About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®
About Quadric®

Editor's Notes

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  • #9 This is about being true, relevant and high value.Your positioning strategy links your business strategy to decisions in each area.<number>
  • #10 You can use the Quadric framework to:Learn from other companies, including competitorsAssess your company: Do you have a clear positioning strategy? Is everything you do focused on reinforcing it?Use it as a management tool to guide decisions across functional and operational management<number>
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  • #13 These question span the responsibilities of functional and operational management.Executive team and strategy process managementBrand management and strategic marketingHR teams and internal communicationsR&D, purchasing and operational managementSales, marketing and external communications<number>
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