to the cloud,
no-one can spy on you or
your kids, keeping your
home private as it should
be.”
– air.snips.ai
How can we
start designing
AI for Good?
UX STRAT Europe 2018: Hervé Mischler, Salesforce
UX STRAT Europe 2018: Hervé Mischler, Salesforce
UX STRAT Europe 2018: Hervé Mischler, Salesforce
UX STRAT Europe 2018: Hervé Mischler, Salesforce
UX STRAT Europe 2018: Hervé Mischler, Salesforce

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UX STRAT Europe 2018: Hervé Mischler, Salesforce

  • 1.
  • 2. This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Statement under the Private Securities Litigation Reform Act of 1995 Forward-Looking Statement
  • 3. “Over the past three years, Salesforce has quietly assembled an elite team of strategists (…). Its task: guide companies that are struggling to translate the promise of so-called digital technologies—cloud computing, data analytics, mobile devices, and so forth—into some kind of meaningful investment strategy.” Fortune — December 8th, 2016
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Bias in Technology Systems learn our decision making patterns to repeat them for better, or worse.
  • 12.
  • 13.
  • 15. “The Navy revealed the embryo of an electronic computer today that it expects will be able to walk, talk, see, write, reproduce itself and be conscious of its existence.” – The New York Times, July 1958 Mark 1 Perceptron
  • 16. Artificial Intelligence Machine Learning Deep Learning Natural Language Processing Computer Vision Predictive Analytics
  • 17.
  • 18. A.I. eats your data for Breakfast!
  • 19. Is your data reliable enough to use in an algorithm?
  • 20.
  • 22. “Most Americans have dozens of scores, and most of them are held by companies that give us no chance to opt out.” – WIRED, January 2018
  • 23. “What we need is a national privacy law, and that will really not just protect the tech industry; it's going to protect all the consumers.” – Marc Benioff, May 2018
  • 24.
  • 25.
  • 26. “An internet where users are in control of their own data, identity and destiny.” – web3.foundation WEB3
  • 27.
  • 28. “…their power lies in providing an entirely new paradigm for innovators ready to dream up and deploy world-changing applications.” – MIT Technology review , May/June 2018
  • 29.
  • 31.
  • 32. www.dlt.mobi Mobility Open Blockchain Initiative Using blockchain and related technologies to make mobility safer, greener, and more affordable
  • 33.
  • 34. “Snips AIR runs locally without any voice data being sent to the cloud, no-one can spy on you or your kids, keeping your home private as it should be.” – air.snips.ai
  • 35. How can we start designing AI for Good?