People in the field of user experience are taught that empathy for the end-user is the holy grail. We believe that, by studying your fellow project team members and identifying their needs, you can develop another type of empathy, one that may prove to be more important for business success.
We will explain the concept of communication styles, help you identify your own style and that of co-workers. By walking you through the extended user experience design process and introducing stereotypes of the people you will meet on the way, we will show you how to adapt your style to others, to ensure you will be heard during the process
(Presented at Euro IA, on September 28, 2012, with Birgit Geiberger)
In order to do great work you need to influence more parts of the design process than creating wireframes or front-end code. In this presentation, I walk you through the expanded sphere of influence on the user experience. I encourage you to look beyond your deliverables, outside of your department, and past your current way of working. I help you spot opportunities and draft a plan to improve your design process.
Improve your design process and expand your influence - UX AmsterdamPeter Boersma
In order to do great work you need to influence more parts of the design process than creating wireframes, mockups, or usability test reports. In this 2-hour workshop, we will walk through the expanded sphere of influence that designers - and others - have on the user experience. You will do exercises that make you look beyond your deliverables, outside of your department, and past your current way of working. You will learn how to spot opportunities and draft a plan to improve your design process.
You can do better! Improve your design process (UX Scotland)Peter Boersma
To do great work, you need to influence more parts of the design process than the creation of wireframes or running usability tests. I will walk you through the expanded sphere of influence on the user experience. I will encourage you to look beyond your deliverables, outside of your department and past your current way of working. I will help you spot opportunities and draft a plan to improve your design process.
This session will be a mix of tutorial and exercises ranging from listing deliverables to drawing an org chart. The intended audience is UX practitioners who want to expand their influence in order to improve the way design is done in their organisation.
Peter Boersma's "UX Beyond UCD (or: The Impact of Business, Strategy, Management and Process on the User Experience)", as presented at the joint PS-SIGHCI and IxDA Seattle meeting on August 12 in Seattle.
What I learned from 200 projects (IDC Prague)Peter Boersma
Peter Boersma's presentation at IDC Prague (http://webexpo.net/idc2014/) entitled "What I learned from, oh, I don't know, around 200 projects". By going through my employment history at 7 interactive agencies plus my short freelance period, I gave the audience an overview of skills, team markup, the place of UX departments in the organization, deliverables and design processes and how they changed over time.
People in the field of user experience are taught that empathy for the end-user is the holy grail. We believe that, by studying your fellow project team members and identifying their needs, you can develop another type of empathy, one that may prove to be more important for business success.
We will explain the concept of communication styles, help you identify your own style and that of co-workers. By walking you through the extended user experience design process and introducing stereotypes of the people you will meet on the way, we will show you how to adapt your style to others, to ensure you will be heard during the process.
What I learned from 200 projects (Amsterdam UX)Peter Boersma
Focussing on teamwork, deliverables and processes, I walked the audience through a selection of projects from my 20 years of experience with designing interactive systems, sharing the lessons that I learned the hard way, and showing how some things in design agencies have changed while others have stayed exactly the same. I hope that some of the lessons resonate with the audience, and that the models I include (like the T-model, or overviews of where UX can live in organizations) helps them reflect on their practice and consider improvements to the way they design.
In order to do great work you need to influence more parts of the design process than creating wireframes or front-end code. In this presentation, I walk you through the expanded sphere of influence on the user experience. I encourage you to look beyond your deliverables, outside of your department, and past your current way of working. I help you spot opportunities and draft a plan to improve your design process.
Improve your design process and expand your influence - UX AmsterdamPeter Boersma
In order to do great work you need to influence more parts of the design process than creating wireframes, mockups, or usability test reports. In this 2-hour workshop, we will walk through the expanded sphere of influence that designers - and others - have on the user experience. You will do exercises that make you look beyond your deliverables, outside of your department, and past your current way of working. You will learn how to spot opportunities and draft a plan to improve your design process.
You can do better! Improve your design process (UX Scotland)Peter Boersma
To do great work, you need to influence more parts of the design process than the creation of wireframes or running usability tests. I will walk you through the expanded sphere of influence on the user experience. I will encourage you to look beyond your deliverables, outside of your department and past your current way of working. I will help you spot opportunities and draft a plan to improve your design process.
This session will be a mix of tutorial and exercises ranging from listing deliverables to drawing an org chart. The intended audience is UX practitioners who want to expand their influence in order to improve the way design is done in their organisation.
Peter Boersma's "UX Beyond UCD (or: The Impact of Business, Strategy, Management and Process on the User Experience)", as presented at the joint PS-SIGHCI and IxDA Seattle meeting on August 12 in Seattle.
What I learned from 200 projects (IDC Prague)Peter Boersma
Peter Boersma's presentation at IDC Prague (http://webexpo.net/idc2014/) entitled "What I learned from, oh, I don't know, around 200 projects". By going through my employment history at 7 interactive agencies plus my short freelance period, I gave the audience an overview of skills, team markup, the place of UX departments in the organization, deliverables and design processes and how they changed over time.
People in the field of user experience are taught that empathy for the end-user is the holy grail. We believe that, by studying your fellow project team members and identifying their needs, you can develop another type of empathy, one that may prove to be more important for business success.
We will explain the concept of communication styles, help you identify your own style and that of co-workers. By walking you through the extended user experience design process and introducing stereotypes of the people you will meet on the way, we will show you how to adapt your style to others, to ensure you will be heard during the process.
What I learned from 200 projects (Amsterdam UX)Peter Boersma
Focussing on teamwork, deliverables and processes, I walked the audience through a selection of projects from my 20 years of experience with designing interactive systems, sharing the lessons that I learned the hard way, and showing how some things in design agencies have changed while others have stayed exactly the same. I hope that some of the lessons resonate with the audience, and that the models I include (like the T-model, or overviews of where UX can live in organizations) helps them reflect on their practice and consider improvements to the way they design.
Slides from my talk at LASTconf 2015.
Q: What's the best UX process for a project of piece of work?
A: It depends.
At SEEK, we redefined our UX process so that it could guide designers without being too prescriptive. By defining a set of principles that the designer should consider and apply at various phases of the project, they are able to decide which activities and conversations need to occur in order to satisfy the principles and goals.
The process can be viewed at: https://medium.com/seek-user-experience/a-principled-ux-design-process-5063a10cc6bf
People in the field of user experience are taught that empathy for the end-user is the holy grail. We believe that, by studying your fellow project team members and identifying their needs, you can develop another type of empathy, one that may prove to be more important for business success.
We will explain the concept of communication styles, help you identify your own style and that of co-workers. By walking you through the extended user experience design process and introducing stereotypes of the people you will meet on the way, we will show you how to adapt your style to others, to ensure you will be heard during the process.
Bootstrapping the Information Architecture (Italian IA Summit)Peter Boersma
When I design, it is in the early stages of an interactive system’s life. There are no widgets to place on screens, or menus to collapse or expand. No wireframes, no screen flows, no accessibility or SEO issues. No search, no controlled vocabulary, no settings screens or personalisation options to design. In short: the project needs to be bootstrapped.
I am involved when a lot of things need to be explored and modelled; the scope and environment of the system, the core concepts that make up its parts, their relationships and their names. So what do we produce in that stage? Mostly so-called concept diagrams.
In this talk, I explain what concept diagrams are, referencing other people’s experiences as well as my own, and how they are useful when a design needs to be bootstrapped. I show how I have used variations of them in recent assignments for KLM and the City of Amsterdam, among others. I will try to convince you that you should create one for each and every situation that needs bootstrapping.
UX-Lx -a tour of non-design deliverablesPeter Boersma
My UX Lisbon 2011 presentation "More Elements of User Experience - a tour of non-design deliverables" in which I showed the impact that non-design deliverables and processes (scope, pitch, positioning, skill sets, etc.) have on the user experience, and how designers can (and should) influence them.
Power Up - Your Influence on Non-Design DeliverablesPeter Boersma
Presentation at IxDA Hamburg networking event on Monday, September 26, 2011.
The presentation aims to make UX people aware that they can and should influence non-design deliverables.
KLM’s internally-focussed Digital Studio, located at Amsterdam’s Schiphol airport, is part of the Digital Transformation program of KLM and employs almost 60 people with a business, technical or design background. Based on my time working there, I highlight a few of the recent projects, and introduce the people and processes involved that make working for the airline a better experience.
In this presentation, I explain what I have found to be different working for employees versus customers, and share what attendees might learn from this.
UX strategy lacks strategy, it is usually just a glorified waterfall process, even agile processes are just incremental waterfall. This presentation tells the current state of UX strategy in pictures while it outlines a real UX Strategy in words.
Goto Zurich Conference - Lean Innovation through Speed CreationMatthias Pohle
In today's time innovation projects are huge, they're getting more and more complex. The idea for a minimum viable product might be quite simple, but often there are lots of dependencies and many stakeholder groups need to be involved. If you look at Business Model Innovation for example the key success factor is not only the value proposition itself, but more and more orchestrating the echo system. Which customer segments do we address via our channels. What key activities do we do ourselves and what does a partner or supplier?
During the presentation I will sketch typical pains in innovation projects and present the speed creation framework as a posssible solution to foster cross-organisational collaboration and to strictly focus on the customers needs. Note that the presentation adresses ICT and non ICT-topics. Also it adresses entrepreneuers as well as intrapreneuers in small medium enterprises or corporate companies
http://gotocon.com/zurich-leaders-2013/speaker/Matthias+Pohle
UX: (still) the next step for Information ArchitectsPeter Boersma
Peter Boersma's closing keynote presentation at the 2011 Polish IA Summit. By showing the T-model for IA, Peter explains that IAs are User Experience practitioners. Includes resources for IAs to become better UX practitioners.
People & Process (TWAB 2012) with Birgit GeibergerPeter Boersma
People in the field of user experience are taught that empathy for the end-user is the holy grail. We believe that, by studying your fellow project team members and identifying their needs, you can develop another type of empathy, one that may prove to be more important for business success.
We will explain the concept of communication styles, help you identify your own style and that of co-workers. By walking you through the extended user experience design process and introducing stereotypes of the people you will meet on the way, we will show you how to adapt your style to others, to ensure you will be heard during the process.
(Presented at The Web and Beyond - Momentum, on September 26, 2012, with Birgit Geiberger)
UXcamp Hamburg "Communicating in Style" 30 minutesBirgit Geiberger
In our field we put a high focus on users, mental models, personas, computer-human-interaction and often miss out on the human-human-interaction during the design process. Successful communication of your contributions to different stakeholders can be greatly improved by applying communication styles. By understanding your style, recognizing the style of others and flexing your personal style to others, you will learn to gain the necessary awareness to overcome communication breaking points within the design process. I will explain the concept of communication styles, show how to identify your own style and that of co-workers. I will show you how to adapt your own style to others to ensure you will be heard during the process and help you to overcome conflicts.
30 minutes presentation
Slides from my talk at LASTconf 2015.
Q: What's the best UX process for a project of piece of work?
A: It depends.
At SEEK, we redefined our UX process so that it could guide designers without being too prescriptive. By defining a set of principles that the designer should consider and apply at various phases of the project, they are able to decide which activities and conversations need to occur in order to satisfy the principles and goals.
The process can be viewed at: https://medium.com/seek-user-experience/a-principled-ux-design-process-5063a10cc6bf
People in the field of user experience are taught that empathy for the end-user is the holy grail. We believe that, by studying your fellow project team members and identifying their needs, you can develop another type of empathy, one that may prove to be more important for business success.
We will explain the concept of communication styles, help you identify your own style and that of co-workers. By walking you through the extended user experience design process and introducing stereotypes of the people you will meet on the way, we will show you how to adapt your style to others, to ensure you will be heard during the process.
Bootstrapping the Information Architecture (Italian IA Summit)Peter Boersma
When I design, it is in the early stages of an interactive system’s life. There are no widgets to place on screens, or menus to collapse or expand. No wireframes, no screen flows, no accessibility or SEO issues. No search, no controlled vocabulary, no settings screens or personalisation options to design. In short: the project needs to be bootstrapped.
I am involved when a lot of things need to be explored and modelled; the scope and environment of the system, the core concepts that make up its parts, their relationships and their names. So what do we produce in that stage? Mostly so-called concept diagrams.
In this talk, I explain what concept diagrams are, referencing other people’s experiences as well as my own, and how they are useful when a design needs to be bootstrapped. I show how I have used variations of them in recent assignments for KLM and the City of Amsterdam, among others. I will try to convince you that you should create one for each and every situation that needs bootstrapping.
UX-Lx -a tour of non-design deliverablesPeter Boersma
My UX Lisbon 2011 presentation "More Elements of User Experience - a tour of non-design deliverables" in which I showed the impact that non-design deliverables and processes (scope, pitch, positioning, skill sets, etc.) have on the user experience, and how designers can (and should) influence them.
Power Up - Your Influence on Non-Design DeliverablesPeter Boersma
Presentation at IxDA Hamburg networking event on Monday, September 26, 2011.
The presentation aims to make UX people aware that they can and should influence non-design deliverables.
KLM’s internally-focussed Digital Studio, located at Amsterdam’s Schiphol airport, is part of the Digital Transformation program of KLM and employs almost 60 people with a business, technical or design background. Based on my time working there, I highlight a few of the recent projects, and introduce the people and processes involved that make working for the airline a better experience.
In this presentation, I explain what I have found to be different working for employees versus customers, and share what attendees might learn from this.
UX strategy lacks strategy, it is usually just a glorified waterfall process, even agile processes are just incremental waterfall. This presentation tells the current state of UX strategy in pictures while it outlines a real UX Strategy in words.
Goto Zurich Conference - Lean Innovation through Speed CreationMatthias Pohle
In today's time innovation projects are huge, they're getting more and more complex. The idea for a minimum viable product might be quite simple, but often there are lots of dependencies and many stakeholder groups need to be involved. If you look at Business Model Innovation for example the key success factor is not only the value proposition itself, but more and more orchestrating the echo system. Which customer segments do we address via our channels. What key activities do we do ourselves and what does a partner or supplier?
During the presentation I will sketch typical pains in innovation projects and present the speed creation framework as a posssible solution to foster cross-organisational collaboration and to strictly focus on the customers needs. Note that the presentation adresses ICT and non ICT-topics. Also it adresses entrepreneuers as well as intrapreneuers in small medium enterprises or corporate companies
http://gotocon.com/zurich-leaders-2013/speaker/Matthias+Pohle
UX: (still) the next step for Information ArchitectsPeter Boersma
Peter Boersma's closing keynote presentation at the 2011 Polish IA Summit. By showing the T-model for IA, Peter explains that IAs are User Experience practitioners. Includes resources for IAs to become better UX practitioners.
People & Process (TWAB 2012) with Birgit GeibergerPeter Boersma
People in the field of user experience are taught that empathy for the end-user is the holy grail. We believe that, by studying your fellow project team members and identifying their needs, you can develop another type of empathy, one that may prove to be more important for business success.
We will explain the concept of communication styles, help you identify your own style and that of co-workers. By walking you through the extended user experience design process and introducing stereotypes of the people you will meet on the way, we will show you how to adapt your style to others, to ensure you will be heard during the process.
(Presented at The Web and Beyond - Momentum, on September 26, 2012, with Birgit Geiberger)
UXcamp Hamburg "Communicating in Style" 30 minutesBirgit Geiberger
In our field we put a high focus on users, mental models, personas, computer-human-interaction and often miss out on the human-human-interaction during the design process. Successful communication of your contributions to different stakeholders can be greatly improved by applying communication styles. By understanding your style, recognizing the style of others and flexing your personal style to others, you will learn to gain the necessary awareness to overcome communication breaking points within the design process. I will explain the concept of communication styles, show how to identify your own style and that of co-workers. I will show you how to adapt your own style to others to ensure you will be heard during the process and help you to overcome conflicts.
30 minutes presentation
From Good to Great - how to transform your inhouse design team Birgit Geiberger
Aquent invited me, Joe Fletcher and Koen van Niekerk to share some tips on how to making a design team successful. This is my presentation. Read more about the event here: https://aquent.nl/blog/8-tips-to-inspire-your-creative-team
SDL added strategists to a UX team (UX STRAT Europe 2015)Peter Boersma
This presentation shows how UX strategists contribute to the way SDL helps the world's best brands deliver exceptional customer experiences. Using several of our enterprise software product releases as examples, Peter shows how he and his fellow UX strategists are promoting service design and design thinking, how they develop visions and roadmaps for products and cross-product capabilities, and how they collect user and usage data. He also talks about the link between UX Strategy and Product Management, and the future of UX Strategists at SDL.
What I Learned in 17 Years at Interactive Agencies (EuroIA 2013)Peter Boersma
My lightning talk at Euro IA 2013, about the lessons I learned in my career as a designer of interactive systems and design processes. The lessons include:
- Break Bread
- Don’t over-design a process
- Government work is not boring
- Be ready to talk about money
- Meetings make the team
- Legal document =/= briefing
- It takes a lot of work to work
- Office Managers rule agencies
Enjoy!
My Amsterdam (presented at SDinGov 2017)Peter Boersma
This year, an online service called Mijn Amsterdam (My Amsterdam) will be launched to provide citizens of Amsterdam with up-to-date information about the status of any interactions they have with their local government. The collective statuses create an integrated customer view that will allow civil servants to make better decisions for individual citizens as well as for the collective population. The service aims to connect citizens and government, but also to connect many information systems and partial user profiles - creating the integrated customer view.
In the process of defining, designing, implementing and evaluating the service, the team - made up of designers and developers, a few civil servants responsible for citizen-facing contacts and supporters from all over the city - has learned many valuable lessons.
In this presentation, I'll share some of them - they will be interesting for all designers of interactive systems, and the session is aimed at a wide audience.
Look Around You - Influences on UX (UX Sofia)Peter Boersma
My presentation "Look Around You - Influences on UX", delivered at UX Sofia 2011, where I show the influence that non-UX team members have on the user experience, but also how UX team members can influence their deliverables.
More Elements of UX: real-world design deliverablesPeter Boersma
Presentation delivered to UX Russia 2010 (October 7, Moscow). Introduces an overview of elements that influence the user experience, with examples of design deliverables and design processes.
Satyam Kantamneni, former Managing Director of UX at Citrix, explains how to grow and nurture your UX team to meet business objectives. Based on 15 years experience across Citrix, Paypal, and other companies.
You'll learn:
- When to hire generalists vs. specialists.
- How to drive business outcomes from day 1.
- How to evaluate design culture as you build it.
- How to build a long-term governance framework.
Adventures in Integrating UX in Data-Driven CorporationsAngela Obias
Slides from a talk that I gave for a User Experience Philippines event.
I was invited to share my lessons and recommendations from 12 years of working in data-centric roles, and experience of applying UX in three (3) types of companies: enterprise, agency and start-up.
My presentation for the IA Konferenz 2009 (http://www.iakonferenz.org/) on the difference between UX theories and what happens in practice. Includes the quiz "What deliverable is this?".
Startany webinar with Jon Deragon, senior UX and UI consultant, that took place on May 24, 2016.
Watch the recording of the webinar at https://youtu.be/-sJb02uZvNA
DesignOps supports design teams (Interaction'23)Peter Boersma
Recently, several responsibilities of design managers, particularly those that focus on improving the organization of design work, have been re-assigned to DesignOps specialists. By now, the field of DesignOps has its own communities, conferences, and education programs.
This talk gives an overview - and some details - of how DesignOps specialists can support design teams and is based on the presenter’s experience as someone who has had the DesignOps mindset forever, who needed DesignOps services for his teams, and who has had the role of DesignOps Manager at Miro.
In recent years, activities that focus on improving the organisation of design work have been re-labeled Design Operations (or DesignOps) and specialist roles and communities have been created. People with this role focus on coordinating and executing initiatives that improve the conditions for all designers, often in-house or at agencies. One aspect of DesignOps is improving the culture, craft, and collaboration between design practitioners. I present ways in which this happens at Miro as well as a few other companies, in the hopes of encouraging attendees to work on these – and other – aspects of DesignOps.
You can do better! Improve your design process (UX South Africa)Peter Boersma
In order to do great work you need to influence more parts of the design process than creating wireframes or front-end code. In this interactive presentation (have pen & paper ready!), I will walk you through the expanded sphere of influence on the user experience. I will encourage you to look beyond your deliverables, outside of your department, and past your current way of working. I will help you spot opportunities and draft a plan to improve your design process.
From Konami Code to Peter Principle - Leadership Responsibilities (EuroIA 2020)Peter Boersma
In this talk, presented at EuroIA 2020, I share leadership tips & tricks for when your responsibilities change, no matter in what direction:
moving in: trying out mentoring and leading
moving up: you got promoted; now what?
moving left and right: adding skills, broadening your horizon
moving down: adjusting and going for principal
moving out: changing environments, freelancing
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)Peter Boersma
This talk describes the way that the DesignOps team at ServiceNow operates, and what it means for the design organisation in ServiceNow. Its products and services include: the definition and maintenance of the product design lifecycle, a design project tracking system, a design review process and procedures, and more.
I also describe some of the other impactful developments in ServiceNow, such as our Design System, the alignment of designers to product management, the Insights team that does both market and customer research, and our BizOps team that manages headcount, identifies and creates education opportunities, handles sponsoring, and organizes events for designers.
Impact of DesignOps at ServiceNow (EuroIA 2019)Peter Boersma
This talk describes the way that the DesignOps team at ServiceNow operates, and what it means for the design organisation in ServiceNow. Its products and services include: the definition and maintenance of the product design lifecycle, a design project tracking system, a design review process and procedures, and more.
I also describe some of the other impactful developments in ServiceNow, such as our Design System, the alignment of designers to product management, the Insights team that does both market and customer research, and our BizOps team that manages headcount, identifies and creates education opportunities, handles sponsoring, and organizes events for designers.
Improve your design process (UX Vienna)Peter Boersma
In order to do great work you need to influence more parts of the design process than creating wireframes, mockups, or usability test reports. In this talk, I walk attendees through the expanded sphere of influence that designers - and others - have on the user experience. You will do exercises that make you look beyond your deliverables, outside of your department, and past your current way of working. You will learn how to spot opportunities and draft a plan to improve your design process.
A UX Designer's influence on the roadmap of My AmsterdamPeter Boersma
When the City of Amsterdam was looking for someone to define, design and manage the roadmap of a future product that they called the “Integrated Customer View”, they ran into Peter Boersma. With his design background and consulting experience, he might pull off the first two parts of the assignment, but would he also be able to act as product manager and manage the product’s roadmap? In this presentation, Peter describes how the team around him changed and how his influence on the roadmap changed with it, as the product - now renamed to My Amsterdam - went from sketch, via prototype and product, to platform.
My Amsterdam will provide citizens of Amsterdam with information about the status of their government processes, with pointers to places where they can influence them. It will also build integrated profiles; it’s an IA’s dream!
We’re all camping at UX Camp West, so I thought I’d use the metaphor of a tent to share with you my view on the field of User Experience. I will describe the 7 poles of the tent's structure (research, design, evaluation, implementation, business, strategy, and management) and show you some random objects that I found in its corners. It is my goal that afterwards, we can all appreciate the beauty of the big tent, and realise how we contribute to a happy stay.
Peter Boersma's presentation "UX Beyond UCD" from UX Camp Europe 2012. Shows deliverables that influence the user experience that are not part of the standard User Centered Design set. Includes deliverables from business, strategy, (project) management, and process design.
Satama SUP (SIGCHI.NL Synergy Unlimited)Peter Boersma
Presentation about the Satama Unified Process (SUP) as it fits in the Satama organization. A bit about how the design documentation was created, what it looks like, how much time it took, and how it is linked to other processes in the company.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
3. 16 years professional experience
design & branding
functionality & aesthetics
business & user goals
people management
international experience
IxDA regional coordinator EU & Africa
Birgit Geiberger
Creative Director UX · Visual & Interaction Designer
Freelance · @birgitgcom
4. 17 years professional experience
user research
requirements analysis
concept design
detailed design & prototype
usability evaluation
presents & teaches
Peter Boersma
Interaction Designer · Design Process Consultant
Freelance · @pboersma
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(the current market),
our product/service is what experiences
(a new product/service) are compelling to
that provides a solution to them?
(key customer problems).
Unlike how is your
(the product alternative), offering different
we have from competitors?
(differentiating attributes).
46. assuming
we design
5 complex wireframes
+ 5 medium wireframes
+ 15 components
we estimate
we need 320 hours
(5x16 + 5x12 + 15x12)
but
we don’t know
the developer’s
documentation needs
Estimate
WHAT?
47. assuming
we design
5 complex wireframes
+ 5 medium wireframes
+ 15 components
we estimate
we need 320 hours
(5x16 + 5x12 + 15x12)
but
we don’t know
the developer’s
documentation needs
48. assuming
we design
5 complex wireframes
+ 5 medium wireframes
+ 15 components assumptions
we estimate
we need 320 hours calculations
(5x16 + 5x12 + 15x12) (explanations)
but
we don’t know risks
the developer’s
documentation needs
71. release release
progress progress
Area Area
progress progress
progress
Area Area
Area
Roadmap
HOW?
72. release release release release
progress progress
progress progress
Area progress progress Area
progress
progress progress
progress
Area Area
Area
Roadmap
HOW?
73. Business
these also
influence the
Product User Experience Strategy
Process
Evaluation typical Research
User-Centered
Design
Design
74. From Process to People
• UX Process is more than user-centered design
• UCD’s “empathy for the end-user” is not enough
• We should develop empathy for all characters
that live in the world of User Experience
• For that, we need to learn to communicate with
all kinds of people
77. The Social Style Model
The Social Style Model is Trademark of the Tracom Group
78. The Social Style Model
David Merrill found that people display
consistent observable behaviors,
and that others consistently agree on
words to describe each behavior.
The Social Style Model is Trademark of the Tracom Group
79.
80. What are Social Styles?
• Behavioral patterns that others can observe
• Based on the "outside" of a person
(verbal, vocal, visual)
• Social Styles do not try to interpret what the
intentions are: the "inside" of a person
(thoughts, character or personality assessment)
81. What can you learn from
Social Styles?
• Get to know your personal style & gain an
understanding of how you are perceived by others
• Learn about different styles & their behavior
• Learn to optimize your communication & understand
why people talk to us the way they do
• Learn to not let your typical behavioral preferences
lead to a failure in communication
• Learn to appreciate the value of the different styles
with their strengths & qualities
100. Relator
open & indirect
• Very supportive, approachable and cooperative
• Strong & loyal team player
• Good listener and sensitive to others feelings
• Open with emotions, warm & friendly
• High priority on friendships and close relationships
• Tends to look for personal motives in actions of others
• Needs people to get along - seeks harmony & stability
• Likes to get direction
101. Relator
Potential issues
• Reluctant to change
• Sticks to the comfortable and known
• Avoids risks
• Does things in a very slow-paced way
• Undisciplined in their use of time due to sharing
personal objectives & feelings with others
103. Socializer
open & direct
• Very enthusiastic, energetic and spontaneous
• Highly flexible and adaptable to new situations
• Acts quickly and is willing to take risks
• Very imaginative, lots of creative ideas
• Communicative and fun
• Involves others with their feelings & thoughts
• Says and shows what they think
• Needs to be appreciated
• Likes to try new & different things
104. Socializer
Potential issues
• Little concern for practical details
• Easily changes course of action
• Struggles with commitment & follow-through
• Bases decisions on personal opinion & opinion
of important people in their lives (weighs more
than facts & data)
• Undisciplined in their use of time (too many
distractions)
106. Director
guarded & direct
• Knows exactly what he wants, where he is going
and how to get there quickly
• Very focussed: swift, efficient, to the point in everything they do
• Prefers to be presented with options
• Makes own decisions, don't like at all to be told what to do or
what not to do
• Takes risks
• Seeks productivity
• Needs to be in control
• Likes results
107. Director
Potential issues
• Very forceful
• Says what he thinks
• Highly result driven; it’s not about pleasing people
on the way
• Very impatient
• Works best without others or with people who are
able to move quickly
• Controls emotions, does not show emotions
109. Thinker
guarded & indirect
• Bases decisions purely on facts
(tangible, practical, realistic evidence)
• Asks questions, gathers information
• Steadfast, reliable, and dependable
• Strong sense of duty and obligation
• Natural giver and cooperative team member
• Seem to move slowly but they use their time in a deliberate,
disciplined manner
• Needs to be right
• Likes pattern and predictability
110. Thinker
Potential issues
• Studies data seriously before forming an opinion or
being enthusiastic
• Can come across a bit skeptical, even critical
• Main priority is job at hand and the process to achieve it
• Avoids risks and is very cautious
• High control of emotions
• People and friendships are important, but it does not
show on initial contact
111.
112. We all display some aspects
of each of the Social Styles
But we have one dominant style
116. To recognize a Social Style,
pay attention to...
Their way of talking
• Loudness & tone of voice
• Topics of conversation (personal versus factual)
• “I” or “we” form
• Pace
Their body language
• Many gestures
• Facial expressions
• Eye contact
Their listening skills
117. How to communicate with a
Relator
• Make them feel safe
• Spend some time talking and socializing,
in order to develop a relationship
• Be friendly and understanding
• Inform early on when changes may occur
• Don’t break promises
118. How to communicate with a
Socializer
• Show appreciation for what they have done
• Be supportive of their ideas
• Never ignore them
• Be positive and show energy
• Help them to stay on track
119. How to communicate with a
Director
• Provide options and show benefits
• Provide executive summary upfront
• Be clear and precise
• Don’t talk about personal topics
• Get to the point fast, don’t irritate by being
inefficient and indecisive
120. How to communicate with a
Thinker
• Provide a lot of information for them to be able
to discover patterns and factual relationships
• Provide thoughtful arguments and facts
• Give time to process
• Provide plans with deadlines to set expectations
• Inform early about potential changes
• Don't misinterpret lack of enthusiasm with lack of
interest