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SAP DESIGN
D R I V I N G O R G A N I Z A T I O N A L C H A N G E T H R O U G H D E S I G N ?
D O M O R E O F T H I S A N D L E S S O F T H A T
SAM YEN (@UXSAMYEN)
CHIEF DESIGN OFFICER, SAP
MANAGING DIRECTOR, SAP SILICON VALLEY
ASSOCIATE CONSULTING PROFESSOR
GRADUATE SCHOOL OF BUSINESS & INSTITUTE FOR DESIGN
HTTPS://C1.STATICFLICKR.COM/5/4102/
4740207998_0BAF2F6BF2_B.JPG
WHY?WHY DO YOU WORK IN TECHNOLOGY?
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
OUR INDUSTRY’S BUZZWORDS
D I G I T A L
I o T
B I G D A T A
M A C H I N E L E A R N I N G
P R E D I C T I V E
I N - M E M O R Y
B L O C K C H A I N
C L O U D N E T W O R K
A P I H U B S E C U R I T Y
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
https://tribute2doug.files.wordpress.com/2013/11/400-
07-doug-two-mice-1984.jpg
WHO’S THIS?
T E C H N O L O G Y S H O U L D N O T
A I M T O R E P L A C E H U M A N S ,
R A T H E R A M P L I F Y
H U M A N C A P A B I L I T I E S
https://tribute2doug.files.wordpress.com/2013/11/400-
07-doug-two-mice-1984.jpg
“ W E N O W H A V E T H E O P P O R T U N I T Y
T O B E T H E U N D I S P U T E D M A R K E T L E A D E R I N
P L A T F O R M , A P P L I C A T I O N S , B U S I N E S S N E T W O R K S ,
A N D T H E U S E R E X P E R I E N C E . ”
- B I L L M C D E R M O T T, S A P C E O
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
“ J U S T H A V E A L O O K A T S A P — I T ' S A
F U C K I N G D I S A S T E R ” - P E T E R N I L S S O N , C E O F A R E W E L L
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
the SAP you know
I’M NOT SO SURE PETER ….
FAREWELL SAP
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
WHAT?WHAT IS OUR VISION AS SAP DESIGN?
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
DID I REALLY SAY THIS?
“SAP W I L L S E T T H E
STANDARD
F O R ENTERPRISE U
X W I T H I N T H E N E X T
5 YEARS”
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
MUST BE TRUE … IT IS ON TWITTER
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
HOW?HOW DO YOU LEAD IN ENTERPRISE DESIGN?
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
DESIGN THINKING IS CERTAINLY IN THE NEWS
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
… AND THE RESULTS SPEAK FOR
THEMSELVES
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
THOSE THAT DON’T HAVE ARE ACQUIRING
INNOVATION = CREATIVITY x EXECUTIO
N
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
INNOVATION = CREATIVITY x EXECUTIO
N
PROBLEM SOLVING:
W E ’ R E A L L G O O D A T T H I S B U T I T O F T E N L E A D S T O
I N C R E M E N T A L I N N O V A T I O N S
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
INNOVATION = CREATIVITY x EXECUTIO
N
PROBLEM FINDING:
I D E N T I F Y I N G T H E P R O B L E M W O R T H S O L V I N G I S W H
A T O F T E N L E A D S T O B R E A K T H R O U G H I N N O V A T I O N S
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Do More of This and Less of That (Sam Yen at Enterprise UX 2017)
Do More of This and Less of That (Sam Yen at Enterprise UX 2017)
Do More of This and Less of That (Sam Yen at Enterprise UX 2017)
TALENT HITS A TARGET NO ONE ELSE CAN HIT
GENIUS HITS A TARGET NO ONE ELSE CAN SEE
ARTHUR SCHOPENHAUER
LEVERAGE THE JOURNEY
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
BE BEST IN CLASS
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
UNDERSTAND THE BUSINESS
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
HELP CUSTOMERS
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
DELIVER UNEXPECTED OUTCOMES
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
MAXIMIZE IMPACT
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
IMPROVE LIVES
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
ENTERPRISE IS THE NEW BLACK
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
RECOGNITION COMES
‘03 ‘05 ‘07 ‘09 ‘11 ‘13
$40k
$30k
$20k
$10k
228%
D Index
S & P Index
$39,923
$17,523
• Apple
• Coca-cola
• Ford
• Herman Miller
• IBM
• Intuit
• Newell
• Nike
• P&G
• Rubbermaid
• Stanley Black &
Decker
• Starbucks
• Starwood
• Steelcase
• Target
• Walt Disney
• Whirpool
X7
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
LEGACY?CREATE CHANGE THAT LASTS
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
1:10
1:100
1:1000
DESIGNERS REQUIRED!
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
U S E R R E S E A R C H
I N T E R A C T I O N D E S I G N
I N F O R M AT I O N A R C H I C T U R E
V I S U A L D E S I G N
C O P Y R I G H T
D E S I G N T H I N K I N G
NEW SKILLS
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
S TA R T W I T H T H E U S E R
R E V I E W D E S I G N A R T I F A C T S
E N F O R C E D E S I G N G AT E S
S T O P S H I P M E N T O F B A D E X P E R I E N C E S
NEW PROCESSES
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Per Role & App(s):
- Final implementation
- Final Design
- Test results for themeability and
responsiveness
Design Gate 22
0 1
1a
Design Sign-off
(optional)
2
Scope
Research
Synthesize
Ideate
Prototype
Validate
Implement
Test
Deploy
Design Gate 0
(Readiness Check)
Per Role:
- End-User Involvement Documentation
- Business Roles Description
- Persona
- Day in the Life (optional)
- Activity Flow (optional)
- Use Case(s) – to be
0
Role / App Mapping, i.e. incl.
- Persona
- Use Case(s)
Per App:
- User Story Map
- Point of View
- Application Brief
- Application Environment
- Storyboard
- Screen Flow
- Mockups
Design Gate 11
NEW ARTIFACTS
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
SPACE MATTERS
PALO ALTO HEIDELBERG
SEOULPALO ALTO
2015 GERMAN
DESIGN AWARD
2014 DESIGN FOR
EXPERIENCE AWARD
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
(IS NOT ENOUGH)
EXECUTIVE SPONSORSHIP
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
W H Y I S T H I S S O H A R D ?
NEUROSCIENCE AND ORG PYSC
H
10 YEAR J OURNEY FOR SAP
PATIENCE REQUIRED
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
“Y O U A R E
TURNING THE SHIP AROUND .
T H E NEXT STEP I S T O
HELP
T U R N Y O U R CUSTOMERS’ S H I P A R O U N D
”
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
SAP DESIGN SERVICES
https://experience.sap.com/designservices/
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
http://fosterinnovationculture.com
DESIGN READINESS
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
EDUCATION AND BEST PRACTICES
DESIGN THINKING
PLAYBOOK
OPEN SAP
UX COURSES
DESIGN FOR
NON-
DESIGNERS
SAP BUILD SCENES
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
http://orgpysch.stanford.edu
WITH STANFORD
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
EXECUTIVE EDUCATION
HTTP://WWW.GSB.STANFORD.EDU/EXED/ITL/© 2017 SAP SE or an SAP affiliate company. All rights reserved.
https://www.designatbusiness.com
COMMUNITIES OF PRACTICE
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
PREPARING A DIVERSE PIPELINE
https://vimeo.com/161667423© 2017 SAP SE or an SAP affiliate company. All rights reserved.
THANK YOU
SAM YEN (@UXSAMYEN)
CHIEF DESIGN OFFICER, SAP
MANAGING DIRECTOR, SAP SILICON VALLEY
ASSOCIATE CONSULTING PROFESSOR
GRADUATE SCHOOL OF BUSINESS & INSTITUTE FOR DESIGN
HTTPS://C1.STATICFLICKR.COM/5/4102/
4740207998_0BAF2F6BF2_B.JPG

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Do More of This and Less of That (Sam Yen at Enterprise UX 2017)

  • 1. SAP DESIGN D R I V I N G O R G A N I Z A T I O N A L C H A N G E T H R O U G H D E S I G N ? D O M O R E O F T H I S A N D L E S S O F T H A T SAM YEN (@UXSAMYEN) CHIEF DESIGN OFFICER, SAP MANAGING DIRECTOR, SAP SILICON VALLEY ASSOCIATE CONSULTING PROFESSOR GRADUATE SCHOOL OF BUSINESS & INSTITUTE FOR DESIGN HTTPS://C1.STATICFLICKR.COM/5/4102/ 4740207998_0BAF2F6BF2_B.JPG
  • 2. WHY?WHY DO YOU WORK IN TECHNOLOGY? © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 3. OUR INDUSTRY’S BUZZWORDS D I G I T A L I o T B I G D A T A M A C H I N E L E A R N I N G P R E D I C T I V E I N - M E M O R Y B L O C K C H A I N C L O U D N E T W O R K A P I H U B S E C U R I T Y © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 5. T E C H N O L O G Y S H O U L D N O T A I M T O R E P L A C E H U M A N S , R A T H E R A M P L I F Y H U M A N C A P A B I L I T I E S https://tribute2doug.files.wordpress.com/2013/11/400- 07-doug-two-mice-1984.jpg
  • 6. “ W E N O W H A V E T H E O P P O R T U N I T Y T O B E T H E U N D I S P U T E D M A R K E T L E A D E R I N P L A T F O R M , A P P L I C A T I O N S , B U S I N E S S N E T W O R K S , A N D T H E U S E R E X P E R I E N C E . ” - B I L L M C D E R M O T T, S A P C E O © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 7. “ J U S T H A V E A L O O K A T S A P — I T ' S A F U C K I N G D I S A S T E R ” - P E T E R N I L S S O N , C E O F A R E W E L L © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 8. the SAP you know
  • 9. I’M NOT SO SURE PETER …. FAREWELL SAP © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 10. WHAT?WHAT IS OUR VISION AS SAP DESIGN? © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 11. DID I REALLY SAY THIS? “SAP W I L L S E T T H E STANDARD F O R ENTERPRISE U X W I T H I N T H E N E X T 5 YEARS” © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 12. MUST BE TRUE … IT IS ON TWITTER © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 13. HOW?HOW DO YOU LEAD IN ENTERPRISE DESIGN? © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 14. DESIGN THINKING IS CERTAINLY IN THE NEWS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 15. … AND THE RESULTS SPEAK FOR THEMSELVES © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 16. THOSE THAT DON’T HAVE ARE ACQUIRING
  • 17. INNOVATION = CREATIVITY x EXECUTIO N © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 18. INNOVATION = CREATIVITY x EXECUTIO N PROBLEM SOLVING: W E ’ R E A L L G O O D A T T H I S B U T I T O F T E N L E A D S T O I N C R E M E N T A L I N N O V A T I O N S © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 19. INNOVATION = CREATIVITY x EXECUTIO N PROBLEM FINDING: I D E N T I F Y I N G T H E P R O B L E M W O R T H S O L V I N G I S W H A T O F T E N L E A D S T O B R E A K T H R O U G H I N N O V A T I O N S © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 23. TALENT HITS A TARGET NO ONE ELSE CAN HIT GENIUS HITS A TARGET NO ONE ELSE CAN SEE ARTHUR SCHOPENHAUER
  • 24. LEVERAGE THE JOURNEY © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 25. BE BEST IN CLASS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 26. UNDERSTAND THE BUSINESS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 27. HELP CUSTOMERS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 28. DELIVER UNEXPECTED OUTCOMES © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 29. MAXIMIZE IMPACT © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 30. IMPROVE LIVES © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 31. ENTERPRISE IS THE NEW BLACK © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 32. RECOGNITION COMES ‘03 ‘05 ‘07 ‘09 ‘11 ‘13 $40k $30k $20k $10k 228% D Index S & P Index $39,923 $17,523 • Apple • Coca-cola • Ford • Herman Miller • IBM • Intuit • Newell • Nike • P&G • Rubbermaid • Stanley Black & Decker • Starbucks • Starwood • Steelcase • Target • Walt Disney • Whirpool X7 © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 33. LEGACY?CREATE CHANGE THAT LASTS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 34. 1:10 1:100 1:1000 DESIGNERS REQUIRED! © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 35. U S E R R E S E A R C H I N T E R A C T I O N D E S I G N I N F O R M AT I O N A R C H I C T U R E V I S U A L D E S I G N C O P Y R I G H T D E S I G N T H I N K I N G NEW SKILLS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 36. S TA R T W I T H T H E U S E R R E V I E W D E S I G N A R T I F A C T S E N F O R C E D E S I G N G AT E S S T O P S H I P M E N T O F B A D E X P E R I E N C E S NEW PROCESSES © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 37. Per Role & App(s): - Final implementation - Final Design - Test results for themeability and responsiveness Design Gate 22 0 1 1a Design Sign-off (optional) 2 Scope Research Synthesize Ideate Prototype Validate Implement Test Deploy Design Gate 0 (Readiness Check) Per Role: - End-User Involvement Documentation - Business Roles Description - Persona - Day in the Life (optional) - Activity Flow (optional) - Use Case(s) – to be 0 Role / App Mapping, i.e. incl. - Persona - Use Case(s) Per App: - User Story Map - Point of View - Application Brief - Application Environment - Storyboard - Screen Flow - Mockups Design Gate 11 NEW ARTIFACTS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 38. SPACE MATTERS PALO ALTO HEIDELBERG SEOULPALO ALTO 2015 GERMAN DESIGN AWARD 2014 DESIGN FOR EXPERIENCE AWARD © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 39. (IS NOT ENOUGH) EXECUTIVE SPONSORSHIP © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 40. W H Y I S T H I S S O H A R D ? NEUROSCIENCE AND ORG PYSC H
  • 41. 10 YEAR J OURNEY FOR SAP PATIENCE REQUIRED © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 42. “Y O U A R E TURNING THE SHIP AROUND . T H E NEXT STEP I S T O HELP T U R N Y O U R CUSTOMERS’ S H I P A R O U N D ” © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 43. SAP DESIGN SERVICES https://experience.sap.com/designservices/ © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 44. http://fosterinnovationculture.com DESIGN READINESS © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 45. EDUCATION AND BEST PRACTICES DESIGN THINKING PLAYBOOK OPEN SAP UX COURSES DESIGN FOR NON- DESIGNERS SAP BUILD SCENES © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 46. http://orgpysch.stanford.edu WITH STANFORD © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 47. EXECUTIVE EDUCATION HTTP://WWW.GSB.STANFORD.EDU/EXED/ITL/© 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 48. https://www.designatbusiness.com COMMUNITIES OF PRACTICE © 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 49. PREPARING A DIVERSE PIPELINE https://vimeo.com/161667423© 2017 SAP SE or an SAP affiliate company. All rights reserved.
  • 50. THANK YOU SAM YEN (@UXSAMYEN) CHIEF DESIGN OFFICER, SAP MANAGING DIRECTOR, SAP SILICON VALLEY ASSOCIATE CONSULTING PROFESSOR GRADUATE SCHOOL OF BUSINESS & INSTITUTE FOR DESIGN HTTPS://C1.STATICFLICKR.COM/5/4102/ 4740207998_0BAF2F6BF2_B.JPG

Editor's Notes

  1. Why, What, How So often we start with the How? Why do you come to work? Why do you work in Technology?
  2. What’s missing from here?
  3. Who is this? What is he famous for?
  4. User experience is not the responsibility of just designers.  If a buyer has a good experience finding and buying our software, that’s good experience. If the download process is simple and easy, that’s good UX. If its easy to deploy and get started, its good UX.  If its easy to do something with the software and get quick ROI, that’s good UX. If its easy to resolve a problem when a user is stuck that’s good UX User experience is not just about screens & icons but about making the entire interaction with software simple If our solution is architected in a way that makes it easy to build and extend apps as Fiori, that’s part of UX — that is the role of an architect If our solution prioritizes the core features in a MVP make our software easy to learn, that’s the role of a PM If you codify features in a way that makes software easy to use, that’s the role of a developer So UX doesn’t start or end with a designer. It starts with each and everyone of you, with each and everyone of us.
  5. Design is finally making its way into the enterprise and companies are using it as a competitive differentiator against SAP
  6. Unfortunately we need to fight the perceptions, but the reality is much better thanks to many of you in the room
  7. Bill shared his vision for SAP, what about our vision as SAP Design?
  8. Did I say this?
  9. I Guess I did… its a good goal for us all!
  10. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  11. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  12. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  13. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  14. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  15. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  16. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  17. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  18. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  19. Lots of experience
  20. Hasso – showcase of HANA Bring experts into room Weeks of Prep, binders of pre-reads, death by powerpoint Ask a question, “good question, let me get back to you” More prep and answer prepared a week later Hasso can’t remember why he asked the question anymore User research with CEOs Technology changes behavior Data driven vs the “theater of the presentation” Anand Mahindra, not just for him, but empower the 200,000 employees of Mahindra group to better understand the business
  21. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  22. Change at a National Level
  23. Cervical cancer is the second most common cancer in women living in less developed regions but in Kenya it is the most common cause of death from cancer as the risk of cervical cancer is 6-20 times higher for HIV-infected women. The goal was to accelerate and simplify the cervical cancer screening process. The research indicated necessary changes in the transaction design to enable the recruiter and nurses in the field in remote locations. With the new tablet design, women, infected with HPV virus, can now be identified easily and examined for cancer risk. The results are monitored real-time by Heidelberg University Hospital in Germany, and test results sent back to Kenya. It accelerated the entire process significantly What is so interesting about this example? Again, we didn’t need new technology. We were able to create such a broad impact on women’s health by mindfully designing how the health practitioners accessed our existing technology
  24. Bill shared his vision for SAP, what about our vision as SAP Design?
  25. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  26. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  27. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  28. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  29. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  30. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  31. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information
  32. Need to define key years and how we would title each circle what key events happen within each of those years. We can enlarge the circles on the more recent years where theres more key information