Building Your Personal Brand Online - Career DayKrista Neher
This is a presentation from the Cincinnati Ad Club Career Day - how to build your personal brand online. This presentation is designed for College Graduates and Job Seekers.
Building Your Personal Brand Online - Career DayKrista Neher
This is a presentation from the Cincinnati Ad Club Career Day - how to build your personal brand online. This presentation is designed for College Graduates and Job Seekers.
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.
Using Social Media To Enhance EmployabilityEllie Stringer
With 92% of recruiters using social media during the hiring process, it's vital that potential employers get the right first impression after Googling you. This means that managing your digital footprint is of utmost importance in ensuring that they see the side of you that you want them to.
This was a presentation given to students of The University of Southampton by The Southampton Digichamps.
LinkedIn, Facebook and Twitter for business people and companies. How to use these Social Media tools and get ROI. Case studies included.Presented at DMA of Southern California.
This presentation on using social media for volunteer recruitment was provided as part of the Florida Volunteer Administrator Certification Course, offered by the Friendship Volunteer Center at the Community Foundation of Sarasota County on March 17, 2011.
Webinar presented by Mitsu Yamazaki of TIP Strategies, and Hunter Hilburn of EDsuite on the importance of building relationshops using social networking tools for economic development purposes.
Want to know what you should be doing for your social media strategy verse the things you should stop doing? We've listed some of our favorite tips for Facebook, Twitter, Linkedin and Pinterest right here...what do's and don'ts woud you add?
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.
Using Social Media To Enhance EmployabilityEllie Stringer
With 92% of recruiters using social media during the hiring process, it's vital that potential employers get the right first impression after Googling you. This means that managing your digital footprint is of utmost importance in ensuring that they see the side of you that you want them to.
This was a presentation given to students of The University of Southampton by The Southampton Digichamps.
LinkedIn, Facebook and Twitter for business people and companies. How to use these Social Media tools and get ROI. Case studies included.Presented at DMA of Southern California.
This presentation on using social media for volunteer recruitment was provided as part of the Florida Volunteer Administrator Certification Course, offered by the Friendship Volunteer Center at the Community Foundation of Sarasota County on March 17, 2011.
Webinar presented by Mitsu Yamazaki of TIP Strategies, and Hunter Hilburn of EDsuite on the importance of building relationshops using social networking tools for economic development purposes.
Want to know what you should be doing for your social media strategy verse the things you should stop doing? We've listed some of our favorite tips for Facebook, Twitter, Linkedin and Pinterest right here...what do's and don'ts woud you add?
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
Nonprofit Insights: Engaging Volunteers on FacebookVolunteerMatch
With all the buzz recently about Facebook and organic reach, one question remains: How useful is Facebook for nonprofit engagement? Can nonprofits build support on Facebook? How??
Join John Haydon, nonprofit marketing expert and author of "Facebook Marketing for Dummies," for a Nonprofit Insights webinar focused on de-mystifying the process of engaging supporters on Facebook. John walks us through today's version of the popular social network, and provides concrete strategies for how our nonprofit organizations can connect with potential supporters and build real relationships with volunteers that can exist online, offline, and wherever we need them.
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonLiana "Li" Evans
Wondering how the heck to get started in Social Media Marketing? What are the basics you need to know before diving in with the sharks that swim in these social media waters? View this presentation!
This was a solo presentation given at Search Engine Strategies in New York in March 2010. This session covered the basics of social media, things too look out for, things to do and not to do, what goes into a strategy and how different types of social media communities relate to the types of people that are present in social media.
Check out http://www.socialconversations.com for more!
Pitch Your Passion: Type A Parent Conf.Kelly Loubet
Ever wanted to work with a company that isn't seeking you out? Why don't you seek them out? This presentation will show you how to write the perfect pitch and get the campaign you want. I shared this presentation at the Type A Parent Conference on June 23th, 2011 in Asheville, NC. I've added in all my notes so it's easier to follow.
Promoting veganism online workshop at Vegan Summer Fest BrightonLeigh-Chantelle
Leigh-Chantelle from Viva la Vegan! gives her Promoting Veganism Online workshop at Vegan Summer Fest Brighton.
Sunday 4 June
Brighton, England, UK
Being vegan is not enough, we need to be using our skills to promote the positive and inclusive elements of the vegan lifestyle when we can. Leigh-Chantelle shares her expertise on how to effectively use our time and energy to promote the core ethics of veganism online, and inspire others to become more effective activists in every possible arena. Learn more about working together, dealing with trolls, online etiquette and leading by example from a 20-year vegan veteran. Find out more about how you can help promote and market yourself, your product, your brand or your vision for a better world using Social Media and other means online.
Social Networking for Emerging Speakers: Facebook, Twitter, Linkedin, Youtube...Diane Windingland
An introduction to Social media and social networking for emerging professional speakers--including action plans for Facebook, Twitter, LinkedIn, Wordpress and YouTube
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
6. Is Social Media For Me?
Facebook leads the pack
Social Networks still growing
Fundraising on Facebook
increasing
Valued by Nonprofits
Social Fundraisers come in all
sizes
Program & Service Delivery #1
7. Tools of the Trade
Facebook
Twitter
YouTube
LinkedIn
Flickr
Google +
FourSquare
8. First a Word from Our
Sponsor
Before we return to
our regularly
scheduled
programming, have
you thought about
your goals and
created a plan to
meet them?
13. Ask Yourself This
Are you ready to make the
commitment?
Are you ready for more
interaction and transparency?
Are you ready to follow
through?
Yes!!
14. Lets Get Started!
Be Consistent
Be Authentic
Be Defined
Be Interesting
Be Ready to Give and
Take
15. Things to Try Now
Set Up Monitoring
Create a LinkedIn Profile
Build Your Network
Join Twitter
Follow 10 Industry People
on Twitter
Use Twitter to Promote
Your Next Event
Consider a Facebook Event
Page
Consider a Blog
Just Try It!
Who is currently using social media personally? For your organization?Facebook?Twitter?YouTube?LinkedIn?FourSquare?Who has run some kind of campaign? Fundraising drive, event?
I want to take a minute to show the latest “Did You Know” video – anyone familiar with these? They’re done by a group called Shift Happens annually to track how our online habits are changing. Check out some of the numbers – every time I use this in a presentation, people find it staggering.
So now that you know, what is this whole social media thing? No matter what social media tool your working with, the one common denominator is that these sites move us out of the world of Web 1.0 where the message was static and participation was not encouraged to Web 2.0 where its all about how you build relationships and engagement. Think of it as the 7 C’s: Create – It’s the fundamental thing you want to do in any social media platform. My blog or twitter feed is all about the content I have created – whether I think that content serves a greater purpose in the world, or I just want to share a thought on somethingCollaborate – we’ll talk in a bit about building networks on tools like twitter, but its often said that if you aren’t following people you can get help or inspiration from, you’re doing it wrong. Communicate – Cooks Source magazine exampleCommunity – a better example from the same conference of Shelly’s laptop. Familiar with re-tweating? Connect – the biggest draw of LinkedIn is the ability for professionals to form connectionsConverge – convergence has to be the hottest buzzword going around currently – but if you think of the Did you know video, you realize that we’re in a new world – we’re always on, always connected, always available.
Control.It’s never about control. Period. If I can leave you with one giant take away to help you build your social networking presence, it’s that simple statement. To succeed in social media, you must be willing to give up control. Look at a facebook fan page – it can be exceedingly hard, unfortunately especially in higher education to hear things you don’t like, but you have to allow the community to have an exchange of ideas. As soon as you start deleting the comments you don’t agree with, you’ve tried to control the community and you’ll lose credibility. Gift example on Facebook.
People embrace social media in different ways – I’m going to interact in a much different way than others do. Has anyone read the Groundswell? If you haven’t had the chance, definitely check it out. One of the key messages of the book is engaging your audience based on the activities they are likely to participate in. Remembering that it’s never about control. So Gartner research has created what they call the sociotechnographic profile. Here’s the latest profile - let’s take a look at how people break out. 19% are inactive – no matter what platform you use, they won’t care. Or to take of on Field of Dreams – if you build it, they won’t come. 68% - by far the biggest group –are the spectators. They’ll consume your content, but won’t take that web 2.0 step to engage with you. Just behind at 59% are the joiners. They’ll set up personal profiles on social networking sites and will log in but won’t go too much beyond that. Now we get into the more hard core: 19% are collectors – they’re tagging content (everyone familiar with tagging), subscribing to RSS feeds 33% are critics – they comenting on other’s blogs, posting ratings and reviews, and participating in wikis. 31% are conversationalists – they update a social networking site (manage a facebook page, post on twitter) 23% are creators – they’re the ones generating this great content through blogs, web pages, video, guest posts. Why does this add up to over 100%? Because Gartner lets you characterize yourself in multiple ways – so I’m a joiner, but I’m also a conversationalist and a creator. Clearly the conversationalists and the creators are the easiest to engage, the trick is figuring out what tools will help you create community with the rest of your audience.
Believe me, I understand the time, budget and resource constraints you’re feeling. And many non-profits figure that while social media is nice, it just doesn’t fit into the overall strategic plan at this point in time. But here are some things to think about. In the latest benchmarking survey of nonprofits, some interesting trends came out:While there are many tools we’ll see in a minute, Facebook is the most popular network among nonprofits with 89% reporting having a presence. In the last three years, Facebook usage has grown from 74% to 89%. 57% of the organizations surveyed reported using Twitter (which was actually down from 60% in 2010). LinkedIn was used by 30% of the organizations. But if you dig into these findings a little more, the numbers are even more impressive. The facebook average member community size is up 161% in 2011. Twitter and LinkedIn showed growth, just not as striking (both around 10%). In terms of fundraising, what the survey calls small fundraising revenue ($1 to 10K annually) has grown each year from 38% in 2009 to 46% in 2011. The number of organizations raising $100,000 or more doubled, but only from 0.2% to 0.4%.82% of organizations surveyed said they found value in their social networks, representing an all time high – although a little subjective. If you look those lucky groups that raised over $100,000 or more last year on facebook, 30% were small organizations ($1 to $5mm annual budget) and 8% were medium sized (6 mm to 50mm) Over half the survey respondents said that the role of their community is for programs and service delivery (instead of marketing being the primary purpose). Increasing numbers of organizations reported that they are using their community for health programs, education, advocacy or best practice innovation.
One of the challenges in social media is that it seems like every week, there’s a new kid on the block that’s going to be the be all and end all tool that EVERYONE will be using. But here are the main ones today. We’ll talk about facebook, twitter, youtube and linkedin, but know that Google+ is Google’s attempt to get people away from Facebook. They’ve within the last month opened up the capability for organizations to create branded pages, so keep an eye on that one in the future. Flickr is an online photo sharing service. Is anyone using FourSquare? It’s what’s called a geotagging tool where people earn points by “checking in” to places. Again, colleges and universities are struggling with how this fits in to their goals and strategies and if there’s enough return to invest resources.
There’s no magic formula I can share with you for success in social media, except I can tell you organizations that have an overall plan and vision tend to achieve their goals. Why? Because they’ve taken the time to figure out what they’re trying to do. Once you take that step, you can figure out how you’re going to measure your success. I take a lot of calls from offices around campus that begin with “We need facebook”. I always respond with “ok, let’s take a step back and talk about what you want to achieve”. I’ve actually gone so far as to develop a planning kit that offices can use to get a sense of how to get ramped up, which I’d be happy to share with anyone here today. What this document does is force you to think about your strategy before picking your tool – are you trying to reach new audiences? Gain new advocates? Tell your story? Raise money? Then we talk about why these goals are important and how we’re going to measure them. So if we want to recruit more volunteers as a goal, the purpose would be to meet the need of relying on our volunteers to provide a specific service to the community. We can measure this by looking at the number of new volunteers following us and a change in the percentage of volunteers at our organization. After we’ve gone through this, THEN we look at the strengths of the different tools, the time it will take to maintain (industry experts suggest you can count on two hours per channel per week, but I have to admit that seems pretty low), and who will be the folks responsible for creating content, responding to followers, and monitoring what’s going on.
At last count had over 500 million members – 2/3 of which visit daily. Let’s take a look at the college’s main page. Anyone interested in how to look at analytics for a facebook page?
20 million visits/month – 100 million users in three years. 17% of which tweeted within the last month, so there’s lots of lurkers out there. It’s not about sharing what you’re doing, although a lot of content on Twitter revolves around that. It’s about conversations and sharing resources Same general do’s and don’ts apply:Create a user name you can live with and remember! Do use a photo or logoFollow back those who follow you and interest youFind topics of interest using twitter search Don’t spam or direct sellIn this case it’s a little different than facebook or linked in because following people you don’t know, odd as this sounds, is acceptable A colleague of mine at another institution summed it up like this - Facebook is where you lie to people you know, but Twitter is where you are honest with strangers. This came up last time I gave this presentation – is everyone familiar with Common Twitter Terms? Hash tags (# symbol in front of topic to make search easier, as well as promotion)Direct Message (DM @username – sends a private message)Retweets (RT @username – share something interesting with your followers that you’ve seen in the twittiverse)@replies show comments made directly to you in response to a previous tweet Basically you’re doing one of three things with Twitter:Sending a status message for the Twitterverse to seeSending a personal message to a follower using the @ sign that everyone can seeSending a private message to one individual follower using direct messaging
I jokingly call this Facebook for professionals – in reality, it’s a business-centric social network. It’s a great place to post your resume, see recommendations (both that you’ve received and given), view job listings, and participate in Q & A in all manner of topics (chance to show your expertise). They’re adding an increasing number of applications, such as ties to twitter, bookshelf, etc. Much like Facebook, its about connections. We’ll look in a minute at the different ways you can find people to connect with. A first level connection is someone you know directly – a second level connection is a person that is in your connection’s network that you don’t know directly. Most important key is creating a complete profile – conveys that you’re serious about growing an network and connecting with others. Use a professional image to make a good first impression to your potential followersCreate compelling headlines – use brief descriptive keywords to tell who areList current position and at least 2 previous positionsComplete summary section – different schools of thought between whether this should be written in first person or third person. Complete specialties section using customer-focused keywords to make your profile easier to find in searchesAsk for recommendations – you need at least 3 before linkedin will mark your profile as 100% completeComplete interests plus groups and associations sections of your profile to expand your opportunities and find people you might knowCreate listing in about.me to organize all your personal and professional sites. How to build your networkUpload your contacts from your email accounts. Look through current and past colleaguesUse LinkedIn’s people you may know featureSearch by skill or interestParticipate in groups (show sample group)Use LinkedIn’s questions and answers to show your specialties and knowledge
2 billion videos viewed daily. Share your video content with the world. DoMake sure you follow any applicable copyright restrictions ensure that your content is protected by setting privacy settingsMake sure you tag your videos with intuitive keywords – be careful using their tools – the SUNY Oswego storyEmbed your videos into your blog, facebook page, web page, etc. Keep it under 2 minutesAvoid overly scripted videosThink about your external audienceProvide ways to share videos with friendsYou tube direct
Are you ready to make the commitment to social media? It takes work to make it happen. Not that that is a bad thing because we’re talking about what we’re passionate about. The reality is that a good rule of thumb is to expect each channel you’re engaging in to take up at least hours of your time per week. Do you really want more interaction and more transparency? If you’re part of a group on campus, does your director, chair, colleagues agree? That needs to be a very honest conversation that you have early on in the planning stage to make sure that everyone is on board. The entry costs are low but the ruined trust and brand that comes from not following through can be devastating. Are you ready and able to sustain your efforts? I’d be willing to share a planning guide that I’ve put together with anyone interested that I use when offices and departments across campus come to me for help determining what they’d like to do with their social media presence.
Now that we’re ready, some of these are common sense, but let these few points be your guide: Be Consistent – including making sure you have all the facts before you post. Consistently providing bad information or information that needs to be corrected hurts the reputation you are trying to buildBe Authentic – the key to social media is being honest about who you are and respecting the purpose of the community where you are posting. If you are participating in any of the your organizations’ social media activities, be up front.Be Defined – how do you want to be known in the communities you are partipating in. How will people benefit from connecting with you? This goes back to the goals we talked about earlier. Be Interesting – Everyone has seen the classic “I’ve gotten out of bed” “I’m taking a shower” “I’m making coffee”. Its all about relationships and value. Just as in a friendship, you have to be interested in what’s going on around you Be Ready to Give and Take – you could be challenged, tested, lauded, its all a part of the media. And that’s what makes it so exciting
Know what’s being said about you using Google Alerts and Social MentionCreate a LinkedIn profileLink with at least 100 contacts via LinkedInSign up for TwitterFollow at least 10 industry people on TwitterUse Twitter for your next eventConsider using Facebook event pagesConsider a blogJust try it!
And that’s not a bad thing. One of the really annoying trends I’m seeing is for companies to be selling services as a Social Media Expert or Guru, especially to non profits. Remember, you might be getting started, refining your efforts, or maintaining a great social media strategy – but you are the expert in your organizations needs. Now I’ll get off my soapbox
There are a ton of resources for help out there, which I’ve found to be both a blessing and a curse. Especially in the not-for-profit sector. These are a couple of my favorites because they offer a ton of content for freeHubSpot has a ton of content about using the different social media channels to meet your marketing goals, including regularly-published white papers with the latest trends and webinars, as does the American Marketing Association. The AMA is doing more content targeted specifically to those in the education sector and offers virtual free conferences twice a year. Common knowledge is focused completely on non-profits, helping them use online tools for fundraising, marketing, communications, and advocacy. They have paid services of course, but also feature a ton of free webinars and whitepapers.