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Do More of This and Less of That (Sam Yen at Enterprise UX 2017)

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Sam Yen: "Do More of This and Less of That"
Enterprise UX 2017 • June 8-9, 2017 • San Francisco, CA, USA
http://2017.enterpriseux.net

Published in: Design
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Do More of This and Less of That (Sam Yen at Enterprise UX 2017)

  1. 1. SAP DESIGN D R I V I N G O R G A N I Z A T I O N A L C H A N G E T H R O U G H D E S I G N ? D O M O R E O F T H I S A N D L E S S O F T H A T SAM YEN (@UXSAMYEN) CHIEF DESIGN OFFICER, SAP MANAGING DIRECTOR, SAP SILICON VALLEY ASSOCIATE CONSULTING PROFESSOR GRADUATE SCHOOL OF BUSINESS & INSTITUTE FOR DESIGN HTTPS://C1.STATICFLICKR.COM/5/4102/ 4740207998_0BAF2F6BF2_B.JPG
  2. 2. WHY?WHY DO YOU WORK IN TECHNOLOGY? © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  3. 3. OUR INDUSTRY’S BUZZWORDS D I G I T A L I o T B I G D A T A M A C H I N E L E A R N I N G P R E D I C T I V E I N - M E M O R Y B L O C K C H A I N C L O U D N E T W O R K A P I H U B S E C U R I T Y © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  4. 4. https://tribute2doug.files.wordpress.com/2013/11/400- 07-doug-two-mice-1984.jpg WHO’S THIS?
  5. 5. T E C H N O L O G Y S H O U L D N O T A I M T O R E P L A C E H U M A N S , R A T H E R A M P L I F Y H U M A N C A P A B I L I T I E S https://tribute2doug.files.wordpress.com/2013/11/400- 07-doug-two-mice-1984.jpg
  6. 6. “ W E N O W H A V E T H E O P P O R T U N I T Y T O B E T H E U N D I S P U T E D M A R K E T L E A D E R I N P L A T F O R M , A P P L I C A T I O N S , B U S I N E S S N E T W O R K S , A N D T H E U S E R E X P E R I E N C E . ” - B I L L M C D E R M O T T, S A P C E O © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  7. 7. “ J U S T H A V E A L O O K A T S A P — I T ' S A F U C K I N G D I S A S T E R ” - P E T E R N I L S S O N , C E O F A R E W E L L © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  8. 8. the SAP you know
  9. 9. I’M NOT SO SURE PETER …. FAREWELL SAP © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  10. 10. WHAT?WHAT IS OUR VISION AS SAP DESIGN? © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  11. 11. DID I REALLY SAY THIS? “SAP W I L L S E T T H E STANDARD F O R ENTERPRISE U X W I T H I N T H E N E X T 5 YEARS” © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  12. 12. MUST BE TRUE … IT IS ON TWITTER © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  13. 13. HOW?HOW DO YOU LEAD IN ENTERPRISE DESIGN? © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  14. 14. DESIGN THINKING IS CERTAINLY IN THE NEWS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  15. 15. … AND THE RESULTS SPEAK FOR THEMSELVES © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  16. 16. THOSE THAT DON’T HAVE ARE ACQUIRING
  17. 17. INNOVATION = CREATIVITY x EXECUTIO N © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  18. 18. INNOVATION = CREATIVITY x EXECUTIO N PROBLEM SOLVING: W E ’ R E A L L G O O D A T T H I S B U T I T O F T E N L E A D S T O I N C R E M E N T A L I N N O V A T I O N S © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  19. 19. INNOVATION = CREATIVITY x EXECUTIO N PROBLEM FINDING: I D E N T I F Y I N G T H E P R O B L E M W O R T H S O L V I N G I S W H A T O F T E N L E A D S T O B R E A K T H R O U G H I N N O V A T I O N S © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  20. 20. TALENT HITS A TARGET NO ONE ELSE CAN HIT GENIUS HITS A TARGET NO ONE ELSE CAN SEE ARTHUR SCHOPENHAUER
  21. 21. LEVERAGE THE JOURNEY © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  22. 22. BE BEST IN CLASS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  23. 23. UNDERSTAND THE BUSINESS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  24. 24. HELP CUSTOMERS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  25. 25. DELIVER UNEXPECTED OUTCOMES © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  26. 26. MAXIMIZE IMPACT © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  27. 27. IMPROVE LIVES © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  28. 28. ENTERPRISE IS THE NEW BLACK © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  29. 29. RECOGNITION COMES ‘03 ‘05 ‘07 ‘09 ‘11 ‘13 $40k $30k $20k $10k 228% D Index S & P Index $39,923 $17,523 • Apple • Coca-cola • Ford • Herman Miller • IBM • Intuit • Newell • Nike • P&G • Rubbermaid • Stanley Black & Decker • Starbucks • Starwood • Steelcase • Target • Walt Disney • Whirpool X7 © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  30. 30. LEGACY?CREATE CHANGE THAT LASTS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  31. 31. 1:10 1:100 1:1000 DESIGNERS REQUIRED! © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  32. 32. U S E R R E S E A R C H I N T E R A C T I O N D E S I G N I N F O R M AT I O N A R C H I C T U R E V I S U A L D E S I G N C O P Y R I G H T D E S I G N T H I N K I N G NEW SKILLS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  33. 33. S TA R T W I T H T H E U S E R R E V I E W D E S I G N A R T I F A C T S E N F O R C E D E S I G N G AT E S S T O P S H I P M E N T O F B A D E X P E R I E N C E S NEW PROCESSES © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  34. 34. Per Role & App(s): - Final implementation - Final Design - Test results for themeability and responsiveness Design Gate 22 0 1 1a Design Sign-off (optional) 2 Scope Research Synthesize Ideate Prototype Validate Implement Test Deploy Design Gate 0 (Readiness Check) Per Role: - End-User Involvement Documentation - Business Roles Description - Persona - Day in the Life (optional) - Activity Flow (optional) - Use Case(s) – to be 0 Role / App Mapping, i.e. incl. - Persona - Use Case(s) Per App: - User Story Map - Point of View - Application Brief - Application Environment - Storyboard - Screen Flow - Mockups Design Gate 11 NEW ARTIFACTS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  35. 35. SPACE MATTERS PALO ALTO HEIDELBERG SEOULPALO ALTO 2015 GERMAN DESIGN AWARD 2014 DESIGN FOR EXPERIENCE AWARD © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  36. 36. (IS NOT ENOUGH) EXECUTIVE SPONSORSHIP © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  37. 37. W H Y I S T H I S S O H A R D ? NEUROSCIENCE AND ORG PYSC H
  38. 38. 10 YEAR J OURNEY FOR SAP PATIENCE REQUIRED © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  39. 39. “Y O U A R E TURNING THE SHIP AROUND . T H E NEXT STEP I S T O HELP T U R N Y O U R CUSTOMERS’ S H I P A R O U N D ” © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  40. 40. SAP DESIGN SERVICES https://experience.sap.com/designservices/ © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  41. 41. http://fosterinnovationculture.com DESIGN READINESS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  42. 42. EDUCATION AND BEST PRACTICES DESIGN THINKING PLAYBOOK OPEN SAP UX COURSES DESIGN FOR NON- DESIGNERS SAP BUILD SCENES © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  43. 43. http://orgpysch.stanford.edu WITH STANFORD © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  44. 44. EXECUTIVE EDUCATION HTTP://WWW.GSB.STANFORD.EDU/EXED/ITL/© 2017 SAP SE or an SAP affiliate company. All rights reserved.
  45. 45. https://www.designatbusiness.com COMMUNITIES OF PRACTICE © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  46. 46. PREPARING A DIVERSE PIPELINE https://vimeo.com/161667423© 2017 SAP SE or an SAP affiliate company. All rights reserved.
  47. 47. THANK YOU SAM YEN (@UXSAMYEN) CHIEF DESIGN OFFICER, SAP MANAGING DIRECTOR, SAP SILICON VALLEY ASSOCIATE CONSULTING PROFESSOR GRADUATE SCHOOL OF BUSINESS & INSTITUTE FOR DESIGN HTTPS://C1.STATICFLICKR.COM/5/4102/ 4740207998_0BAF2F6BF2_B.JPG

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