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power up!
            your influence
                  on
        non-design deliverables



@pboersma                 adaptive path
2001
2011
?
Design
Strategy Research
Business



 Manage                 Strategy

             Process

Evaluation              Research



             Design
Business



 Manage                      Strategy

             Process
                           of nce
                        ts rie
                      en pe
                  em Ex
Evaluation      El er           Research
                 s
                U

             Design
Business



 Manage                      Strategy

               Process

Evaluation      typical      Research
             User-Centered
                Design


                Design
Business


                  More
 Manage       Elements of      Strategy
             User Experience

                Process

Evaluation                     Research



                 Design
Pitch                                                 Estimate
                                          Business
        Optimize                                                               Scenarios
                                      you can
  Beta                               influence                                       Position
                                 these non-design
                                         Roles

           Manage                   deliverables                       Strategy
                                 Steps                     Roadmap
Scope                                                                                  Competition

                                          Process
Test                                                                                    Interviews
                                 Review               Requirements

         Evaluation                                                    Research
                                          Service Design

                                                                                    Personas
  Prototype


                                          Design                            Sketch

               Detailed Design                               Concept
power up!
      your influence
            on
  non-design deliverables
for each deliverable I will show:
    an example
    tips & tricks
    input from the ux team
Pitch   Business   Estimate

                         Scenarios
press play to start
X
Tips & tricks for the pitch:
                      pitch

  en-vision the future
  by visualizing it
  set expectations
  around client-contribution
input from ux team on the pitch:
                          pitch

  visions of the future
  sketches of partial solutions
Pitch
        Business   Estimate
                        Scenarios
Select Game Length:
         1 min
         5 min
        15 min
       30 min
       60 min
how many dots
  do you see?
“many”
         and

    “a lot”
are good first guesses!
input for estimates        output
      scope items
     requirements         assumptions
        approach          calculations
       team skills        explanations
experience with subject       risks
 experience with client
  experience of client

    when available        when possible
output           example output
assumptions             assuming
                 we design 10 wireframes
                 (5 complex + 5 medium)
                   plus 15 components
 calculations         we estimate
                    we need 300 hours
(explanations)   (5x16 + 5x8) + (15x12)
     risks                 but
                    we don’t know the
                  documentation needs
                    of the developer
Tips & tricks for estimating
                  estimating:

  you determine what gets
  estimated
  explore every assumption
input by ux team on estimates:
                    estimates

  assumptions & risks
  what is easy/hard?
  estimates for deliverables
Position
Strategy
           Competition
select player 1
sales             client
                           service



core brand
         client
                     communities
communities
                                          Competitor


    client                                           Competitor

                    Big        Big
                 Competitor Competitor
sales                                                             service
        Competitor
                         Competitor



            Competitor                Competitor   client Competitor


                           core brand
Tips & tricks for positioning
                  positioning:

  1. create a map
  2. find the spot that matches
     your ux vision
  3. see who else is there
  4. identify differences
input by ux team on positioning:
                    positioning

   attributes that are important
   to users
   competitors, in terms of UX
   scope items that differentiate
Position

Strategy
      Competition
select player 2
Tips & tricks for competitive analysis
                              analysis:


       “know your enemy”
       (sun tzu, the art of war)
input by ux team on competitive analysis:

       competitors, in terms of UX
       swot analyses
       (strengths-weaknesses-
       opportunities-threats)
Test                                                              Interviews


       Evaluation                 typical            Research
                               User-Centered
                                  Design
                                                              Personas
 Prototype


                                  Design                 Sketch

             Detailed Design               Concept
the IxDAHH
 user-centered design


Quiz!
which
deliverable
  is this?
Instructions:
  1. shout the name of
      the deliverable
   (in English, sorry)
2. keep your own score
        (be honest)
3. win fabulous prizes!
(1st, 2nd and 3rd prize)
(actual quiz
 removed)
Optimize

  Beta

         Manage
Scope
select difficulty
    easy
    medium
    hard
    expert
essential          pick
                        just a few of
                       these for your
                           project!
       quick    winner!
        win
easy                          hard

       repair   quality

         contributes
Tips & tricks for scoping
                  scoping:



1. rank all scope-item candidates
2.determine their dependencies
3.select the winners
input by ux team on scoping
                    scoping:

 what is easy / hard?
 what contributes / is essential?
 what should go together?
Optimize
  Beta

         Manage
Scope
play again?
    yes
    no
C
B
A
28% better
Tips & tricks for optimizing:
                  optimizing



  10 experiment to learn
     what works for your users
  20 goto 10
input by ux team on optimizing:
                    optimizing

  ux version of KPI’s
  (key performance indicators)
  alternative designs
  analysis of usage
Pitch                                Estimate
                                 Business
        Optimize                                              Scenarios

  Beta                                                              Position

           Manage                                     Strategy
Scope                                                                 Competition

                                 Process
Test                                                                   Interviews


         Evaluation                                   Research
                                                                   Personas
  Prototype


                                 Design                    Sketch

               Detailed Design              Concept
Roles



Steps                     Roadmap


         Process
Review               Requirements


         Service Design
Create new map?
      yes
       no
?
A       B
A   1   2        3            4       B


                     4a
        2a
C   1        3       4b   5       6   D
        2b
                     4c
na                          A P
             o
        Pers                        T EM
                                  SI

      ire-          wire
                         fr
  equ
                           ames
r                                    usabi
                                          lity
   me  nts
                                      test


       cr een        design       proto-
     S              principles
      FL  OW                      type
e-     design
   uir                   wire              proto-
req ts      principles        fr ames
  men                                       type




 A1               2          3                  B
                                                4

        a           AP
    son        TE
                  M            en       usabi
                                             lity te
Per                        cre                       st
             SI          S
                                W
                          F LO
user     concept   detailed   prototype &
research    design    design      evaluate
user
            research

                          detailed
                           design
  user       concept                   prototype &
 C
research      design                        D
                                         evaluate



           prototype &   prototype &
             evaluate      evaluate
?
A   1   2       3   4   B
wire
       e-     design          fr
   uir                          ames       proto-
req ts      principles
  men                                       type



  user      concept      detailed      prototype &
reseach      design       design         evaluate

        a           AP
    son        TE
                  M                     usabi
                                             lity te
 Per                            en                   st
             SI           S cre
                                 W
                           FLO
Tips & tricks for the design processes
                             processes:



       1. brainstorm deliverables
       2. create a diagram
       3. document the entire process

       do not copy someone else’s diagram
input by ux team on the design process:
                               process

      ux team deliverables
      ux team responsibilities
      preferred way of working
Pitch                                                 Estimate
                                          Business
        Optimize                                                               Scenarios

  Beta                                                                               Position
                                              Roles

           Manage                                                      Strategy
                                 Steps                     Roadmap
Scope                                                                                  Competition

                                          Process
Test                                                                                    Interviews
                                 Review               Requirements

         Evaluation                                                    Research
                                          Service Design

                                                                                    Personas
  Prototype


                                          Design                            Sketch

               Detailed Design                               Concept
Business

                 you can
             influence these
 Manage         non-design     Strategy
                deliverables

                Process

Evaluation                     Research



                 Design
Business

                  More
 Manage       Elements of       Strategy
             User Experience

                Process
                              of nce
                           ts rie
                         en pe
                     em Ex
Evaluation         El er           Research
                    s
                   U

                 Design
Pitch                                                 Estimate
                                          Business
        Optimize                                                               Scenarios

  Beta                                                                               Position
                                              Roles

           Manage                                                      Strategy
                                 Steps                     Roadmap
Scope                                                                                  Competition

                                          Process
Test                                                                                    Interviews
                                 Review               Requirements

         Evaluation                                                    Research
                                          Service Design

                                                                                    Personas
  Prototype


                                          Design                            Sketch

               Detailed Design                               Concept
power up!
            your influence
                  on
        non-design deliverables



@pboersma                 adaptive path
game over


@pboersma          adaptive path
Power Up - Your Influence on Non-Design Deliverables

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Big-tent UX (UX Camp West 2016)
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Power Up - Your Influence on Non-Design Deliverables

  • 1. power up! your influence on non-design deliverables @pboersma adaptive path
  • 2.
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  • 10.
  • 11. ?
  • 13. Business Manage Strategy Process Evaluation Research Design
  • 14. Business Manage Strategy Process of nce ts rie en pe em Ex Evaluation El er Research s U Design
  • 15. Business Manage Strategy Process Evaluation typical Research User-Centered Design Design
  • 16. Business More Manage Elements of Strategy User Experience Process Evaluation Research Design
  • 17. Pitch Estimate Business Optimize Scenarios you can Beta influence Position these non-design Roles Manage deliverables Strategy Steps Roadmap Scope Competition Process Test Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
  • 18. power up! your influence on non-design deliverables
  • 19. for each deliverable I will show: an example tips & tricks input from the ux team
  • 20. Pitch Business Estimate Scenarios
  • 21. press play to start
  • 22.
  • 23.
  • 24.
  • 25. X
  • 26.
  • 27.
  • 28.
  • 29. Tips & tricks for the pitch: pitch en-vision the future by visualizing it set expectations around client-contribution
  • 30. input from ux team on the pitch: pitch visions of the future sketches of partial solutions
  • 31. Pitch Business Estimate Scenarios
  • 32. Select Game Length: 1 min 5 min 15 min 30 min 60 min
  • 33. how many dots do you see?
  • 34. “many” and “a lot” are good first guesses!
  • 35. input for estimates output scope items requirements assumptions approach calculations team skills explanations experience with subject risks experience with client experience of client when available when possible
  • 36. output example output assumptions assuming we design 10 wireframes (5 complex + 5 medium) plus 15 components calculations we estimate we need 300 hours (explanations) (5x16 + 5x8) + (15x12) risks but we don’t know the documentation needs of the developer
  • 37. Tips & tricks for estimating estimating: you determine what gets estimated explore every assumption
  • 38. input by ux team on estimates: estimates assumptions & risks what is easy/hard? estimates for deliverables
  • 39. Position Strategy Competition
  • 41. sales client service core brand client communities
  • 42. communities Competitor client Competitor Big Big Competitor Competitor sales service Competitor Competitor Competitor Competitor client Competitor core brand
  • 43. Tips & tricks for positioning positioning: 1. create a map 2. find the spot that matches your ux vision 3. see who else is there 4. identify differences
  • 44. input by ux team on positioning: positioning attributes that are important to users competitors, in terms of UX scope items that differentiate
  • 45. Position Strategy Competition
  • 47.
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  • 50.
  • 51.
  • 52. Tips & tricks for competitive analysis analysis: “know your enemy” (sun tzu, the art of war)
  • 53. input by ux team on competitive analysis: competitors, in terms of UX swot analyses (strengths-weaknesses- opportunities-threats)
  • 54. Test Interviews Evaluation typical Research User-Centered Design Personas Prototype Design Sketch Detailed Design Concept
  • 55. the IxDAHH user-centered design Quiz!
  • 57. Instructions: 1. shout the name of the deliverable (in English, sorry) 2. keep your own score (be honest) 3. win fabulous prizes! (1st, 2nd and 3rd prize)
  • 59.
  • 60. Optimize Beta Manage Scope
  • 61. select difficulty easy medium hard expert
  • 62. essential pick just a few of these for your project! quick winner! win easy hard repair quality contributes
  • 63. Tips & tricks for scoping scoping: 1. rank all scope-item candidates 2.determine their dependencies 3.select the winners
  • 64. input by ux team on scoping scoping: what is easy / hard? what contributes / is essential? what should go together?
  • 65. Optimize Beta Manage Scope
  • 66. play again? yes no
  • 67. C B A
  • 68.
  • 70. Tips & tricks for optimizing: optimizing 10 experiment to learn what works for your users 20 goto 10
  • 71. input by ux team on optimizing: optimizing ux version of KPI’s (key performance indicators) alternative designs analysis of usage
  • 72. Pitch Estimate Business Optimize Scenarios Beta Position Manage Strategy Scope Competition Process Test Interviews Evaluation Research Personas Prototype Design Sketch Detailed Design Concept
  • 73. Roles Steps Roadmap Process Review Requirements Service Design
  • 74. Create new map? yes no
  • 75. ? A B
  • 76. A 1 2 3 4 B 4a 2a C 1 3 4b 5 6 D 2b 4c
  • 77. na A P o Pers T EM SI ire- wire fr equ ames r usabi lity me nts test cr een design proto- S principles FL OW type
  • 78. e- design uir wire proto- req ts principles fr ames men type A1 2 3 B 4 a AP son TE M en usabi lity te Per cre st SI S W F LO
  • 79. user concept detailed prototype & research design design evaluate
  • 80. user research detailed design user concept prototype & C research design D evaluate prototype & prototype & evaluate evaluate
  • 81. ? A 1 2 3 4 B
  • 82.
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  • 94.
  • 95. wire e- design fr uir ames proto- req ts principles men type user concept detailed prototype & reseach design design evaluate a AP son TE M usabi lity te Per en st SI S cre W FLO
  • 96. Tips & tricks for the design processes processes: 1. brainstorm deliverables 2. create a diagram 3. document the entire process do not copy someone else’s diagram
  • 97. input by ux team on the design process: process ux team deliverables ux team responsibilities preferred way of working
  • 98. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps Roadmap Scope Competition Process Test Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
  • 99. Business you can influence these Manage non-design Strategy deliverables Process Evaluation Research Design
  • 100. Business More Manage Elements of Strategy User Experience Process of nce ts rie en pe em Ex Evaluation El er Research s U Design
  • 101.
  • 102.
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  • 104. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps Roadmap Scope Competition Process Test Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
  • 105. power up! your influence on non-design deliverables @pboersma adaptive path
  • 106. game over @pboersma adaptive path