This document provides information about creating a Twitter tab for Facebook pages and recommendations for apps, content, tips, and analytics for Facebook pages. It lists apps that are recommended for Facebook pages, including ArcGIS, Realtor.com, Trulia, Evernote, Dropbox, and Docusign. It also provides tips for engaging Facebook posts using images and videos and strategies for analyzing Facebook analytics metrics like total likes, weekly total reach, and demographics of page fans.

2. Create a twitter tab for Facebook
Pages

3. https://www.facebook.com/dialog/pagetab?app_id=116943498446376&next=http
%3A%2F%2Foffertabs.com%2Futil%2Finstalltabreturn%2F116943498446376

6. MUST HAVE APPS
 ARC GIS  USHUD
 REALTOR.COM  TRULIA
 EVERNOTE/Pen
 DROPBOX
 DOCUSIGN
 OPENHOMEPRO
 PHOTOEDITOR
 VIDEO
 KEYNOTE

7. APPS-CONTENT
Fancy
Houzz
Zite
Googlecurrents
Huffingtonpost
TED

8.  MAGIC PLAN
 TOUT

9. PAPERLESS
http://www.cartavi.com/
https://drive.google.com/#my-drive
http://site.cloudon.com/
http://site.cloudon.com/product/

10. FACEBOOK TIPS
 People love engaging Facebook posts with images in
them. It’s been proven that posts that have images
vastly out-perform posts that don’t have images.
 select videos with huge viral potential.
 share an image from the page, and include the link in
the text portion of the comment. Then give your
opinion on WHY you are sharing the link.

11. FACEBOOK ANALYTICS
Total Likes
The total amount of likes on your page is an important metric. The higher the
number – the more chances you have of reaching people.
Friends of Fans
The ‘friends of fans’ metric tells you how many people you could reach
through your total likes. In other words, these are the friends of your fans
who may see your posts.
People Talking About This
Your ‘people talking about this’ metric just lets you know when people are
engaging with your brand. It could be anything, from liking, to commenting,
sharing or checking-in. It’s a decent metric to know about, as it improves your
Edgerank score between certain people.

12. Weekly Total Reach
Weekly total reach is really a good metric to know about. That’s because it tells you
how many people have actually SEEN your content. Yes, they could have scrolled
past it, or not looked at it directly – but it was there – which means they could have
been exposed to your message.
Total Subscribes
This metric simply tells you how many outside parties are subscribing to your page.
Likes Page
Use your likes page to check on your demographics. What is the age of your fans?
Who of these are men, or women? Who is interacting more? How can you get them
to respond more often? How can you get more response out of the age groups that
aren’t responding?

13. Reach
Check on how many page views you get in the ‘reach’ section. See which days you
got the increase in page views. Come up with a strategy to increase your page
views. Test different things and track the progress using certain days as markers.
Use these tips to put together a mini analytics strategy to steadily improve your fan
count, reach and popularity on Facebook!

14. FREE RESOURCES FROM N.A.R.
 CONSUMER
HANDOUTS
 PINTEREST FOR
REALTORS
 HOUSELOGIC
 E-BOOKS

15. CONTACT ME:
SUE LUCAS
SL1586@SCCOAST.NET