When I design, it is in the early stages of an interactive system’s life. There are no widgets to place on screens, or menus to collapse or expand. No wireframes, no screen flows, no accessibility or SEO issues. No search, no controlled vocabulary, no settings screens or personalisation options to design. In short: the project needs to be bootstrapped.
I am involved when a lot of things need to be explored and modelled; the scope and environment of the system, the core concepts that make up its parts, their relationships and their names. So what do we produce in that stage? Mostly so-called concept diagrams.
In this talk, I explain what concept diagrams are, referencing other people’s experiences as well as my own, and how they are useful when a design needs to be bootstrapped. I show how I have used variations of them in recent assignments for KLM and the City of Amsterdam, among others. I will try to convince you that you should create one for each and every situation that needs bootstrapping.
SDL added strategists to a UX team (UX STRAT Europe 2015)Peter Boersma
This presentation shows how UX strategists contribute to the way SDL helps the world's best brands deliver exceptional customer experiences. Using several of our enterprise software product releases as examples, Peter shows how he and his fellow UX strategists are promoting service design and design thinking, how they develop visions and roadmaps for products and cross-product capabilities, and how they collect user and usage data. He also talks about the link between UX Strategy and Product Management, and the future of UX Strategists at SDL.
From Konami Code to Peter Principle - Leadership Responsibilities (EuroIA 2020)Peter Boersma
In this talk, presented at EuroIA 2020, I share leadership tips & tricks for when your responsibilities change, no matter in what direction:
moving in: trying out mentoring and leading
moving up: you got promoted; now what?
moving left and right: adding skills, broadening your horizon
moving down: adjusting and going for principal
moving out: changing environments, freelancing
You can do better! Improve your design process (UX South Africa)Peter Boersma
In order to do great work you need to influence more parts of the design process than creating wireframes or front-end code. In this interactive presentation (have pen & paper ready!), I will walk you through the expanded sphere of influence on the user experience. I will encourage you to look beyond your deliverables, outside of your department, and past your current way of working. I will help you spot opportunities and draft a plan to improve your design process.
DesignOps supports design teams (Interaction'23)Peter Boersma
Recently, several responsibilities of design managers, particularly those that focus on improving the organization of design work, have been re-assigned to DesignOps specialists. By now, the field of DesignOps has its own communities, conferences, and education programs.
This talk gives an overview - and some details - of how DesignOps specialists can support design teams and is based on the presenter’s experience as someone who has had the DesignOps mindset forever, who needed DesignOps services for his teams, and who has had the role of DesignOps Manager at Miro.
An introduction to Lean UX, grounded in Lean Startup and Agile principles. A starting point for shifting today's organizations towards a safer sustainable approach to product design and development.
In recent years, activities that focus on improving the organisation of design work have been re-labeled Design Operations (or DesignOps) and specialist roles and communities have been created. People with this role focus on coordinating and executing initiatives that improve the conditions for all designers, often in-house or at agencies. One aspect of DesignOps is improving the culture, craft, and collaboration between design practitioners. I present ways in which this happens at Miro as well as a few other companies, in the hopes of encouraging attendees to work on these – and other – aspects of DesignOps.
SDL added strategists to a UX team (UX STRAT Europe 2015)Peter Boersma
This presentation shows how UX strategists contribute to the way SDL helps the world's best brands deliver exceptional customer experiences. Using several of our enterprise software product releases as examples, Peter shows how he and his fellow UX strategists are promoting service design and design thinking, how they develop visions and roadmaps for products and cross-product capabilities, and how they collect user and usage data. He also talks about the link between UX Strategy and Product Management, and the future of UX Strategists at SDL.
From Konami Code to Peter Principle - Leadership Responsibilities (EuroIA 2020)Peter Boersma
In this talk, presented at EuroIA 2020, I share leadership tips & tricks for when your responsibilities change, no matter in what direction:
moving in: trying out mentoring and leading
moving up: you got promoted; now what?
moving left and right: adding skills, broadening your horizon
moving down: adjusting and going for principal
moving out: changing environments, freelancing
You can do better! Improve your design process (UX South Africa)Peter Boersma
In order to do great work you need to influence more parts of the design process than creating wireframes or front-end code. In this interactive presentation (have pen & paper ready!), I will walk you through the expanded sphere of influence on the user experience. I will encourage you to look beyond your deliverables, outside of your department, and past your current way of working. I will help you spot opportunities and draft a plan to improve your design process.
DesignOps supports design teams (Interaction'23)Peter Boersma
Recently, several responsibilities of design managers, particularly those that focus on improving the organization of design work, have been re-assigned to DesignOps specialists. By now, the field of DesignOps has its own communities, conferences, and education programs.
This talk gives an overview - and some details - of how DesignOps specialists can support design teams and is based on the presenter’s experience as someone who has had the DesignOps mindset forever, who needed DesignOps services for his teams, and who has had the role of DesignOps Manager at Miro.
An introduction to Lean UX, grounded in Lean Startup and Agile principles. A starting point for shifting today's organizations towards a safer sustainable approach to product design and development.
In recent years, activities that focus on improving the organisation of design work have been re-labeled Design Operations (or DesignOps) and specialist roles and communities have been created. People with this role focus on coordinating and executing initiatives that improve the conditions for all designers, often in-house or at agencies. One aspect of DesignOps is improving the culture, craft, and collaboration between design practitioners. I present ways in which this happens at Miro as well as a few other companies, in the hopes of encouraging attendees to work on these – and other – aspects of DesignOps.
The emergence of virtual reality applications for architecture has been one of the big stories of the past few years — in the future, we’ve been told, VR will become an integral part not just of presenting a project, but of the design process as well.
For many design-led industries, the biggest challenge is often convincing the client that the finished article will look just like — or better than — the 2D or 3D representation.
No matter how talented the designer, it can take a leap of faith and a vivid imagination from the client to get them on board with, and excited by, a design idea.
Architecture is no different and that’s why virtual reality for architecture and design could help transform this industry.
Quick introduction to UX & service design, high-level process & some methodologies and inspiration.
This deck was created for the workshop on UCD for the built environment.
Efficient Teams Do Not Happen. They are Designed. It's called DesignOpsPatrizia Bertini
There's an art behind happy and efficient teams and it's called DesignOps. Several studies demonstrate that designers spend up to 60% of their time doing non-design work.
But do you know where your team is spending their time instead of working on doing great design? Have you ever thought to measure your teams' inefficiencies?
DesignOps is the facilitating function that supports design teams to scale by improving ways of working, x-functional collaboration and processes so that designers can focus 100% on doing design.
This talk, based on first-hand experiences and learnings, will focus on key best practices to help position DesignOps at the right altitude, identify the right allies, and assess design teams’ performance and opportunities.
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)Peter Boersma
This talk describes the way that the DesignOps team at ServiceNow operates, and what it means for the design organisation in ServiceNow. Its products and services include: the definition and maintenance of the product design lifecycle, a design project tracking system, a design review process and procedures, and more.
I also describe some of the other impactful developments in ServiceNow, such as our Design System, the alignment of designers to product management, the Insights team that does both market and customer research, and our BizOps team that manages headcount, identifies and creates education opportunities, handles sponsoring, and organizes events for designers.
DesignOps and the design of efficient teams: the metrics and the processes th...Patrizia Bertini
How efficient is your design team?
Do you know which are the most time consuming tasks for your team? And how are you measuring your team’s efficiency?
As Design teams grow both in size and scope, it is important to ensure that the operation is seamless operation and the ways of working can empower designers to work and collaborate easily. Yet today, in many teams, there are a number of invisible and hidden inefficiencies.
Understanding those inefficiencies, quantifying their impact, and identifying the biggest opportunities for the teams and the business is what DesignOps does, and these are the topics of this presentation.
Because efficient design teams do not happen. They are designed.
How to Conduct UX Benchmarking Studies Your Own Site Over Time + Competitors ...UserZoom
In this webinar on-demand, Ann Rochanayon, Director of UX/CX Research at UserZoom, will guide you on how to measure and manage the user experience by outlining the essential elements of successful UX Benchmarking.
Enrollment Now or booked or View course details of UI/UX Courses Patterns for Successful Software. Visit: http://nardiainfotech.com/ui-ux-courses-graphic-design-training/
Impact of DesignOps at ServiceNow (EuroIA 2019)Peter Boersma
This talk describes the way that the DesignOps team at ServiceNow operates, and what it means for the design organisation in ServiceNow. Its products and services include: the definition and maintenance of the product design lifecycle, a design project tracking system, a design review process and procedures, and more.
I also describe some of the other impactful developments in ServiceNow, such as our Design System, the alignment of designers to product management, the Insights team that does both market and customer research, and our BizOps team that manages headcount, identifies and creates education opportunities, handles sponsoring, and organizes events for designers.
Torrey Podmajersky (Speaker) UX Writer, Google
Words can work as hard as any other part of the UX to drive engagement, conversion, and retention. The content can be as consistent as the navigational elements, and convey the brand as clearly as the color palette. But even though we know better, most UX teams leave the words until the end of the process, only writing them when lorem ipsum can’t take the designs any farther. In this talk, Torrey shares how the text can align with customer goals and business priorities from the beginning, meet quality goals, and make a measurable impact. You’ll see: - Where UX writing fits in (and how it’s different from) other kinds of content - A framework to align UX content voice to business principles - Methods for measuring the impact of content on customer and business goals
Presented by School of Visual Concepts
Deorwine Infotech offers leading ux/ui design solution for both web and mobile app. We have top-notch UI/UX development services of an eye-catching look and feel for your business solutions, increase your user interaction & drive sales.You can also get best ux/ui design solution services from our certified developers.
Visit Us : https://deorwine.com/ui-ux-design/
Contact Us :
Website : https://deorwine.com
Company Name : Deorwine Infotech
Email id : info@deorwine.com
Skype : deorwineinfotech
For Any Query In India Call Us : +91-9950686795 OR +91-9116115717
For Any Query In USA Call Us : +1 860-840-2896
Jest to zadanie projektowe (np. zaprojektowanie aplikacji). Rozwiązujesz je na białej tablicy przed potencjalnym pracodawcom, który wciela się w fikcyjną postać klienta.
Communicating and Establishing DesignOps as a New Function (Brennan Hartich a...Rosenfeld Media
Brennan Hartich: "Communicating and Establishing DesignOps as a New Function"
DesignOps Summit 2018 • November 7-8, 2018 • New York, NY
http://www.designopssummit.com
This presentation was made by me for a basic level UI and UX training in my company. The presentation has also been designed from a UI and UX perspective and has been kept minimalistic. The presentation also contains several other important topics like the work culture in my company, Our process of developing a presentation and a short brief on E commerce platforms.
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
In the modern day when people develop hundreds of software applications, websites or mobile apps the term UX (User Experience) is getting more and more significant, particularly in the IT industry.
UX BASIS is a process and a set of tools to help your organization engage with your users through the online products that you develop. By building an experience around the user, it will enable you to answer their needs whilst ensuring the needs of your business are also fulfilled.
Evidence based design creates a greater value for your business and also encourages collaboration between your teams and results in knowledge sharing between individuals.
This talk was given at a meeting of web project managers (organised by J.Boye) in May 2010.
Track 09 - New publishing and scientific communication ways:
Electronic edition, digital educational resources
Authors: Ana Catarina Silva and Maria Manuel Borges
https://www.youtube.com/watch?v=tAdQkqUYROo&list=PLboNOuyyzZ86iI_x9SRTfV1KlSRX9DcEc&index=5
The emergence of virtual reality applications for architecture has been one of the big stories of the past few years — in the future, we’ve been told, VR will become an integral part not just of presenting a project, but of the design process as well.
For many design-led industries, the biggest challenge is often convincing the client that the finished article will look just like — or better than — the 2D or 3D representation.
No matter how talented the designer, it can take a leap of faith and a vivid imagination from the client to get them on board with, and excited by, a design idea.
Architecture is no different and that’s why virtual reality for architecture and design could help transform this industry.
Quick introduction to UX & service design, high-level process & some methodologies and inspiration.
This deck was created for the workshop on UCD for the built environment.
Efficient Teams Do Not Happen. They are Designed. It's called DesignOpsPatrizia Bertini
There's an art behind happy and efficient teams and it's called DesignOps. Several studies demonstrate that designers spend up to 60% of their time doing non-design work.
But do you know where your team is spending their time instead of working on doing great design? Have you ever thought to measure your teams' inefficiencies?
DesignOps is the facilitating function that supports design teams to scale by improving ways of working, x-functional collaboration and processes so that designers can focus 100% on doing design.
This talk, based on first-hand experiences and learnings, will focus on key best practices to help position DesignOps at the right altitude, identify the right allies, and assess design teams’ performance and opportunities.
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)Peter Boersma
This talk describes the way that the DesignOps team at ServiceNow operates, and what it means for the design organisation in ServiceNow. Its products and services include: the definition and maintenance of the product design lifecycle, a design project tracking system, a design review process and procedures, and more.
I also describe some of the other impactful developments in ServiceNow, such as our Design System, the alignment of designers to product management, the Insights team that does both market and customer research, and our BizOps team that manages headcount, identifies and creates education opportunities, handles sponsoring, and organizes events for designers.
DesignOps and the design of efficient teams: the metrics and the processes th...Patrizia Bertini
How efficient is your design team?
Do you know which are the most time consuming tasks for your team? And how are you measuring your team’s efficiency?
As Design teams grow both in size and scope, it is important to ensure that the operation is seamless operation and the ways of working can empower designers to work and collaborate easily. Yet today, in many teams, there are a number of invisible and hidden inefficiencies.
Understanding those inefficiencies, quantifying their impact, and identifying the biggest opportunities for the teams and the business is what DesignOps does, and these are the topics of this presentation.
Because efficient design teams do not happen. They are designed.
How to Conduct UX Benchmarking Studies Your Own Site Over Time + Competitors ...UserZoom
In this webinar on-demand, Ann Rochanayon, Director of UX/CX Research at UserZoom, will guide you on how to measure and manage the user experience by outlining the essential elements of successful UX Benchmarking.
Enrollment Now or booked or View course details of UI/UX Courses Patterns for Successful Software. Visit: http://nardiainfotech.com/ui-ux-courses-graphic-design-training/
Impact of DesignOps at ServiceNow (EuroIA 2019)Peter Boersma
This talk describes the way that the DesignOps team at ServiceNow operates, and what it means for the design organisation in ServiceNow. Its products and services include: the definition and maintenance of the product design lifecycle, a design project tracking system, a design review process and procedures, and more.
I also describe some of the other impactful developments in ServiceNow, such as our Design System, the alignment of designers to product management, the Insights team that does both market and customer research, and our BizOps team that manages headcount, identifies and creates education opportunities, handles sponsoring, and organizes events for designers.
Torrey Podmajersky (Speaker) UX Writer, Google
Words can work as hard as any other part of the UX to drive engagement, conversion, and retention. The content can be as consistent as the navigational elements, and convey the brand as clearly as the color palette. But even though we know better, most UX teams leave the words until the end of the process, only writing them when lorem ipsum can’t take the designs any farther. In this talk, Torrey shares how the text can align with customer goals and business priorities from the beginning, meet quality goals, and make a measurable impact. You’ll see: - Where UX writing fits in (and how it’s different from) other kinds of content - A framework to align UX content voice to business principles - Methods for measuring the impact of content on customer and business goals
Presented by School of Visual Concepts
Deorwine Infotech offers leading ux/ui design solution for both web and mobile app. We have top-notch UI/UX development services of an eye-catching look and feel for your business solutions, increase your user interaction & drive sales.You can also get best ux/ui design solution services from our certified developers.
Visit Us : https://deorwine.com/ui-ux-design/
Contact Us :
Website : https://deorwine.com
Company Name : Deorwine Infotech
Email id : info@deorwine.com
Skype : deorwineinfotech
For Any Query In India Call Us : +91-9950686795 OR +91-9116115717
For Any Query In USA Call Us : +1 860-840-2896
Jest to zadanie projektowe (np. zaprojektowanie aplikacji). Rozwiązujesz je na białej tablicy przed potencjalnym pracodawcom, który wciela się w fikcyjną postać klienta.
Communicating and Establishing DesignOps as a New Function (Brennan Hartich a...Rosenfeld Media
Brennan Hartich: "Communicating and Establishing DesignOps as a New Function"
DesignOps Summit 2018 • November 7-8, 2018 • New York, NY
http://www.designopssummit.com
This presentation was made by me for a basic level UI and UX training in my company. The presentation has also been designed from a UI and UX perspective and has been kept minimalistic. The presentation also contains several other important topics like the work culture in my company, Our process of developing a presentation and a short brief on E commerce platforms.
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
In the modern day when people develop hundreds of software applications, websites or mobile apps the term UX (User Experience) is getting more and more significant, particularly in the IT industry.
UX BASIS is a process and a set of tools to help your organization engage with your users through the online products that you develop. By building an experience around the user, it will enable you to answer their needs whilst ensuring the needs of your business are also fulfilled.
Evidence based design creates a greater value for your business and also encourages collaboration between your teams and results in knowledge sharing between individuals.
This talk was given at a meeting of web project managers (organised by J.Boye) in May 2010.
Track 09 - New publishing and scientific communication ways:
Electronic edition, digital educational resources
Authors: Ana Catarina Silva and Maria Manuel Borges
https://www.youtube.com/watch?v=tAdQkqUYROo&list=PLboNOuyyzZ86iI_x9SRTfV1KlSRX9DcEc&index=5
Anyone who is a ux designer and is or will be working in the design field related to user experience (which should be pretty much everything), should be able to refresh their memory and vocab regarding the process and techniques of UX design through this slide.
A brief introduction of Product Designing process followed at www.actiwate.in . Being the UI/UX in-charge i have listed down all the important processes to be followed from the start to the prototyping of the product.
Andolfatto Filippo Master Thesis - The modern store: usage of multimodal tech...Filippo Andolfatto
The whole overview on the development processes listed explained before gave me a clear idea of different problems involved in this kind of modern and innovative product development and this thesis aims to summarizing them.
SharePointFest Konferenz 2016 - Creating a Great User Experience in SharePointMarc D Anderson
Building solutions in SharePoint isn’t simply about getting the functionality right based on the business requirements. Developers must think about the entire user experience (UX), which goes far beyond the technical aspects of the solution. It’s no longer good enough to meet the specifications. We must exceed them in terms of usability. This takes many developers out of their comfort zones and into the messy world of end users.In this interactive session, we’ll discuss questions like:* How should the user feel when they use this piece of functionality?* Will they perceive that this functionality saves them work or creates new work?* How will the functionality compare to what they see on the consumer Web?* How can we use technologies which haven’t historically been considered mainstream SharePoint developer tools (like jQuery and CSS) to make SharePoint feel more like the sites people love?We’ll look at good and bad examples from SharePoint itself as well as specific customizations.
Requirements Engineering for the HumanitiesShawn Day
This workshop explores how requirements engineering can be employed by digital and non-digital humanities scholars (and others) to conceptualise and communicate a research project.
requirementsEngineeringAs the field of digital humanities has evolved, one of the biggest challenges has been getting the marrying technical expertise with humanities scholarly practice to successfully deliver sustainable and sound digital projects. At its core this is a communications exercise. However, to communicate effectively demands an ability to effectively translate, define and find clarity in your own mind.
Intranet designs guaranteed to engage and inspireInteract
How to create a beautiful intranet design your users will love in five simple steps: brought to life by outstanding intranet design examples from companies including Sony, Travelex, the NHS, Mattress Firm, Piedmont, the NSPCC, and many more.
Similar to Bootstrapping the Information Architecture (Italian IA Summit) (20)
Improve your design process (UX Vienna)Peter Boersma
In order to do great work you need to influence more parts of the design process than creating wireframes, mockups, or usability test reports. In this talk, I walk attendees through the expanded sphere of influence that designers - and others - have on the user experience. You will do exercises that make you look beyond your deliverables, outside of your department, and past your current way of working. You will learn how to spot opportunities and draft a plan to improve your design process.
KLM’s internally-focussed Digital Studio, located at Amsterdam’s Schiphol airport, is part of the Digital Transformation program of KLM and employs almost 60 people with a business, technical or design background. Based on my time working there, I highlight a few of the recent projects, and introduce the people and processes involved that make working for the airline a better experience.
In this presentation, I explain what I have found to be different working for employees versus customers, and share what attendees might learn from this.
A UX Designer's influence on the roadmap of My AmsterdamPeter Boersma
When the City of Amsterdam was looking for someone to define, design and manage the roadmap of a future product that they called the “Integrated Customer View”, they ran into Peter Boersma. With his design background and consulting experience, he might pull off the first two parts of the assignment, but would he also be able to act as product manager and manage the product’s roadmap? In this presentation, Peter describes how the team around him changed and how his influence on the roadmap changed with it, as the product - now renamed to My Amsterdam - went from sketch, via prototype and product, to platform.
My Amsterdam (presented at SDinGov 2017)Peter Boersma
This year, an online service called Mijn Amsterdam (My Amsterdam) will be launched to provide citizens of Amsterdam with up-to-date information about the status of any interactions they have with their local government. The collective statuses create an integrated customer view that will allow civil servants to make better decisions for individual citizens as well as for the collective population. The service aims to connect citizens and government, but also to connect many information systems and partial user profiles - creating the integrated customer view.
In the process of defining, designing, implementing and evaluating the service, the team - made up of designers and developers, a few civil servants responsible for citizen-facing contacts and supporters from all over the city - has learned many valuable lessons.
In this presentation, I'll share some of them - they will be interesting for all designers of interactive systems, and the session is aimed at a wide audience.
My Amsterdam will provide citizens of Amsterdam with information about the status of their government processes, with pointers to places where they can influence them. It will also build integrated profiles; it’s an IA’s dream!
We’re all camping at UX Camp West, so I thought I’d use the metaphor of a tent to share with you my view on the field of User Experience. I will describe the 7 poles of the tent's structure (research, design, evaluation, implementation, business, strategy, and management) and show you some random objects that I found in its corners. It is my goal that afterwards, we can all appreciate the beauty of the big tent, and realise how we contribute to a happy stay.
You can do better! Improve your design process (UX Scotland)Peter Boersma
To do great work, you need to influence more parts of the design process than the creation of wireframes or running usability tests. I will walk you through the expanded sphere of influence on the user experience. I will encourage you to look beyond your deliverables, outside of your department and past your current way of working. I will help you spot opportunities and draft a plan to improve your design process.
This session will be a mix of tutorial and exercises ranging from listing deliverables to drawing an org chart. The intended audience is UX practitioners who want to expand their influence in order to improve the way design is done in their organisation.
Improve your design process and expand your influence - UX AmsterdamPeter Boersma
In order to do great work you need to influence more parts of the design process than creating wireframes, mockups, or usability test reports. In this 2-hour workshop, we will walk through the expanded sphere of influence that designers - and others - have on the user experience. You will do exercises that make you look beyond your deliverables, outside of your department, and past your current way of working. You will learn how to spot opportunities and draft a plan to improve your design process.
In order to do great work you need to influence more parts of the design process than creating wireframes or front-end code. In this presentation, I walk you through the expanded sphere of influence on the user experience. I encourage you to look beyond your deliverables, outside of your department, and past your current way of working. I help you spot opportunities and draft a plan to improve your design process.
What I learned from 200 projects (Amsterdam UX)Peter Boersma
Focussing on teamwork, deliverables and processes, I walked the audience through a selection of projects from my 20 years of experience with designing interactive systems, sharing the lessons that I learned the hard way, and showing how some things in design agencies have changed while others have stayed exactly the same. I hope that some of the lessons resonate with the audience, and that the models I include (like the T-model, or overviews of where UX can live in organizations) helps them reflect on their practice and consider improvements to the way they design.
What I learned from 200 projects (IDC Prague)Peter Boersma
Peter Boersma's presentation at IDC Prague (http://webexpo.net/idc2014/) entitled "What I learned from, oh, I don't know, around 200 projects". By going through my employment history at 7 interactive agencies plus my short freelance period, I gave the audience an overview of skills, team markup, the place of UX departments in the organization, deliverables and design processes and how they changed over time.
What I Learned in 17 Years at Interactive Agencies (EuroIA 2013)Peter Boersma
My lightning talk at Euro IA 2013, about the lessons I learned in my career as a designer of interactive systems and design processes. The lessons include:
- Break Bread
- Don’t over-design a process
- Government work is not boring
- Be ready to talk about money
- Meetings make the team
- Legal document =/= briefing
- It takes a lot of work to work
- Office Managers rule agencies
Enjoy!
People & Process (Euro IA 2012) with Birgit GeibergerPeter Boersma
People in the field of user experience are taught that empathy for the end-user is the holy grail. We believe that, by studying your fellow project team members and identifying their needs, you can develop another type of empathy, one that may prove to be more important for business success.
We will explain the concept of communication styles, help you identify your own style and that of co-workers. By walking you through the extended user experience design process and introducing stereotypes of the people you will meet on the way, we will show you how to adapt your style to others, to ensure you will be heard during the process
(Presented at Euro IA, on September 28, 2012, with Birgit Geiberger)
People & Process (TWAB 2012) with Birgit GeibergerPeter Boersma
People in the field of user experience are taught that empathy for the end-user is the holy grail. We believe that, by studying your fellow project team members and identifying their needs, you can develop another type of empathy, one that may prove to be more important for business success.
We will explain the concept of communication styles, help you identify your own style and that of co-workers. By walking you through the extended user experience design process and introducing stereotypes of the people you will meet on the way, we will show you how to adapt your style to others, to ensure you will be heard during the process.
(Presented at The Web and Beyond - Momentum, on September 26, 2012, with Birgit Geiberger)
Peter Boersma's "UX Beyond UCD (or: The Impact of Business, Strategy, Management and Process on the User Experience)", as presented at the joint PS-SIGHCI and IxDA Seattle meeting on August 12 in Seattle.
Peter Boersma's presentation "UX Beyond UCD" from UX Camp Europe 2012. Shows deliverables that influence the user experience that are not part of the standard User Centered Design set. Includes deliverables from business, strategy, (project) management, and process design.
Satama SUP (SIGCHI.NL Synergy Unlimited)Peter Boersma
Presentation about the Satama Unified Process (SUP) as it fits in the Satama organization. A bit about how the design documentation was created, what it looks like, how much time it took, and how it is linked to other processes in the company.
Power Up - Your Influence on Non-Design DeliverablesPeter Boersma
Presentation at IxDA Hamburg networking event on Monday, September 26, 2011.
The presentation aims to make UX people aware that they can and should influence non-design deliverables.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
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3. In 2015, I was hired
by the City of Amsterdam
as online product manager
to develop the concept for
an online integrated customer view
and manage its
user experience strategy and roadmap
4. I am an elevator pitch
for citizens, companies and institutes
the City of Amsterdam offers
an online integrated customer view
application
which is a layer over
a channel-independent application
5. I am an online integrated customer view
for citizens, companies and institutes
who want to know how they are registered with the City
who want to know (the history of) the status of service-processes they are engaged in
who want to (and are allowed to) take next steps in these processes
who don’t want to (or can’t) use other channels such as a service desk or call centre
the City of Amsterdam offers an online Integrated Customer View application
where their registered pro
fi
le is shown
where the status of current and completed processes are shown
where information about, and links to, possible actions are given
where suggestions for other, relevant processes are made
which is a layer over a channel-independent application
with layers for other target groups, e.g. civil servants
with layers for other channels, e.g. mobile, service desks, call centre
with an underlying layer of webservices to support all applications
My Amsterdam
(online & personal)
Integrated
Customer View
(not public & virtual)
}
}
6. I am an online integrated customer view
the concept sketch
7. I am an online integrated customer view
the current situation - of
fl
ine
product-specific
application
10. I am an online integrated customer view
webservices are also connected to applications for professionals
product-specific
application
statuses
product
webservice
100
product
11. I am an online integrated customer view
a citizen’s context determines which products get suggested
suggestion engine
citizen professional
My Amsterdam
statuses
suggestion
my pro
fi
le
public
website
info
&
application
forms
product-specific
application
14. I am an online integrated customer view
the collection of web services is the real integrated customer view
web
15.
16.
17.
18.
19. 1. the main concepts the system will expose to its users,
2. how those concepts relate to each other to help users
accomplish their purposes within the system, and
3. the language that will be used to describe those
concepts so users can understand them”
Jorge Arango, A Pain With No Name, https://jarango.com/2018/03/26/a-pain-with-no-name/
20. “A concept model is a visual representation of a set of
ideas that clari
fi
es the concept for both the thinker and the
audience. It is a useful and powerful tool for user
experience designers but also for business, engineering,
and marketing… basically anyone who needs to
communicate complexity.
Which is most of us, these days.”
Christina Wodtke, How to Make a Concept Model, https://boxesandarrows.com/how-to-make-a-concept-model/
21. “A concept map is a picture of our understanding of
something. It is a diagram illustrating how sets of
concepts are related. Concept maps are made up of
webs of terms (nodes) related by verbs (links) to other
terms (nodes). The purpose of a concept map is to
represent (on a single visual plane) a person’s mental
model of a concept.”
Hugh Dubberly, Creating Concept Maps, http://www.dubberly.com/concept-maps/creating-concept-maps.html
22. boxes for the concepts (“things”) which the user will be confronted with
concept diagrams are drawings that illustrate concepts
A B
23. arrows indicating the relationships between the concepts
concept diagrams are drawings that illustrate concepts
24. the terminology used, both user-facing and - if necessary - team jargon
concept diagrams are drawings that illustrate concepts
concept A concept B
is a part of
25. the scope of the product or service that is proposed
concept diagrams are drawings that illustrate concepts
26. the environment in which the product or service will operate
concept diagrams are drawings that illustrate concepts
27. they are story-telling devices for products or services
concept diagrams are drawings that illustrate concepts
concept A concept B
relationship
scope
environment
28. 4 related diagrams
mind map
system map concept illustration
mental model
complete incomplete
personal
shared
concept diagram
29. what concept diagrams are NOT
“The conceptual model of an interactive system is not the
user interface. It is not about how the software looks or how
it feels. It does not mention keystrokes and mouse-actions,
screen graphics and layout, commands, navigation
schemes, dialog boxes, controls, data presentation, or
error messages. It does not say whether the software is
operated through a GUI on a personal computer or by
voice-commands over a telephone. It describes only what
people can do with the system and what concepts they
need to understand to operate it”
Jeff Johnson, Austin Henderson, Conceptual Models, http://interactions.acm.org/archive/view/january-2002/conceptual-models1
30. what concept diagrams are NOT
“Conceptual models make stakeholders nervous. Why?
Because they’re not user interfaces. Stakeholders want to
see progress. They expect designers to produce artefacts
that look like screens. Conceptual models don’t look like
screens; they’re “boxes and arrows” diagrams. Getting to
the stage where you can produce a conceptual model
takes lots of work, and at the end of that effort, you have…
a diagram”
Jeff Johnson, Austin Henderson, Conceptual Models, http://interactions.acm.org/archive/view/january-2002/conceptual-models1
31. “Concept models are not for everyone. When I show fellow
designers these artefacts, I sometimes get “You show that
to clients?” Like any deliverable, there’s a time and a place
for concept models. If you’re anything like me, however,
you think visually. Even if your models don’t see the light of
day, a good model can help you get a better grip on the
problem, or lay some groundwork for your designs.”
Dan Brown, In Which a Concept Model Makes Me Giddy, https://articles.uie.com/concept_models/
what concept diagrams are NOT
33. Between 2007-2010, I worked as UX Lead on a 3-year
project by INFO.NL, aimed at creating a new marketing
website for SNS, the 3rd largest bank in The Netherlands.
We spoke to a lot of stakeholders and came up with the
following concept diagram:
46. In 2015, I worked as a UX Strategist at SDL, a content
management and translation software company. My job
was putting “enough” UX on the roadmaps owned by
product managers.
SDL acquired MediaManager, a Digital Asset
Management product, and while it was getting re-
platformed, we had an opportunity to change the way it
was perceived by its customers; mapping existing
features to marketable user needs.
54. In 2018, I worked as a freelance UX Strategist for KLM
Digital Studio, where B2E applications were made. My job
was to design a personalised intranet.
I was team member #2 (#1 was the Product Manager) and
started after a Design Sprint hadn’t gone anywhere.
I started talking to stakeholders and mapped users,
content suppliers, and source systems.
70. One approach that works for me is to ask the team to stop
thinking about the thing we’re designing as software and
start thinking about it as a place.
1. identify the tasks, objects, groupings, relationships,
actions, etc. that will comprise the system,
2. de
fi
ne the names and attributes of those things, and
3. think through the choreography required for people to
ful
fi
l tasks in the environment
Jorge Arango, Start With a Conceptual Model, https://jarango.com/2017/09/29/start-with-a-conceptual-model/
Jorge Arango’s 1-2-3
72. 1. Determine the goal: How will the model be used, by
whom? What is the job of the model? To change minds,
explain a concept, simplify complexity?
2. Inventory the concepts: Brainstorm many parts of your
concept. Keep adding more in the margins as you go.
3. Inspect the concepts: Are there many concepts hiding
in one? Do you really understand each idea?
4. Determine the relationships: How do the concepts
interact?
Christina Wodtke, How to Make a Concept Model, https://boxesandarrows.com/how-to-make-a-concept-model/
Christina Wodtke, step 1-4 of 10
73. 5. Decision point: Do I understand the ideas and what I’m
trying to communicate?
Test: Ask yourself if the model “feels” right.
If yes, then continue.
7. Iterate with words and pictures: Talk to yourself and
draw it out!
8. Evaluate with yourself/the client: Keep making sure the
drawings match the ideas you wish to communicate.
Christina Wodtke, How to Make a Concept Model, https://boxesandarrows.com/how-to-make-a-concept-model/
Christina Wodtke, step 5-8 of 10
74. 9. Decision point: Does my audience understand the
ideas and what I’m trying to communicate?
Test: Can my audience answer key questions with the
model?
If yes, then continue.
10. Re
fi
ne: Use color, type, line weight, and labels to make
sure you are communicating clearly.
Christina Wodtke, How to Make a Concept Model, https://boxesandarrows.com/how-to-make-a-concept-model/
Christina Wodtke, step 9-10 of 10
75. “Making a concept map in an area that is well de
fi
ned is
sometimes fairly easy — if the information space can
easily be found and if most authorities agree on it.
For more ambiguous topics, a great deal of time may be
needed to agree on scope (which terms are in or out) and
on structure (how those terms relate). This process can
take several weeks or even several months.”
Hugh Dubberly, Creating Concept Maps, http://www.dubberly.com/concept-maps/creating-concept-maps.html
Hugh Dubberly on how long it takes
76. Initially, is the content that matters most:
• the names for the “things”
(“is an entrepreneur also a citizen?”),
• the types of relationships
(“A is part of B”, “A generates B”, “A is responsible for many B’s”),
• whether the described elements are new or existing, and
in scope or out of scope
(“do My Amsterdam status updates end up in the city archive, or does the
system have a separate archive?”)
Peter’s 4 phases
77. Concept diagrams will go through many iterations, so
don’t try to get too hung up on the layout or visual design.
It is okay if they are rough sketches that you update after
every meeting or a good night sleep. Some limited use of
color may be useful, as well as varying line thickness.
Peter’s 4 phases
78. Later, when you share your diagrams with others, you will
want to align core elements visually:
• Main concepts may end up at the centre, on opposite
sides of the diagram, or in corners.
• Similar concepts get grouped together and their boxes
are given the same size.
• You may even decide to use icons or small illustrations
for some of the concepts (different types of users, or
paper versus screens), but don’t do that for all of them.
Peter’s 4 phases
79. The most important lesson is: Always be open to feedback
from others and suggestions for improvements of the
diagram; it is the shared understanding of the concepts
and their relationships that counts!
Peter’s 4 phases
80. “Use concept models for yourself. Ultimately, they are the
most sel
fi
sh, introspective, and self-indulgent artifact, a
means for facilitating your own creative process.”
Dan Brown, Communicating Design: Developing Web Site Documentation for Design and Planning
why make a concept diagram?
81. “There really is only one reason to create a concept model:
to understand the different kinds of information that the site
needs to display. This structure can drive requirements for
the page designs, helping you to determine how to link
templates to each other. With the structure ironed out, you
might also use the model to help scope your project—
determining what parts of the site to build when.
Dan Brown, Communicating Design: Developing Web Site Documentation for Design and Planning
why make a concept diagram?
82. “A good one will clarify hidden complexity and highlight
overlooked opportunities. It’ll guide the team to produce
user interfaces that are coherent, clear, and solve real
problems for the user.”
Jorge Arango, A Pain With No Name, https://jarango.com/2018/03/26/a-pain-with-no-name/
why make a concept diagram?
83. “By carefully crafting an explicit conceptual model focused
squarely on the target task-domain, and then, and only
then, designing a user interface from that, the resulting
product or service will be simpler, more coherent, and
easier to learn.”
Jeff Johnson & Austin Henderson, Conceptual Models, http://interactions.acm.org/archive/view/january-2002/conceptual-models1
why make a concept diagram?
84. “I teach user experience design, and my syllabus always
includes concept models. Students of mine who do a
concept model before working on the interaction design
and information architecture always make better and more
coherent products. The act of ordering information forces
them to think through how all the disparate elements of a
product
fi
t together.”
Christina Wodtke, How to make a concept model, https://boxesandarrows.com/how-to-make-a-concept-model/
why make a concept diagram?
85. The act of making and re
fi
ning the diagram allows the
designers and their stakeholders to discuss and agree on
the scope of the product or service that is proposed, its
terminology, and its so-called ’umfeld' (environment).
Labelling the relationships between concepts helps to
discover many types of requirements. The resulting
diagrams are great visual aids when telling the story of a
product or service that doesn't exist yet.
why make a concept diagram?
86. concept A concept B
relationship
scope
environment
they are story-telling devices for products or services
concept diagrams are drawings that illustrate concepts