2014 has turned out to be another incredible year of growth in mobile usage across the globe and this is set to continue in 2015. See how you can win the mobile user in 2015.
Demystifying UX, CX and Digital TransformationMelissa Wilfley
I presented this talk for the WPP/Wunderman Thompson Singapore educational series.
In order to get your organisation, team and/or agency to enable digital transformation through customer experience you need to level-set definitions and get everyone on the same page on what these terms mean. This talk is meant to help you understand:
1. The difference between UI / UX / CX
2. Importance of Customer Experience Management and CX Business Strategies
3. How CX fits into Digital Transformation
NDC Sydney 2018 | Bots - the Next UI Revolution | Adam StephensenAdam Stephensen
Video available here:
https://www.youtube.com/watch?v=jdssa77dA5s&feature=youtu.be
Bots- the Next UI Revolution - Adam Stephensen
Bots are the new UI frontier. Siri, Google Assistant and Alexa started the trend, but no-UI is the future of UI. Users are going to expect to be able to have conversations with companies and organisations in the client that they have on hand. Don't believe me? Gartner predicts that by 2020 30% of HTTP requests will be via bots.
In this session, we will explore how the Microsoft Bot Framework makes it easy to build and connect intelligent bots to interact with users and services. Take your existing applications, your FAQ or a great new idea you have and build a bot that will run from your website or from Cortana, Skype, a phone call, text message, Teams, Slack, Facebook Messenger, Skype for Business and more.
If you missed the mobile revolution - why not lead in the bot wars?
At Backelite, conceiving, designing and implementing digital services means making users' lives easier. We delve into the top 10 trends in UX that will stand out in 2016.
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
Topics include:
Principles of user interface
UI design process
Design principles
Wireframe
Graphic icon, image and colour physiology
User experience and research
Product managers drive the vision, strategy, design, and execution of their product. In this presentation I share my lessons learned on the art behind each of these four dimensions of product management.
Enjoyed this presentation? Subscribe to my weekly essays at sachinrekhi.com
Demystifying UX, CX and Digital TransformationMelissa Wilfley
I presented this talk for the WPP/Wunderman Thompson Singapore educational series.
In order to get your organisation, team and/or agency to enable digital transformation through customer experience you need to level-set definitions and get everyone on the same page on what these terms mean. This talk is meant to help you understand:
1. The difference between UI / UX / CX
2. Importance of Customer Experience Management and CX Business Strategies
3. How CX fits into Digital Transformation
NDC Sydney 2018 | Bots - the Next UI Revolution | Adam StephensenAdam Stephensen
Video available here:
https://www.youtube.com/watch?v=jdssa77dA5s&feature=youtu.be
Bots- the Next UI Revolution - Adam Stephensen
Bots are the new UI frontier. Siri, Google Assistant and Alexa started the trend, but no-UI is the future of UI. Users are going to expect to be able to have conversations with companies and organisations in the client that they have on hand. Don't believe me? Gartner predicts that by 2020 30% of HTTP requests will be via bots.
In this session, we will explore how the Microsoft Bot Framework makes it easy to build and connect intelligent bots to interact with users and services. Take your existing applications, your FAQ or a great new idea you have and build a bot that will run from your website or from Cortana, Skype, a phone call, text message, Teams, Slack, Facebook Messenger, Skype for Business and more.
If you missed the mobile revolution - why not lead in the bot wars?
At Backelite, conceiving, designing and implementing digital services means making users' lives easier. We delve into the top 10 trends in UX that will stand out in 2016.
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
Topics include:
Principles of user interface
UI design process
Design principles
Wireframe
Graphic icon, image and colour physiology
User experience and research
Product managers drive the vision, strategy, design, and execution of their product. In this presentation I share my lessons learned on the art behind each of these four dimensions of product management.
Enjoyed this presentation? Subscribe to my weekly essays at sachinrekhi.com
Lightning Talk #14: Blueprint for change by Ally Reevesux singapore
By changing the way we see large businesses and government, we can begin to understand what should be changed.
Service Blueprinting can be a powerful way to bring people together from different product lines, service lines, and disciplines. In this lightning talk session, Ally will share her own experience of using service blueprints in design for healthcare.
You will walk away with an understanding of how service blueprints are created and ways in which the resulting knowledge can immediately begin to transform how you do business.
Future-Proofing the Web: Choosing the Optimal Mobile Design StrategyHuge
This report, first in a series, focuses on how businesses should choose a mobile design strategy. It considers the rapid evolution of the mobile ecosystem, the exponential growth in devices, and how the right design strategy can not only address these issues, but provide solutions that support the overall goals of a business.
Modern Architectures: Keynote - Using Fabrics to Weave Success in the CloudDreamforce
Cloud. Mobile. Big Data. Data Science. Internet of Things. We know that these trends are harnessing easily accessible technological power to connect to nearly everything - bringing a world of opportunity for businesses to build apps that connect employees, partners, data, and even products, in entirely new ways. But while you are constantly bombarded with these 'next big things', how can they be utilized most effectively within your Enterprise? How do you balance new revenue and service opportunities against application backlogs and other 'technical deb'? More importantly, as a CIO, CTO, or Enterprise Architect, how do you approach your current set of applications and ensure that it is truly ready for adopting "Modern Architectures"? Watch the video now: https://www.youtube.com/watch?v=YYE5RW1bjKw
Real World Insights That Will Help You Develop an Amazing UX & Mobile StrategyGreg Zapar
As a UX / Visual Designer, Business Lead or Product Manager, we strive to create great digital experiences for our companies and audiences. But how many organizations are truly able to deliver? With over 15 years of business and UX experience, Greg Zapar shares real-world examples and insights that will help you create opportunities through design.
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Jeremy Johnson
During the recent XD Atlanta meeting: "Customer Experience in the Rise of the Digital Age" — I kicked off a leadership panel with this presentation focused on shifts in customer behavior as more products and services turn to digital.
The infographic provides a graphical explanation on the rapid rise in the number of devices and their increased usage in our daily lives that have led to the evolution of 'The Multi-device World'.
Here's how we at Melewi do a UX Audit of existing website, web and mobile apps to improve usability and the product's success, based on your business objectives and the target audience.
Mobile first: A future friendly approach to UX designInVision App
Thinking "mobile" is not just about devices, it's about better usability, optimizing for screen real estate, and simplifying design elements and layouts. Asher Blumberg, Mobile UX Designer at StumbleUpon, walks us through creating a unique design language for your app that bridges the chasm between iOS and Android.
Five Digital Marketing ingredients for 2016Cyber-Duck
Our creative, technology and marketing discuss key tactics that will help digital innovation for 2016 including website performance, search engine marketing, social, apps and ongoing analysis and personalisation.
Discusses how to leverage the Twitter ecosystem that is already generating revenue by monetizing the Twitter API through a premium Twitter Developer Program. Submission to the Silicon Alley Insider Create Twitter's Revenue Model Contest.
Top 3 ways to use your UX team - producttank DFW MeetupJeremy Johnson
As a product owner or manager how should you be using your User Experience team? In this quick talk I go over the top three ways to use your UX team to support you in building better products.
MWC 2015 - A Recap of the Key Announcements, Highlights and TrendsDMI
Mobile World Congress 2015 was the best and most exciting congress to date. It showed how mobility is transforming every industry, our infrastructure, society and our daily lives. This is a full recap covering all the key themes from this year; the big device launches, Internet of Things, wearables, personalised consumer experiences based on big data, 5G, AdTech, analytics, privacy and security, and more.
Let us know in the comments if we missed anything from the event that was important to you; is there a key trend, technology or company that you think should have been included?
Lightning Talk #14: Blueprint for change by Ally Reevesux singapore
By changing the way we see large businesses and government, we can begin to understand what should be changed.
Service Blueprinting can be a powerful way to bring people together from different product lines, service lines, and disciplines. In this lightning talk session, Ally will share her own experience of using service blueprints in design for healthcare.
You will walk away with an understanding of how service blueprints are created and ways in which the resulting knowledge can immediately begin to transform how you do business.
Future-Proofing the Web: Choosing the Optimal Mobile Design StrategyHuge
This report, first in a series, focuses on how businesses should choose a mobile design strategy. It considers the rapid evolution of the mobile ecosystem, the exponential growth in devices, and how the right design strategy can not only address these issues, but provide solutions that support the overall goals of a business.
Modern Architectures: Keynote - Using Fabrics to Weave Success in the CloudDreamforce
Cloud. Mobile. Big Data. Data Science. Internet of Things. We know that these trends are harnessing easily accessible technological power to connect to nearly everything - bringing a world of opportunity for businesses to build apps that connect employees, partners, data, and even products, in entirely new ways. But while you are constantly bombarded with these 'next big things', how can they be utilized most effectively within your Enterprise? How do you balance new revenue and service opportunities against application backlogs and other 'technical deb'? More importantly, as a CIO, CTO, or Enterprise Architect, how do you approach your current set of applications and ensure that it is truly ready for adopting "Modern Architectures"? Watch the video now: https://www.youtube.com/watch?v=YYE5RW1bjKw
Real World Insights That Will Help You Develop an Amazing UX & Mobile StrategyGreg Zapar
As a UX / Visual Designer, Business Lead or Product Manager, we strive to create great digital experiences for our companies and audiences. But how many organizations are truly able to deliver? With over 15 years of business and UX experience, Greg Zapar shares real-world examples and insights that will help you create opportunities through design.
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Jeremy Johnson
During the recent XD Atlanta meeting: "Customer Experience in the Rise of the Digital Age" — I kicked off a leadership panel with this presentation focused on shifts in customer behavior as more products and services turn to digital.
The infographic provides a graphical explanation on the rapid rise in the number of devices and their increased usage in our daily lives that have led to the evolution of 'The Multi-device World'.
Here's how we at Melewi do a UX Audit of existing website, web and mobile apps to improve usability and the product's success, based on your business objectives and the target audience.
Mobile first: A future friendly approach to UX designInVision App
Thinking "mobile" is not just about devices, it's about better usability, optimizing for screen real estate, and simplifying design elements and layouts. Asher Blumberg, Mobile UX Designer at StumbleUpon, walks us through creating a unique design language for your app that bridges the chasm between iOS and Android.
Five Digital Marketing ingredients for 2016Cyber-Duck
Our creative, technology and marketing discuss key tactics that will help digital innovation for 2016 including website performance, search engine marketing, social, apps and ongoing analysis and personalisation.
Discusses how to leverage the Twitter ecosystem that is already generating revenue by monetizing the Twitter API through a premium Twitter Developer Program. Submission to the Silicon Alley Insider Create Twitter's Revenue Model Contest.
Top 3 ways to use your UX team - producttank DFW MeetupJeremy Johnson
As a product owner or manager how should you be using your User Experience team? In this quick talk I go over the top three ways to use your UX team to support you in building better products.
MWC 2015 - A Recap of the Key Announcements, Highlights and TrendsDMI
Mobile World Congress 2015 was the best and most exciting congress to date. It showed how mobility is transforming every industry, our infrastructure, society and our daily lives. This is a full recap covering all the key themes from this year; the big device launches, Internet of Things, wearables, personalised consumer experiences based on big data, 5G, AdTech, analytics, privacy and security, and more.
Let us know in the comments if we missed anything from the event that was important to you; is there a key trend, technology or company that you think should have been included?
Did you know that mobile security breaches have affected more than two-thirds of global organizations in the last 12 months? This presentation helps you assess where you stand, explains the different security threats that are out there, and argues for why you should be using Security by Design for all your mobile apps.
Accelerate change – hack your business! If you really want to innovate you have to hack your business. And what better way than to host a hackathon with employees and, potentially, customers or partners?
We’ve participated in and helped co-create hackathons for a number of our clients and also host internal hackathons on a regular basis. Here’s our how-to guide for a successful event, from idea to implementation to innovation.
Besides being a quick way for your company to innovate, hackathons can also provide invaluable experiential learning and help build new connections within your organization and beyond.
10 Design Trends 2015 - UX & UI Trends for Mobile SolutionsDMI
Do you create or provide a mobile app or web solution? Even if you already have the user interface (UI) and user experience (UX) nailed down to a T, you're never quite finished. With different design elements and solutions going in and out of fashion, you constantly have to ensure that your solution doesn't start to feel dated.
Here's our shortlist of the most exciting things going on in UX/UI Design right now and what we can expect to see in this space in a not too distant future!
2013 was an exciting year for UX/UI design with one of the key changes being a marked move from skeumorphic to flat design. However, beware of thinking this approach is merely a move towards a minimalist style. The real point behind this change is that it is a shift of focus onto content and functionality, while doing away with superfluous elements. It is important to note that it is not merely about removing as many elements as possible in an attempt to reduce clutter. It is about deciding what to remove in order to make the product easier to understand while still maintaining a clear hierarchy of elements.
What are Beacons and how do they work? What are their different uses? How does it compare to other technologies? What are Golden Gekko's recommendations regarding the use of Beacons?
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
Optimizing Marketing Results By Engaging Customers Using Mobile AppsProscape
How can you meet customer demands for deeper and more meaningful levels of engagement in a mobile-first world? The answer starts with a better understanding of the landscape, your customers’ needs, and the common challenges that all marketers face.
This presentation provides a holistic view of the mobile app creation process. Learn about the latest marketplace trends, the keys to creating a solid mobile strategy, how to build a comprehensive app blueprint, and the finer points of mobile app design.
Have you ever wondered what a product launch is?
A product launch is a planned marketing event that introduces a new product to the market. It's an exciting time for businesses as it represents a major milestone in the product development process.
A successful product launch requires careful planning and execution. It's not just about releasing a new product, but also generating buzz, building anticipation, and creating a memorable experience for your target audience.
Here are some key elements of a successful product launch:
• A clear understanding of your target audience and their needs
• A well-defined launch plan that outlines your goals, timeline, and budget
• A comprehensive marketing strategy that leverages various channels to reach your audience
• Creative and compelling messaging that highlights your product's unique features and benefits
• Influencer partnerships to amplify your reach and lend credibility to your brand
• Special launch offers and promotions to incentivize early adoption
Launching a new product is an exciting and challenging experience, but with the right strategy and execution, it can be a game-changer for your business.
Get in touch with us for more information about product launch: tips and strategies bit.ly/3ZhEn0q
And get started with WebMaxy for free trial: https://calendly.com/webmaxy/30min
#ProductLaunch #launchofproduct #whatisaproductlaunch #productlaunchplan #productlaunchstrategies #productlaunchmarketingplan #launchstrategyforanewproduct #Whatismarketingplanforproductlaunch #Whatarethethreetypesofproductlaunch #Howtomarketnewproductlaunch
New Mobile App Development PowerPoint Presentation Slides SlideTeam
Select our content ready New Mobile App Development Powerpoint Presentation Slides to focus on enterprise mobile app strategy. The mobile app design PowerPoint complete deck covers professional slides such as product/service overview, key statistics, understand the company’s overall strategy dependencies & competitors, , executive summary, mission vision value, target for the next business quarter, establish a value proposition, strategic objectives to be achieved, understanding competitive landscape, product feature comparison, current customer journey, mobile is a touchpoint and not a platform, elevator pitch idea that will drive mobile strategy , mobile strategy roadmap, resources needed for execution, budget required for implementing strategy, enterprise mobility stack, enterprise mobility stack, define the single product/app strategy, choose the right product strategy, product/service positioning, target audience, key business metrics dashboard, app metrics dashboard, hybrid vs. native application, determine the first platform, in-house application cost, marketing strategy with a flow marketing process, tactics, lead generation activities, lead generation funnel, etc. Download this mobile marketing presentation deck to showcase marketing budget, product management, and implementation plan. Get a balanced feel with our New Mobile App Development Powerpoint Presentation Slides. They engender a lot of harmony.
New Mobile App Development Powerpoint Presentation SlidesSlideTeam
Select our content ready New Mobile App Development Powerpoint Presentation Slides to focus on enterprise mobile app strategy. The mobile app design PowerPoint complete deck covers professional slides such as product/service overview, key statistics, understand the company’s overall strategy dependencies & competitors, , executive summary, mission vision value, target for the next business quarter, establish a value proposition, strategic objectives to be achieved, understanding competitive landscape, product feature comparison, current customer journey, mobile is a touchpoint and not a platform, elevator pitch idea that will drive mobile strategy , mobile strategy roadmap, resources needed for execution, budget required for implementing strategy, enterprise mobility stack, enterprise mobility stack, define the single product/app strategy, choose the right product strategy, product/service positioning, target audience, key business metrics dashboard, app metrics dashboard, hybrid vs. native application, determine the first platform, in-house application cost, marketing strategy with a flow marketing process, tactics, lead generation activities, lead generation funnel, etc. Download this mobile marketing presentation deck to showcase marketing budget, product management, and implementation plan. Get a balanced feel with our New Mobile App Development Powerpoint Presentation Slides. They engender a lot of harmony. https://bit.ly/2VA7ZdE
Product guide for Solution Set providing advice on Developing a Mobile App
For more details visit:
http://ataresearch.alltheanalysts.com/infotech/develop_a_mobile_app.html
Mobile Marketing Powerpoint Presentation SlidesSlideTeam
Develop an attractive and user-friendly mobile strategy by utilizing a Mobile Marketing Strategy PowerPoint Presentation Slides. The presentation contains various templates such as product/service overview, statements, project description, goals and objectives, scope, inclusions, and exclusions, etc. You can showcase the key statistics of mobile app users worldwide. Display information on establishing value propositions, strategic objectives to be achieved, understanding the competitive landscape, product feature comparison, current customer journey, etc with these readily available PPT templates. Describe the concept of mobile touchpoints by discussing channel interactions in our ready-to-use mobile marketing plan PPT layouts. Our content-ready PPT slides allow you to represent present elevator pitch ideas that will help to drive mobile strategy. Highlight the budget required for implementing strategy, enterprise mobility stack, product/service positioning, key business metrics dashboard, etc. Demonstrate mobile strategy roadmap, resources needed for execution, etc, by downloading smartphone marketing strategy PPT visuals. https://bit.ly/3vOPJu6
To maximize the success of your app, it is vitally important that a thoughtful marketing strategy be put in place. Here, we explore effective tactics for developing Android applications from scratch - with particular reference to mobile app development services.
What were the big trends at MWC17? What are the things you need to be aware of to stay successful?
Here’s a quick summary on the big trends and insights from Mobile World Congress 2017 based on hundreds of interviews, tours, presentations and announcements.
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful?
The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples.
The presentation this year covers the following areas:
* Customer Experience including innovation, methodologies, multi-channel and IoT
* Big and small data including solving real problems and faster analytics
* Devices including the latest on smartphones, AR/VR and wearables
* Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps
* The next big things…
Magnus Jern's (President DMI International) presenting at the 2016 World Gaming Executive Summit. On the 4th mobile revolution and key challenges facing the mobile gaming industry.
Magnus Jern's presentation from this year's Market Research Summit on "Understanding the Mobile Tech Adoption Curve". What are the new opportunities for live, in the moment, research approaches? How do you predict the success and adoption curve of new mobile technology?
Catch the highlights from MWC16 in this quick recap. Learn about everything that happened at Mobile World Congress, including new virtual reality devices, the latest developments in IoT, and much, much more.
Every year we look at the big mobile trends for the upcoming year and share practical recommendations on how to become a mobile leader. This presentation focuses on the 10 trends that will impact your organization in 2016.
Mobility is an opportunity to reinvent your business. Innovate your product, process or business model with the help of mobile and tap into a whole new world of service offerings and revenue streams. Here are some companies that exemplify what we mean together with tangible tips on how you can reinvent your business through mobility.
Cambodian Life - Living and Working in Phnom PenhDMI
DMI's guide to living and working in Phnom Penh. We offer senior roles with fantastic career opportunities in our Cambodia office. If you're looking to take your career to the next level, check out our webpage for current openings!
We’ve asked customers and partners, spoken to industry experts and made our own conclusions and predictions to help financial organisations succeed in mobile
in 2015.
Who are the mobile innovators and disruptors of the financial industry? How will banks tackle mobile security threats in 2015? What will Apple Pay mean for the financial institutions? What’s the regulatory impact of new mobile technology such as wearables? How do financial institutions stay on top of mobile technology with an accelerated pace of innovation? How much longer will employees of financial firms be tied to a desktop? You'll find the answers in this presentation.
How is mobility transforming the enterprise? What is the fizzle that drives success? What are the key tools and trends to keep in mind for 2015?
Every year we advise our customers and partners on the top trends in mobile and what it means for them. This year we've expanded this by looking specifically at enterprise mobility trends based on insights from customers, research and more.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
Warburton's Red Insights tablet app, is used by the baker’s Retail Field team to help manage inventory across more than 20,000 retail outlets in the UK. The app is estimated to have saved 5,000 man-days a year on time previously spent manually inputting data.
*Winner of Mobile Entertainment Magazine Award for “Best Enterprise App 2013”
*Winner of Effective Mobile Marketing Award for “Most Effective Mobile App B2B 2013”
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
Covering the top mobile trends and forecasts for 2014, the presentation includes information and recommendations on the top 12 trends for this year: including mobile payments, enterprise apps, beacons for in-store customer engagement and the issues surrounding privacy amongst others.
Magnus Jern presented at the Google Cloud Developer event in London about how and why Google App Engine (GAE) powers most of Golden Gekko's mobile solutions.
The presentation covered the following topics:
Why we chose GAE as our preferred cloud hosting solution in 2011 until now
Case studies on clients using GAE
How to forecast cost for using GAE
Summary of the benefits of GAE
5 STEP PROCESS TO MOBILE RISK MANAGEMENT
1/ Understand how employees want to use Mobile Devices and Applications
2/ Identify potential threats
3/ Define the impact to the business based on probable threat scenarios
4/ Develop policies and procedures to protect the business to an acceptable level
5/ Implement manageable procedural and technical controls, and monitor their effectiveness
5. 1. Start planning now!
Start early and make a plan based on insights, priorities, research and facts. This will take a bit longer but the reward for your business will be much higher in the end.
6. 2. Gather research and data
Review how you are performing versus competitors, adjacent industries and top performers
Analyse your users’ behaviour based on stats and reports you have access to
Ask users what they need and want
Perform a user touch point analysis
Evaluate what you’ve done to date and what you could have done better
7. 3. Make a wish list
Make a list of all the things you would like to do if there were
no limitations.
Create new Mobile Web and App Services
Make enhancements to existing services
Mobile Use Cases based on the User Touch point Analysis
Invite your partners/suppliers to present ideas
Align with other plans (Marketing, Product Development, etc.)
Innovation projects
8. 4. Prioritise
Prioritise the wish list based on the most important factors.
Opportunity size
Complexity
Cost (high level estimate)
User demand
Rate each one from e.g. 1-5 for a balanced score.
9. 5. Test high scoring concepts
Do a write-up with a sketch or mock-up and test it with the target user base and stakeholders. Use whatever existing user panel testing tools you have or simply do a survey through e.g. Survey monkey. Test a few random use cases as well from the complete list as benchmarks.
Refine and improve the winning concepts and retest if you’re unsure.
10. 6. Build the marketing roadmap
Build your roadmap for 2015 with the concepts/achievements based on the prioritisation and user testing exercise and available budget.
Try to split all projects in deliverables of 4 months or less rather than longer projects.
Include a plan for ongoing maintenance updates based on user feedback, insights, OS and device updates and unforeseen issues.
11. 7. Set KPIs/objectives
Set SMART goals and KPIs for the plan including
user engagement and transactions/sales.
12. 8. Execute the plan
The plan is only the beginning. Once you have an agreed plan:
Brief your suppliers, partners, IT and marketing teams for Q1
and Q2
Include prototype testing and user testing in the time plans
13. 9. Marketing extras (optional)
To make sure your audience and media knows about your product, you should focus on promoting it with your users and creating a healthy amount of buzz through the use of:
Promotion/advertising activities
Affiliation strategies
Paid, Owned and Earned media
14. Want help?
We are happy to set up a workshop to create the mobile strategy that will help you win the user in 2015.
Get in touch with a member of our team at info@goldengekko.com.