2,5-hour Workshop organized by Social UX at The Social Impact Factory in Utrecht (The Netherlands) Learning by doing interviewing and usability testing + lots of reference material
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
This document discusses user experience research methods for strategy. It introduces contextual inquiry, interviews, surveys, focus groups, and world cafe as key qualitative research techniques. Contextual inquiry involves observing users in their natural environment. Interviews are structured conversations to understand user perspectives. Surveys can involve more people but provide insights not numerical data. Focus groups create a collaborative space to challenge assumptions. World cafe allows large numbers of people to feel heard and hear each other. The document provides brief overviews of each method and discusses how they can be applied to understand users and inform strategy.
Basics in User Experience Design, Information Architecture & UsabilitySebastian Waters
Presentation for my talk about the "Basics in User Experience Design, Information Architecture & Usability" at General Assembly Berlin, January 9th, 2013
This document provides an introduction to UX research, which involves systematically studying user behaviors, needs, and motivations through rigorous, data-driven methods. It defines what a user experience encompasses, including interfaces, documentation, and other touchpoints. The benefits of UX research are avoiding building something that won't be used and reducing user issues. UX research outcomes include identifying user needs and discovering problems. The document also provides examples of incorporating UX research into the design process and types of questions it can answer.
An Introduction to the World of User ResearchMethods
What is user? Why do we do it? How do we do it? User Research Consultants, Dr Jennifer Klatt and Ben Smith from Methods Digital (https://methodsdigital.co.uk/) have kindly put together this slide deck to take you through the basics.
UX Research within an Agile Design and Development Sprint CycleUXPA International
Want to know how to deliver high-value, strategic research insights within a lean sprint process? Learn a quick, useful, and inexpensive process for incorporating user research & usability into Agile Design & Development sprint cycles. We will share a case study that demonstrates how it works and how we work together (research + UX design + dev).
Some of the topics we'll cover:
User Research on a slim budget & tight timeline
Planning research while still designing (what, when, how)
Rapid prototyping to support usability testing
The Post-Testing debrief (meeting with core team to discuss observations & agree on next steps for design and development)
Design iteration based on testing observations (not based on a lengthy expensive report)
The document provides an overview of user experience (UX) research methods. It explains that research is done to answer questions, remove ambiguity, understand human behaviors and needs, and build empathy. Research methods include interviews, observations, surveys, usability testing and more. Both qualitative and quantitative methods are used depending on the questions being asked and stage of the project. Numbers from research don't tell the whole story and can sometimes be misleading.
This document provides an overview of user research methods for UX design. It discusses why user research is necessary, describing iterative design based on user testing. A variety of research methods are presented, including interviews, card sorting, usability testing, and A/B testing. Guidance is given for which methods to use at different stages and for different goals. Both in-lab and remote testing approaches are covered. Best practices are also outlined, such as only needing 5 users to test with and recording everything from interviews and tests. The document concludes with an activity where participants pair up to interview each other and report back.
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
This document discusses user experience research methods for strategy. It introduces contextual inquiry, interviews, surveys, focus groups, and world cafe as key qualitative research techniques. Contextual inquiry involves observing users in their natural environment. Interviews are structured conversations to understand user perspectives. Surveys can involve more people but provide insights not numerical data. Focus groups create a collaborative space to challenge assumptions. World cafe allows large numbers of people to feel heard and hear each other. The document provides brief overviews of each method and discusses how they can be applied to understand users and inform strategy.
Basics in User Experience Design, Information Architecture & UsabilitySebastian Waters
Presentation for my talk about the "Basics in User Experience Design, Information Architecture & Usability" at General Assembly Berlin, January 9th, 2013
This document provides an introduction to UX research, which involves systematically studying user behaviors, needs, and motivations through rigorous, data-driven methods. It defines what a user experience encompasses, including interfaces, documentation, and other touchpoints. The benefits of UX research are avoiding building something that won't be used and reducing user issues. UX research outcomes include identifying user needs and discovering problems. The document also provides examples of incorporating UX research into the design process and types of questions it can answer.
An Introduction to the World of User ResearchMethods
What is user? Why do we do it? How do we do it? User Research Consultants, Dr Jennifer Klatt and Ben Smith from Methods Digital (https://methodsdigital.co.uk/) have kindly put together this slide deck to take you through the basics.
UX Research within an Agile Design and Development Sprint CycleUXPA International
Want to know how to deliver high-value, strategic research insights within a lean sprint process? Learn a quick, useful, and inexpensive process for incorporating user research & usability into Agile Design & Development sprint cycles. We will share a case study that demonstrates how it works and how we work together (research + UX design + dev).
Some of the topics we'll cover:
User Research on a slim budget & tight timeline
Planning research while still designing (what, when, how)
Rapid prototyping to support usability testing
The Post-Testing debrief (meeting with core team to discuss observations & agree on next steps for design and development)
Design iteration based on testing observations (not based on a lengthy expensive report)
The document provides an overview of user experience (UX) research methods. It explains that research is done to answer questions, remove ambiguity, understand human behaviors and needs, and build empathy. Research methods include interviews, observations, surveys, usability testing and more. Both qualitative and quantitative methods are used depending on the questions being asked and stage of the project. Numbers from research don't tell the whole story and can sometimes be misleading.
This document provides an overview of user research methods for UX design. It discusses why user research is necessary, describing iterative design based on user testing. A variety of research methods are presented, including interviews, card sorting, usability testing, and A/B testing. Guidance is given for which methods to use at different stages and for different goals. Both in-lab and remote testing approaches are covered. Best practices are also outlined, such as only needing 5 users to test with and recording everything from interviews and tests. The document concludes with an activity where participants pair up to interview each other and report back.
A brief introduction to User Experience (UX) Research (in English and Bahasa Indonesia). This lecture was delivered on 19th February 2019 at Ciputra University, Surabaya, Indonesia.
The document provides guidance on developing user personas based on user research. It discusses the importance of user research to understand users and gain empathy. Effective personas are described as realistic representations of key user groups based on qualitative and quantitative research. Sample personas are presented to demonstrate how they capture a user's background, goals, needs and pain points. The document also outlines how personas can be used throughout the user-centered design process, from research and discovery to testing and validation.
This document discusses usability and user experience. It defines usability as how intuitive and easy a product is to use, and how it can increase efficiency and remove obstacles. The document then lists several aspects of usability - intuitive design, learnability, efficiency of use, memorability, and error frequency. It provides a usability checklist with seven guidelines: recognition over recall, matching the system to real life, following standards and best practices, preventing errors, recognizing errors, visibility of system status, and informing users of their location. Examples are given for each guideline.
Fundamentals and practices of UX research Lucia Trezova
This document provides an overview of user experience (UX) research methods. It discusses personas, user journey mapping, card sorting, competitive auditing, heuristic evaluation, and usability testing as common UX research techniques. For each technique, it describes what the technique is used for, when it should be conducted in the product development process, and its objectives. The document also discusses low and high-fidelity prototyping for usability testing and explains how heat maps can be used to understand how users interact with websites and apps.
- Brian Nur Pratama created a UI/UX portfolio to showcase projects from his learning journey in 2021.
- One project involved redesigning the transfer flow on the BCA Mobile banking app based on user research to make the process simpler.
- He also explored design concepts for GoodInside, a app that provides positive news, music and podcasts to improve users' mood.
- Additionally, Brian helped design the Cuanin app, an online waste recycling platform where users can sell waste for points to redeem rewards.
UX insight 2017 Keynote - Insightful UX methods, from research to practiceCarine Lallemand
Opening keynote talk at UX insight 2017 (Utrecht, NL) by Dr Carine Lallemand (University of Luxembourg).
Insightful UX methods - from research to practice
Abstract: While UX practitioners are working hard at the front to design better products or services, scientists work in the shadows to develop a myriad of novel and highly valuable theories and methods.
During this talk, you will discover this ever-growing UX toolbox that could greatly support you in collecting richer, insightful and more valid data. We will also show you how your daily UX research practices can be backed up and enriched by scientific research on human experience.
If you’re not yet convinced that academia might be relevant for practice, you’ll be excited to discover that together we have the power to better understand users in order to design desirable experiences, create business value and societal impact. Get inspired by concrete methodological examples and boost the value of your upcoming projects!
VIDEO OF THE TALK: https://youtu.be/oeSsyb-tzfo
Understanding your users' behaviours, needs and motivations is key to design a kickass web product.
Learn about quick, easy and efficient user research methods to build user-centered products and services.
This workshop will be led by Charlotte Breton Schreiner, Senior UX Architect.
Whether you are an entrepreneur building a prototype, a developer crafting a product during a hackathon or a designer who wants to test ideas with end users, this workshop is for you.
We will cover accessible user research methods that anyone can apply without any prior UX knowledge. During the workshop, you will have the opportunity to try some of these methods with the other participants and realize how powerful taking a user-centered approach can be.
Le Wagon Workshop, Tuesday 24th October 2017
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
UX Workshop introducing what UX is and why it is important. The audience may or may not be familiar with UX so the presentation focuses more on principles than a step-by-step how-to.
Kate Williamson and Cait Vlastakis Smith — UX Designers at Centerline Digital — explore the differences between UX and UI.
Good UX is the manifestation of deeply understanding people.
Learn more at: http://www.centerline.net
This document provides an overview of user-centered design. It defines user experience as how a person feels when interacting with a system or product. It then explains that user-centered design is a multi-stage process that involves understanding users' needs through research, designing with the user in mind, and testing designs with real users. The document outlines the user-centered design process and its stages of discovery, definition, design, validation, development and launch. It concludes by listing the benefits of taking a user-centered approach, such as increasing user satisfaction, performance and credibility while reducing costs.
Information architecture (IA) is the art and science of organizing and structuring information in a way that optimizes findability and understanding. It involves developing navigation systems, labeling schemes, and content organization to help users easily find desired information. Key aspects of IA include navigation and labeling systems, content organization, and information storage and retrieval structures. Proper IA helps users intuitively understand a website's information hierarchy and structure, improving the user experience and supporting better search engine optimization.
From Zero to Hero documents the author's UX journey and discusses UX research. It describes conducting research to understand problems users faced with using horses for transportation in the 19th century. Through observation, insights were gained that changed humanity by not focusing on faster horses or stronger stamina, but on developing cars instead. The document outlines UX research activities like understanding the project, creating a research plan, conducting studies, analyzing data, and communicating results. It provides examples of research methods and discusses when in the product development process UX research should be performed - for discovery, validation, development, and follow up.
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
UX focuses on designing products with the user experience in mind. It aims to create products that are satisfying, easy to use and encourage users to return. UX involves understanding users through research, designing interfaces and interactions, then testing and refining the design. The goal is to increase usability, engagement and business metrics like sales and reduce support costs. Research shows that investing in UX can yield returns of 2-100 times the initial investment through improving these factors. The UX process involves strategies like defining personas, wireframing interfaces, testing designs and analyzing results to iteratively improve the user experience.
This document discusses heuristic evaluation as a usability testing technique. It defines heuristic evaluation as a practical approach to problem solving and discovery that may not be optimal but is sufficient for immediate goals. The document lists Nielsen's 10 usability heuristics for interface design, such as visibility of system status and user control and freedom. It provides examples for each heuristic and advises that heuristic evaluation should not replace talking to users, but can help identify usability issues before user testing.
This document discusses integrating user experience (UX) design and research methods into an agile development process. It provides an overview of agile and UX philosophies, noting differences but also opportunities for them to work together. Key challenges include the unclear role of UX in agile and insufficient time for conceptual exploration. Suggested approaches are to integrate UX into each sprint or use parallel tracks. UX methods also need adjustments like staying one sprint ahead and focusing research.
Tao Zhang's UX research portfolio summarizes his background and experience in UX research. It highlights two main projects: researching student needs for a new active learning center library space through observations and interviews, and usability testing of a university library website redesign. The portfolio also describes analytics of library database search logs and e-book usage, as well as a usability study of e-books identifying issues for different experience levels.
The document describes the design process for an app called "Bill on the Hill" which aims to help young adults learn about proposed bills that may affect their community. The designer conducted user research including interviews and persona development to understand target users. Low and high-fidelity prototypes were created and tested. The final design was responsive for both mobile and desktop, prioritized accessibility, and aimed to simplify the process of learning about bills through a streamlined user experience.
Competitive User Experience Intelligence: A PrimerBeverly Freeman
Analyzing your competition can be quite informative and motivating. Brands compare themselves based on strategies, market share, and feature sets, but what about the user experience? This presentation discusses the unique characteristics of competitive analysis from a UX perspective, ways to think about “the competition” beyond the obvious, and methods for competitive analysis. As a bonus, it also includes frameworks for going beyond basic usability comparisons, and common pitfalls to avoid.
45 minute mini workshop for Ladies that UX Amsterdam meetup
Introducing User Checks, a method of agile usability testing + learning by doing, a live user check with the meetup.com site.
Yes U can! - User Checks; iterative usability testing with actionable resultsAnouschka Scholten
45 min Workshop @UXCamp Amsterdam 2018 about User Checks, a method for agile usability testing + getting to actionable results fast. Learning by doing: user check in 45 minutes
A brief introduction to User Experience (UX) Research (in English and Bahasa Indonesia). This lecture was delivered on 19th February 2019 at Ciputra University, Surabaya, Indonesia.
The document provides guidance on developing user personas based on user research. It discusses the importance of user research to understand users and gain empathy. Effective personas are described as realistic representations of key user groups based on qualitative and quantitative research. Sample personas are presented to demonstrate how they capture a user's background, goals, needs and pain points. The document also outlines how personas can be used throughout the user-centered design process, from research and discovery to testing and validation.
This document discusses usability and user experience. It defines usability as how intuitive and easy a product is to use, and how it can increase efficiency and remove obstacles. The document then lists several aspects of usability - intuitive design, learnability, efficiency of use, memorability, and error frequency. It provides a usability checklist with seven guidelines: recognition over recall, matching the system to real life, following standards and best practices, preventing errors, recognizing errors, visibility of system status, and informing users of their location. Examples are given for each guideline.
Fundamentals and practices of UX research Lucia Trezova
This document provides an overview of user experience (UX) research methods. It discusses personas, user journey mapping, card sorting, competitive auditing, heuristic evaluation, and usability testing as common UX research techniques. For each technique, it describes what the technique is used for, when it should be conducted in the product development process, and its objectives. The document also discusses low and high-fidelity prototyping for usability testing and explains how heat maps can be used to understand how users interact with websites and apps.
- Brian Nur Pratama created a UI/UX portfolio to showcase projects from his learning journey in 2021.
- One project involved redesigning the transfer flow on the BCA Mobile banking app based on user research to make the process simpler.
- He also explored design concepts for GoodInside, a app that provides positive news, music and podcasts to improve users' mood.
- Additionally, Brian helped design the Cuanin app, an online waste recycling platform where users can sell waste for points to redeem rewards.
UX insight 2017 Keynote - Insightful UX methods, from research to practiceCarine Lallemand
Opening keynote talk at UX insight 2017 (Utrecht, NL) by Dr Carine Lallemand (University of Luxembourg).
Insightful UX methods - from research to practice
Abstract: While UX practitioners are working hard at the front to design better products or services, scientists work in the shadows to develop a myriad of novel and highly valuable theories and methods.
During this talk, you will discover this ever-growing UX toolbox that could greatly support you in collecting richer, insightful and more valid data. We will also show you how your daily UX research practices can be backed up and enriched by scientific research on human experience.
If you’re not yet convinced that academia might be relevant for practice, you’ll be excited to discover that together we have the power to better understand users in order to design desirable experiences, create business value and societal impact. Get inspired by concrete methodological examples and boost the value of your upcoming projects!
VIDEO OF THE TALK: https://youtu.be/oeSsyb-tzfo
Understanding your users' behaviours, needs and motivations is key to design a kickass web product.
Learn about quick, easy and efficient user research methods to build user-centered products and services.
This workshop will be led by Charlotte Breton Schreiner, Senior UX Architect.
Whether you are an entrepreneur building a prototype, a developer crafting a product during a hackathon or a designer who wants to test ideas with end users, this workshop is for you.
We will cover accessible user research methods that anyone can apply without any prior UX knowledge. During the workshop, you will have the opportunity to try some of these methods with the other participants and realize how powerful taking a user-centered approach can be.
Le Wagon Workshop, Tuesday 24th October 2017
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
UX Workshop introducing what UX is and why it is important. The audience may or may not be familiar with UX so the presentation focuses more on principles than a step-by-step how-to.
Kate Williamson and Cait Vlastakis Smith — UX Designers at Centerline Digital — explore the differences between UX and UI.
Good UX is the manifestation of deeply understanding people.
Learn more at: http://www.centerline.net
This document provides an overview of user-centered design. It defines user experience as how a person feels when interacting with a system or product. It then explains that user-centered design is a multi-stage process that involves understanding users' needs through research, designing with the user in mind, and testing designs with real users. The document outlines the user-centered design process and its stages of discovery, definition, design, validation, development and launch. It concludes by listing the benefits of taking a user-centered approach, such as increasing user satisfaction, performance and credibility while reducing costs.
Information architecture (IA) is the art and science of organizing and structuring information in a way that optimizes findability and understanding. It involves developing navigation systems, labeling schemes, and content organization to help users easily find desired information. Key aspects of IA include navigation and labeling systems, content organization, and information storage and retrieval structures. Proper IA helps users intuitively understand a website's information hierarchy and structure, improving the user experience and supporting better search engine optimization.
From Zero to Hero documents the author's UX journey and discusses UX research. It describes conducting research to understand problems users faced with using horses for transportation in the 19th century. Through observation, insights were gained that changed humanity by not focusing on faster horses or stronger stamina, but on developing cars instead. The document outlines UX research activities like understanding the project, creating a research plan, conducting studies, analyzing data, and communicating results. It provides examples of research methods and discusses when in the product development process UX research should be performed - for discovery, validation, development, and follow up.
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
UX focuses on designing products with the user experience in mind. It aims to create products that are satisfying, easy to use and encourage users to return. UX involves understanding users through research, designing interfaces and interactions, then testing and refining the design. The goal is to increase usability, engagement and business metrics like sales and reduce support costs. Research shows that investing in UX can yield returns of 2-100 times the initial investment through improving these factors. The UX process involves strategies like defining personas, wireframing interfaces, testing designs and analyzing results to iteratively improve the user experience.
This document discusses heuristic evaluation as a usability testing technique. It defines heuristic evaluation as a practical approach to problem solving and discovery that may not be optimal but is sufficient for immediate goals. The document lists Nielsen's 10 usability heuristics for interface design, such as visibility of system status and user control and freedom. It provides examples for each heuristic and advises that heuristic evaluation should not replace talking to users, but can help identify usability issues before user testing.
This document discusses integrating user experience (UX) design and research methods into an agile development process. It provides an overview of agile and UX philosophies, noting differences but also opportunities for them to work together. Key challenges include the unclear role of UX in agile and insufficient time for conceptual exploration. Suggested approaches are to integrate UX into each sprint or use parallel tracks. UX methods also need adjustments like staying one sprint ahead and focusing research.
Tao Zhang's UX research portfolio summarizes his background and experience in UX research. It highlights two main projects: researching student needs for a new active learning center library space through observations and interviews, and usability testing of a university library website redesign. The portfolio also describes analytics of library database search logs and e-book usage, as well as a usability study of e-books identifying issues for different experience levels.
The document describes the design process for an app called "Bill on the Hill" which aims to help young adults learn about proposed bills that may affect their community. The designer conducted user research including interviews and persona development to understand target users. Low and high-fidelity prototypes were created and tested. The final design was responsive for both mobile and desktop, prioritized accessibility, and aimed to simplify the process of learning about bills through a streamlined user experience.
Competitive User Experience Intelligence: A PrimerBeverly Freeman
Analyzing your competition can be quite informative and motivating. Brands compare themselves based on strategies, market share, and feature sets, but what about the user experience? This presentation discusses the unique characteristics of competitive analysis from a UX perspective, ways to think about “the competition” beyond the obvious, and methods for competitive analysis. As a bonus, it also includes frameworks for going beyond basic usability comparisons, and common pitfalls to avoid.
45 minute mini workshop for Ladies that UX Amsterdam meetup
Introducing User Checks, a method of agile usability testing + learning by doing, a live user check with the meetup.com site.
Yes U can! - User Checks; iterative usability testing with actionable resultsAnouschka Scholten
45 min Workshop @UXCamp Amsterdam 2018 about User Checks, a method for agile usability testing + getting to actionable results fast. Learning by doing: user check in 45 minutes
3,5 hour workshop for CoveyUX
“User checks” is an agile way of usability testing with the focus on creating value. With User Checks a design accelerates to a higher level within a very short period and relatively low cost and little resources. User checks maximize the key element of usability testing: getting to empathy. User Checks is closely related to the RITE method: Rapid Iterative Testing and Evaluation.
The document provides information about user checks, which is an agile usability testing method. It discusses how user checks involve testing prototypes or designs with real users in 2 rounds, with tests conducted within 1-3 weeks of each other. The designer leads the tests, which observe users performing tasks while thinking aloud. Findings are analyzed after each round to prioritize improvements, which are then implemented before the next round of testing. Compared to traditional usability testing, user checks have lower costs, involve the product team, and allow for retesting improved designs within a short timeframe.
The document describes a workshop on agile usability testing through user checks. User checks involve testing a design with real users within their context and retesting after improvements within one week. This allows testing early and often to improve the design iteratively based on user feedback. The workshop covers how to structure user check sessions, including introducing tasks, observing users and evaluating findings after each session to prioritize improvements for retesting. Volunteers then do a practice user check session with observers collecting feedback on sticky notes to discuss findings and potential design updates.
Advocating for Usability: When, Why, and How to Improve User Experiencesnclatechandtrends
This document discusses advocating for usability and improving user experiences. It outlines several user experience methods like surveys, interviews, and usability testing that can provide insights into how users interact with systems. Surveys ask targeted questions to gauge opinions, interviews dig deeper into why users behave certain ways, and usability testing directly observes users completing tasks to identify pain points. The document emphasizes communicating findings to stakeholders to iterate on designs based on user needs. Advocating for users is key to satisfying their needs and ensuring systems are usable.
Does the field of user-centered design mystify you? Does user research seem like the last thing you have time to think about?
Any team can look at analytics to understand what users are doing and how often they’re doing it. What analytics won’t tell you is *why* users are doing certain things — sometimes you need more context. That’s where user research comes in. This session will map out a framework for incorporating user research into your development cycle.
User experience (UX) encompasses all aspects of a user's interaction with a company, its services, and products. UX involves a person's behaviors, attitudes, and emotions when using a product or service. It also includes their perceptions of aspects like usability, ease of use, and efficiency. UX is dynamic as it changes over time with usage circumstances and system changes. To design for positive UX, companies use user-centered design approaches like personas, user stories, prototypes, and usability testing to understand users and optimize the product around their needs and goals. Various tools and methods are used to measure and improve UX.
Advocating for usability: When, why, and how to improve user experiencesSarah Joy Arnold
This webinar will include a short description of why user experience matters, an exploration of when, why and how to do surveys, interviews and usability testing, and conclude with a discussion on how to be an advocate for users at your library.
This document summarizes Anne Petersen's presentation on usability testing in the open. The presentation:
1) Had attendees participate in a usability testing exercise where they tested instructions in different roles of interviewer, observer, and interviewee. This was done to demonstrate the method.
2) Discussed how usability testing is a human-centered design method that involves testing designs with real users to identify problems and improve the design.
3) Explained that government agencies like 18F conduct user research and usability testing in the open on platforms like GitHub to gather feedback and improve designs and services for the public.
Users, Usability & User Experience - at PodCamp Cleveland 2011Carol Smith
Presented at PodCamp Cleveland at the Cuyahoga Valley Career Center in Brecksville, Ohio on April 29, 2011 by Carol Smith of Midwest Research, LLC.
The gap between a good design and a great one can be bridged by understanding your users.
In this presentation find out the basics of usability and user experience.
Learn cheap and easy techniques to find out more about your users and improve your audience's experience.
Effective visuals will be introduced that can help you remember and share what you learn.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Usability testing / Nearly everything you need to know to get startedRebecca Destello
Usability testing involves:
1. Recruiting and testing target users on a product or system
2. Analyzing the results to identify any usability problems
3. Reporting findings and recommendations to stakeholders
Using Automated Testing Tools to Empower Your User ResearchUserZoom
In this Webinar, you'll learn:
-Guidelines for when to use moderated vs. unmoderated testing
-How to structure studies and set up tasks to get valid research results that achieve business objectives for testing
-Tried-and-true tricks for avoiding the most common pitfalls of unmoderated testing
-Advice for recruitment, screening and use of online panels
-How to use automated testing with agile design and development sprints to accommodate tight timelines and satisfy usability needs
Usability engineeringHow to conduct User testing Week 4.docxjessiehampson
Usability engineering
How to conduct User testing
Week 4
How to conduct User Testing?
In Week 1, we talked about why users are important for computer systems and discussed What is Usability?
In Week 2, we discussed the fact that users are all very different and the need for having a test plan
Last week, we explained how to design a plan for user testing.
This week, we will explain more about how to actually conduct usability testing and what things we can test …
The $300 million button
Developers thought
that this button would …
enable repeat customers to purchase faster
first-time customers to register because it would make future purchases faster
Web Form Design: Filling in the blanks, by Luke Wroblewski (2008) Rosenfeld Media, http://www.uie.com/articles/three_hund_million_button/
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Login / Register
Purchase Items
Step 1
Step 2
Step 3
However, The usability test found
…
First timers
Couldn’t remember if it was their first time
Made multiple false attempts at login
Felt the retailer was going to use their information to pester them
Repeat customers
Couldn’t remember which email/password they’d used
Used the Forgot Password link if they could remember which email
“I'm not here to enter into a relationship. I just want to buy something.”
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Note: This is a representation of changes. Actual screenshots aren’t available because Spool did not reveal the company.
The solution…
This lecture Content
Before the test
Pre- & post-questionnaires
Conducting the Usability Test
Roles: facilitator, observer and user
How to record observations
Report Writing
From observations to recommendations
Common Industry Report template
Recruiting tips for user participants
Avoid power users
They skew results
If recruiting within
your company …
Don’t let users’ managers observe
Follow up with schedule
Send a clear and detailed confirmation; Make a confirmation call
Screener questions
Typically 20 questions
Clear and specific, no jargon, exact dates, quantities, times
Questions should not lead
“Are you bothered by ….”
Every question should have a purpose
Start with questions that screen out the most people.
Screen
participants
Give reason for the session
Feedback to help us improve the product
Not a sales call
Give length, date, location of session
Offer incentives up front
Explain video/audio taping, if it will occur
Go through screening questions if person is interested
Having decided on the users to test ……
Before the test…
24 hours before, check
the following for yourself …
Tasks can be completed
Tasks are clear and understandable
Materials are available
Time allotted is a ...
In this session we looked at the different kinds of UX research. Primary and Secondary research, foundational research, post launch research, qualitative and quantitative research. Attitudinal and behavioral research. We also looked at the benefits and drawbacks of different UX research methods. Lastly we covered how to chose a UX research method
This document discusses the principles of user-centered design. It emphasizes the importance of understanding users, conducting research to learn about their needs and tasks, and involving users throughout the design process. Some key user research methods mentioned include wants and needs analysis, card sorting, group task analysis, and contextual interviews. The document stresses that good design starts with the user, and that consulting with and keeping users as the central focus leads to designs that best solve the problems users face.
This document discusses the principles of user-centered design. It emphasizes the importance of understanding users, conducting research to learn about their needs and tasks, and involving users throughout the design process. Some key user research methods mentioned include wants and needs analysis, card sorting, group task analysis, and contextual interviews. The document stresses that good design starts with the user, and that innovation comes from addressing the right problems for the target users.
We need to be open by default – use the strength of the community to solve the complex problems we face of the exponential digital growth and beyond.
Outside your team, your organization and the circle around that.
And besides the users which always have to be involved.
In May 2018 Roxana Cociorda and Anouschka Scholten joined the mentorship program started by Ladies That UX Amsterdam as mentee and mentor. This 3-month program ended up to be very valuable for both in work and even in their personal life, the mentorship continues. Roxana and Anouschka share their experience and why it's such a powerful relationship: it boosts creative confidence and challenges the system:)
Understanding your user, what works; Persona, Empathy map, Customer profile?Anouschka Scholten
A fun 45 min workout (workshop and discussion) @UXcamp Amsterdam 2018: understanding your user via the techniques Persona, Empathy Map or Customer Profile, what works?
User Experience 2 - Docentendag Stichting PraktijklerenAnouschka Scholten
Praktische deel - Workshop van 50 minuten aan een groep van 50 MBO ROC leraren van het vakgebied online marketing. Georganiseerd door Stichting Praktijkleren op 20 januari 2017
Just start: Hoe verkrijg je UX inzichten... In contact met eindgebruikers, usability test in minimale vorm
User Experience 1 - Docentendag Stichting PraktijklerenAnouschka Scholten
Theoretische deel - Presentatie van 50 minuten aan een groep van 50 MBO ROC leraren van het vakgebied online marketing. Georganiseerd door Stichting Praktijkleren op 20 januari 2017
Wat is UX, Wat is Usability, Hoe verkrijg je UX inzichten...
3,5 hours training for Growth Hacker students at The Talent Institute at B.Amsterdam. Teaching the UX basics; being user-centered and iterative + exercises interviewing and usability testing techniques.
Getting to a better design fast. User Checks is an agile way of usability testing with the focus on creating value. With User Checks the design accelerates to a higher level within a short period and relatively low cost and little resources. User Checks maximize the key element of usability testing: getting to empathy.
Presentation for Rabobank employees during the CX day on June 24, 2015.
Figuring out what your users actually need is what leads to the most significant innovations. Gaining empathy is a gateway to better and sometimes surprising insights that can help distinguish your idea or approach. This does take some effort and some user research methods are very helpful with in retrieving empathy with your users, they help to set your ego aside.
A 3 hour workshop as Innoleaps mentor for Thales accelerator teams
Getting to a better design fast. User Checks is an agile way of usability testing with the focus on creating value. With User Checks the design accelerates to a higher level within a short period and relatively low cost and little resources. User Checks maximize the key element of usability testing: getting to empathy.
A one day workshop, hosted by Design by Fire.
The slides are a mix of Dutch and English.
Handig netwerken, het inzetten van sociaal kapitaal, ondernemen, elkaar iets gunnen, samen delen, verbinden - of zoals lifehackers dat noemen - gewoon slimmer werken.
Voor Maartje Kemme (@Baancoach) en Anouschka Scholten (@anous) betekent dat op de juiste momenten aanhaken bij inspirerende mensen en evenementen, bewust kiezen waar je wel en niet naartoe gaat. Als ondernemer en als mens.
Een feest waard met ons sociale kapitaal: het Slim Schitteren! feest vond plaats op 11-12-2009.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
1. userneeds @anous
October 16, 2018
Workshop User Research
by Anouschka Scholten
userneeds
Success depends on
Your Relationship with
Your Users
Social UX presents
6. userneeds @anous
… an app for everything?
‘Natural Cycles’ Contraceptive App Has People Furious After Causing 37 Accidental
Pregnancies https://twentytwowords.com/new-natural-cycles-contraceptive-app-has-people-furious-after-causing-37-
accidental-pregnancies/
7. userneeds @anous
Fill in destination
+ start location
Be on time for my
appointment-
Prepare my journey
How long does it take? Which route does it take?
I really have to be on time!!
Are there alternatives in case of traffic jams?
I have to do (task)
Is my goal
Are my needs
… also emotiona
8. userneeds @anous
Aaaaaarch….
Where do I fill in my
start location?
I do not want to share or
save or call the destination..
Let’s try again
Oh no, I have no more time, I
really need to leave now
How is this
possible??!!!
I’m so stupid!
Okay, I know the web
version does work … [Opens
the mobile browser]
11. userneeds @anous
Disability isn’t
black & white
Source image https://www.microsoft.com/design/#toolkit
TIPS
Accessibility for UX
designers. A clear and
comprehensive presentation
with lots of examples, tips
and tooling:
https://deanbirkett.name/ac
cessibility-for-ux-designers
Dutch video about this topic
– fun and enlightening:
https://ischagast.nl/pr
esentatie/no-
accessibility
12. userneeds @anous
Try it out with Chrome
extension Funkify
Social Impact Factory site accessible?
13. userneeds @anous
UX Change Agent
Interaction Designer / User Experience Consultant / UX trainer en coach
I design with intention and I’m passionate to empower people and organizations
to make products and services people love to use.
I help to innovate and improve.
Anouschka Scholten
@anous – Userneeds
anouschka.scholten@userneeds.nl
25. userneeds @anous
People do not always do what
you think
you tell them
they think
they say
they do
Observing and asking why makes you
find out what people
really do and need
29. userneeds @anous
Observing behaviour See in context of users
How a Cola company turned falling bar and pub sales around via user
research. An anthropologist walk into a bar...
https://hbr.org/2014/03/an-anthropologist-walks-into-a-bar
32. userneeds @anous
Open questions
Offer openings, insights into the user's experience
• Leave the word to the user, user can fill in the
answer himself
• Comprehensive own wordings of what users do and
need (how, when, where and why)
• A rich image, real connection with the user
33. userneeds @anous
Funnel questions
gets to the bottom of the users mind
• Subsequent inquiring questions, like
• Key question:? ”... How do you normally execute
X, how did you do that the last time?"
• Investigative Question 1: "What are you looking for
that kind of information?”
• Investigative Question 2 : "Why do you search for
that information in particular (as formulated by the
user)?”
• Research question 3: "Are there other ways in
which you come to this information?"
34. userneeds @anous
“The important thing is not to stop
questioning. Curiosity has its own
reason for existing”
― Albert Einstein
36. userneeds @anous
Listen carefully
to what the user themselves describe things
• Which words they use (terminology usage)
• What considerations (motivations)
• What is very important to them and why
(certainties, control, trust)
• What do they want to prevent (obstacles,
frustrations, pain points)
• What kind of goal do they want to pursue, what
do they want to achieve and why
37. userneeds @anous
Your behaviour and position
influences the process
• Your tone: warm, quiet, soft, harmonious
• Your attitude: open, inviting, prone, quietly
looking, interested, familiar
• Your behavior: friendly, interested, involved,
curious, respectful
Everything the user says / does is okay!
38. userneeds @anous
Interview tips
1. Be deliberately quiet
2. Be open to every answer
3. Listen with attention
4. Ask for
- actual experiences from the past,
- explanation and details
- specific examples
5. Listen, summarize and ask a follow up question
Tips
39. userneeds @anous
A small exercise listening
with the one sitting next to you, in pairs
One interviewer
Asks 1 (open) question
I’ll state the subject, the interviewer translates this in
an open question.
After you formalated the question, you are quiet.
One interviewee
Answers for 3 minutes
Keep talking, no matter what happens.
40. userneeds @anous
Interview results process right after
• Write down the most memorable insights
• Use audio recording for reference
• Add a photo of the person in his / her
environment – write down memorable
quotes
AND Request permission before
making audio recording and photos:
Be clear: audio, photo and report is not
distributed to third parties solely for internal
use
Do you want to use it publicly, or
partly; explicitly ask for permission from the
user.
42. userneeds @anous
Usability testing
is about
observing behaviour
Watch the user do what comes naturally,
while performing a task (thinking aloud)
with a product or service.
Don't help.
Not asking about opinion.
43. userneeds @anous
1. Interview
2. Observe while doing the task (say nothing)
3. Evaluate afterwards (open follow up questions)
With actual users (no friends or family – no guerrilla or coffee bar testing!)
1 on 1 session of max. 1,5 hours
Preferably in context of use
Observing behavior
44. userneeds @anous
empathy
a key function of usability testing
to really see, hear and find out
what moves your users
the ability to see an experience
through another person’s eyes
Getting to
45. userneeds @anous
WHY Usability testing??!!!
Not about how often something is said or done –
reactive report
it’s not quantitative research, not about significance
or steering data for management
It’s about WHY things are done
it’s qualitative research
A usability test is mainly to inform us how to do it better –
to get to a better design (and ultimately better
quantitative data)
The $300 Million Button: https://articles.uie.com/three_hund_million_button/
46. userneeds @anous
Usability test to
Detect problems
Optimize
Innovate
Engage users and stakeholders
Convice
Focus
Reduce waste
Less support, development time better spend
52. userneeds @anous
Usability Test traditional
1 round of testing
In a lab environment, eye tracking
Moderator is a UX researcher
Process based
53. userneeds @anous
Traditional Usablity test
drawbacks
• 1 time, at end design process
• An extensive report, little or no redesign
• No retest
• Not in user context
• High costs: lab, eye tracking, special UX
researcher
• Product team indirectly involved
• Schedule well in advance (at least 1 month)
55. userneeds @anous
Test and retest within 1-4 weeks
Preferably in the users context, quick and easy set up
Team member (Designer, PO,…) conducts the test, team
directly involved
Output is a better design/ better MVP
Value based
User Checks Agile Usability Test
56. userneeds @anous
User Checks Agile Usability Testing
6. Evaluate
Priortize
Improvements
2. User
Checks
round 1
3. Evaluate
Priortize
Improvements
5. User
Checks
round 2
1. Design /
MVP /
Site or App
4. Improved
Design / MVP /
Site or App
7. Improved
Design /
MVP / Site or
App
Repeat
or develop
Based on the RITE-model: https://uxmag.com/articles/the-rite-way-to-prototype
57. userneeds @anous
“Elaborate tests are a waste of resources”
Source: http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
75% of the problems found with 3 or 4 user tests
60. userneeds @anous
Design new site ggdhaaglanden.nl
User check with a doctor in his office
GGD Haaglanden project Angi Studio:
http://angistudio.com/cases/ggd-haaglanden.html
61. userneeds @anous
Ik weet niet wat OGGZ betekent, Milieu en
Gezondheid…is dit voor mij?
I don’t know what OGGZ means, Environment and
Health… is this for me?
From
GGD Haaglanden project Angi Studio: http://angistudio.com/cases/ggd-haaglanden.html
Menu indeling: geen overzicht, inzicht, herkenning, focus… voldoet niet aan verwachting, weg wordt niet gevonden
Menu: no overview,- insight, -regognition, -focus… doesn’t match expectations, user can’t find what they need
62. userneeds @anous
Natuurlijk, ook SOA en bezorgd over kinder-
mishandeling… ja, belangrijk!
Off course, also SOA and worried about child
abuse… yes, important!
To
GGD Haaglanden project Angi Studio: http://angistudio.com/cases/ggd-haaglanden.html
Wijzigingen op verschillende niveaus: wat waar onder valt, naamgeving, hiërarchie, toevoeging visuele cues (affordance),
less is more…
Changes on various levels: IA, labeling, hierarchy, visual cues (affordance), focus, less is more…
63. userneeds @anous
“ Bij Meiden verwacht ik 14
tot 21...oh, ik denk dat ik
toch wel in die doelgroep val
als ik het zo lees ? “
“LINDA.Girls.. I expect this is
for 14 till 21 year old… oh,
reading this subscription I
think it actually does fit me?”
Pop-up information about LINDA.meiden
Project Angi Studio: http://angistudio.com
Redesign
LINDA subscription
64. userneeds @anous
“Zo onder elkaar is duidelijk, je kunt er zo
doorheen”
“Very clear and easy to walk through this way,
underneath each other”
Sub home Subscription with
incentive - mobile
Lange lijst om te scrollen
vormde geen enkel probleem
Scrolling was no problem at all
on mobile
2e round: de footer met menu, werd wel
gebruikt
Footer with next step was used
Navigeren met hoofdmenu gebeurde eerst
ronde niet. Sticky menu bood ook geen
oplossing
Navigating via main menu on top wasn’t
used, it was ignored, even with a sticky
menu… dead end alert!
Project van Angi Studio: http://angistudio.com/
65. userneeds @anous
User Checks during redesign Greenchoice.nl, project Angi Studio:
http://angistudio.com/cases/greenchoice.html
66. userneeds @anous
ubsidie aanvraagsysteem Gemeente Den Haag, project Angi Studio:
tp://angistudio.com/cases/gemeentelijk-subsidie-loket.html
User Checks during completely new design
67. userneeds @anous
Outsourcing your user research work
is like outsourcing your vacation.
It gets the job done, but probably
won’t have the effects you were
seeking.
Jared Spool
http://www.uie.com/brainsparks/2011/08/02/outsourcing-your-user-research-is-like-outsourcing-your-vacation/
“
74. userneeds @anous
The 4 basics of a User Check
1. Do a short interview upfront
Ask for experiences; how did they… the last time. Let the
user formulate the goal they have, the situation, the task.
Use that for the user check
2. Let your user experience the
prototype/MVP/site
Observe don’t tell. Put your prototype/site in the user’s
hands (or your user in the prototype) and give just the
minimum context so they understand what to do.
Give them the situation and task they formulated in the
interview
75. userneeds @anous
3. Have them talk through their experience
(talk aloud) & Observe actively
Watch how they use (and misuse) what you have given them.
Never immediately “correct” what your user is doing.
Only stimulate to talk aloud: “what are you thinking”
4. Evaluate afterwords: follow up with
questions
This is important; often this is the most valuable part of testing.
You mentioned… what did you mean with that? I saw you
doing… why? What did you expect? How would you call
it?Answer questions with questions (i.e “well, what do you
think that button does”)
The 4 basics of a User Check
78. userneeds @anous
Tell us
• The main goal(s) of the site/application
• Target users
• Main tasks, main questions of the users
• Context of use
Do not tell us how you think the site works now!!!
79. userneeds @anous
Observe the user’s behaviour… you J
1 sticky per issue/observation
Note every occasion the user:
• hesitates, worries, or is forced to think
• misunderstands something
• gets frustrated or annoyed
• gives up
• is surprised
Also think of expressions of emotions that pass by
>> Do not judge, do not think of any solutions yet
81. userneeds @anous
The findings, issues
• Collect Findings
• Prioritize issues to be solved: prioritize from
the business/user goals perspective, rate them
Do this with thewhole team
82. userneeds @anous
• Collect all findings
• Re-arrange, categorize
them, label them
• Dot-vote (3 per person):
what is most important,
what should we tackle
The problem dot-voted
most: concentrate on that
one for the solutions…
83. userneeds @anous
Improvements
• Improvements on every level, note down
Every post it, a solution, as concrete as possible like
Labeling, content, tone of voice, usp’s, categorization, visual
assets, interaction, concept, flow, persuasion, features (chat …)
> but keep the business/user goals perspective in mind (focus)!
• Prioritize by Impact & Effort (matrix) or dot-
vote
Choose improvement(s) to be re-tested
Do this with thewhole team
84. userneeds @anous
Impact & Effort matrix
Impact: creates high/low value for users
effort: high/low effort in terms of time, knowledge, tools, people…
Source: http://www.innovationgames.com/impact-effort-matrix/
Do this with the
whole team
incl. decision
makers!
86. userneeds @anous
• Tomorrow or next week:
Implement the solutions
that have the most
positive impact/value for
the user and take the
least effort to realize
• Put the rest of the
solutions on the backlog,
attach actions to it
And re-test !
with other users in 2 or 4
weeks
87. userneeds @anous
The more ‘exposure hours’ with users
(offline) the more improvements in
the design – every 6 weeks 2 hours,
every team member
Jared Spool
http://www.uie.com/brainsparks/2011/08/02/outsourcing-your-user-research-is-like-outsourcing-your-vacation/
“
Fast Path to a Great UX — Increased Exposure Hours
91. userneeds @anous
User Checks set up
• Test setup with interview questions and scenario’s/real tasks
• Real target users as participants
• Idealy conducted in context user on their own device
• Record interview (in audio) and the user check with screen
capture
(Live) screen capture via http://www.lookback.io
http://www.airsquirrels.com/reflector/ of
http://www.telestream.net/screenflow/overview.htm of
https://www.techsmith.com/camtasia.html (ook voor Windows). Or
Skype or ather screensharing tool
Audio opname interview: your phone
• 1 test moderator, 1 observer
(more observers are possible, but not too much and really on
the background)
92. userneeds @anous
Key: moderating the test
If they… Say…
Are not talking “What are you thinking?”
Ask you a question (e.g. “Is that
what I should do here?”)
Rephrase the question (e.g “ What do
you think you should do?”)
Get a task right or wrong “Thank you , that is very helpful”
“Thanks for the feedback”
Mess up “Remember, you can’t make any
mistakes. You’re doing a great job.”
Are unsure if they have
completed a task and ask you
“Is this what you would do if you were
doing X at home?”
Criticize the design “Thanks for the feedback”
93. userneeds @anous
Test script-agenda
1. Introduction and questions up front
2. Situation sketch + think aloud instruction
3. Think aloud session
4. Evaluate session, open questions
5. End session - thank participant
94. userneeds @anous
Example Introduction
Thank you for participating, we really appreciate it!
I’m <name> and there is one person besides me <name> is also here. We’re helping
a company to develop a new service / to optimize a website. We are not part of the
company, we don’t have anything to do with the service/product/ website.
This company cares about their customers and thinks it’s very important to involve
potential customers when developing new services. They want the new service to be
valuable for you.
That’s why we want to ask you some questions and along the way we’d like show
you the service/site. You can walk through it.
The interview takes about 50 minutes. If you do not understand something, or
you want to add something, do not hesitate to interrupt me!
Do you mind if we record the session for future reference within our organisation?
Everything we discuss and record is confidential; we will not share things without
your permission!
Any questions?
95. userneeds @anous
Task-think aloud instruction
You are going to see: a draft proposal of the service, which has not
yet been developed/ the site now.
<if a prototype> The proposal is only images. It looks finished and
you can click through it, but most of it is not working yet. It’s also
not as fast as a normal app and you can’t do anything wrong.
<Situation sketch and task instructions>
Please open the link on your mobile phone and walk through the
app / You start at this page
Can you please say things aloud? Not to me, but for yourself?
Everything you do or say is fine, eg. Also "what the hell is this ?!“.
You can start now by clicking the link (or open the site page where
to start)
96. userneeds @anous
Evaluation questions
After the think aloud session, zoom in to what you observed, like:
• You mentioned… what did you mean with that?
• I saw you doing… why? What did you expect? How would you call it?
• You didn’t go to … why not? What do you expect to find?
Also ask service, product or content specific questions, e.g.:
• You read this text thoroughly, why?
• You were going back and fourth between product X and Y, why?
• You choose X and said something about .., what did you mean with
that ?
97. userneeds @anous
Some readings
How to Excite Stakeholders to Start Usability Testing
https://userbrain.net/blog/excite-people-about-usability-testing
Usability Test Demo video
Rocket Surgery Made Easy by Steve Krug: https://youtu.be/QckIzHC99Xc
About asking the right questions
https://blog.intercom.com/product-research-right-questions/
https://www.akendi.com/blog/the-art-of-asking-questions/
Fun facts
13 things Louis Theroux can teach us about user research https://medium.com/fluxx-
studio-notes/13-things-louis-theroux-can-teach-us-about-userresearch-
c80762d41583#.8y8qdrnbt
98. userneeds @anous
Where to find participants for User Research Interviews
Very practical video by Sarah Doody – 9 minutes
All her videos on UX are very enlightning
https://www.youtube.com/watch?v=RP84pQ-PqgA
In Dutch: Hoe werf je in ‘no-time ’respondenten voor jouw test?
https://medium.com/angi-studio/hoe-werf-je-in-no-time-respondenten-voor-
jouw-test-695d33d06885
Questions for user research interviews
Valuable set of questions, concerning:
1. Customer intro questions;
2. Topic specific questions;
3. Product opportunity questions;
4. Product reaction questions
https://www.dropbox.com/s/prza1xmywbuy0fc/BONUS%20Interview%20Q
uestions%20For%20User%20Research%20-
%20Copyright%20Sarah%20Doody.pdf?dl=0
TIPS