Peter Boersma's "UX Beyond UCD (or: The Impact of Business, Strategy, Management and Process on the User Experience)", as presented at the joint PS-SIGHCI and IxDA Seattle meeting on August 12 in Seattle.
In order to do great work you need to influence more parts of the design process than creating wireframes or front-end code. In this presentation, I walk you through the expanded sphere of influence on the user experience. I encourage you to look beyond your deliverables, outside of your department, and past your current way of working. I help you spot opportunities and draft a plan to improve your design process.
My Amsterdam will provide citizens of Amsterdam with information about the status of their government processes, with pointers to places where they can influence them. It will also build integrated profiles; it’s an IA’s dream!
People in the field of user experience are taught that empathy for the end-user is the holy grail. We believe that, by studying your fellow project team members and identifying their needs, you can develop another type of empathy, one that may prove to be more important for business success.
We will explain the concept of communication styles, help you identify your own style and that of co-workers. By walking you through the extended user experience design process and introducing stereotypes of the people you will meet on the way, we will show you how to adapt your style to others, to ensure you will be heard during the process.
You can do better! Improve your design process (UX Scotland)Peter Boersma
To do great work, you need to influence more parts of the design process than the creation of wireframes or running usability tests. I will walk you through the expanded sphere of influence on the user experience. I will encourage you to look beyond your deliverables, outside of your department and past your current way of working. I will help you spot opportunities and draft a plan to improve your design process.
This session will be a mix of tutorial and exercises ranging from listing deliverables to drawing an org chart. The intended audience is UX practitioners who want to expand their influence in order to improve the way design is done in their organisation.
You can do better! Improve your design process (UX South Africa)Peter Boersma
In order to do great work you need to influence more parts of the design process than creating wireframes or front-end code. In this interactive presentation (have pen & paper ready!), I will walk you through the expanded sphere of influence on the user experience. I will encourage you to look beyond your deliverables, outside of your department, and past your current way of working. I will help you spot opportunities and draft a plan to improve your design process.
What I learned from 200 projects (IDC Prague)Peter Boersma
Peter Boersma's presentation at IDC Prague (http://webexpo.net/idc2014/) entitled "What I learned from, oh, I don't know, around 200 projects". By going through my employment history at 7 interactive agencies plus my short freelance period, I gave the audience an overview of skills, team markup, the place of UX departments in the organization, deliverables and design processes and how they changed over time.
My Amsterdam (presented at SDinGov 2017)Peter Boersma
This year, an online service called Mijn Amsterdam (My Amsterdam) will be launched to provide citizens of Amsterdam with up-to-date information about the status of any interactions they have with their local government. The collective statuses create an integrated customer view that will allow civil servants to make better decisions for individual citizens as well as for the collective population. The service aims to connect citizens and government, but also to connect many information systems and partial user profiles - creating the integrated customer view.
In the process of defining, designing, implementing and evaluating the service, the team - made up of designers and developers, a few civil servants responsible for citizen-facing contacts and supporters from all over the city - has learned many valuable lessons.
In this presentation, I'll share some of them - they will be interesting for all designers of interactive systems, and the session is aimed at a wide audience.
Improve your design process (UX Vienna)Peter Boersma
In order to do great work you need to influence more parts of the design process than creating wireframes, mockups, or usability test reports. In this talk, I walk attendees through the expanded sphere of influence that designers - and others - have on the user experience. You will do exercises that make you look beyond your deliverables, outside of your department, and past your current way of working. You will learn how to spot opportunities and draft a plan to improve your design process.
In order to do great work you need to influence more parts of the design process than creating wireframes or front-end code. In this presentation, I walk you through the expanded sphere of influence on the user experience. I encourage you to look beyond your deliverables, outside of your department, and past your current way of working. I help you spot opportunities and draft a plan to improve your design process.
My Amsterdam will provide citizens of Amsterdam with information about the status of their government processes, with pointers to places where they can influence them. It will also build integrated profiles; it’s an IA’s dream!
People in the field of user experience are taught that empathy for the end-user is the holy grail. We believe that, by studying your fellow project team members and identifying their needs, you can develop another type of empathy, one that may prove to be more important for business success.
We will explain the concept of communication styles, help you identify your own style and that of co-workers. By walking you through the extended user experience design process and introducing stereotypes of the people you will meet on the way, we will show you how to adapt your style to others, to ensure you will be heard during the process.
You can do better! Improve your design process (UX Scotland)Peter Boersma
To do great work, you need to influence more parts of the design process than the creation of wireframes or running usability tests. I will walk you through the expanded sphere of influence on the user experience. I will encourage you to look beyond your deliverables, outside of your department and past your current way of working. I will help you spot opportunities and draft a plan to improve your design process.
This session will be a mix of tutorial and exercises ranging from listing deliverables to drawing an org chart. The intended audience is UX practitioners who want to expand their influence in order to improve the way design is done in their organisation.
You can do better! Improve your design process (UX South Africa)Peter Boersma
In order to do great work you need to influence more parts of the design process than creating wireframes or front-end code. In this interactive presentation (have pen & paper ready!), I will walk you through the expanded sphere of influence on the user experience. I will encourage you to look beyond your deliverables, outside of your department, and past your current way of working. I will help you spot opportunities and draft a plan to improve your design process.
What I learned from 200 projects (IDC Prague)Peter Boersma
Peter Boersma's presentation at IDC Prague (http://webexpo.net/idc2014/) entitled "What I learned from, oh, I don't know, around 200 projects". By going through my employment history at 7 interactive agencies plus my short freelance period, I gave the audience an overview of skills, team markup, the place of UX departments in the organization, deliverables and design processes and how they changed over time.
My Amsterdam (presented at SDinGov 2017)Peter Boersma
This year, an online service called Mijn Amsterdam (My Amsterdam) will be launched to provide citizens of Amsterdam with up-to-date information about the status of any interactions they have with their local government. The collective statuses create an integrated customer view that will allow civil servants to make better decisions for individual citizens as well as for the collective population. The service aims to connect citizens and government, but also to connect many information systems and partial user profiles - creating the integrated customer view.
In the process of defining, designing, implementing and evaluating the service, the team - made up of designers and developers, a few civil servants responsible for citizen-facing contacts and supporters from all over the city - has learned many valuable lessons.
In this presentation, I'll share some of them - they will be interesting for all designers of interactive systems, and the session is aimed at a wide audience.
Improve your design process (UX Vienna)Peter Boersma
In order to do great work you need to influence more parts of the design process than creating wireframes, mockups, or usability test reports. In this talk, I walk attendees through the expanded sphere of influence that designers - and others - have on the user experience. You will do exercises that make you look beyond your deliverables, outside of your department, and past your current way of working. You will learn how to spot opportunities and draft a plan to improve your design process.
The Pragmatic designer's 'OCD' approach to UX design PracticeMalini Rao
It’s a strange time for user experience. On the one hand, we have come a long way and are amongst the most ‘in-demand’ professions. Yet, many of us feel like second hand citizens in our own teams and organizations and we are still just trying to be heard. Many of us are feeling burnt out after fighting futile battles for user advocacy in our organizations. But can we avoid this burnout and be part of UX teams that find success in their organization cultures?
YES, we can. Just as a one-size-fits-all approach does not work for our design solutions, a single gold standard for the goals of UX in any organization and how we practice it is also not practical. So, we need to let go of our obsessive compulsions on how design should be practiced and instead employ an ‘organization-centered-design’ (OCD) approach for a more successful and fulfilling design practice.
Based on lessons learned from nearly 2 decades of working in various organization cultures, this talk will suggest some simple and practical UX team engagement strategies that can be put to immediate use in 3 types of organizations – Organizations where UX plays an optional/ advisory role; organizations with an established UX program and organizations that utilize design to influence business strategy.
UX: (still) the next step for Information ArchitectsPeter Boersma
Peter Boersma's closing keynote presentation at the 2011 Polish IA Summit. By showing the T-model for IA, Peter explains that IAs are User Experience practitioners. Includes resources for IAs to become better UX practitioners.
From Konami Code to Peter Principle - Leadership Responsibilities (EuroIA 2020)Peter Boersma
In this talk, presented at EuroIA 2020, I share leadership tips & tricks for when your responsibilities change, no matter in what direction:
moving in: trying out mentoring and leading
moving up: you got promoted; now what?
moving left and right: adding skills, broadening your horizon
moving down: adjusting and going for principal
moving out: changing environments, freelancing
A Quick guide into a Lean UX process and how to engage with Users.
How to do products people love?
What are the steps you need to give to be a great Uxer?
Can User Experience be Lean?
What Methods and Processes can be used?
User Testing in a nutshell.
What I learned from 200 projects (Amsterdam UX)Peter Boersma
Focussing on teamwork, deliverables and processes, I walked the audience through a selection of projects from my 20 years of experience with designing interactive systems, sharing the lessons that I learned the hard way, and showing how some things in design agencies have changed while others have stayed exactly the same. I hope that some of the lessons resonate with the audience, and that the models I include (like the T-model, or overviews of where UX can live in organizations) helps them reflect on their practice and consider improvements to the way they design.
KLM’s internally-focussed Digital Studio, located at Amsterdam’s Schiphol airport, is part of the Digital Transformation program of KLM and employs almost 60 people with a business, technical or design background. Based on my time working there, I highlight a few of the recent projects, and introduce the people and processes involved that make working for the airline a better experience.
In this presentation, I explain what I have found to be different working for employees versus customers, and share what attendees might learn from this.
Getting to the core, requirements gathering in the wildFemke Goedhart
Session slides as delivered on March 18th 2014 at Engage in Breda, The Netherlands by Sophie Lavignac-Le Madec & Femke Goedhart
Abstract: The basis of any good project is good requirements. Knowing what it is you are going to build / get determines whether your project will be a success or a flat out failure. In reality though the requirements phase is often trivialized or even forgotten. This session will give you tips & tricks as well as explain to you the basic techniques on how to effectively get to the core of the requirements, identify ways of prioritizing them and explain some core concepts of Functional and Technical design elements. Coming from a requirement gathering as well as development & customer point of view Femke & Sophie will take you through some of the real life examples they have come across and a lot of do's & don'ts they have seen (and despaired over)
User Experience Design at GlobalLogic comes into play by understanding the needs of the user by customer trend analysis and journey mapping of the customer
User Experience Services update - Digital Transformation Initiative Board - U...Neil Allison
University of Edinburgh User Experience Manager, Neil Allison, updates the Digital Transformation Initiative Board on the status of pilots projects, and covers key concepts around user experience and strategic management. Presented 2 May 2017.
This is the copy of the presentation that I used in my talk / workshop ' Business Analyst to Product Owner- Agile Software Development'. The workshop was held at Welingkar's Institute at Mumbai on 30-Oct-2010.
UX-Lx -a tour of non-design deliverablesPeter Boersma
My UX Lisbon 2011 presentation "More Elements of User Experience - a tour of non-design deliverables" in which I showed the impact that non-design deliverables and processes (scope, pitch, positioning, skill sets, etc.) have on the user experience, and how designers can (and should) influence them.
The Pragmatic designer's 'OCD' approach to UX design PracticeMalini Rao
It’s a strange time for user experience. On the one hand, we have come a long way and are amongst the most ‘in-demand’ professions. Yet, many of us feel like second hand citizens in our own teams and organizations and we are still just trying to be heard. Many of us are feeling burnt out after fighting futile battles for user advocacy in our organizations. But can we avoid this burnout and be part of UX teams that find success in their organization cultures?
YES, we can. Just as a one-size-fits-all approach does not work for our design solutions, a single gold standard for the goals of UX in any organization and how we practice it is also not practical. So, we need to let go of our obsessive compulsions on how design should be practiced and instead employ an ‘organization-centered-design’ (OCD) approach for a more successful and fulfilling design practice.
Based on lessons learned from nearly 2 decades of working in various organization cultures, this talk will suggest some simple and practical UX team engagement strategies that can be put to immediate use in 3 types of organizations – Organizations where UX plays an optional/ advisory role; organizations with an established UX program and organizations that utilize design to influence business strategy.
UX: (still) the next step for Information ArchitectsPeter Boersma
Peter Boersma's closing keynote presentation at the 2011 Polish IA Summit. By showing the T-model for IA, Peter explains that IAs are User Experience practitioners. Includes resources for IAs to become better UX practitioners.
From Konami Code to Peter Principle - Leadership Responsibilities (EuroIA 2020)Peter Boersma
In this talk, presented at EuroIA 2020, I share leadership tips & tricks for when your responsibilities change, no matter in what direction:
moving in: trying out mentoring and leading
moving up: you got promoted; now what?
moving left and right: adding skills, broadening your horizon
moving down: adjusting and going for principal
moving out: changing environments, freelancing
A Quick guide into a Lean UX process and how to engage with Users.
How to do products people love?
What are the steps you need to give to be a great Uxer?
Can User Experience be Lean?
What Methods and Processes can be used?
User Testing in a nutshell.
What I learned from 200 projects (Amsterdam UX)Peter Boersma
Focussing on teamwork, deliverables and processes, I walked the audience through a selection of projects from my 20 years of experience with designing interactive systems, sharing the lessons that I learned the hard way, and showing how some things in design agencies have changed while others have stayed exactly the same. I hope that some of the lessons resonate with the audience, and that the models I include (like the T-model, or overviews of where UX can live in organizations) helps them reflect on their practice and consider improvements to the way they design.
KLM’s internally-focussed Digital Studio, located at Amsterdam’s Schiphol airport, is part of the Digital Transformation program of KLM and employs almost 60 people with a business, technical or design background. Based on my time working there, I highlight a few of the recent projects, and introduce the people and processes involved that make working for the airline a better experience.
In this presentation, I explain what I have found to be different working for employees versus customers, and share what attendees might learn from this.
Getting to the core, requirements gathering in the wildFemke Goedhart
Session slides as delivered on March 18th 2014 at Engage in Breda, The Netherlands by Sophie Lavignac-Le Madec & Femke Goedhart
Abstract: The basis of any good project is good requirements. Knowing what it is you are going to build / get determines whether your project will be a success or a flat out failure. In reality though the requirements phase is often trivialized or even forgotten. This session will give you tips & tricks as well as explain to you the basic techniques on how to effectively get to the core of the requirements, identify ways of prioritizing them and explain some core concepts of Functional and Technical design elements. Coming from a requirement gathering as well as development & customer point of view Femke & Sophie will take you through some of the real life examples they have come across and a lot of do's & don'ts they have seen (and despaired over)
User Experience Design at GlobalLogic comes into play by understanding the needs of the user by customer trend analysis and journey mapping of the customer
User Experience Services update - Digital Transformation Initiative Board - U...Neil Allison
University of Edinburgh User Experience Manager, Neil Allison, updates the Digital Transformation Initiative Board on the status of pilots projects, and covers key concepts around user experience and strategic management. Presented 2 May 2017.
This is the copy of the presentation that I used in my talk / workshop ' Business Analyst to Product Owner- Agile Software Development'. The workshop was held at Welingkar's Institute at Mumbai on 30-Oct-2010.
UX-Lx -a tour of non-design deliverablesPeter Boersma
My UX Lisbon 2011 presentation "More Elements of User Experience - a tour of non-design deliverables" in which I showed the impact that non-design deliverables and processes (scope, pitch, positioning, skill sets, etc.) have on the user experience, and how designers can (and should) influence them.
Look Around You - Influences on UX (UX Sofia)Peter Boersma
My presentation "Look Around You - Influences on UX", delivered at UX Sofia 2011, where I show the influence that non-UX team members have on the user experience, but also how UX team members can influence their deliverables.
Power Up - Your Influence on Non-Design DeliverablesPeter Boersma
Presentation at IxDA Hamburg networking event on Monday, September 26, 2011.
The presentation aims to make UX people aware that they can and should influence non-design deliverables.
Peter Boersma's presentation "UX Beyond UCD" from UX Camp Europe 2012. Shows deliverables that influence the user experience that are not part of the standard User Centered Design set. Includes deliverables from business, strategy, (project) management, and process design.
More Elements of UX: real-world design deliverablesPeter Boersma
Presentation delivered to UX Russia 2010 (October 7, Moscow). Introduces an overview of elements that influence the user experience, with examples of design deliverables and design processes.
This is a documentation of a freewheeled discussion around why we as User Experience professionals need to understand the threats to our industry and adapt to survive and thrive. The title is a bit misleading, but only because the discussion went in a different direction
What UX is, how it works and why it matters. Train your teams to recognize and strengthen the links between customer experience indicators and your overall business performance. Learn how to work with your customers to design successful products, services and experiences.
UX strategy lacks strategy, it is usually just a glorified waterfall process, even agile processes are just incremental waterfall. This presentation tells the current state of UX strategy in pictures while it outlines a real UX Strategy in words.
UX design as a cross functional, agile collaborationEmi Kwon
Shared at Mercari Women in Tech event on 13 May
(https://www.meetup.com/ja-JP/MercariDev/events/277084577/ )
A ground-breaking product concept, top-tier engineers and product designers, good budget and timeline....Does it guarantee a successful delivery of a user-centric design? Without robust cross-functional collaboration in place however, a UX design project can easily lose its focus and vision for delivering a customer-centric solution. This visual story-telling illustrates how cross-functional teamwork is vital to bringing out user-centric design and how Design Thinking can provide a much-needed platform for robust design collaboration.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
To fully understand a customer, user, product or service experience, Sultan Shalakhti uses the framework of its End-to-End Experience framework.
This framework includes a customer experience lifecycle and user experience lifecycle which maps the journey of an end-to-end experience – from initially learning about the product or service through all Experience Points including aware, explore, compare, purchase, out-of-box, set up, use, maintain, upgrade and recycle.
DesignOps supports design teams (Interaction'23)Peter Boersma
Recently, several responsibilities of design managers, particularly those that focus on improving the organization of design work, have been re-assigned to DesignOps specialists. By now, the field of DesignOps has its own communities, conferences, and education programs.
This talk gives an overview - and some details - of how DesignOps specialists can support design teams and is based on the presenter’s experience as someone who has had the DesignOps mindset forever, who needed DesignOps services for his teams, and who has had the role of DesignOps Manager at Miro.
In recent years, activities that focus on improving the organisation of design work have been re-labeled Design Operations (or DesignOps) and specialist roles and communities have been created. People with this role focus on coordinating and executing initiatives that improve the conditions for all designers, often in-house or at agencies. One aspect of DesignOps is improving the culture, craft, and collaboration between design practitioners. I present ways in which this happens at Miro as well as a few other companies, in the hopes of encouraging attendees to work on these – and other – aspects of DesignOps.
Bootstrapping the Information Architecture (Italian IA Summit)Peter Boersma
When I design, it is in the early stages of an interactive system’s life. There are no widgets to place on screens, or menus to collapse or expand. No wireframes, no screen flows, no accessibility or SEO issues. No search, no controlled vocabulary, no settings screens or personalisation options to design. In short: the project needs to be bootstrapped.
I am involved when a lot of things need to be explored and modelled; the scope and environment of the system, the core concepts that make up its parts, their relationships and their names. So what do we produce in that stage? Mostly so-called concept diagrams.
In this talk, I explain what concept diagrams are, referencing other people’s experiences as well as my own, and how they are useful when a design needs to be bootstrapped. I show how I have used variations of them in recent assignments for KLM and the City of Amsterdam, among others. I will try to convince you that you should create one for each and every situation that needs bootstrapping.
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)Peter Boersma
This talk describes the way that the DesignOps team at ServiceNow operates, and what it means for the design organisation in ServiceNow. Its products and services include: the definition and maintenance of the product design lifecycle, a design project tracking system, a design review process and procedures, and more.
I also describe some of the other impactful developments in ServiceNow, such as our Design System, the alignment of designers to product management, the Insights team that does both market and customer research, and our BizOps team that manages headcount, identifies and creates education opportunities, handles sponsoring, and organizes events for designers.
Impact of DesignOps at ServiceNow (EuroIA 2019)Peter Boersma
This talk describes the way that the DesignOps team at ServiceNow operates, and what it means for the design organisation in ServiceNow. Its products and services include: the definition and maintenance of the product design lifecycle, a design project tracking system, a design review process and procedures, and more.
I also describe some of the other impactful developments in ServiceNow, such as our Design System, the alignment of designers to product management, the Insights team that does both market and customer research, and our BizOps team that manages headcount, identifies and creates education opportunities, handles sponsoring, and organizes events for designers.
A UX Designer's influence on the roadmap of My AmsterdamPeter Boersma
When the City of Amsterdam was looking for someone to define, design and manage the roadmap of a future product that they called the “Integrated Customer View”, they ran into Peter Boersma. With his design background and consulting experience, he might pull off the first two parts of the assignment, but would he also be able to act as product manager and manage the product’s roadmap? In this presentation, Peter describes how the team around him changed and how his influence on the roadmap changed with it, as the product - now renamed to My Amsterdam - went from sketch, via prototype and product, to platform.
We’re all camping at UX Camp West, so I thought I’d use the metaphor of a tent to share with you my view on the field of User Experience. I will describe the 7 poles of the tent's structure (research, design, evaluation, implementation, business, strategy, and management) and show you some random objects that I found in its corners. It is my goal that afterwards, we can all appreciate the beauty of the big tent, and realise how we contribute to a happy stay.
Improve your design process and expand your influence - UX AmsterdamPeter Boersma
In order to do great work you need to influence more parts of the design process than creating wireframes, mockups, or usability test reports. In this 2-hour workshop, we will walk through the expanded sphere of influence that designers - and others - have on the user experience. You will do exercises that make you look beyond your deliverables, outside of your department, and past your current way of working. You will learn how to spot opportunities and draft a plan to improve your design process.
SDL added strategists to a UX team (UX STRAT Europe 2015)Peter Boersma
This presentation shows how UX strategists contribute to the way SDL helps the world's best brands deliver exceptional customer experiences. Using several of our enterprise software product releases as examples, Peter shows how he and his fellow UX strategists are promoting service design and design thinking, how they develop visions and roadmaps for products and cross-product capabilities, and how they collect user and usage data. He also talks about the link between UX Strategy and Product Management, and the future of UX Strategists at SDL.
What I Learned in 17 Years at Interactive Agencies (EuroIA 2013)Peter Boersma
My lightning talk at Euro IA 2013, about the lessons I learned in my career as a designer of interactive systems and design processes. The lessons include:
- Break Bread
- Don’t over-design a process
- Government work is not boring
- Be ready to talk about money
- Meetings make the team
- Legal document =/= briefing
- It takes a lot of work to work
- Office Managers rule agencies
Enjoy!
People & Process (Euro IA 2012) with Birgit GeibergerPeter Boersma
People in the field of user experience are taught that empathy for the end-user is the holy grail. We believe that, by studying your fellow project team members and identifying their needs, you can develop another type of empathy, one that may prove to be more important for business success.
We will explain the concept of communication styles, help you identify your own style and that of co-workers. By walking you through the extended user experience design process and introducing stereotypes of the people you will meet on the way, we will show you how to adapt your style to others, to ensure you will be heard during the process
(Presented at Euro IA, on September 28, 2012, with Birgit Geiberger)
People & Process (TWAB 2012) with Birgit GeibergerPeter Boersma
People in the field of user experience are taught that empathy for the end-user is the holy grail. We believe that, by studying your fellow project team members and identifying their needs, you can develop another type of empathy, one that may prove to be more important for business success.
We will explain the concept of communication styles, help you identify your own style and that of co-workers. By walking you through the extended user experience design process and introducing stereotypes of the people you will meet on the way, we will show you how to adapt your style to others, to ensure you will be heard during the process.
(Presented at The Web and Beyond - Momentum, on September 26, 2012, with Birgit Geiberger)
Satama SUP (SIGCHI.NL Synergy Unlimited)Peter Boersma
Presentation about the Satama Unified Process (SUP) as it fits in the Satama organization. A bit about how the design documentation was created, what it looks like, how much time it took, and how it is linked to other processes in the company.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
UX Beyond UCD (Seattle)
1. UX Beyond UCD
or
the impact of
Business, Strategy,
Management and Process
on the User Experience
2. the impact of
Business
Strategy
Management
and Process
on the
User Experience
3.
4. power up!
UX beyond UCD
@pboersma
August 2, PS-SIGCHI & Ixda, seattle, USA
5. Freelance
Interaction Designer
Design Process Consultant
* since 1995
* user research
* requirements analysis
* concept design
* detailed design & prototype
Peter Boersma
* usability evaluation
* present
* teach
6. Freelance
Creative Director UX
Visual & Interaction Designer
* since 1996
* international experience
* design & branding
* functionality & aesthetics
B irgit G eiberger * business & user goals
* people management
* active in IxDA
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Manage Strategy
Process
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ts rie
en pe
Evaluation em Ex Research
El er
s
U
Design
18. Business
Manage Strategy
Process
Evaluation typical Research
User-Centered
Design
Design
19. Business
More
Manage Elements of Strategy
User Experience
Process
Evaluation Research
Design
20. Business
these
Manage influence the Strategy
User Experience
too!
Process
Evaluation Research
Design
21. Pitch
Business Estimate
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept
35. Tips & tricks for the pitch:
pitch
en-vision the future
by visualizing it
set expectations
around client-contribution
36. input from ux team on the pitch:
pitch
visions of the future
sketches of partial solutions
description of the design process
37. INFLUENCE OF THE PITCH ON UX:
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
43. input for estimates output
scope items
requirements assumptions
approach calculations
team skills explanations
experience with risks
subject
experience with client
experience of client
when available when possible
44. output example output
assumptions assuming
we design 10 wireframes
(5 complex + 5 medium)
plus 15 components
calculations we estimate
we need 300 hours
(explanations) (5x16 + 5x8) + (15x12)
risks but
we don’t know the
documentation
needs
of the developer
45. Tips & tricks for estimating
estimating:
you determine what gets
estimated
explore every assumption
46. input by ux team on estimates:
estimates
assumptions & risks
what is easy/hard?
estimates for deliverables
47. INFLUENCE OF an estimate ON UX:
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
51. sales service
client
core brand communities
client
52. communities
Competitor
client Competitor
Big Big
Competitor Competitor
sales service
Competitor
Competitor
Competitor Competitor client Competitor
core brand
53. Tips & tricks for positioning
positioning:
1. create a map
2. find the spot that matches
your ux vision
3. see who else is there
4. identify differences
54. input by ux team on positioning:
positioning
attributes that are important
to users
competitors, in terms of UX
scope items that differentiate
55. INFLUENCE OF positioning ON UX:
* define UX Vision
ux vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
64. Tips & tricks for competitive analysis
analysis:
“know your enemy”
(sun tzu, the art of war)
65. input by ux team on competitive analysis:
competitors, in terms of UX
swot analyses
(strengths-weaknesses-
opportunities-threats)
66. INFLUENCE OF competitive analysis ON UX:
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
67. Test Interviews
Evaluation typical Research
User-Centered
Design
Personas
Prototype
Design Sketch
Detailed Design Concept
100. essential pick
just a few of
these for your
project!
quick winner!
win
easy hard
repair quality
merely contributes
101. Tips & tricks for scoping
scoping:
1. rank all scope-item candidates
2.determine their dependencies
3.select the winners
102. input by ux team on scoping
scoping:
what is easy / hard?
what contributes / is essential?
what should go together?
103. INFLUENCE OF scoping ON UX:
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
110. Tips & tricks for beta testing
testing:
1. tell users what you plan to do
2. do it
3. tell them what you have done
4. ask them how they feel about it
111. input by ux team on beta testing
testing:
what to test together
what to measure or ask
analysis of feedback
response to feedback
112. INFLUENCE OF beta testing ON UX:
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
121. Tips & tricks for optimizing:
optimizing
10 experiment to learn
what works for your users
20 goto 10
122. input by ux team on optimizing:
optimizing
ux version of KPI’s
(key performance indicators)
alternative designs
analysis of usage
123. INFLUENCE OF optimizing ON UX:
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
124. Pitch
Business Estimate
Optimize Scenarios
Beta Position
Manage Strategy
Scope Competition
Process
Test Interviews
Evaluation Research
Personas
Prototype
Design Sketch
Detailed Design Concept
125. Roles
Steps Roadmap
Process
Review Requirements
Service Design
129. moment moment moment moment
progress progress
progress progress
Area progress progress Area
progress
progress progress
progress
Area Area
Area
130.
131. Tips & tricks for roadmaps
roadmaps:
1. define the future of the system
2.identify incremental steps
3.group into meaningful releases
4.learn & adjust the roadmap
132. input by ux team on roadmaps:
roadmaps
areas for progress
scope-items (progress) per area
estimates per scope-item
what should go together?
133. INFLUENCE OF roadmaps ON UX:
* define UX Vision
ux vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
134. Roles
Steps Roadmap
Process
Review Requirements
Service Design
139. na A P
o
Pers T EM
SI
ire- wire
fr
equ
ames
r usabi
lity
me nts
test
cr een design proto-
S principles
FL OW type
140. e- design
uir wire proto-
req ts principles fr ames
men type
1 2 3 4
a AP
son EM usabi
lity te
Per IT een st
S Scr
W
FLO
141. e- design
uir wire proto-
req ts principles frames
men type
user concept detailed prototype
1
research 2
design 3
design 4
& evaluate
a AP
son EM usabi
lity te
Per IT een st
S Scr
W
FLO
142. user
research
detailed
design
C concept
design D
prototype & prototype &
evaluate evaluate
157. wire
e- design fr
uir ames proto-
req ts principles
men type
user concept detailed prototype
reseach design design & evaluate
a AP
son TE
M usabi
lity te
Per en st
SI S cre
W
FLO
158. Tips & tricks for the design processes
processes:
1. brainstorm deliverables
2. create a diagram
3. document the entire process
do not copy someone else’s diagram
159. input by ux team on the design process:
process
ux team deliverables
ux team responsibilities
preferred way of working
160. INFLUENCE OF the design process ON UX:
* define UX Vision
ux vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
161. Pitch
Business Estimate
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept
162. Business
you can
influence these
Manage non-design Strategy
deliverables
Process
Evaluation Research
Design
163. Business
More
Manage Elements of Strategy
User Experience
Process
of nce
ts rie
en pe
Evaluation em Ex Research
El er
s
U
Design
168. INFLUENCE OF non-design deliverables ON UX:
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
169. power up!
UX beyond ucD
@pboersma
August 2, PS-SIGCHI & Ixda, seattle, USA