Raghu Seelamonthula is a strategic marketing and new product development professional with 15 years of experience. He currently serves as the Global Marketing Leader for Honeywell Airport Systems. Some of his key responsibilities include developing strategic plans, managing new product introductions, and leading marketing communications. Prior to his current role, he held positions in consulting, automotive, and technology industries. He specializes in areas like strategic planning, business development, partnerships, and leveraging market trends to identify new opportunities.

1. Raghu Seelamonthula
STRATEGIC MARKETING & NEW
PRODUCT DEVELOPMENT
PROFESSIONAL

2. Currently
• A highly motivated self-starter , high-energy and performance
oriented creative business solutions professional
• 15 years experience in Consulting/Market Research, Automotive,
AIDC and Controls Industries
• Key focus areas are New Product Development, Strategic
Planning, Marketing & Business Development,
Partnerships/Alliances
• Knowledge of market trends and dynamics, client buying
behavior, software technology trends and directions, ecosystem
players and competition
• Excellent Customer Relationship Management, experienced in
dealing with clients across Asia, Middle-East, Europe etc.
• Exceptional track record of identifying new growth opportunities
• Experience in forging strong relationships and alliances with
customers as well as partners
• Engage customers to promote and develop business
opportunities and to understand customer requirements
• Strong team skills, especially working with cross-functional
teams across geography
• Strong relationship-building and alignment skills, in-depth
understanding of executing sales plans, strategic planning,
pipeline management, budgeting/forecasting and account
leadership
• C-level skills/presence and proven leadership skills

3. Currently
Global Marketing Leader
Honeywell Airport Systems
Strategic Marketing Product Management
- Develop/ own the global Strategic Plan - Manage the Honeywell’s NPI process
(STRAP) for ASG in alignment with the HBS for all Airport Systems Offerings (new
STRAP and technological updates/refresh)
- Design and conduct analysis to - Product Life Cycle Management
identify/quantify potential areas of
opportunity
- Drive the New Product Development
process
- Managing Marketing Communications
Honeywell Airport Systems is an integral part of
Honeywell Building Solutions (HBS), a US$2.5B+
Business Unit of Honeywell Automation and Control
Solutions (ACS). Through a worldwide network of
local branch offices, HBS installs, integrates and
maintains systems that keep facilities safe, secure,
comfortable, productive, and energy-efficient.
Honeywell Airport Systems Group (ASG) offers a
complete package of airfield guidance products,
including airfield and obstruction lighting,
Advanced Surface Movement Guidance and Control
System (A-SMGCS), docking stations and Electronic
Taxiway Navigation Arrays, to increase both the
safety and efficiency of airport airfield operations.

4. My Expertise
Strategic Open
Marketing Innovatio
n
Business Intellectual
Developme Property
nt Licensing
Product Technology
Marketing Scouting
&
NPD
Six Sigma
Green Belt
Certified

5. My Career
Honeywell International Inc.
Global Marketing Leader
Honeywell Airport Systems
t
m en 2011
loy
Honeywell Technology Solution
Labs
Emp Technology Strategist
Honeywell Building2007
Solutions
Bangalore
Toyota Tsusho
Corporation
Assistant Manager
Bangalore , New
Delhi & Toyota City,
Japan
1999
Global Industry Analysts
Inc.
Sr. Research Analyst
Master of Business 1997
Administration Hyderabad
School of Business 1995
Management, Accounting1994
&
Finance
Bachelor of Science – Computer
Science & Engineering
Faculty of Engineering Prashanti Nilayam
1991
Education
Hyderabad
Space Central
School
Sriharikota

6. New Product Developments
Honeywell Visual Docking Guidance System, only passive sensor based guidance
system in the market. VDGS systems is based on imaging processing that locates and
201 2 tracks aircraft approaching the stop position at the gate with azimuth guidance
provided to both pilot and co-pilot. A Central Working Position (CWP) computer is
available to allow interaction with multiple VDGS systems from a central control
room.
Honeywell's Remote Condition Based Monitoring offers comprehensive real-time
performance monitoring of oil cooled distribution transformers up to 500 KVA. Key
2010 Features - Asset Data Monitoring, Energy Data Monitoring and Alarm Reporting onto
a cloud based Infrastructure.
Honeywell's IHD Pioneer is an in home display that uses the Zigbee Smart Energy
profile to allow home owners efficiently track their electricity consumption, costs and
green house gas emissions. IHD Pioneer enables utilities to effectively communicate
2010 with their consumers and manage peak demand. The IHD Pioneer's features include a
100 mW radio, Rechargeable battery, color touch screen user interface, tri color
LEDs and audio alerts.
Honeywell created Energy Advisory Services because we know getting information
from your building systems is just the beginning. When it comes to an overall
improvement of energy and operational performance for your facility, you need more
2009
than data. Energy Advisory Services from Honeywell goes beyond typical energy
management metrics software and offers three levels of service — Awareness,
Improvement and Optimization, with programs focusing on either energy or
operational efficiency.

7. My Awards @
Star Partnership Individual Excellence Individual Excellence
Award 2010 Award 2010 Award 2009
Honeywell Building Honeywell Building Asia NPI & Growth
Solutions Solutions Group
• Led the Smart Grid initiatives in India • Led the Smart Grid initiatives in India • As part of Asia NPI Growth was involved
with specific focus on Automated with specific focus on Automated in emerging region growth programs
ideation like Sustainable Energy - Energy
Demand Response for Indian Demand Response for Indian
Management Product for Residential,
Distribution Utilities. Distribution Utilities. Commercial & Utilities, ITS for Indian
• Worked with Indian Utilities on Smart • Conducted and participated in Cities, Distributed Generation, Micro-grid
Grids and potential roadmap and numerous workshops with Indian Energy Management System &
pilots for Automated Demand Utilities on Smart Grids. Controllers and Controlled Atmosphere
Solutions for Cold Storages
Response. • Authored paper on “Automated
• Product Management (Ideation to
Demand Response – A Critical System Launch) of new products like Remote
Resource for Indian Distribution Energy Management Services for
Utilities” – Printed in Energetica Commercial Sector, In-Home Displays for
Aug/Sep 2010. Residential Users and Remote
Distribution Transformer Monitoring
• Contributed to “Smart Grid Roadmap
System for Distribution Utilities
for India” by USAID.

8. Earlier
• As Technology Strategist @ Honeywell
– Driving Technology Strategy & Global Growth Initiatives for
Honeywell Building Solutions – Remote Services, Building
Profile Database & Advanced Solutions for HVAC Controls.
– Driving Smart Grid strategy & pilots of AutoDR Solutions.
– Strategic Partners/M&A Due Diligence of Honeywell Building
Solutions acquisitions
– Drove Emerging Region NPI (Ideation to Launch) like Remote
Energy Management Services, CBM for Distribution
Transformers, In-Home Displays & Micro Grid.
– Successfully drove IP Licensing-Out & Licensing-In strategy
for HTS jointly with Honeywell Intellectual Properties Inc for
India market.
• As Assistant Manager @ Toyota Tsusho
– Led Toyota-Hino-Daihatsu Engine & Transmission Marketing &
Sales for SAARC Countries.
– Drove Denso Wave AIDC Product Marketing & Sales for
SAARC Countries (2002~07)
– Established & Managed R&D Vendor Network for Toyota &
Kanto Motors Corp for sourcing Automotive Design &
Embedded Software development (2002-07)

9. Visiting Management Faculty
• At Symbiosis Institute of Business
Management
– Technology & Innovation Management
• At School of Business Management ,
Accounting & Finance, Sri Sathya Sai
University
– Customer Relationship Management