Introducing the Quadric® Framework
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A company’s Quadric describes its positioning strategy and how that strategy influences its brands, culture, operations and marketing. Greater clarity and focus helps companies improve performance while becoming better places to work.
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Introducing the Quadric® Framework
- 1. Introducing the Quadric® Framework www.quadric.dk Copyright © Quadric® 2009
- 2. Manage your value chain, not just your company Guide Drive Influence innovat volume & future ion pricing trends Push Pull Push Pull Investors Suppliers Company Distributors Dealers/ End-users Influencers retailers Copyright © Quadric® 2009 2
- 3. Each interaction across your value chain is influenced in four ways Emotional Internal External Investors Suppliers Company Distributors Dealers/ End-users Influencers Rational retailers Copyright © Quadric® 2009 3
- 4. Your positioning strategy guides decisions Emotional Optimized Brand Emotional Portfolio Positioning Strategy External Internal Cultural Aligned Internal External (True, relevant, high- Uniqueness Marketing value focus) Operational Rational Copyright © Quadric® 2009 Evidence Rational 4
- 5. www.quadric.dk Copyright © Quadric® 2009
Editor's Notes
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- This is about being true, relevant and high value.Your positioning strategy links your business strategy to decisions in each area.<number>